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Marketing of Beer in Mumbai

Marketing of Beer in Mumbai

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Published by shailesh Maurya
This is my MBA summer internship project on "Marketing of Beer in mumbai with reference to Tiger Beer" It cover basic details of the beer industry
This is my MBA summer internship project on "Marketing of Beer in mumbai with reference to Tiger Beer" It cover basic details of the beer industry

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Published by: shailesh Maurya on Aug 03, 2009
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05/24/2013

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Beer is the world's oldest and most popular alcoholic beverage. Some of the
earliest known writings refer to the production and distribution of beer. It is
produced by the fermentation of sugars derived from starch-based material—the
most common being malted barley; however, wheat, corn, and rice are also widely
used, usually in conjunction with barley.

The starch source is steeped in water. Enzymes in the malt break down the
starch molecules, producing a sugary liquid known as wort, which is then flavored
with hops, which acts as a natural preservative. Other ingredients such as herbs or
fruit may be added. Yeast is then used to cause fermentation, which produces
alcohol and other waste products from anaerobic respiration of the yeast as it
consumes the sugars. The process of beer production is called brewing.

Beer uses many varying ingredients, production methods and traditions.
Different types of yeast and production methods may be used to classify beer as ale,
lager or spontaneously fermented beer. Some beer writers and organizations
differentiate and categorise beers by various factors into beer styles. Alcoholic
beverages fermented from non-starch sources such as grape juice (wine) or honey
(mead), as well as distilled beverages, is not classified as beer.

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