Apple iPhone and Domino’s pizza Marketing segmentation in India

Presented by: Deepthi C V & Amar Khot Subject: MABD Tutor: Prof. Gaurav

Introduction
Internet connected multimedia smart phone Designed by Apple Inc. iPhone 3G launched on 23 Aug 2008 Multi-touch screen Tie up with Vodafone and Air Tel

Market segmentation
Demographic segmentation :

age, gender, income, occupation, education Geographic segmentation: Area, city Psychographic segmentation: personality, occasion, user status, Loyalty status Socioeconomic segmentation A1, A2 , B1 and, B2

Non graduate

Graduate/ Post graduate (general)

Graduate/ Post graduate (professional)

supervisory level officers/ executives junior officers/execu tivesmiddle/senior

B2 B1 A2

B1 A2 A1

A2 A2 A1

Life cycle stage:
Introductory stage/ R&D stage

iPhone

Conclusion:
Market in India is not as excepted
Pricing Strategy Unavailability of 3G technology in India Common features missing Advertisement and positioning Apple’s monopoly Availability of better options

Domino’s in India
Domino’s pizza India ltd was incorporated in

march 1995 as the master franchise for India & Nepal. It has proceeded to become one of the largest n fastest growing international food chains in south Asia First domino’s pizza store in India opened in Jan 1996 at new Delhi Presently over around 220 outlets in 42 cities and it is the leader in the fast food delivery segment.

Market segmentation
Demographic segmentation :

age, gender, income, occupation, education Geographic segmentation: Area, city Psychographic segmentation: personality, occasion, user status, Loyalty status Socioeconomic segmentation A1, A2 , B1 and, B2

Non graduate clerical/ sales man supervisiory level officers/ executives junior officers/executivesmiddle/senior B1 B2 B1 A2

Graduate/ Post graduate (general) B1 B1 A2 A1

Graduate/ Post graduate (professional) B1 A2 A2 A1

Life cycle stage:
Growth stage

Domino’s

Conclusion:
It has successfully established its market in India
known for their best services Major factor: employee's behavior

Localizing the menu  Pricing strategy  Delivery System

Thank you

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