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BRAND BUILDING MODELS

(1)
PRODUCT
UNIQUE ME
TOO

WELL-KNOWN
SUPPLYING
CO.

UNKNOWN
CO.
PRODUCTIVITY
(2)
LOW
HIGH

HIGH
MARKET
INNOVATION

LOW
VOLUME
(3)
LOW
HIGH

SUNFEAST
HIGH
MARKET DARK
FANTASY
INNOVATION

LOW SOOJ-BEERY
(4)
LOW PRICE-DIFFERENCIATION HIGH

HIGH

PRODUCT
IMAGE
DIFFEREN-
CIATION

LOW
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