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PRESENTATION

ON
KANO’s
MODEL
AND
AD EXPOSURE
BY:- NIKHIL JOSHI
MODEL VINOD
PRAJAPAT
OF DAVID OSHAL
LADDHA
KANO’s
MODEL Satisfaction

n g
t i
h
l ig res
De atu
Fe s
e
Insufficient tur Sufficient
a
Features
0
(Low Quality) d
Fe Features
(High Quality
e
e ct
x p
E ed
u m es
s s ur
A at
Fe

Dissatisfaction
KANO’s
MODEL Satisfaction

n g
t i
h
l ig res
De atu
Fe s
e
Insufficient tur Sufficient
a
Features
0 Fe V & s Features
(Low Quality)
ted e
y
t nt (High Quality
c a ri ou
pe V isc
E x D ed
u m es
s s ur o d y
A a t o lit
Fe G a ff
qu tu
,s

Dissatisfaction
Awareness
Familiarity
AD EXPOSURE MODEL OF
DAVID AAKAR

Info. about
F&A, Benefits

Formation of
Image of Brand
Ad Exposure Purchase
Attitudes Behavior
Feelings & Association
with Brand

Formation of linkages with


Experts

Healthy Incentives, Promotions to Excite


Customer into buying Product
Need for
fresh food AD EXPOSURE MODEL
OF DAVID AAKAR

Get fresh at R
R reasonable 1
1 price R
1
R A Reliance’s
1 Trust R
R 2
1
R
1

Ad Feel of Purchase
R R Attitudes
Exposure shopping Behavior
1 1
In big malls R R
R with 1 1
1
R Formation of
2 linkages
R
2

Home delivery ,
Discounts,
Gifts,
Membership cards,