PRESENTATION ON

MODEL KANO’s AND AD EXPOSURE BY:- NIKHIL JOSHI VINOD MODEL PRAJAPAT OF DAVID OSHAL
LADDHA

MODEL

KANO’s Satisfaction

g in ht s ig e el tur D a Fe

Insufficient Features (Low Quality)

0

E

pe x

e ct

d

at Fe

es ur

Sufficient Features (High Quality
ed um res ss tu A a Fe

Dissatisfaction

MODEL

KANO’s Satisfaction

g in ht s ig e el tur D a Fe

Insufficient Features (Low Quality)

0

xp E

ct e

ed

at V Fe

es ur

& y ts t ie un r o Va isc D

Sufficient Features (High Quality

ed um res ss tu od ity A a o G ual ff e F q tu
,s

Dissatisfaction

Awareness Familiarity

AD EXPOSURE MODEL OF DAVID AAKAR

Info. about F&A, Benefits Formation of Image of Brand Attitudes Feelings & Association with Brand

Ad Exposure

Purchase Behavior

Formation of linkages with Experts

Healthy Incentives, Promotions to Excite Customer into buying Product

Need for fresh food Get fresh at reasonable price A Reliance’s Trust Feel of shopping In big malls with Formation of linkages R 1 R 1
R 1

AD EXPOSURE MODEL OF DAVID AAKAR

R 1
R 1

Ad Exposure

1

R

R 2 Attitudes R 1 Purchase Behavior

R 1 R 1 R 2

R 1 R 1

R 2

Home delivery , Discounts, Gifts, Membership cards,

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