DIPLOMATIC DISCOURSE

 Cultural Diplomacy is a type of diplomacy that involves government’s effort to transmit its national culture to foreign publics. It also deepens the cultural understanding, appreciation and people to people exchange between two countries

HISTORY - ANTECEDENTS
 The idea of cultural propaganda  “Propagation of the French Language in the colonies  “British Life, thoughts and culture.. Its library must be the reflection of the country of its origin”  Smith-Mundt Act of 1948 – State Department to promote a better understanding of the United States in other countries and to increase mutual understanding between Americans and people of other countries

HISTORY - GLOBALIZATION
 Charles Margrave Taylor (1992) defined multiculturalism as the “politics of recognition” where the nation’s majority group recognizes minority groups as having equal rights, respect and values.  Joseph Nye points out that culture plays a big role in promoting national identity through the so-called “soft power” wherein culture is used to attract and co-opt rather than to coerce.

QUALITIES OF A DIPLOMAT
 Strong patriotism  Good command for foreign language  Adjusting oneself to differences  Good manners – respect and observe all laws  Retain composure in times of stress  Habit of cooperation and collaborative skills  Good diplomat also needs a sense of humor  Should be knowledgeable and steep in an understanding of past events in other areas in order to integrate a full understanding of the requirements of the present.

QUALITIES OF A LIBRARIAN WORKING IN A MULTICULTURAL ENVIRONMENT
 Reference Librarians as first hand library marketer  Respect all opinions and hear all voices  Maintain humor and perspective  Promoting awareness of cultural heritage, appreciation of arts and scientific innovation  Ability to work in a networked and collaborative environment  Willing to travel and live internationally  Savvy on international relations and the like  Fostering cultural diversity

REALIZATION
 Shift from Development/Expository Diplomacy to a NEW Wave of Diplomacy  Building Libraries at Philippines embassies and consulates

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