THE EFFECTS OF KOREAN FASHION TO THE FILIPINO YOUTH

A Research Paper

As a partial fulfillment of the requirements in English IV Ilocos Norte College of Arts and Trades Laoag City

MERRY KAY V. YRAWDA
IV - Saturn

November 2013

and boots. sleeveless tops and fashionable accessories. film. short shorts. painting. jeepneys and even to recreational places such as parks and also to tourist places. stores. From schools. The phenomenal Korean sensation is describe from another term called Hallyu. The youth are exposed to the different kinds and genres of music. pop music. television dramas but will only be limited in their taste of fashion. the taste of music. from large colorful sunglasses to huge edgy shoes. The rising popularity of Korean Culture throughout the world is called Korean Wave. They talk about their favorite Korean dramas then admire the actors and actresses in the movie and sometimes impersonate their looks which greatly affected the fashion statement of the Filipino youth. that is. Although some clothes are not suitable to our country’s warm climate they still wear it and matched it up with different accessories from head to toe. 2007). home appliances and cosmetics. K-pop popularized highheel shoes. The Korean popular culture which spread mainly through the mass media is now enjoying high popularity outside Korea and this is how the Korean Wave occurs (Yu. especially to the youth. the Filipino youth was affected in a great extent. the Korean language even though they don’t know the meaning of it. The new generation today is different and they are easily captured to the things around them. video or computer games.THE EFFECTS OF KOREAN FASHION TO THE FILIPINO YOUTH INTRODUCTION Background of the Study In the advent of the Korean craze in the Philippines. This paper will not focus on the Korean Wave effect in Filipino Youth's preference in music. they tried to copy Korean star by wearing hip and chic Korean fashion trend. Korean fashion is a big hit to Filipinos. Few years ago Filipinos bought their Korean outfits and accessories online but today some department . food. You can notice that students are listening and singing songs in different language.2008). tourism and language (http://jakartapost. sculpture. cuisine. malls. the effects of Korean Wave in the Filipino especially to the Filipino Youth are widespread. improved and made more exciting in the eyes of the Filipino youth.com/). Korean Wave (Hallyu) mainly consists of television dramas. as well as the latest fashion. Now and then. that is. television dramas and also in their taste of fashion. assertively expanding to things like dance. movies and fashion has been changed. movie stars animation and comics including mobile content like cell phones and iPods. this is a Korean pronunciation of Korean Wave which is defined by Korean Tourism Organization (2004) as the recent cultural phenomenon of South Korean pop culture sweeping throughout the world (Kim & Ryoo. plastic surgery.

fancy store. Scope and Delimitations This study will only be limited to the Korean wave effects to the fashion preferences of the Filipino youth. To add some background. This would serve as support to the current research study. music and the choice of fashion. This study will provide brief description on the various significance of the study about the infectious spread of Korean popular culture throughout the world given three categories: dramatic television series.store. The respondents will be students of a national high school which deemed a representative of the Filipino youth nowadays. To know how Korean Wave affects the taste of Filipino Youth with regards to their culture. this study examine how national identity impacts framing processes related to media coverage and public response (Lee. It is the aim of . To determine the Filipino Youth's preference for Korean Wave particularly in the latest fashion trends. In addition. It will not focus the effects on the Philippine music and television series but may be discuss in one way or another. Significance of the Study This study will be helpful to analyze the occurrence of Korean Wave throughout the world and its implications for cultural influence on neighboring countries like the Philippines. analysis and interpretation of conditions that now exist. there will be surveys containing gathered information to distinguish the respondents (male and female students of the Marcos National High School – Agunit Campus) view toward Korean Wave as well as their outlook as a Filipino. recording. METHODOLOGY Research Design This study made use of the descriptive research method because this involves the description. 3. boutique.2011). 2. Aims to understand the bad effects of South Korean culture to the youths through its cultural exports in the Philippines. and clothing shops have Korean inspired clothing designs ranging from basic casual items to stylish items for trend-conscious consumers. Objectives of the Study 1.

Twentythree out of 32 female respondents answered they have high addiction to Korean fashion. were derived from the findings stated in the second data gathering tool. there are more female respondents than male respondents. After collecting the questionnaires. published documents and literatures related to the research problem. The survey questionnaire was used as the primary data gathering instrument for this study. DISCUSSION AND ANALYSIS Table 1 Status and Addiction of the Respondents Gender/Korean Addiction Male Female Total 14 9 23 4 23 27 18 32 50 Low High Total Based on the table above. they have low addiction to Korean fashion. Herein. Only 4 male respondents have high Korean addiction. Female students have high addiction to Korean fashion. the respondents were given 20 minutes to complete the questionnaire upon request. The secondary data on the other hand. and recorded. Fifty (50) students of Marcos National High School – Agunit Campus were selected to answer the questionnaire.this research to determine how the Korean fashion affects the Filipino youth nowadays. computed. Population of the Study In this study. analyzed. The primary data were derived from the answers respondents gave in the first data gathering tool – a formulated questionnaire. To be able to do so. Data Gathering Tools Two gathering tools were used which will yield two data that will also be used: the primary and the secondary data. the responses were tallied. a descriptive research was used in analyzing the information gathered by using appropriate statistical procedures in order to arrive at a meaningful information. . It is to be noted that more females are more captivated to Korean fashion than males. For male respondents. it cover high school students as its respondents. PRESENTATION.

I love Korean television series so my fashion statement changed to Korean style. 4. I love to dress like a Korean. pop songs.40 3. I go shiver when I see cute Korean actors and actresses. On the other hand. statement no. I wear Korean clothes in school every day. 9. and sound like a Korean. 8.13 3.15 Based on the table above.34 1. 7. “I am ashamed of being a Filipino so I resorted to dress and look like a Korean” got the lowest mean of 1.56 3. This make a variety of reaction from the Filipino . Philippine Music Industry also make their own K-Pop group version. 10. 4. I am fond of listening to Korean music which resulted to my addiction to Korean clothes. the last statement resulted in a perfect 5. I respect the Korean fashion trend but the Filipino culture and the Filipino way I dress still runs in me.30 4. 5. 3. 2.00. and even the style of fashion of Korea. 5.Table 2 Responses of the Respondents Effects of Korean Fashion 1. It is more acceptable to wear Korean clothes because it is the trend (sunod sa uso). I don’t like to wear Korean fashion because it will make me look crazy and stupid.00 1. Like “Pop Girls” who followed who followed the concept of K-Pop girl group and “XLR8” A K-Pop male group version in our country. I am more comfortable when I’m wearing Korean clothes. 6.00 mean. When the Philippine Television started adapting Koreanovelas. In response to the Filipinos growing addiction towards K-Pop.40 2. live like a Korean.12 4. I am ashamed of being a Filipino so I resorted to dress and look like a Korean. SUMMARY AND CONCLUSIONS For the recent years the Philippine entertainment scene has been dominated by Korean cultural products such as television dramas. there’s no doubt that it gained immense popularity among Filipinos.00 Mean 4. The Koreanovelas caught the attention of Filipinos because it bring something fresh and new in the Philippine TV.

J. Some have negative reaction about another “copy”. Undergraduate term paper. Retrieved from www.Pop fans.php id 58 3 www. while some felt glad about the brave move of the Philippine music industry.tumblr.com weekender content. Baguio City. Fashion. Even sometimes they may look weird. Assessing the Korean taste and preferences in the Philippine market.H. Conquering the Universe through Korean Hallyu.bworldonline..com/letters.com/korean_wave www. & Ryu. 2002 Internet sources: foryouinfullblossom.audiences.com/phenomenology-of-korean-pop-culture Meinardus.clothing style and shoes.philstar. F.wordpress.rappler. There is nothing wrong if we like things or culture from foreign country but we don’t have to forget that we are still Filipinos and we have to support the products (Music. The Korean Wave in the Philippines. Retrieved from qualire2012a52. 2005.philstar. The Filipinos fans not only developed an interest in the Koreanovelas or K-Pop music but also the likeness towards the Korean fashion.wordpress. as long as they tried to imitate the Korean hair. especially Filipino K. Perhaps the Philippines can learn from Korea in this sense. Korean Herald Newspaper. R.com www.htm Yu. H.fnf.com supreme 2012 0 2 853 23 k-pop-here-stay www. Saint Louis University.. The Liberal Opinion.com/entertainment/12681-hallyu-growing-in-ph hallyuandthephilippines. Shows) of our own country. References Daquioag. Phenomenology of Korean Pop Culture Fandom in the Philippines./exploring-possibility-philippine-korean-wave . This Korean fashion trend exploded among the students who love to be hip and chic and “In” with the new. Kim.org. S.ph/liberalopinion/korean-wave-in-the-philippines. Because of the attitude of the Filipinos that is easily to be influenced of foreign marketing. December 15. the Korean Culture products poses a negative effect on the Philippine entertainment industry since it is a threat to the local entertainment since and to the Filipino identity in its own cultural products.