Course Name Course Objectives Evaluation

Mobile Marketing (1) To help participants get introduced to Mobile & various vectors of Mobile (2) To enable them to plan & execute Mobile Marketing based activity Class Assignment

Sr No

Topic Introduction To Mobile Ecosystem & Introduction To Mobile Vectors

Introduction To SMS

SMS Marketing - I

SMS Marketing - II

SMS Marketing - III

IVR

WAP

Retial + Mobile Payment Gateway + Blue Tooth Casting Brands on Mobile

Desctription Current Mobile Scenario in India Mobile Ecosystem Architecture, Content Owners, Platform Providers/Technology Partners, Operators, End User Basic's of mobile vectors SMS, IVR, WAP, Voice, M-Radio, Handset, Retail/Kiosk's

SMS Basic's of SMS, MO:MT ratio, Introduction to P2A & A2P, SMS Subscription Products, Keyword & Response Message + 1 keyword blocking execersise PUSH & PULL & Mobile Ad's Push Activities - What's a sms blast/sms push? Importance of the text, database, target definition, advantages/dis-advantages, Players, Rate Card Pull Activities - Keyword based, Importance of response message, Lead generation, sales driven activity, Info based, location based, region based, examples Google Mobile Ad's - Introduction Cross Selling Header & Footer SMS, eg - cadbury & reliance "pappu paas ho gaya", cross selling of products, eg - vodafone's cross selling through reminders, M-coupons Media Houses & their usage of short codes. Eg - Star TV, Sony, Radio Stations, Contesting, Poll, Voting, Listener Interaction. Contesting - Bollywood Contest on Zoom, BIG Sone Ki Baarish, KBC - Participation Poll - Various News Channels Voting - Zee TV - Sa Re Ga Ma Pa, Sony - Indian Idol, Etc Listener Interaction - Radio Station ( Real Time Interaction) Introduction to IVR Operator IVR - Vodafone, Reliance, etc, Media IVR - 5055454, 5052525, 5057827, etc, Products - Astro, News, Sports, Bollywood, Entertainment, etc, Contesting - Bollywood Ka Badshaa by Zoom, Sone Ki Baarish - BIG FM, etc, Advantages of the medium, CRBT Ad CRBT Introduction to WAP Wap-site - structure, technology, operator wapsite's, media/content wapsites - m.hungama.com, Ads on wapsite - examples Retail Distribution of content, Handset Embedding of content, Blue Tooth Casting, Applications, Games, etc Various examples of brands integrated on mobile products & vectors