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Sem4fall2013.pdf

Sem4fall2013.pdf

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Sem 4 MBA fall 2013
Sem 4 MBA fall 2013

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SEM 4 COMMOM 2013 MB0052 – STRATEGIC MANAGEMENT AND BUSINESS POLICY 1Write Short notes on the following: (a) Value Chain Analysis (b) Corporate Restructuring 2 Differentiate between mission and vision of a company? Explain with examples. 3 Explain in detail Porter’s four generic strategies. 4 Differentiate between core competence and distinctive competence. 5 Define the term ‘industry’. List the types of industries. How do you conduct an industry analysis? 6 Describe the different approaches to business ethics. MB0053 –International Business Management 1 Discuss porter’s diamond model for international trade. 2 Evaluate the importance of political stability for conducting international business. What is political risk? 3 Discuss the role of WTO in international trade. Explain any 2 major agreements in WTO. 4 Write short note on: a) Strategic planning b) Ethical convergence 5 Explain in various modes of payment in international trade. Discuss the role of letter of credit in the same. 6 Explain the various modes of entry in international business which could be used a part of strategy to enter foreign market.

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SEM 4 FINANCE FALL 2013 MF0015 & INTERNATIONAL FINANCIAL MANAGEMENT 1 Explain the goals of international financial management. Give complete explanation on Gold Standard 1876-1913. List down the advantages and disadvantages of Gold Standard. 2 Give an introduction on capital account with its sub-categories. Discuss about capital account convertibility. 3 Explain the concept of Swap. Write down its features and various types of interest rate swap. 4 Elaborate on measuring exchange rate movements. Explain the factors that influence exchange rates. 5 Write short notes on: International Credit Markets International Bond Markets 6 Country risk is the risk of investing in a country, where a change in the business environment adversely affects the profit or the value of the assets in a specific country.

Explain the country risk factors and assessment of risk factors. MF0016-TREASURY MANAGEMENT 1 Consider you are the chief financial officer of a software company. How would you oversee the company’s Treasury function? Discuss how you formulate the treasury policy. 2 The interest rate offered on Certificate of Deposits varies from bank to bank. Refer some of the public sector and private sector banks and analyse the factors affecting the interest rates. 3 Explain in detail the process incorporated by any financial services company that operates in commodity market transactions. Classify the risks associated. 4 Explain the different types of liquidity risks. Explain the framework for measuring and managing the liquidity risks. 5 Compare and contrast the different types of foreign exchange risks of a multinational corporation (MNC) based in India. 6 Briefly explain at least three actions relating to treasury that have changed substantially with globalization. Visit a bank and analyse the various treasury products offered by the bank to its customers. Identify which of these are suitable for a large company with cash to invest, and why.

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MF0017 & MERCHANT BANKING AND FINANCIAL SERVICES 1Explain the concept of merchant banking. Give a small introduction on book building and write about the methods and guidelines for book building. 2 Explain the whole concept of issue management which includes pre-issue and post issue management. 3 Financial services are of several kinds. Financial services are divided into two extensive categories. Explain in detail both the categories of financial services. 4 Give the difference between Bank Vs Depository. Explain the functions performed by depository. 5 Give the introduction of leasing with an example. Explain all the four types of leasing. 6 Write about the concept of securitization and its features . Explain the process of securitization of debts and its advantages. MF0018 & INSURANCE AND RISK MANAGEMENT 1What do you understand by the term risk and uncertainty? Explain different types of risk facing business and individuals. 2 Identify the role of insurance in managing risk financing. Explain the importance of insurance transaction. Discuss in different perspectives of insured and insurer 3 Explain the reasons that have been responsible for the privatization of the insurance industry in the country. Identify the problems and prospects of public insurance enterprises. 4 Explain the creation and application of insurable interest. Give the differences between wagering and insurance. 5Give the important activities of life insurance company. Describe the important historical milestones in the development of the life insurance sector in India. 6 Give short notes on : Pricing objectives. Pricing elements. Rate computation

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SEM 4 HCS FALL 2013 MH0056 – Public Relations & Marketing for Healthcare Organizations 1SWOT analyse the hospital you are in and evaluate the same in the light of hospital service offered, from the customer’s point of view and write a report. 2 Explain the types of public relations research. 3 Define e-marketing. Explain the various components of an e-marketing activity plan. 4Discuss the current scenario of medical tourism in India. 5 Describe the future of healthcare marketing. 6 Discuss brand building on the internet. MH0057 – Management of Healthcare Human Resources 1Discuss management development in healthcare organisations. 2 Describe recruitment in healthcare services. 3 Explain the objectives of HRM in healthcare. 4 Define performance appraisal. Describe the components of performance appraisal. 5 Discuss HR audit process. 6 What is collective bargaining? Explain the principles and characteristics ofcollective bargaining.

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MH0058 – Legal Aspects in Healthcare Administration 1What is professional secrecy? Discuss the exceptions to the rule of confidentiality. 2 Explain the following concepts: a. Accountability to patients b. Vicarious liability 3 Which are the 3 types of inquest’s in India? Explain. 4 Define abortion. Explain medical termination of pregnancy act in detail. 5 Explain medical negligence. List the various rights and responsibilities of the patient. 6 Discuss the important documents and ethical codes in medical ethics. MH0059 – Quality Management in Healthcare Services 1Explain the principles of quality in healthcare. 2 Differentiate between Six sigma and Total quality management. 3 Explain the implementation of QMS in healthcare organisation. 4 Define accreditation and certification. List the benefits of accreditation and certification of hospitals. 5 Define total quality management. Discuss the importance of TQM in healthcare. 6 Discuss the methods of performance evaluation in healthcare services.

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SEM 4 HR FALL 2013 MU0015 – COMPENSATION AND BENEFITS 1(i) What is meant by “compensation management”? (ii) Organisations design out the employee compensation packages based on some ‘compensation’ and ‘non-compensation’ dimensions. Describe in brief the ‘compensation’ dimensions. 2 Explain the steps involved in designing a salary structure. List the components of pay structure. 3Define the term ‘wage’. Write a brief note on ‘wage policy’. 4 Explain the concept of ‘tax planning’ with an example. Explain its role in Compensation Benefits. 5 Define ‘reward management’. What are its aims? Explain the factors affecting reward management policies in service sector. 6 Who are ‘Expatriates’? What are the objectives of ‘Expatriate compensation’? Differentiate between Financial (extrinsic) compensation and Non-financial (intrinsic) compensation. MU0016- PERFORMANCE MANAGEMENT AND APPRAISAL 1What is “Performance management planning”? How does planning affect a manager? 2 Define performance appraisal. What are the dimensions of performance appraisal? Describe the characteristics of performance appraisal. 3 Describe the traditional methods of performance appraisal. 4 What is performance feedback? Why is it used? What are the levels of performance feedback? 5 What is meant by “360 Degree feedback”? Explain its purpose. What are the advantages and disadvantages of 360 degree feedback? 6 Write a brief note on Ethics in performance management.

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MU0017 - TALENT MANAGEMENT AND EMPLOYEE RETENTION 1Explain the need for talent management. What are the consequences of failure in Managing Talent? 2 What are the building blocks of effective talent management system? Explain any one. 3 Define talent planning. What are objectives and steps of Talent Planning? 4 What is meant by talent acquisition? Explain some of the talent acquisition strategies. 5 Why ‘employee engagement’ is important? What are the factors of engagement? Describe some of the best practices in talent engagement. 6 Describe some of the major challenges in talent management. MU0018 - CHANGE MANAGEMENT 1Define the term ‘organisational transformation’. Discuss the various strategies to manage transformation in organizations.

2 Describe Integrative Model for Planned Change 3 The key purpose of communication of change is to ensure that the individuals understand what is going to happen and what is expected from them. Explain some other important needs for communicating change. Also explain the major methods and techniques for communicating change. 4 What do you mean by resistance to change? Discuss some of the reasons for individual (employee’s) resistance. 5 List the types of change management strategies. Explain any two of them. 6 Write short notes on the following: a. Change agents b. Kolb’s Learning Cycle c. Organisational Learning

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SEM 4 IB FALL 2013 IB0015- Foreign Trade of India 1Analyze the direction of India’s foreign trade since 2001.How has the direction of export and import affected our foreign trade. 2 Write short notes on: a)European Union b)APEC 3 Discuss the current situation of FDI in India. List the sectors where 100% FDI id permitted. 4 Discuss the salient features of India’s Foreign trade policy 2009-14. 5Explain the meaning and objectives of FEMA. Who is an authorized person according to its rules? 6 What are the major differences between forward and future contracts? What do you mean by currency option? IB0016 –International Logistics and Distribution management 1Write a note on the difference between national and international logistics. Describe the role of global logistics operator in global trade. 2 Analyse and discuss market-accommodation flow with respect to operational, planning and control and behavioural context. 3 Write short notes on: a) Bulk cargo b) Container vessel 4 How is ocean liner conferences formed? What are the types of liner associations? 5 What are logistics intermediaries? Explain the different types of intermediaries and their strategic approaches. 6 Describe the various measures that must be taken while transporting the hazardous materials.

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IB0017 –International Business Environment and International Law 1What are the different types of economic systems? Why is economic environment important to analyze. Explain with examples. 2 Discuss the process of international negotiation. Elaborate on any 2 different styles of negotiating. 3 Evaluate various elements involved in a contract. 4 Write short notes on: a) Corporate governance b)Articles of Association 5 Elaborate on the roles of: a)WTO b)EXIM bank of India 6 What is international taxation and what are its principles? Analyze global taxation environment. IB0018 – Export-Import Finance 1Explain the risk involved in Documentary Bills in case of export. What is Bill of Exchange and name the parties involved in a bill of exchange. 2 Discuss the various UCP 600 provisions relating to standard for examination of documents under credit. 3 Distinguish between pre-shipment finance and post shipment finance. Discuss the RBI guidelines regarding post shipment finance. 4 Write short notes on: a) letter of credit b)Import financing 5 Explain the meaning of ECB. Discuss the RBI guidelines, for ECB under Automatic Route, relating to amount and maturity. 6 What is ECGC? Explain Commercial and Political Risks covered under ECGC Policies.

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SEM 4 MARKETING FALL 2013 MK0015/ML0015- SERVICE MARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT 1Explain service distribution growth strategies in brief. 2 Explain the service delivery process. 3 Definition of Service Marketing with its importance. Also explain the characteristics of services. 4 Discuss the relationship between CRM and customer loyalty. 5 Write a short notes on : A. Servicescape B. Blueprinting 6 Explain the pre-requisites of acquisition of customers. MK0016- ADVERTISING MANAGEMENT & SALES PROMOTION 1Discuss the role of various departments in Advertising. 2 Describe the AIDA model of consumer response hierarchy. 3 Explain the different kinds of Advertising objectives.

4 Explain the evolving consumer Segments which has impacts on Advertising. 5 Discuss any ten types of Advertising copy in brief 6 Discuss the forms of ethical forms of violation in advertising.

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1Write short notes on : A. Explain the four types of e-malls. B. Types of Partners in an e-marketplace 2 Discuss about any four e- marketing tools in brief. 3 Explain the online buying process 4 Explain 2P (personalization, privacy) +2C (customer service, community) +3S (Site, security, sales promotion) formula in detail. 5 Discuss the types of Online Advertising 6 Explain the advertising and selling techniques used in e-marketing. MK0018– International Marketing 1Discuss the scope of international marketing. How is international marketing more complex than domestic marketing? 2 What are trade barriers? Compare tariff and non-tariff barriers. 3 How is international marketing research carried out? Discuss in brief. 4 List the factors that affect the pricing strategy of an international firm? Explain the different pricing strategies the firms can adopt. 5 Write short notes on: a) International commercial terms(Incoterms) b) Commercial invoice 6Explain the difference between the role of World Bank and International Monetary Fund. MK0017- E-MARKETING

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SEM 4 MIS FALL 2013 MI0038- ENTERPRISE RESOURCE PLANNING 1a. Discuss about ERP software selection criteria. b. What is improper ERP system selection? Explain in detail 2 a) Discuss the components of Customer Relationship Management. b) Explain the different modules of R/3 3 a. Consider two organisational environment in which one of the organisation is having no or little communication between departments and the other organisation where all the departments know what the others are doing. Now which environment is considered to be better and why? b. Explain integrated Management of integration.

4 A business products distributor was manually processing over 300,000 customer orders each year. Heavy order flow prior to shipping cut-off timeframes and a highly variable daily volume created staffing challenges and inconsistent order turnaround times. Despite an effort to process customer orders via EDI, the company continued to receive over 20,000 orders per month via fax and email requiring manual data entry. Customer Service Associates in three different centres manually entered the orders into the order management system with the added pressure of meeting a shipping deadline. As any manual single-pass data entry process there were many errors, especially during peak processing cycles. Due to a complex product catalogue, variety of order types received from customers, and the large customer base, finding and training data entry specialists was a challenge. Fluctuating daily order volumes made maintaining appropriate staffing levels very difficult. During peak demand periods order processing lags would greatly decrease customer satisfaction levels. To solve all these problems the company implemented an outsourced automatic data entry solution with sophisticated “free-form” data extraction for their fax and email orders. The solution was able to recognise and capture data from any customer order format with 99.5% accuracy. Order input no longer requires the participation of the company’s order entry staff, which has reduced labour costs. The solution also receives fax and email orders on behalf of the company directly from customers and converts the hardcopy order to an EDI electronic purchase order for the order management systems. The solution includes a customised web-based portal to support exception processing and a secure web tool for archiving and storing images of all of the original order documents. The solution is completely accessible on demand from any of the company’s workstations. The solution was fully operational within 90 days and required zero capital investments in hardware, software or labour on the part of the company. Questions: a. What are the challenges that the company faced before the installation of the Data Entry solution? b. What are the benefits of the Automatic Data Entry solution? 5 Write short notes on a. Gap Analysis b. Reduction of lead time c. BAAN company d. End users e. ERP trends 6 Describe in detail the workflow of HRM that deploys ERP systems with a neat diagram

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MI0039- E-COMMERCE 1a. Briefly explain the mails goals of E-Commerce b. What are the disadvantages of ecommerce 2 Explain your understanding of online information service with the help of a diagram 3 For many years companies have been using computers to send business documents instead of mailing paper documents (i.e. most of our pay checks are directly deposited into our bank accounts). This transfer of funds is accomplished by the use of an electronic file being sent from your company to your bank). The problem was that the all employed proprietary used unique formats to pursue this task. The absence of a standard format led to the condition where computers could no longer "talk" to one another without a great deal of effort by programmers.

For example, Supplier X could recognize an electronic Purchase Order from Retailer A but not from Retailer B. To avoid the above condition ANSI formulated a committee for the entire world to have standardised format for the electronic transaction. What is the name of the standard? Discuss the working concepts of that standard. 4 Mobile advertising has become a no-brainer for some brands to drive in-store traffic and online revenue. This is possible only after the growth of Mcommerce. Define Mcommerce. Describe the areas of its potential growth and future of mCommerce. 5 Explain about the e-commerce Sales Life Cycle model. 6 Explain the working of e-Cash and list the properties of e-Cash

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MI0040- TECHNOLOGY MANAGEMENT 1Explain about the impact of technological changes on the society. 2 Explain the various dimensions of technology transfer and features of technology package. 3 Read the following case study thoroughly and answer the following questions: This case study deals with technology diffusion. XYZ is a small software development company, established in 1970. Their products commanded a good brand value in the market. Their market value was Rs.200 crores by the year 1995. So the company decided to expand its business by offering new products based on cutting-edge software technologies. In this context, the company’s General Manager (GM) decided to buy new technologies and introduce them in the company. When he discussed this matter with company’s employees, they were not enthused because they had to learn new skills to master new technologies. They were comfortable with old skills and showed their reluctance towards new skills. They also though that new technologies may make them redundant. One of the employee also said that the new technologies will add to the company’s costs. Afterconsidering all the opinions and suggestions, GM took a decision. He selected two employees who showed an inclination towards learning new things and sent them for training to ABC software company. At ABC the two employees of XYZ received technical know-how with respect to the usage of new software. After completing their training, the two employees returned to their company and conducted a workshop for one week on the usage of new software. This workshop helped the employees of XYZ to shed their inhibition towards new technologies and the usage of software. Now the employees started using the new software without any difficulty. For any doubts or clarifications, they could freely consult the two employees who had received training at ABC company. The GM felt happy that all the employees had no difficulty working on the new software. The good leadership qualities exhibited by the GM led to the introduction of new software and its acceptance in the company. In the year of 1996, the company bagged a project that especially required the assistance of the new software being introduced. Since all the employees were trained to work on the new software, the new project was successfully completed in a record time. The completion of the new project increased the XYZ’s profit to Rs. 500 crores. The credit for successful diffusion of technology in the company and resulting profitability goes to the insight and leadership qualities of the GM. a) Why do you think the employees showed reluctance towards adopting new technologies or learning new skills? b) Why was the GM eager to introduce new technologies or software in the company? 4 Consider the above case and answer the following questions a) List out the advantages of using new technologies in XYZ company

b) If you were the GM of XYZ company, which type of technologies you would prefer keeping in mind the company’s interests. 5 Discuss the stages involved in technology life cycle with suitable examples. 6 Discuss the process of technology –based innovation process with suitable examples.

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MI0041- JAVA AND WEB DESIGN 1Write down what the following tags will perform a. <table> b. <td width> c. <embed> d. <a> e. <object> 2 Write short notes on a. Web browsers b. Web development tools 3 Write a programme to create a webpage that prints the name of the STUDENT database in Wide Latin font and set the subtitle with description of the STUDENT to the screen. Set the page layout to the webpage. Insert one image after the database with a Thank you note. 4 Read the following case study thoroughly and answer the following questions: ABC is an educational institute which is reputed for its management courses. It has 3 branches in different places and is planning to launch 2 more branches in some other places. The institute used to maintain the student details in the form of a hard copy file. One day, a fire broke out in the record section and all such records were destroyed. Next day the management decided to maintain the student details in a computer so as to prevent the damage due to such disasters. One of the management members suggested that XYZ Company is capable of developing a kind of application for maintaining records using java. The member further told other members that in his friend’s organisation the same java application developed by the sXYZ company was working very effectively and it also offered enough security parameters. Immediately the management appointed an employee who had good knowledge of java language to oversee the implementation of the required application. That employee prepared an outline of the company’s requirements and submitted it to the XYZ Company. The requirements of institute were: For institute’s employees–student details, course details, materials, and access rights. For students it was– Course material, feedback on assignments, course details and faculty details. XYZ company’s web designers developed a prototype of an application based on the requirements of the ABC institute. Now the programmers of XYZ company detailed the process of application development based on the specified requirements. They decided that for display purpose they can use JSP (Java Sever Pages) and to retrieve the details of a particular student, they would create JDBC connection to the all branches. The student details can be stored in a database table (server side) by using MySql. They also decided to use servlets for internal process. That is, sending of request and obtaining response from the server. After developing the application, they submitted it to ABC institute for testing purpose. During the testing process, it was found that there is no proper security mechanism in the application. That is, the application permitted ‘Login’ by every member. So ABC company asked XYZ company to install security mechanism in the application such that it gives separate access to the employees and students. XYZ company modified the application by giving only limited and absolutely necessary access rights to the concerned users. Also a new

security parameter added to the application, prevented access by a user for 24 hours if he/she entered incorrect ‘Login’ details for three consecutive times. a) Give reasons as to why ABC institute decided to choose XYZ Company for the development of Java application. b) Discuss the reason for using JSP in java application. 5 For the above case study answer the following questions a. State the reason for using database connection in the application. b. Explain the purpose of creating a java application for the ABC institute. 6 How do you handle exception in java? Give with an example

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SEM 4 PM FALL 2013 PM0015 – QUANTITATIVE METHODS IN PROJECT MANAGEMENT 1Discuss PERT technique of project planning. 2 Explain the two criteria by which scheduling can be finalised in relation with the resource deployment 3 Describe the time-series forecasting of seasonal data. 4 State the basic functionalities of MS Project A principal formats of entering data/viewing charts, forms, and sheets The Input/output Model important terminologies in MS Projects Starting MS Projects Components of MS Projects Screen Views and Tables in MS Projects The Tracking Gantt View MS Project Menus 5 Describe the various elements of entering and managing resources in MS Project 6 How to create a report on the project activities in the MS Project PM0016 –PROJECT RISK MANAGEMENT 1Write a note on Process Maturity Model. 2 Explain the steps involved in performing risk analysis 3 Evaluate the tools used to monitor risks 4 Explain the six risk management tools. 5 Assess how and why change fails and analyse the reasons for resistance to change. 6 Analyse the event chain methodology.

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PM 0017 –PROJECT QUALITY MANAGEMENT 1Analyse project organisational structure. 2 Explain the Wheel of Quality model. 3 Analyse the project approaches for capability development. 4 Explain Five Elements of the Six Sigma Framework. 5 Analyse the stages of cost reduction 6 Explain the key elements in a supply chain.

PM0018 –CONTRACTS MANAGEMENT IN PROJECTS 1Enumerate the characteristics and legal issues of LSTK EPC Turnkey contracts 2 Explain the steps that you should follow while evaluating the bids document 3 Explain the Plan Procurement process with its inputs and the tools and techniques used 4 Write a note on Request for Quote (RFQ). 5 Explain the guidelines for conducting a competitive negotiation 6 Write a note on International arbitration institutions.

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SEM 4 SCM FALL 2013 SC0006 – GLOBAL LOGISTICS AND SUPPLY CHAIN MANAGEMENT 1Write a note on any three trade blocks 2 Explain the three basic types of cargo 3 Describe intermodal movements in detail 4 Write a note on ocean liner conferences 5 Explain the different methods/terms of payments 6 Briefly explain the important functions involved in an international distribution channel SC0007 – CATEGORY MANAGEMENT IN PURCHASING 1Write a note on product category lifecycle 2 Describe the steps implemented in communication planning 3 Write a note on contingency planning 4 Discuss e-auctions in detail 5 Explain the creation of programme plan 6 Explain how price cost analysis is performed in category management

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SC0008 –PURCHASING AND CONTRACTING FOR PROJECTS 1What are the factors influencing contracting strategies 2 Write a brief note on fixed price and reimbursable contracts and differentiate between them. 3 “Appropriate usage of words is very essential in communicating our requirements to the supplier or the contractor”. Justify. 4 What can a project manager do to control money flow? 5 Explain any five steps required to evaluate tenders. 6 Describe any two enquiry methods SC0009–SUPPLY CHAIN COST MANAGEMENT 1Elucidate the measures that organisations can take to align their supply chain with that of their customers 2 Briefly discuss the eight steps of the AIM & DRIVE Process for cost management.

3 What are the different approaches developed to assess the sustainability performance of the supply chain? 4 Explain how organisations can apply web 2.0 technology to communicate new ideas. 5 Explain the three ways that help customers to extract vital cost information about a particular service or product 6 How do you develop strategic options for selected cost drivers?

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