You are on page 1of 2

:Brand Associations on Consumer Response: Questionnaire

Name: Gender: 1. What’s your Age group? Below 20 between 20 – 30 2.

Above 30

Rank these following brands of sport shoes according to your choice. o Adidas o Nike o Puma o Fila Which factors influence your choice the most for a branded sports shoe? o Quality o Comfort o Style/Design o Social Status o Reliability Do you like Nike? YES NO

3.

4.

On a scale of 1-5, Grade the following parameter for Nike. (1 – Least favourable & 5 – Most favourable) 5. 6. 7. 8. 9. Price: Product Quality: Advertisement: Comfort: Style/Design: 1. 1. 1. 1. 1. 1. 1. 1. 2. 2. 2. 2. 2. 2. 2. 3. 2. 3. 3. 3. 3. 3. 3. 3. 4. 4. 4. 4. 4. 4. 4. 5 5 4. 5. 5. 5 5. 5 5 5.

10. Social Status: 11. Durability: 12. Reliability:

13. Who you think is its best competitor o o o o Adidas Puma Fila Any other? (Please Mention)