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How to Use Google Effectively

How to Use Google Effectively

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Published by: thansenp on Aug 07, 2009
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02/07/2013

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How Old is Google?
 Answer:

9 years (10 on September 7, 2008)  In September of 1998, Google Inc. opened its door in Menlo Park, CA.
http://www.google.com/intl/en/corporate/history.html#1995)

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More About Google
 “Google”

is a play on the word “googol” which is the mathematical term for 1 followed by 100 zeros and “…reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web.”

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A Unique Company
Google founders
Larry Page
Number of employees: Worldwide, Google employed 10,000 full-time employees as of now Work Environment: Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roaming the halls… Google: • • • • • The interface is clear and simple. Pages load instantly. Placement in search results is never sold to anyone. Advertising on the site must offer relevant content and not be a distraction. No pop-up ads allowed.
Source: http://www.google.com/intl/en/corporate/tenthings.html

Sergey Brin

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Why do we love Google?
 Size

and scope: Now indexing over 20 billion web pages (conservative estimate).  Relevance of Results: PageRank  Diversity of Search: Image, News, Book Search, Scholar, Blog Search, Finance, Froogle, Video . . . and much, much more.  Other Tools: Google Maps, Picasa, Blogger, Gmail, Calendar, Docs & Spreadsheets . . .
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But…
 We

may love Google, but few users know how to use full search capabilities.

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Effective Googling
 How

does Google interpret basic search?

Google places “AND” operator between all search terms entered in basic search box. Automatically searches for some plural/singular and grammatical variants.
 

You enter: news reader Google searches: news AND reader OR readers Does not search as exact phrase unless quotes present!
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Need Exact Phrase? Use quotation marks!
“infosys billion dollar”

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Expand Search With Synonym? Use a “tilde”
e.g.: “~infosys” finds IT companies similar to Infosys

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Search by filetype (pdf, ppt, xls, doc)
e.g.: “.Net Framework” filetype:ppt

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Negative Search Terms
e.g.: “nano –car” will return the results with word ‘nano’ but not Tata Nano car

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Limit your search results to a particular web site
e.g.: “sparsh site:infosys.com” will get the pages from infosys.com where the word ‘sparsh’ is referred `

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Search for sites that link to a particular website:
e.g.: “link:infosys.com”

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You’ve found a useful website & want to find other sites like it:
e.g.: “related:www.infosys.com”

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Google is a Dictionary
Find definition of a word or a phrase? e.g.: define: scruples

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Google is a Calculator as well 

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Google is Converter too..!
Convert currency, units and a lot more

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More Search Operators
        

allinanchor: allintext: allintitle: allinurl: cache: group: info: time weather

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Use Specialty Search Functions
 Google

News: news.google.com  Google Images: images.google.com  Google Blog Search: blogsearch.google.com  Google Finance: finance.google.com  Google Scholar: scholar.google.com  Google Book Search: books.google.com

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Google News Alerts
 Tracking

an event in the news?  Create your own Google News alert – it’s free!  Can choose to monitor latest developments on web pages, blogs, Google news, Google discussion group pages, or all of these sources.

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Google Scholar
 Covers:

law, medicine, social sciences, arts, humanities, business, & finance.  Included items: peer-reviewed papers, theses, book excerpts, abstracts & full-text articles  Sources for items: academic publisher web pages, professional societies, preprint repositories, universities, & other scholarly organizations.
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Google Book Search
 Searches

full text of indexed books.  If work is in public domain, full contents usually available.  If not, users can view bibliographic info (author, title, publisher) and perhaps some excerpts.  Library partners: UC, Princeton, Stanford, Univ. of Michigan, Univ. of Texas, Oxford, UVA, Univ. of Wisconsin, ……
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Something exciting at last
 Localized

search  Movie search  Code search

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local.google.co.in
Effective localized search solution

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google.co.in/movies
Find theatres running your desired movies in your city..wow

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google.com/ codesearch
search public source code

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Google hack for finding movies/music
(warning: Not to be tried at office but home…!) e.g.: intitle:”index.of”(mp3|mp4|avi|dat|mpeg) mummy

Interesting stuff
 Google

Docs  Google Calendar  Google Reader  Google Gear  Google App Engine  Google Sites  Google Sets  Google Trends and so on…

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PageRank
 PageRank

explained by Google:  Google interprets a link on page A going to page B as a vote -- by page A, for page B. Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily.
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