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Building a Profitable Online Business:
(And What Doesn’t)
BRIAN CLARK and SONIA SIMONE
By Copyblogger Media
You may republish excerpts from this report as long as they accompanied by an attribution link back to http://teachingsells.com.
Copyright © 2007-2012 Teaching Sells. Some rights reserved.
By Copyblogger Media
Isn’t it time we quit talking about “making money online”? When you look at what Amazon, iTunes, Google, Facebook are doing … as well as countless e-learning and other technology companies (with more showing up every day), it’s pretty obvious that it’s not “making money online” any more. It’s just making money in the world we live in. If you’re looking for another one of those “business in a box” solutions, you should close this report now. Because Teaching Sells isn’t a “money-getting system.” It’s a framework to create a real-world business.
Websites don’t make money. Businesses make money.
It doesn’t matter if you want to make $100 a month or $100,000 a month. It doesn’t matter how many or how few hours you’re ready to commit. Until you think of what you’re doing as a business, you’re going to spin your wheels. Everything else can be learned. (There are a few people out there who will tell you that entrepreneurship is some kind of special “inherited trait” held by the chosen few. These people have what we like to call a reality problem. We give you permission to ignore them.)
Others will want more support and direction. that’s all they need to move forward and start creating something epic. But you haven’t missed out. and you aren’t too late. Not even close... let’s get this thing started . www. the multi-million dollar online businesses. probably two years from now) we’ll look back and we won’t be able to believe how primitive the tools we use today are.TeachingSells. Either way. which is where the complete Teaching Sells course comes in. For some.com PAGE 4 .By Copyblogger Media This report and our 20-Step Road Map exist to give you a basic orientation to building an e-learning business. So much has happened in the online world that it’s easy to feel like we’ve missed the bus. Ever feel like you’re late to the party? It’s easy to look around at all the success we can see — the big membership sites with thousands of members. It’s still really early Ten years from now (heck.
com PAGE 5 . Recreation looks different.TeachingSells. is exhausting. Which. Even health and wellness are undergoing major revolution. And that creates interesting problems you can start solving for customers — no matter what your area of expertise. there’s no doubt about it. Travel looks different.By Copyblogger Media The economy is doing a hard shift. Everything right now is new and changing. millions of people are still figuring out what it means for them. Employment looks different. After the economic earthquake of 2008 (and all those aftershocks). Companies look different. Relationships look different. The boom — for people like us — doesn’t end until things stop changing How long do you think it will take for the world to quit shifting radically under our feet? www. And creates stress. as you may have noticed.
com PAGE 6 .TeachingSells. Because this is the century of never-ending learning. rather than mindless consumerism www. That is why teaching is the foundation of a great business in the 21st century.” We’re riding the wave of: »» Business based on helping people.” There’s a lot of stress and worry. opportunity to do great things by helping other people out. You can’t beat that. You’ve probably got some of that in your own life. They need the true experts who can teach them what they need to know today. we can help others by teaching them how to navigate that change and come out on top. But there’s also tremendous opportunity — and especially. Our customers are learners — and they don’t need stale authorities who mastered what was needed in the last century. There’s no doubt that these are “interesting times.By Copyblogger Media 10 years? 20 years? Maybe more? As long as we’re in this world of profound instability.v So don’t worry at all that it’s “too late.
or maybe you’ll just incorporate some of these ideas into the business you have today. super-nimble companies — that are often made of just one or two people »» Extreme social anxiety about change »» Astonishingly powerful communication technology that keeps getting better. and cheaper »» Growing suspicion of traditional learning venues like universities It’s like the entire world economy has lined up to make a really amazing business for you. Maybe you’ll join us with Teaching Sells.TeachingSells. (How cool is that?) So step up.com PAGE 7 . We don’t care if you do it part-time or full-time. We just want you to do it. www.By Copyblogger Media »» An explosion in online education »» Small.
You get there by making too many decisions — overtaxing your decision-making “muscle. there’s no amount of willpower or “toughing it out” that you’ll be able to manage.” If you’re creating an online business. you’re going to get tired And when your brain gets tired.TeachingSells. the odds are you’re making it harder on yourself than it has to be. And one of the most exhausting things you can do is to make decisions. Your poor brain literally doesn’t have enough fuel to keep making those decisions — so you’ll do www.com PAGE 8 . not Harder Do you ever have days when you’re too exhausted to figure out what you want for dinner? You don’t get to that point because you’re training for a marathon or spending all day at the gym. If you’re constantly reinventing the wheel. There’s all kinds of amazing research being done about willpower and the physical limitations of your brain.By Copyblogger Media Make a More Progress by Working Smarter.
The Russian cosmonauts had the same problem. So they used a pencil. of course. $1.com PAGE 9 . so you can conserve your energy for the most important decisions. or what you’ve always done in the past … or you’ll just do nothing.TeachingSells. in a vacuum. The danger of reinventing the wheel Do you know this story? Back when NASA started launching manned spacecraft in the 1960s. they found out that the astronauts couldn’t use pens to write with while in space. You need to cultivate some habits of simplification. you need to start working smarter rather than always harder. NASA now had a pen that worked in zero gravity. If you’re going to build a business (online or offline.5 million later. for that matter). www. The ink wouldn’t flow down through the pen in a zero-gravity environment.By Copyblogger Media what’s easy. NASA decided to retain a man named Paul Fisher to design a pen that would work in space. and in a drastic temperature range. they had a solution.
particularly after appearing on the popular show “West Wing. All of us have done it — put out huge amounts of time and effort creating elaborate solutions to problems when a simple answer is right under our noses. successful products out the door. So the central question for a business owner becomes: How can we stop overcomplicating when we could be executing? Here are some of the techniques we use at Copyblogger Media to get valuable.” The truth is both the US and Russia used pencils at first. and Paul Fisher independently created the pen and sold 400 of them to NASA for a song. year after year.By Copyblogger Media (Note: this anecdote isn’t historically accurate. and it’s instructive.) The reason the exaggerated story is so widely embraced is because it rings true.com PAGE 10 .TeachingSells. and has become a bit of an urban legend. But the story’s still a good one. www.
We’re going to talk later this week about why online education is the smartest foundation for a business today.TeachingSells. From the early days until today. But whatever kind of business you’re building today. proven frameworks around for online education is the one we’ve developed at Copyblogger. someone out there has successfully done something you can learn from.) And the truth is.” Now. you can use their success as a rough framework for what you want to create. many years. when we want to build something new. (And at Copyblogger Media. www. we’re confident that this is going to continue to be true for many. We call it our “road map. one of the more flexible. Just like our rival space programs. the right answer was “use something that already works today. this gets tricky because business today looks very different than it did even 10 years ago. which means we’re going to have to do a little bit of trailblazing. Use a proven framework In our story about the space pen. Without directly copying.By Copyblogger Media 1.com PAGE 11 . we use a framework.” and it outlines the steps we need to take to launch a new product or service. we’re solving problems in a new context.
of course. Which is a nice idea … but it’s going to cost you time. Don’t take shortcuts. Beware of shortcuts One of Sonia’s favorite business sayings is. not save you time. “OK. what copywriting angle will we use for our launch” rather than. there are all kinds of people who want to sell you “Surefire 30-Day Money-Getting Systems. “Uh. they take too long.By Copyblogger Media Using a solid framework removes a lot of unnecessary decision-making. so you can simply fill in the blanks. what do I do next?” 2.” They’ve tried to figure out every single step for you. Because business is complicated. But it’s much easier to decide.TeachingSells. www. You’ll still be making key decisions.com PAGE 12 .
Choose a flexible framework. No one can give you a step-by-step “system” for taking all of those highly individual elements and putting them together into a business. not a rigid system. place. content creation skills. time. they sell it to you. If you feel like you don’t have time to do it right. Shortcuts tend to work for a brief time (if at all). technical abilities. remember that you definitely don’t have time to do it over. What worked then may not work at all now — and it may be worse than useless tomorrow. www.By Copyblogger Media That’s because every business is unique.com PAGE 13 . eventually sending you back to square one where you have to start all over again. external realities like the economy or the SEO landscape. those “foolproof systems” are often what worked for that marketer in the past. what market you most appeal to.TeachingSells. And unfortunately. You’re working with a unique combination of what you can contribute. and topic. Once they’ve squeezed all the value out of it.
you don’t know what’s perfect for your customers.com PAGE 14 .By Copyblogger Media 3.) But the truth is. smart entrepreneur is snapping up your topic and making a nice living. Only your customers know that. Fire. (We have a whole module on addressing those challenges. a nimble. A Minimum Viable Product (or MVP) is the smallest product you can release that still serves a vital need for your customer. and we also help students out with that in our live group coaching sessions.TeachingSells. Once you have your framework in place — your road map that tells you where you’re going and the key milestones on the path — you’re ready to start conducting some small experiments. It can be challenging to find the courage to send a product out there that you know isn’t perfect. Ready. www. we’ve been big fans of the “Minimum Viable Product” model since long before Eric Ries wrote his great book on The Lean Startup. At Copyblogger. But we also don’t want you to put out content on your blog and in social media for year after year before you dare to ask for any money. While you’re doing that. Aim We don’t want you to get seduced by silly shortcuts.
www. Once that happens.” The Best Way to Make Money with Content is Simple If you’re blogging or otherwise creating content online in the hopes of making money. so that after a year or so. there’s a good chance you’re following a fairly complicated and time-consuming strategy. and hope to build page views. maybe one day it will add up to enough — if you just keep at it and never ever quit producing more and more free content. you’ll have to keep blogging for another year.com PAGE 15 . but if you work hard.TeachingSells. Just remember to keep an eye on your framework. You’ve got to publish every day and attract lots of links. the Google Gods will bless you with plenty of long-tail search results that will bring you traffic. The money is pretty meager. so you can make money with AdSense or some other form of advertising.By Copyblogger Media Being brave enough to fire off your MVP — and then over time making it absolutely perfect for your individual audience — is the smartest way to both bring in revenue quickly and make the kind of remarkable product that 21st-century audiences demand. That’s what keeps the MVP model from devolving into “wandering around in the dark.
But you might have noticed that not all premium content is created equal. charge for it. you’re in for a shock. and I’ll show you someone who is selling the same basic content and likely making more money than you. www.com PAGE 16 .TeachingSells. How simple is that? That’s the simple solution to making money with content that has been around for centuries. Sometimes education is what you sell. Tell me the niche you’re publishing in now. and it’s still going strong. The most successful content-based businesses today are education businesses. If you want to make money with content. Sometimes you give all of the education away for free. If you think this isn’t pragmatic. but you profit from the tools your customers use to put the education into practice. Sometimes education helps what you sell work better.By Copyblogger Media Or you could simply create content once and sell it over and over.
Audiences are readier than ever to pay for online education Online education was a really good business model in 2007. when Teaching Sells was launched. You’re in the business of transforming your customers into the people they want to become. we offer ten different business models in Teaching Sells. And smart. that transformation comes in part by changing their thinking. It’s an amazing business model in 2012.TeachingSells. And students have combined and re-combined those in countless different ways. It comes from education.com PAGE 17 . On their own terms. And unless you sell an IronMan-style robot suit.By Copyblogger Media As it happens. small-scale entrepreneurs (like you) are ready to serve them. when and where they find it convenient. Learning online gives people the results they want (in Teaching Sells we call these the “benefits of knowledge”). In the way they want it. Millions of people all over the world are turning to online education to make the transformations they want to make. Is www.
com PAGE 18 . a way to find new potential customers. But a lot of bloggers get it backwards. but you’ve got tons of page views. you’re always selling something — even if it’s just space on the page. I want to tell you about a hard lesson I learned back when I started publishing online in the late 1990s. If you’re not making loads of money with AdSense. That means that “monetizing” with advertising may not be the right revenue model for your business. You run a business — and your blog supports that business. Instead. It’s just getting started.By Copyblogger Media Is Blogging Dead? No. you’ll need someone actively selling your space in a very competitive marketplace. of course not. They think of the blog as their “main thing.” then try to monetize it.TeachingSells. Remember: to make money online. One of the best ways to use your blog is as an attraction strategy. Back then. And of course the idea that selling advertising is a simple automated process is a crock perpetuated by Google AdSense. turn your perspective around. the most prominent strategy www.
It was actually a lot like blogging for ad dollars is today — it takes a huge investment of time and effort to earn money from free content and advertising. The Lesson I Learned About Advertising-Supported Content The ezines I created had solid content — they got glowing reviews in other ezines. When the dot-com fiasco imploded in the spring of 2000. Boy. I realized that to make money from advertising. I was going to have to learn how to attract sponsors. and yet made hundreds of thousands of dollars in advertising revenue (or so it seemed).By Copyblogger Media for making money with free content was email publishing. I had come to the ezine game a little late. I was fascinated by email publications that offered everything from tech tips to simple daily jokes. the online www. did I learn a thing or two from that. in newspapers.TeachingSells.com PAGE 19 . Then. and in magazines like Entertainment Weekly. the bottom fell out. rather than wait for people to beat down my door. What they didn’t do was make a lot of money.
Somewhat despondent. especially for small independent publishers. and this had easily made me more money than advertising ever had. I had been simply using ezine publishing strategies to promote my services. In 2005. these were not your typical ebooks telling people how to sell ebooks or other Internet marketing stuff. no true physical presence.com PAGE 20 . I built a company that had no employees. and no offline advertising into a multi-million dollar selling machine. Although I started Copyblogger in January of 2006 and at one point it made money from sponsorships. Now. so I also worked on creating my own products to sell online. I took comfort in the fact that I had been supporting myself the whole time both as a lawyer and a marketing consultant with very little promotional effort. I shifted gears and started using content to market other virtual service companies in 2001. The money was good. but management of even independent contractors in the offline world was a pain.By Copyblogger Media advertising market all but disappeared.TeachingSells. I now bring in the bulk of my income from www. My model was to partner with people who had the right credentials. collaborate on information products (usually with a business-to-business or health and wellness focus). and then I sold them online using every strategy I had learned over the years. I got out of my offline businesses completely and went totally online.
Most of what I do these days is behind the scenes — I produce web projects and let other people be the stars. Forget About Blogging for Bucks and Make Some Real Money Copyblogger has allowed me to raise my profile to the extent that I have a wide choice of partners to collaborate with on profitable projects. But I’m not the type to wave big checks in the air or flaunt my income. and yet the revenue it once brought in from advertising is laughable compared to what I make from my other online projects.By Copyblogger Media selling content through various web properties. not worse. and using content to market related products such as software. It’s not my style. It’s what attracted the platinum group of business owners that came together to form Copyblogger Media.TeachingSells. I will say that my blog is one of the most popular in the world. www.com PAGE 21 . It’s worked out well economically. And business is getting better.
com PAGE 22 . as opposed to generating a ton of money from advertising. www. production planners. and only small amounts of free content for promotional purposes. But first.” We can do that by going back to an earlier technology that faced some of the same challenges we do. So. many of my projects involve no blogging at all (although I’m always using blog software). let’s talk about the myth that all content on the web “wants to be free. blogging can be vitally important. The major studios employed permanent staffs of writers. Did Free TV Kill the Film Industry? Back in the 1940s. in the past several years I’ve found that sponsorship revenue or other advertising just couldn’t compete with the blog’s ability to promote my own businesses. On the flip side. and cranked out huge amounts of assembly-line formula films — often up to 30 a year per studio.By Copyblogger Media In fact. I’ll talk about that more in a bit.TeachingSells. and captive stars. set builders. the film industry in the United States was very different from what it is today. That’s why we don’t currently run any outside advertising on Copyblogger at all. but most likely it will open doors for you that lead to revenue or help you promote things you are selling.
They abandoned the in-house assembly-line production techniques and adopted the current method of putting together teams of independent talent on a project-by-project basis. Now. that didn’t happen. The second bad thing was a new-fangled invention called television. First.TeachingSells. But as you know.By Copyblogger Media A lot of the content was pretty bad. because the studios changed course. the content on television wasn’t any better than the formulaic garbage served up by the film studios. Television was free. The goal was to create a movie-going experience rather than regularly. You might see a few parallels with today already. This move to customized production resulted in the beginning of the “blockbuster” approach to filmmaking. two bad things happened to the film industry. thanks to cable and award-winning www. And as we know.com PAGE 23 . but it was free. which in turn empowered independent filmmaking.scheduled schlock. Everyone wailed and gnashed teeth and predicted the demise of the film industry. but it wasn’t until the late 70s that the content became anything remarkable. the US Supreme Court forced the studios to give up their ownership of movie theaters due to the monopolistic stranglehold that resulted on film distribution. but it was the only game in town. Then. free network television has reverted back to mostly lame and treated like a second cousin.
Despite the few success stories. it’s this bunch of noise that people find when they use search engines. social media is filled with too many blogs that do nothing but regurgitate news and offer unqualified opinions that no one really cares about. one shouldn’t make the mistake of believing that “free” is a new or permanent position. www. People who don’t learn from history are often doomed to miss out on the next big thing..TeachingSells. it managed to be subverted by paid television. and regular people don’t want to do in-depth research to learn. While film and television may face other unique challenges in the digital age. And the good stuff out there is usually not comprehensive or well organized. Unfortunately.com PAGE 24 .. That’s right . People Will Pay for Information that has a Higher Perceived Value A lot of niche information on the web is a lot like free network television — it’s of poor quality.By Copyblogger Media content from premium channels like HBO. dubious accuracy. not only did free television NOT destroy the film industry. and riddled with interruptive advertising.
you’re not normal. and that there will always be room for quality paid learning experiences and community amongst the sea of noise. You’re Not Normal. This presents an opportunity for those who recognize that everything moves in cycles. you have already begun to develop some of the most important skills for success in the 21st Century.TeachingSells. In other words. you’re learning skills you www. As we’ll see in just a bit. there are vast opportunities in raising the perceived value and the actual value of information by simply putting it in a more learner-friendly format.) If you’re currently blogging. Statistically. (Congratulations. because it’s one of the golden keys to success when it comes to making good money online. and That’s (Mostly) Good It’s true. publishing or marketing online.com PAGE 25 . If you’re active in social media.By Copyblogger Media They want to learn from a trusted teacher. creating something of value that people will pay for is not that hard if you understand what people actually value and respond to. Let’s look a little bit closer at that issue.
By Copyblogger Media can use for a lot more than telling people what your cat had for dinner. But unfortunately. and free themselves from working for the benefit of their boss. Any work that can be outsourced is on the chopping block. But those of you who have gotten started actually publishing online are truly not normal — because you’ve taken action. will be at the top end of the economic spectrum.TeachingSells. But people like you. with more jobs going overseas every day. I’d even go so far as to say if you’re only just now seriously looking into publishing online content. Most people will tell you they want to be entrepreneurs. you’re way ahead of 97% of the population. who can create and express ideas online. “telling” you or “thinking about it” is as far as most people go. www. You already know there’s a huge shift going on thanks to globalization and the growth of the Internet.com PAGE 26 . make money from home.
By Copyblogger Media Most People Never Take that First Step Most people never take the necessary action to make their dreams come true. simply getting started is the main thing that keeps people from achieving their goals. another way in which you’re not normal may be holding you back. smarter. even though it’s usually just a matter of showing up and getting started. And they often find what they find baffling as well. The average user still finds the Internet baffling beyond email and basic search. and stronger. congratulations.TeachingSells. understand how to use it. but that’s the wrong way to look at it. You are likely way above average when it comes to navigating the Internet. On the other hand. Most people are not like you at all. As long as you keep going and realize that everything that goes wrong is making you better. and are generally good at finding what you need online. Although it may not always seem like it. www. You likely understand it better. the average person is far less sophisticated when it comes to navigating online than you might imagine.com PAGE 27 . you can’t lose. In fact. If you’ve taken that first big step. You might think no one will buy “X” because you wouldn’t.
»» 80% of US families did not buy or read a book last year. you’re definitely going to have to get over it if you really want to become a player in the next phase of the Internet. What you might be able to piece together on your own from freely available information. There’s one last way you’re likely not normal. »» 42% of college graduates never read another book. And with this one. www. they can’t and they won’t. »» 58% of the US adult population never reads another book after high school.TeachingSells.com PAGE 28 . »» 70% of US adults have not been in a bookstore in the last five years. And that’s an opportunity.By Copyblogger Media Understand that and you’ll realize that you can offer quality learning environments that people are happy to pay for. These come from a study held a few years ago — the sad truth is. they’ve probably only gotten worse. »» 57% of new books are not read to completion. You’re not normal because you like to read. Take a look at these sad facts. Guess what? Most people don’t.
. You already have everything it takes. In fact. Becoming a pioneering early-adopter doesn’t require the vision of a Steve Jobs..com PAGE 29 . And yet . What if all that knowledge could be delivered in a format that more people could actually get something out of. www. and that they happily pay you for? People who don’t like to read still want to learn. They’re called virtual learning environments. there’s a book that’s been written on just about any topic you can think of. they will be required to learn continuously to survive and thrive in the 21st century.TeachingSells.By Copyblogger Media Most readers do not get past page 18 in a book they have purchased. You just need to get started. It’s simply a matter of looking at the world around you and taking action — action that helps other people. and there’s a lot of money to be made with them. It doesn’t require some kind of special genius. That’s where you come in. and that’s another big opportunity.
And it’s just not business. health and wellness. www. parenting issues. and a whole host of things that are right around the corner that we haven’t yet imagined.By Copyblogger Media Teach and Grow Rich We are currently living in a state of accelerated change that is increasing in speed each year (if not each month). communications. and financial issues. Continuous learning requires continuous teaching. and advanced interpersonal skills. an adaptive trait that has very little to do with what you know. Add in hobbies. technology tutorials. productivity.TeachingSells. Think about the demand for personal development training in creativity. should you be so inclined to play an influential role in the inevitable future. critical thinking. and more to do with how fast you can continue to learn new things. there’s a mind-boggling number of niches and angles to work. This type of training will be as important as substantive and technical information when it comes to being an economically productive person. and you start to realize how big this is. In short. coping skills.com PAGE 30 . spirituality. That means that one of the most rock-solid businesses you can get into is developing interactive learning environments — starting right now. This environment demands what’s been coined as continuous learning. trade. either (which are gigantic markets).
TeachingSells. Now the thing about productivity books is. retention. and use. and reformatting the content for better learner comprehension. one of the most amazing aspects of this opportunity is the ability to creatively adapt existing textual content into a more learner-friendly format and environment. There are better ways to get the core information into your customers’ heads. but readers forget it two minutes after they set the book down. organizing. the advice is very compelling. you already have subject matter expertise that can be converted into an interactive learning environment that allows you to work with more people. You could create a course that acts as a synthesis of the very best ideas and techniques from all the top productivity gurus. But even if that’s not the case for you.com PAGE 31 . www. Let me give you just one example off the top of my head. because you’re adding value by editing.By Copyblogger Media Creative Adaptation is the 21st Century Goldmine If you’re a coach or consultant. earn more money. Let’s say you’re a big fan of productivity books. You can fully give credit to the source material. and spend less time doing it.
testing and classroom interaction. successfully market it. with the aid of audio / visual teaching aids. and that’s why it’s well worth paying for. He teaches the concepts contained in the textbook according to a curriculum he designs and implements. He or she doesn’t write the textbook (at least not usually)... Here are 10 things you’ll need to know to succeed in this next wave of the commercial Internet: www. You want to create a community of learning. Do that right. It works for the benefit of the learners. and will play a part in most local teaching. Teaching Sells I’ll say it again .TeachingSells. The Internet will be the primary delivery medium for all distance learning and training efforts. and you’ll never worry about figuring out how to “make money online” again. That’s what you’re trying to simulate in a virtual learning environment.com PAGE 32 .By Copyblogger Media Think about a teacher in the classroom. There’s never been a better time in history to be a person who can clearly communicate ideas.
By Copyblogger Media »» How to target a vast audience with a niche angle »» How to have a unique. My business partners are content marketer Sonia Simone and software developer and illustrator Tony Clark. We’ve built a www.TeachingSells. entertaining approach to content development »» How to choose the right medium for the right content for effective learning »» How to create content that sells itself »» How to effectively leverage the audiences of others with win-win proposals »» How to develop multi-format content with free and inexpensive tools »» How to build airtight paid membership websites »» How to choose the best business model for your topic and goals »» How to increase profits with advanced training and a la carte sales »» How to further leverage your skills as a highly-paid consultant It’s a fast-paced arena. Teaching Sells is a training program that reveals how to do all of the above and more.com PAGE 33 . especially when it comes to the amazing new tools that allow non-technical people to produce dazzling content.
And at this point. the gurus who actually make money in other niches will often only share information when the tactics and strategies are losing effectiveness. That’s not the case here. Providing training for continuous learning is also so huge that there’s money to be made in sharing and teaching the way to do it. and Tony..com PAGE 34 . this is what we’re doing right now to make money — now and into the future.TeachingSells. why are we willing to teach it to others. We’re willing to teach our own techniques and strategies for these 3 reasons: 1. The number of possible topics that can be developed here is so huge that it’s doubtful we’ll ever lose out in a competitive situation with one of our students. but highly satisfying. we realized www. When we first started talking four years ago. Which brings up the obvious question — if this stuff is so powerful.. What this is about is you getting a jump on the future while making money right out of the gate. Stated a different way. 2. Sonia and I feel that we’re highly qualified to be the ones teaching. because that’s how a lot of Internet marketing “training” happens . we’ve taught hundreds of others how to do the same.By Copyblogger Media number of interactive learning memberships sites ourselves — businesses that aren’t just profitable. at any price? That’s an excellent question.
run. so it makes sense to put people in a position to partner with us. that’s already happened three times already). and market virtual learning environments. Like I said. But the money to be made in all the potential consumer and business-to-business areas (starting now and into the future) is gigantic.com PAGE 35 .By Copyblogger Media we’ve been on almost identical paths for the previous 10 years when it comes to using educational marketing and training strategies in our businesses. there’s certainly money to be made teaching people to build. it’s likely we’ll be recruiting business partners and associates from the ranks of our members (in fact. Frankly. So. www.TeachingSells. 3. There are simply not enough people around who know what we need them to know right now. we can’t possibly do all of them ourselves. The Copyblogger Media team have already come up with so many ideas of our own. number 3 makes this all worthwhile to us.
) You may want a community of peers to bounce ideas off of.creating a business that’s valuable because of the value you create for other people. it will keep you from going off the rails and make sure you stay focused on your business goals.com PAGE 36 . rather than struggling with all of that on your own. and you’ll want to have a plan for how to deal with them. and to shed some new light on your thinking when you’ve come to an impasse. and crafting a powerful marketing platform. building out your curriculum.By Copyblogger Media What Now? Now. to form partnerships with. You may choose to jump into e-learning on your own -. You may want coaching and Q&A sessions to get you out of the inevitable stuck spots. creating a site. You may want a step-by-step course that walks you through the specifics of defining your market and topic. (Be sure you refer to the 20-Step Road Map. you’re at something of a crossroads.TeachingSells. (Every entrepreneur faces these. www.) Or you may decide you want some help. You’ve got lots of free content from this launch that will help you do that.
TeachingSells. about how to join us inside Teaching Sells. If you can join us on Monday for the live webinar with Chris Garrett and Sonia Simone. Brian Clark and Sonia Simone Co-founders of Teaching Sells www. Best Regards. we’ll be giving you some more specifics about how to build your e-learning business … and if this is the right time for you. And don’t forget that we’ve got a lot more free content for you.By Copyblogger Media If those would be helpful to you. We’d be honored to have you with us. so stay tuned. Teaching Sells might be the right vehicle to help you see what the next level looks like. (Stay tuned this week as we wrap up the launch and welcome our newest group of students.com PAGE 37 .) Thanks for reading.
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