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Building a Profitable Online Business: What Works (And What Doesn’t) in 2012

Building a Profitable Online Business: What Works (And What Doesn’t) in 2012

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You may republish excerpts from this report as long as they accompanied by an attribution link back to http://teachingsells.com.

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Published by: RoDaiana on Nov 07, 2013
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By Copyblogger Media

Building a Profitable Online Business:
What Works
(And What Doesn’t)

in 2012




By Copyblogger Media

You may republish excerpts from this report as long as they accompanied by an attribution link back to http://teachingsells.com.

Copyright © 2007-2012 Teaching Sells. Some rights reserved.



By Copyblogger Media

Isn’t it time we quit talking about “making money online”? When you look at what Amazon, iTunes, Google, Facebook are doing … as well as countless e-learning and other technology companies (with more showing up every day), it’s pretty obvious that it’s not “making money online” any more. It’s just making money in the world we live in. If you’re looking for another one of those “business in a box” solutions, you should close this report now. Because Teaching Sells isn’t a “money-getting system.” It’s a framework to create a real-world business.

Websites don’t make money. Businesses make money.

It doesn’t matter if you want to make $100 a month or $100,000 a month. It doesn’t matter how many or how few hours you’re ready to commit. Until you think of what you’re doing as a business, you’re going to spin your wheels. Everything else can be learned. (There are a few people out there who will tell you that entrepreneurship is some kind of special “inherited trait” held by the chosen few. These people have what we like to call a reality problem. We give you permission to ignore them.)



Others will want more support and direction. the multi-million dollar online businesses. let’s get this thing started . www.. So much has happened in the online world that it’s easy to feel like we’ve missed the bus. that’s all they need to move forward and start creating something epic. But you haven’t missed out. It’s still really early Ten years from now (heck.TeachingSells. probably two years from now) we’ll look back and we won’t be able to believe how primitive the tools we use today are. and you aren’t too late.By Copyblogger Media This report and our 20-Step Road Map exist to give you a basic orientation to building an e-learning business..com PAGE 4 . Not even close. Either way. which is where the complete Teaching Sells course comes in. For some. Ever feel like you’re late to the party? It’s easy to look around at all the success we can see — the big membership sites with thousands of members.

And that creates interesting problems you can start solving for customers — no matter what your area of expertise. And creates stress. there’s no doubt about it. Which.com PAGE 5 . Companies look different. After the economic earthquake of 2008 (and all those aftershocks). Even health and wellness are undergoing major revolution. Relationships look different.By Copyblogger Media The economy is doing a hard shift. Employment looks different. Everything right now is new and changing.TeachingSells. Recreation looks different. is exhausting. The boom — for people like us — doesn’t end until things stop changing How long do you think it will take for the world to quit shifting radically under our feet? www. as you may have noticed. Travel looks different. millions of people are still figuring out what it means for them.

But there’s also tremendous opportunity — and especially. rather than mindless consumerism www. we can help others by teaching them how to navigate that change and come out on top. There’s no doubt that these are “interesting times.v So don’t worry at all that it’s “too late.” We’re riding the wave of: »» Business based on helping people.com PAGE 6 . opportunity to do great things by helping other people out. You’ve probably got some of that in your own life. That is why teaching is the foundation of a great business in the 21st century. They need the true experts who can teach them what they need to know today.By Copyblogger Media 10 years? 20 years? Maybe more? As long as we’re in this world of profound instability.TeachingSells. Because this is the century of never-ending learning. Our customers are learners — and they don’t need stale authorities who mastered what was needed in the last century. You can’t beat that.” There’s a lot of stress and worry.

(How cool is that?) So step up. and cheaper »» Growing suspicion of traditional learning venues like universities It’s like the entire world economy has lined up to make a really amazing business for you. Maybe you’ll join us with Teaching Sells. super-nimble companies — that are often made of just one or two people »» Extreme social anxiety about change »» Astonishingly powerful communication technology that keeps getting better. www. We just want you to do it.TeachingSells.By Copyblogger Media »» An explosion in online education »» Small. We don’t care if you do it part-time or full-time. or maybe you’ll just incorporate some of these ideas into the business you have today.com PAGE 7 .

there’s no amount of willpower or “toughing it out” that you’ll be able to manage. the odds are you’re making it harder on yourself than it has to be. You get there by making too many decisions — overtaxing your decision-making “muscle.com PAGE 8 . If you’re constantly reinventing the wheel.By Copyblogger Media Make a More Progress by Working Smarter.” If you’re creating an online business.TeachingSells. you’re going to get tired And when your brain gets tired. There’s all kinds of amazing research being done about willpower and the physical limitations of your brain. Your poor brain literally doesn’t have enough fuel to keep making those decisions — so you’ll do www. not Harder Do you ever have days when you’re too exhausted to figure out what you want for dinner? You don’t get to that point because you’re training for a marathon or spending all day at the gym. And one of the most exhausting things you can do is to make decisions.

NASA decided to retain a man named Paul Fisher to design a pen that would work in space. or what you’ve always done in the past … or you’ll just do nothing. The danger of reinventing the wheel Do you know this story? Back when NASA started launching manned spacecraft in the 1960s. You need to cultivate some habits of simplification. you need to start working smarter rather than always harder. so you can conserve your energy for the most important decisions. The Russian cosmonauts had the same problem. and in a drastic temperature range. they found out that the astronauts couldn’t use pens to write with while in space.TeachingSells.com PAGE 9 . of course. www. NASA now had a pen that worked in zero gravity. in a vacuum.5 million later. they had a solution. If you’re going to build a business (online or offline. So they used a pencil. The ink wouldn’t flow down through the pen in a zero-gravity environment.By Copyblogger Media what’s easy. for that matter). $1.

” The truth is both the US and Russia used pencils at first. www. and it’s instructive.com PAGE 10 . So the central question for a business owner becomes: How can we stop overcomplicating when we could be executing? Here are some of the techniques we use at Copyblogger Media to get valuable.By Copyblogger Media (Note: this anecdote isn’t historically accurate. But the story’s still a good one. particularly after appearing on the popular show “West Wing. and Paul Fisher independently created the pen and sold 400 of them to NASA for a song. successful products out the door.TeachingSells. All of us have done it — put out huge amounts of time and effort creating elaborate solutions to problems when a simple answer is right under our noses. and has become a bit of an urban legend.) The reason the exaggerated story is so widely embraced is because it rings true. year after year.

We’re going to talk later this week about why online education is the smartest foundation for a business today. (And at Copyblogger Media.By Copyblogger Media 1. we use a framework. Just like our rival space programs. which means we’re going to have to do a little bit of trailblazing. you can use their success as a rough framework for what you want to create. But whatever kind of business you’re building today.” Now. the right answer was “use something that already works today.” and it outlines the steps we need to take to launch a new product or service. many years. We call it our “road map.com PAGE 11 . Without directly copying. one of the more flexible. when we want to build something new. someone out there has successfully done something you can learn from. proven frameworks around for online education is the one we’ve developed at Copyblogger. this gets tricky because business today looks very different than it did even 10 years ago. www.TeachingSells. we’re confident that this is going to continue to be true for many. we’re solving problems in a new context. From the early days until today.) And the truth is. Use a proven framework In our story about the space pen.

Beware of shortcuts One of Sonia’s favorite business sayings is. Which is a nice idea … but it’s going to cost you time. “Uh. Because business is complicated.” They’ve tried to figure out every single step for you. But it’s much easier to decide.By Copyblogger Media Using a solid framework removes a lot of unnecessary decision-making. www. You’ll still be making key decisions. not save you time.TeachingSells.com PAGE 12 . of course. Don’t take shortcuts. “OK. what copywriting angle will we use for our launch” rather than. what do I do next?” 2. so you can simply fill in the blanks. they take too long. there are all kinds of people who want to sell you “Surefire 30-Day Money-Getting Systems.

time. not a rigid system. content creation skills. external realities like the economy or the SEO landscape. Once they’ve squeezed all the value out of it. Shortcuts tend to work for a brief time (if at all). You’re working with a unique combination of what you can contribute. Choose a flexible framework. remember that you definitely don’t have time to do it over.com PAGE 13 . they sell it to you. eventually sending you back to square one where you have to start all over again. And unfortunately. and topic. What worked then may not work at all now — and it may be worse than useless tomorrow.TeachingSells.By Copyblogger Media That’s because every business is unique. www. those “foolproof systems” are often what worked for that marketer in the past. what market you most appeal to. If you feel like you don’t have time to do it right. technical abilities. place. No one can give you a step-by-step “system” for taking all of those highly individual elements and putting them together into a business.

a nimble. At Copyblogger.com PAGE 14 . Fire. It can be challenging to find the courage to send a product out there that you know isn’t perfect.By Copyblogger Media 3. Once you have your framework in place — your road map that tells you where you’re going and the key milestones on the path — you’re ready to start conducting some small experiments. Ready. While you’re doing that.) But the truth is. A Minimum Viable Product (or MVP) is the smallest product you can release that still serves a vital need for your customer.TeachingSells. and we also help students out with that in our live group coaching sessions. we’ve been big fans of the “Minimum Viable Product” model since long before Eric Ries wrote his great book on The Lean Startup. you don’t know what’s perfect for your customers. But we also don’t want you to put out content on your blog and in social media for year after year before you dare to ask for any money. www. Only your customers know that. (We have a whole module on addressing those challenges. smart entrepreneur is snapping up your topic and making a nice living. Aim We don’t want you to get seduced by silly shortcuts.

so you can make money with AdSense or some other form of advertising. The money is pretty meager. and hope to build page views. maybe one day it will add up to enough — if you just keep at it and never ever quit producing more and more free content. there’s a good chance you’re following a fairly complicated and time-consuming strategy. so that after a year or so. Just remember to keep an eye on your framework. you’ll have to keep blogging for another year. the Google Gods will bless you with plenty of long-tail search results that will bring you traffic.TeachingSells. You’ve got to publish every day and attract lots of links.” The Best Way to Make Money with Content is Simple If you’re blogging or otherwise creating content online in the hopes of making money. That’s what keeps the MVP model from devolving into “wandering around in the dark. Once that happens. www. but if you work hard.com PAGE 15 .By Copyblogger Media Being brave enough to fire off your MVP — and then over time making it absolutely perfect for your individual audience — is the smartest way to both bring in revenue quickly and make the kind of remarkable product that 21st-century audiences demand.

But you might have noticed that not all premium content is created equal. Sometimes education helps what you sell work better. www. you’re in for a shock. Sometimes education is what you sell.By Copyblogger Media Or you could simply create content once and sell it over and over. If you think this isn’t pragmatic. and I’ll show you someone who is selling the same basic content and likely making more money than you.TeachingSells. Sometimes you give all of the education away for free. The most successful content-based businesses today are education businesses. If you want to make money with content. Tell me the niche you’re publishing in now. How simple is that? That’s the simple solution to making money with content that has been around for centuries. but you profit from the tools your customers use to put the education into practice. and it’s still going strong.com PAGE 16 . charge for it.

It’s an amazing business model in 2012. Learning online gives people the results they want (in Teaching Sells we call these the “benefits of knowledge”). And students have combined and re-combined those in countless different ways. In the way they want it.com PAGE 17 . that transformation comes in part by changing their thinking.TeachingSells. On their own terms. And smart. It comes from education. when and where they find it convenient. And unless you sell an IronMan-style robot suit. when Teaching Sells was launched. Audiences are readier than ever to pay for online education Online education was a really good business model in 2007. Is www. You’re in the business of transforming your customers into the people they want to become. Millions of people all over the world are turning to online education to make the transformations they want to make.By Copyblogger Media As it happens. small-scale entrepreneurs (like you) are ready to serve them. we offer ten different business models in Teaching Sells.

the most prominent strategy www. That means that “monetizing” with advertising may not be the right revenue model for your business. One of the best ways to use your blog is as an attraction strategy.By Copyblogger Media Is Blogging Dead? No. And of course the idea that selling advertising is a simple automated process is a crock perpetuated by Google AdSense. you’ll need someone actively selling your space in a very competitive marketplace.com PAGE 18 . Remember: to make money online. you’re always selling something — even if it’s just space on the page. It’s just getting started. But a lot of bloggers get it backwards. Instead.TeachingSells. Back then. but you’ve got tons of page views. a way to find new potential customers. If you’re not making loads of money with AdSense. of course not. They think of the blog as their “main thing. You run a business — and your blog supports that business. I want to tell you about a hard lesson I learned back when I started publishing online in the late 1990s.” then try to monetize it. turn your perspective around.

and yet made hundreds of thousands of dollars in advertising revenue (or so it seemed). the online www. Then. rather than wait for people to beat down my door. in newspapers. I was going to have to learn how to attract sponsors.com PAGE 19 . It was actually a lot like blogging for ad dollars is today — it takes a huge investment of time and effort to earn money from free content and advertising. Boy. the bottom fell out. did I learn a thing or two from that. I realized that to make money from advertising. The Lesson I Learned About Advertising-Supported Content The ezines I created had solid content — they got glowing reviews in other ezines. What they didn’t do was make a lot of money. and in magazines like Entertainment Weekly. When the dot-com fiasco imploded in the spring of 2000.By Copyblogger Media for making money with free content was email publishing. I was fascinated by email publications that offered everything from tech tips to simple daily jokes.TeachingSells. I had come to the ezine game a little late.

these were not your typical ebooks telling people how to sell ebooks or other Internet marketing stuff. no true physical presence. but management of even independent contractors in the offline world was a pain. and this had easily made me more money than advertising ever had. I shifted gears and started using content to market other virtual service companies in 2001.TeachingSells. so I also worked on creating my own products to sell online. I now bring in the bulk of my income from www. and no offline advertising into a multi-million dollar selling machine. especially for small independent publishers.By Copyblogger Media advertising market all but disappeared. Now. and then I sold them online using every strategy I had learned over the years. In 2005. I got out of my offline businesses completely and went totally online. I built a company that had no employees. Somewhat despondent. I took comfort in the fact that I had been supporting myself the whole time both as a lawyer and a marketing consultant with very little promotional effort. I had been simply using ezine publishing strategies to promote my services. My model was to partner with people who had the right credentials. Although I started Copyblogger in January of 2006 and at one point it made money from sponsorships. The money was good. collaborate on information products (usually with a business-to-business or health and wellness focus).com PAGE 20 .

Forget About Blogging for Bucks and Make Some Real Money Copyblogger has allowed me to raise my profile to the extent that I have a wide choice of partners to collaborate with on profitable projects. www.com PAGE 21 . It’s worked out well economically. And business is getting better. not worse.By Copyblogger Media selling content through various web properties. and yet the revenue it once brought in from advertising is laughable compared to what I make from my other online projects.TeachingSells. But I’m not the type to wave big checks in the air or flaunt my income. Most of what I do these days is behind the scenes — I produce web projects and let other people be the stars. It’s what attracted the platinum group of business owners that came together to form Copyblogger Media. and using content to market related products such as software. I will say that my blog is one of the most popular in the world. It’s not my style.

By Copyblogger Media In fact. and only small amounts of free content for promotional purposes. I’ll talk about that more in a bit. The major studios employed permanent staffs of writers. but most likely it will open doors for you that lead to revenue or help you promote things you are selling. and cranked out huge amounts of assembly-line formula films — often up to 30 a year per studio. www. in the past several years I’ve found that sponsorship revenue or other advertising just couldn’t compete with the blog’s ability to promote my own businesses. That’s why we don’t currently run any outside advertising on Copyblogger at all. On the flip side.com PAGE 22 .TeachingSells. Did Free TV Kill the Film Industry? Back in the 1940s. many of my projects involve no blogging at all (although I’m always using blog software). let’s talk about the myth that all content on the web “wants to be free. So.” We can do that by going back to an earlier technology that faced some of the same challenges we do. production planners. as opposed to generating a ton of money from advertising. blogging can be vitally important. set builders. and captive stars. the film industry in the United States was very different from what it is today. But first.

two bad things happened to the film industry. but it wasn’t until the late 70s that the content became anything remarkable. that didn’t happen.com PAGE 23 .scheduled schlock. They abandoned the in-house assembly-line production techniques and adopted the current method of putting together teams of independent talent on a project-by-project basis. Everyone wailed and gnashed teeth and predicted the demise of the film industry. You might see a few parallels with today already. Now. And as we know. The goal was to create a movie-going experience rather than regularly.TeachingSells. First. the US Supreme Court forced the studios to give up their ownership of movie theaters due to the monopolistic stranglehold that resulted on film distribution. But as you know.By Copyblogger Media A lot of the content was pretty bad. This move to customized production resulted in the beginning of the “blockbuster” approach to filmmaking. thanks to cable and award-winning www. Television was free. because the studios changed course. Then. free network television has reverted back to mostly lame and treated like a second cousin. but it was the only game in town. the content on television wasn’t any better than the formulaic garbage served up by the film studios. but it was free. The second bad thing was a new-fangled invention called television. which in turn empowered independent filmmaking.

Unfortunately. it managed to be subverted by paid television. dubious accuracy. one shouldn’t make the mistake of believing that “free” is a new or permanent position. social media is filled with too many blogs that do nothing but regurgitate news and offer unqualified opinions that no one really cares about. While film and television may face other unique challenges in the digital age.. and regular people don’t want to do in-depth research to learn.By Copyblogger Media content from premium channels like HBO. it’s this bunch of noise that people find when they use search engines.com PAGE 24 .. And the good stuff out there is usually not comprehensive or well organized. and riddled with interruptive advertising.TeachingSells. Despite the few success stories. www. That’s right . not only did free television NOT destroy the film industry. People who don’t learn from history are often doomed to miss out on the next big thing. People Will Pay for Information that has a Higher Perceived Value A lot of niche information on the web is a lot like free network television — it’s of poor quality.

By Copyblogger Media They want to learn from a trusted teacher. there are vast opportunities in raising the perceived value and the actual value of information by simply putting it in a more learner-friendly format. and that there will always be room for quality paid learning experiences and community amongst the sea of noise. you have already begun to develop some of the most important skills for success in the 21st Century. (Congratulations. because it’s one of the golden keys to success when it comes to making good money online. you’re not normal.com PAGE 25 . publishing or marketing online. As we’ll see in just a bit. In other words. Let’s look a little bit closer at that issue. This presents an opportunity for those who recognize that everything moves in cycles.TeachingSells. and That’s (Mostly) Good It’s true. creating something of value that people will pay for is not that hard if you understand what people actually value and respond to. you’re learning skills you www. Statistically.) If you’re currently blogging. You’re Not Normal. If you’re active in social media.

Any work that can be outsourced is on the chopping block.By Copyblogger Media can use for a lot more than telling people what your cat had for dinner. www.TeachingSells. You already know there’s a huge shift going on thanks to globalization and the growth of the Internet.com PAGE 26 . But those of you who have gotten started actually publishing online are truly not normal — because you’ve taken action. you’re way ahead of 97% of the population. and free themselves from working for the benefit of their boss. But unfortunately. I’d even go so far as to say if you’re only just now seriously looking into publishing online content. who can create and express ideas online. make money from home. will be at the top end of the economic spectrum. “telling” you or “thinking about it” is as far as most people go. with more jobs going overseas every day. Most people will tell you they want to be entrepreneurs. But people like you.

If you’ve taken that first big step. another way in which you’re not normal may be holding you back.TeachingSells. the average person is far less sophisticated when it comes to navigating online than you might imagine. even though it’s usually just a matter of showing up and getting started. You might think no one will buy “X” because you wouldn’t.By Copyblogger Media Most People Never Take that First Step Most people never take the necessary action to make their dreams come true. You are likely way above average when it comes to navigating the Internet. and are generally good at finding what you need online. Most people are not like you at all. And they often find what they find baffling as well. www. As long as you keep going and realize that everything that goes wrong is making you better. simply getting started is the main thing that keeps people from achieving their goals. congratulations. Although it may not always seem like it. you can’t lose. In fact. smarter. The average user still finds the Internet baffling beyond email and basic search.com PAGE 27 . You likely understand it better. and stronger. understand how to use it. On the other hand. but that’s the wrong way to look at it.

com PAGE 28 . they can’t and they won’t. There’s one last way you’re likely not normal. »» 58% of the US adult population never reads another book after high school. they’ve probably only gotten worse. »» 57% of new books are not read to completion.TeachingSells. Take a look at these sad facts. »» 42% of college graduates never read another book. Guess what? Most people don’t. What you might be able to piece together on your own from freely available information. you’re definitely going to have to get over it if you really want to become a player in the next phase of the Internet. www. These come from a study held a few years ago — the sad truth is.By Copyblogger Media Understand that and you’ll realize that you can offer quality learning environments that people are happy to pay for. »» 80% of US families did not buy or read a book last year. »» 70% of US adults have not been in a bookstore in the last five years. And with this one. You’re not normal because you like to read. And that’s an opportunity.

they will be required to learn continuously to survive and thrive in the 21st century. You just need to get started. They’re called virtual learning environments. You already have everything it takes.TeachingSells. It’s simply a matter of looking at the world around you and taking action — action that helps other people. What if all that knowledge could be delivered in a format that more people could actually get something out of. www. It doesn’t require some kind of special genius..com PAGE 29 .By Copyblogger Media Most readers do not get past page 18 in a book they have purchased. Becoming a pioneering early-adopter doesn’t require the vision of a Steve Jobs. there’s a book that’s been written on just about any topic you can think of. and that’s another big opportunity. and there’s a lot of money to be made with them. And yet . In fact. and that they happily pay you for? People who don’t like to read still want to learn. That’s where you come in..

communications. spirituality. technology tutorials. This type of training will be as important as substantive and technical information when it comes to being an economically productive person. and advanced interpersonal skills. critical thinking. trade. productivity.com PAGE 30 . parenting issues. health and wellness. an adaptive trait that has very little to do with what you know.TeachingSells. there’s a mind-boggling number of niches and angles to work. coping skills. www. This environment demands what’s been coined as continuous learning. and financial issues. Add in hobbies. In short. and more to do with how fast you can continue to learn new things. That means that one of the most rock-solid businesses you can get into is developing interactive learning environments — starting right now. and you start to realize how big this is. And it’s just not business. Continuous learning requires continuous teaching. Think about the demand for personal development training in creativity. either (which are gigantic markets).By Copyblogger Media Teach and Grow Rich We are currently living in a state of accelerated change that is increasing in speed each year (if not each month). should you be so inclined to play an influential role in the inevitable future. and a whole host of things that are right around the corner that we haven’t yet imagined.

You can fully give credit to the source material. earn more money. But even if that’s not the case for you.com PAGE 31 . Let me give you just one example off the top of my head. you already have subject matter expertise that can be converted into an interactive learning environment that allows you to work with more people. You could create a course that acts as a synthesis of the very best ideas and techniques from all the top productivity gurus. one of the most amazing aspects of this opportunity is the ability to creatively adapt existing textual content into a more learner-friendly format and environment.TeachingSells. but readers forget it two minutes after they set the book down. www. There are better ways to get the core information into your customers’ heads. organizing. Now the thing about productivity books is. because you’re adding value by editing. retention. and use. Let’s say you’re a big fan of productivity books. and spend less time doing it. and reformatting the content for better learner comprehension.By Copyblogger Media Creative Adaptation is the 21st Century Goldmine If you’re a coach or consultant. the advice is very compelling.

testing and classroom interaction. Teaching Sells I’ll say it again . It works for the benefit of the learners.com PAGE 32 . He teaches the concepts contained in the textbook according to a curriculum he designs and implements.. There’s never been a better time in history to be a person who can clearly communicate ideas. and that’s why it’s well worth paying for. You want to create a community of learning. and you’ll never worry about figuring out how to “make money online” again. That’s what you’re trying to simulate in a virtual learning environment. and will play a part in most local teaching. with the aid of audio / visual teaching aids. He or she doesn’t write the textbook (at least not usually). Here are 10 things you’ll need to know to succeed in this next wave of the commercial Internet: www.By Copyblogger Media Think about a teacher in the classroom. Do that right.. The Internet will be the primary delivery medium for all distance learning and training efforts.TeachingSells. successfully market it.

especially when it comes to the amazing new tools that allow non-technical people to produce dazzling content. Teaching Sells is a training program that reveals how to do all of the above and more.TeachingSells.By Copyblogger Media »» How to target a vast audience with a niche angle »» How to have a unique. We’ve built a www. My business partners are content marketer Sonia Simone and software developer and illustrator Tony Clark.com PAGE 33 . entertaining approach to content development »» How to choose the right medium for the right content for effective learning »» How to create content that sells itself »» How to effectively leverage the audiences of others with win-win proposals »» How to develop multi-format content with free and inexpensive tools »» How to build airtight paid membership websites »» How to choose the best business model for your topic and goals »» How to increase profits with advanced training and a la carte sales »» How to further leverage your skills as a highly-paid consultant It’s a fast-paced arena.

but highly satisfying. why are we willing to teach it to others..com PAGE 34 . What this is about is you getting a jump on the future while making money right out of the gate. the gurus who actually make money in other niches will often only share information when the tactics and strategies are losing effectiveness. we’ve taught hundreds of others how to do the same. and Tony. When we first started talking four years ago. And at this point.. That’s not the case here. Sonia and I feel that we’re highly qualified to be the ones teaching. Which brings up the obvious question — if this stuff is so powerful. Stated a different way. this is what we’re doing right now to make money — now and into the future. at any price? That’s an excellent question.TeachingSells. because that’s how a lot of Internet marketing “training” happens . we realized www. We’re willing to teach our own techniques and strategies for these 3 reasons: 1. The number of possible topics that can be developed here is so huge that it’s doubtful we’ll ever lose out in a competitive situation with one of our students. 2.By Copyblogger Media number of interactive learning memberships sites ourselves — businesses that aren’t just profitable. Providing training for continuous learning is also so huge that there’s money to be made in sharing and teaching the way to do it.

www. we can’t possibly do all of them ourselves. Frankly.com PAGE 35 . there’s certainly money to be made teaching people to build. So. that’s already happened three times already). so it makes sense to put people in a position to partner with us.TeachingSells. number 3 makes this all worthwhile to us. There are simply not enough people around who know what we need them to know right now. it’s likely we’ll be recruiting business partners and associates from the ranks of our members (in fact. But the money to be made in all the potential consumer and business-to-business areas (starting now and into the future) is gigantic. Like I said.By Copyblogger Media we’ve been on almost identical paths for the previous 10 years when it comes to using educational marketing and training strategies in our businesses. The Copyblogger Media team have already come up with so many ideas of our own. run. and market virtual learning environments. 3.

By Copyblogger Media What Now? Now. www. and crafting a powerful marketing platform. and you’ll want to have a plan for how to deal with them. creating a site. you’re at something of a crossroads.com PAGE 36 . to form partnerships with. You may choose to jump into e-learning on your own -. (Every entrepreneur faces these.) You may want a community of peers to bounce ideas off of. (Be sure you refer to the 20-Step Road Map.creating a business that’s valuable because of the value you create for other people. You may want a step-by-step course that walks you through the specifics of defining your market and topic. building out your curriculum.) Or you may decide you want some help. You’ve got lots of free content from this launch that will help you do that.TeachingSells. You may want coaching and Q&A sessions to get you out of the inevitable stuck spots. rather than struggling with all of that on your own. and to shed some new light on your thinking when you’ve come to an impasse. it will keep you from going off the rails and make sure you stay focused on your business goals.

we’ll be giving you some more specifics about how to build your e-learning business … and if this is the right time for you.By Copyblogger Media If those would be helpful to you. If you can join us on Monday for the live webinar with Chris Garrett and Sonia Simone.com PAGE 37 .TeachingSells. about how to join us inside Teaching Sells. so stay tuned.) Thanks for reading. And don’t forget that we’ve got a lot more free content for you. We’d be honored to have you with us. Best Regards. Teaching Sells might be the right vehicle to help you see what the next level looks like. (Stay tuned this week as we wrap up the launch and welcome our newest group of students. Brian Clark and Sonia Simone Co-founders of Teaching Sells www.

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