Presented by, Nagendra Prakash P.

Vyas 3rd sem

Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India. It is a brand name managed by an apex cooperative organisation, Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.6 million milk producers in Gujarat, India.

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Bread Spreads Milk Drinks Powder Milk Fresh Milk Cheese For Cooking Chocolate

Amul Product’s Diversification


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High Growth Expansion of network Advantage of each underline objectives

Business Model
Every day Amul collects 7 million of milk from 2.6million farmer (many illiterate), Convert there milk into branded, package products and delivery good to over 500,000 retail outlet across the India Its supply chain one of the most complicated in India

Raw Milk

Condensed Ghee Butter Milk

Packaged Milk Ice Cream Beverages

Dried Skimmed Milk Powder

What are the Segmentation

Wide range of product categories caters to consumer across all market segment. for example, Amul kool as target at children, while teenager prefer kool café Low price range to High range

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Changing Retail environment Young and Children High profile location like—Amul are today present on campuses of Infosys parlor, Wipro, IIM-A, IIT-B, Temples, Metro Rail and Railways station Diabetes customer

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Uses of variety of media to communicate Most famous in bill board The enduring polka dressed girl pun at various issues increase brands fan Every festival some thing they bringing The chief of India promo invites hotel hote chefs to come up with recipes using many Amul products as possible, and is conducted at city, state and

Intelligent Marketing
One of the most conservative FMCG estimative GCMMF spends a mere 1% of its turnover on promotion  GCMMF has written and re-written rules of the game  Amul Butter girl is one of the longest run ad campaigns in country for 41years  Compaigh using like Amul star voice of India


Some Tv Add

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Brittania Nestle HLL Cadboury Mother Dairy

Using very good Strategy for selling the product . For all segment of Product’s are available