INDEFREE MIAMI

OCTOBER 17-18, 2009 • AUTOMATION: REPRODUCIBLE QUALITY, CARE, AND PROFIT
WHERE YOU ARE NEVER PUTTING OUT FIRE !

• GOAL • GOAL

NEED TO BE CLEARLY DEFINED ARE DREAM DEADLINE WITH A

• COURTE

Y REFERRAL I

ANOTHER CHANNEL OF REVENUE

• RE

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• DECREA

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DEPENDENCY & DECREA E OF DOORMAT

• GET

TAFF TO DO WHAT YOU ARE DOING

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• FIREMAN & • FIRE &
OWNER PUTTING OUT FIRE DO NOW OR GET BURNED

• DON$T HIRE • ANYONE

EMPLOYEE

WHO

CREATE FIRE CAN OPEN UP A

PRIVATE PRACTICE, BUT IT DOE N$T MEAN THAT IT WILL BE INDEPENDENT AND FREE

A()123)*+, P-*43). P-35)*5.
• AUTOMATED
PRIVATE PRACTICE I WHERE THE BU INE RUN WITHOUT YOU HAVING TO MA"E IT HAPPEN

• AUTOMATE •1
T

AND DUPLICATE FOCU TA " ON

TEP I

67008HR!

• FOCU • TREAT 20 • DO ON AUTOMATING PRACTICE HOUR LE TORM COME0 INTO ROC" A WEE" OR • TURN FOUNDATION • IF YOU LEFT FOR A MONTH YOUR PRACTICE WOULD COLLAP E • THE GOAL I TO ONLY BE A MONTH WOR"ING 2 HOUR • THEN YOU "NOW IF YOU REALLY WANT TO TREAT .

YOU DON$T REALLY "NOW IF YOU WANT TO TREAT • YOU DON$T "NOW WHAT$ FUN UNTIL YOU DON$T HAVE TO DO IT E4*9. 1: A()123)*1+ • AUTOMATIC • WITHOUT • HIGH • HIGH • PEOPLE EFFORT QUALITY REVENUE WHO NEED YOU HAVE TO YOU ACCE .• UNTIL YOU$RE AUTOMATED.+5.

PEOPLE WILL BRING IN FAMILY EPARATE FEE CHEDULE FOR .AME GOING HOW MUCH IT$ TO CO T • TO THI EE OUR I TAFF THERAPI T GOING HOW MUCH IT$ TO CO T .• ABILITY TO OFFER AFFORDABLE ERVICE WILL DETERMINE HOW MUCH HUMANITARIAN WOR" YOU CAN DO • DIFFERENT • DO THE • FEE CHEDULE THAN CLINIC RIGHT THING .AME • IF YOU THI I WANT TO EE .

P=>/*53? E+4*-1+2.• WHICH WOULD YOU PREFER0 PRACTICE • NON-AUTOMATED PLATEAU BY YEAR < AND THEN GOE DOWN • NO TOOL • IMPLE TA " BECOME IMPO IBLE A()123)*+.+) • AUTOMATING PROCEDURE • AUTOMATING TEAM • TEAM BUILDER • AUTOMATING ELF .

YOU PAY UFFERING BY YOUR • TODAY. THING .UDGED BY PA T. BECAU E WE$RE TRYING UBCON CIOU LY TO FAIL • WE WANT • UNTIL YOU TO PAY FOR PA T MI TA"E ! LET GO.• NEW YOU & NEW PRINCIPLE (@51+/5*1(/ ..3@1)3.?:. WE DO THEM. • & EA Y. NOT . REDUNDANT. BUT BY ABILITY TO TRU T ANOTHER HUMAN BEING • ALLOW FOR MI TA"E .

• EAPECT THEM TO MA"E MI TA"E • LET • BECOME EMBRACE IT GO A NEW YOU THAT NEW PRINCIPLE BA I AT • DAILY • MA"E DECI ION 67008HR! LEVEL • RULE • LIVE • MO AT AT A CEO LEVEL LIVE 6700 T BU INE OWNER 6B0 OR 61<8HR! LEVEL ITC • APPLY .

• TRAINING •U TAFF HOULD BE AUTOMATED TOO E TRAINING VIDEO REVIEW • B WEE" •A & REVIEW EVERYTHING YEAR I IF TOO LONG TO "NOW OMEONE I GOOD FOR THEIR PO ITION .32 T-3*+*+. • TEAM TRAINING FROM 12 TO 2 PM EVERY OTHER WED • TAL" FOR 1< MINUTE )3:: T-3*+*+.T.

A()123)*1+ • EMPLOYEE PUNCH CLOC" • FIND IT AT: HTTP:88WWW!VERTITATA " OFT WARE!COM • TEADY TREAM OF BU INE W. .@/*).• REVIEW • NO ONE HA • "EEP HAPPEN AUTOMATICALLY THE PER PECTIVE YOU DO ADMIRATION AND RE PECT FOR YOU T11?/ F1.

32 H(@ • IMPORTANT FOR AUTOMATION D3*?> P-19(5)*4*)> =.) • HOW OFTEN HOULD YOU "NOW HOW MUCH PROFIT YOU MADE0 • EVERY DAY .• EVERYONE • BU MU T HAVE A WEB ITE INE MU T HAVE INTERNET PRE ENCE • NEED INTERNET HUB WHERE TAFF CAN CLIC" IN T..

9(5)*@?. • WHAT DO YOU • POINT • BIOMETRIC AY0 OF CONTACT EMPLOYEE PUNCH CLOC" .= D.• LET A ADMINI TRATIVE I TANT OR RECEPTIONI T DO IT • HAVE • HATE • WE THEM EMAIL HEET TO YOU WITH PRODUCTIVITY TORAGE UNIT PATIENT CHART CAN OUR TUFF PPO D H*.

• PUNCH IN WITH THUMB D1*+. • MO T PEOPLE DO THE WRONG EA Y TO THING BECAU E IT$ DO IT • MO T OF U WILL DO THE WRONG THING IF GIVEN AN EA Y OPPORTUNITY • DON$T MA"E BU MA"E INE THAT IT EA Y TO DO THE WRONG THING • THE INSTANT THEY DO SOMETHING WRONG AGAINST YOU. W-1+. T=. THEY SABOTAGE YOU IN OTHER WAYS . T=*+.

2 RID OF HAND WRITTEN RECEIPT • GET • TOP RID OF CA H BOA PENDING MONEY ON AND TONER COPY MACHINE NCR F1-2/ • UBLEA E FOR FIR T YEAR DO YOU GET THO E OUT THERE0 • HOW • UCCE I IN THE FOLLOW UP WITH YOU ON • NO ONE LEEP THE FIR T DATE .P!O! • GET >/).

• TRAIN •U MAR"ETING A THI WAY I TANT E METAPHOR THAT HELP PEOPLE REMEMBER • 6128HR! TA • " & ORDERING U GEL IT IN YOUR MIND AND CLUTTER IT • GENIU • HAVE • "NOW WHAT NOT TO REMEMBER ENOUGH PACE FOR THE UNIMPORTANT THING UCCE FUL PRACTICE "NOW WHAT NOT TO DO .

• PETTY • BAN" ACCOUNT WITH AN ATM CARD O YOU DON$T HAVE TO DO IT • LET THE EMPLOYEE DO IT • THE WAY LOO" YOUR PAPERWOR" AN IMPRE ION LEAVE • ENTIRE COMPANY Y TEM ONLINE FOR EMPLOYEE ACCE W. C-*)*E(.@/*). • WHAT$ THE BIGGE T THING PAGE0 YOUR ON THI • NO ONE CARE ABOUT LOGO #EGO% .

• UNTIL THEY GET TO "NOW YOU • LEFT • IT$ • THING HAND LI T ALL ME. ME BELOW THE FOLD DON$T MATTER • IF YOU DON$T GET • WHAT$ THEM UP THERE YOU LO E THEM HERE FOR ME0 ARE HERE FOR • WHAT WORD • PHONE F • YOU WANT ME0 ON EVERY PAGE THEM TO CALL YOU . ME.

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N1.=1J/ • IDENTIFY THO E DAY YOU DON$T MA"E MONEY • CAN$T MA"E • NO • NO HOW DECI ION IF YOU DON$T "NOW HOW & 7H ARE AN INDICATOR OF HOW WELL YOUR TAFF I DOING IN MAINTAINING CU TOMER ATI FACTION AND LOYALTY • H NO SHOWS = EMPLOYEE PERFORMANCE • HOW WELL TAFF I CREATING PERCEIVED VALUE .

• NO ONE • OUT • IF I HOULD "NOW HOW MA"E MUCH EMPLOYEE IDE BOO" "EEPER DOE PAYROLL EE 7H NO HOW IN AME WEE" • I WOR" • HOW • NOW • IT$ MY TAFF TO PIC" IT UP DO YOU PREVENT NO HOW HOW 0 CO T A LOT OF MONEY WHAT YOU TAFF DOE IN THEIR INTERACTION THAT DECREA E NO HOW .

YOU THING PATIENT HATE 0 • WAITING • IF YOU DON$T TRAC" IT. TAFF BAC" WILL BE TA"ING PATIENT LATE • 78100 • K10 TA"EN BAC" LATE MIN LATE & WAIT FOR NEAT APPT! .• MAINTAIN AME EYE LEVEL THIN" I NOT IT ETC! • WHAT YOU • IF PATIENT • F1 IT .

• IF THEY DON’T HAVE TO WAIT IT HELPS TO INCREASE PERCEIVED VALUE • DON$T WANT • PAY BOO" "EEPER TO TAFF FOR "NOW MY HIM 6208HR! 2 HOUR A WEE" • QUIC" BOO" I OF THE DEVIL TO • GIVE ALL RECEIPT ACCOUNTANT P(+*/=*+. E2I?1>./ • EMPLOYEE • CRITICAL DI CIPLINE FORM TO AUTOMATION ..

• PUNI HING EMPLOYEE IMPORTANT I • MORE • MO • POOR • POOR • MY IMPORTANT THAN REWARDING T EMPLOYER DON$T "NOW HOW TO PUNI H ATTITUDE GET UP ATTITUDE I DI MI CAU E FOR AL I RIGHT WRITTEN EMPLOYEE FILE NEAT TO MY DE " • ONLY OWNER HA ACCE TO EMPLOYEE FILE .

UP TO WEE"$ PAY • DOC" IN PAY • UNTIL THEY EARN IT BAC" U PEN ION • TERMINATION • HO TILE RE PON E TO BEING APPROACHED • LGET • ARE YOU OFF MY BAC"CM URE YOU WANT ME TO GET INVOLVED0 .• WARNING • MONETARY PENALTY A • 6<. 620. 6100.

HE DOE TABILI'ING EFFECT WHEN YOU PUNI H • IF THERE$ ANY GROUND FIRING FOR .• WE • ARE HAVE AN OPEN DOOR POLICY IF FIRED THERE ANY QUE TION 0 • WE$RE • IT WA • IT WA ONLY GOING TO TAL" ONCE ABOUT THI LI"E A CLOUD WA LIFTED ALMO T LI"E YOU REMOVED A PIECE OF CANCER • WHAT .AME • AY .

• GIVING YOU A CHANCE TO OMETHING POND WITH CORRECT • AND THEY RE LGET OFF MY BAC"M • INDIFFERENCE LEAD TO LOVE DYING • LGET OFF MY BAC"M & BIGGE T OFFEN E • CONFRONTATION & OPPORTUNITY TO MA"E THING RIGHT • . NOT THE MI TA"E IT ELF GET WHAT YOU A " FOR .UDGE • MIGHT BY THEIR RE PON E.

I$M GOING TO GET .• ANY EMPLOYEE CAN WRITE UP ANYBODY • IF YOU$RE NOT GOING TO OWN UP TO IT.AME INVOLVED • • TAFF WOR" IT OUT AMONG T THEM ELVE TAFF DOE THE HIRING AND FIRING • YOU HAVE TO ET THAT EAAMPLE • EVERYONE • PHY I AN AUTHORITY OF THEIR PO ITION ICAL THERAPI T CAN$T GO UP TO THE RECEPTIONI T AND TELL HER WHAT TO CHEDULE .

U T ONE THING HOW DAY. ARE HIGH ON ONE I IGNORE IT • CAN$T .• RECEPTIONI AUTHORITY OF TI THE CHEDULING • EVERYONE I AN AUTHORITY IN THEIR ROLE • TECHNICIAN CAN WRITE UP A THERAPI T WHEN THERAPI T DOE N$T HAVE DOCUMENTATION COMPLETED ON TIME • TREND OF • NEVER • NO VIOLATION LEAD TO A PATTERN OF BEHAVIOR WRITE UP FOR .UMP TO CONCLU ION .

• DO NOT COMPLAIN IN PUBLIC A COMPLAINT I OR • WHAT •A COMPLAINT I LI$M TIRED.M LI$M HUNGRYM • CAN I GO LAY DOWN0 • THAT$ COMMUNICATION I GROUND FOR • COMPLAINING • HER TERMINATION TEAMMATE CONFRONTED HER .• GIVE THEM BENEFIT OF DOUBT C12I?3*+*+. V/! C122(+*53)*+.

.)-*5 E2I?1>./ . P(+5= C?15G • YOU ONLY PAY HAVE TO HOW 8AM TO <PM • THEY IGN FOR IT IF THEY • NEVER • BUT • ALLOW UP TO PUNCHED IN EARLY IT HOW IF THEY PUNCHED IN LATE RECEPTIONI T TO BE B< MIN PA T CLO E 5=. P-1:*?. LLEAVE ME THE HELL ALONEM B*12.• HE AID.9(?*+.

.• B0 MIN FACE TO FACE COMPREHEN IVE & #18HR% #28HR% • 20 MIN & • <-10 INTERMEDIATE MIN & LIMITED #78HR% #B8HR% • HI AND BYE & BRIEF P!O! ! C3/= R.>/).2 • GO TO NUROL!COM • GET • CRE CA H REGI TER AND ROLL PAPER CA H REGI TER EAPRE OFTWARE • TOUCH CREEN MONITOR .*/)..

• RECEPTIONIST OUT AND ABOUT TALKING TO PATIENTS ABOUT EVERYTHING • 6<00 TOUCH A CREEN MONITOR Y TEM THAT MONEY WELL • HAVE • WHEN TOOL MANAGE YOU HAVE THE RIGHT EA Y TO GO TO THE MOON IT$ NCR F1-2/ • NEW CLIENT REGI TRATION ".> T1 L1>3?)> • WILL THEY BREA" YE ! THE RULE 0 .

• GIVE YOU AN OPPORTUNITY TO EAERCI E FORGIVENE COMPA ION D • "EY • HOW • LI TO LOYALTY DO YOU "NOW YOUR POU E I LOYAL0 THAT ARE T OF THING GIVEN • NEVER •I GIVE LOYALTY UNTIL IT$ EARNED WILL ACRIFICE MY NEED FOR YOU • I WILL DIE FOR YOU .

+) • FRONT • PHONE • FAA DE " Y TEM Y TEM .• HARD TO CHEAT ON OMEONE WHO HA HOWN YOU FORGIVENE 0 YE ! • HAVE TO OUTLINE THE WRONG IN THE RULE • THERE$ • HAVE NOTHING YOU CAN$T FORGIVE AT LEA T ONCE NO RIGHT TO EAPECT OR DEMAND LOYALTY IF YOU HAVEN$T HOWN FORGIVENE P=>/*53? E+4*-1+2.

• GO TO HTTP://WWW.5*3?*/) R1?. • ACTIVATE • IT CAN$T BE AND CONVERT THE RECEPTIONI T THE PEOPLE Y TEM • HANDLING • 8 MIN • NEW • ONLY ALREADY IN THE ON PHONE PEOPLE NEED TIME REA ON THEY PUT UP WITH YOU I .PHONEPEOPLE.CO M A5)*43)*1+ I.

•A TOLD THEM IT$ BAD ALL THEY "NOW I POOR ATTITUDE UME RE PON IBILITY MA"E A UMPTION • NEVER .• BECAU • FIR E THE MD REFERRED THEM TO YOU T IMPRE ION I THE MO T LA TING • FRONT • HOW DE " PHONE FOR RETURNING PATIENT DOE OMEBODY$ POOR ATTITUDE REFLECT ON YOU0 • YOU NEVER • TO THEM.

AND UNOB TRUCTED • DON$T HAVE • WAL" ICE WHEN THEY FIR T COME IN RIGHT INTO THE GYM .• LI"E YOU$RE TAL"ING TO A GRADER NTH C?*+*53? A-.38G>2/ • HAVE 1< • WILL BIN FOR PER 1000 Q! FT! AVE YOU MILLION THE PATH OF THAT • FOLLOW • MA"E PATIENT UNTIL THEY WAL" OUT THE PATH VERY NICE. WARM.

C1(+).• POT WHERE YOU CAN THE MO T EE • FIND THE • PATIENT • PATIENT GEOGRAPHIC CENTER IN THE CLINIC NEED TO EE THAT YOU ARE THERE LOVE INTERACTING .• MA"E IT FEEL LI"E A FACTORY A EMBLY LINE NEAT TO EACH TATION • PLACE BIN • CHART GOE IN THE BIN C=3-)*+.

• PHY ICAL THERAPI T HA TO BE TANDING OLUTION BIN • COMPUTER • TO BE COMPLETED • HOW AUTOMATED ARE YOU GOING TO GET0 • IF YOU DON$T HAVE THE TOOL RIGHT • YOU CAN$T POUND • WAIT 2 A NAIL INTO THE WALL WEE" MU T BE & LOH THEY GOODM • CREATE GOOD ENERGY IN YOUR FACILITY .

• 1.-/ • FOR EVERY PHY ICAL THERAPI T • UNLE NET WOR" MINIMUM OR • 7 COMPUTER • 1 PHY LAPTOP ICAL THERAPI T COMPUTER &B • FRONT • PRIVATE DE " COMPUTER ROOM COMPUTER COMPUTER • GYM .000 FT! & 6B0.000 COLLECTION 8MONTH Q! C12I().

+) P?3+ P1/).+ . ETC! ERVER ARE VULNERABLE HARD THAT I NET • 1 TERA BYTE WOR" CAPABLE FOR BAC"UP P3>2. D./*.• • • HOULD NOT BUY A AND GET AN ERVER ERVER GUY TOLEN. IT CAN GET BRO"EN.• END A GOOD ME MONEY PUT AGE A DAR" HEAD • OWING CLOUD OVER OMEONE$ W.@/*).

• GENTLE COMPA CARING • DOE N$T THAT IONATE OUND NICE0 • OLUTION TRUCTURED • DON$T LI"E • LI"E GENTLY GUIDED • WHAT$ PECIAL ABOUT YOUR PILATE PROGRAM0 • PUT INFO • PRECI ION INTO ONE WORD D PILATE DON$T GO TOGETHER FOR COMMON LAY PER ON .

ME. MEO • EVERYTHING • THING • MA"E I ABOUT YOU YOU CAN U E IT MORE ABOUT THEM FIR T THEN THEY WILL WANT TO "NOW ABOUT YOU • ECONDARY PAGE .• GENTLE YET EFFECTIVE PAIN RELIEF • DON$T LI"E • GETTING THE FLA HING THE INFO YOU NEED TO GET ACRO • NO WHERE DO YOU EE ME.

• DON$T NEED • NOT TO CROLL DRAWING OUT TOO MUCH EMOTION • NEED TO DRAW OUT MORE • NEED MORE CONNECTION • TRENGTH8FLEAIBILITY PROGRAM • PICTURE LOO" OF OMEONE THAT REALLY HAPPY UNTIL THEY • NO ONE WILL BUY • NICE CAN GET A DI COUNT PICTURE IN BIO .

• INCREA • PHOTO • MA"E •I E PERCEIVED VALUE FOR PATIENT HOP YOUR PICTURE YOU LOO" GORGEOU WANT YOU IN TOP < ON GOOGLE • HOW DO I GET TO YOUR WEB ITE0 • ALREADY I$M LEAVING GOING TO YOU AND OMEONE EL E OMEONE • HAVE A PICTURE OF HAVING A GREAT TIME • HTTP:88WWW!AB OLUTEPTF!CO M .

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• THEY FEEL A MILING I NOT OCIATED WITH YOU • CHOICE IS A VERY EMOTIONAL THING • LET • FLA THEM "NOW WHAT IT I THAT THEY WANT HE 7 THING BUT THEY CAN CLIC" IT • PAIN. IS IT PREVENTING YOU FROM ENJOYING LIFE0 #N WORD % • CONNECT WITH THEM WITH • THI . I DON$T CONNECT • WHERE DOE IT HURT0 .

• CLIC" • DECREA E ON BODY I'E OF BODY PICTURE • BIOGRAPHY: WHAT • THEY YOU LI"E ABOUT .OB NEED TO FEEL A CONNECTION WITH YOU • AUTOMATE MAR"ETING • CAN$T DEFINE WHO YOU ARE OFFERING • WHAT YOU$RE • ELF-ACTUALI'ING PROCE • WHO$ REALLY GOOD FOR WHAT YOU OFFER0 .

• VERY INTRO PECTIVE PROCE • MARKETING IS ABOUT CARING ABOUT WHO YOU ARE AND CARING ABOUT WHO THEY ARE AND WHAT THEY NEED • PREGNANCY PROGRAM • PO T NATAL PROGRAM URVEY YOUR AREA ON THE PULSE OF • R D D: • FINGER • 10-1< YOUR COMMUNITY MIN TO DO QUIC" URVEY .

OY • LET • LET$ • YOU THE MD TAL" TART A TOTAL "NEE CLA BECOME MORE THE EAPERT • 6128HR • HOW TA ".• MD$ LOVE TAL"ING ABOUT WHAT THEY "NOW • NOW THEY ARE DOING OMETHING THEY EN. PAY TO DO IT OMEONE MANY LIVE IN YOUR AREA0 • HOW MANY FEMALE 0 .

• TOP INDU TRY • DEMOGRAPHIC • HELP YOU BETTER UNDER TAND WHERE YOU LIVE D WHAT THE NEED OF THE COMMUNITY ARE • ADVERTI • EMENT AGE ENDING ME • PROMOTION • FUN. EACITING ME WAY TO GET AGE OUT • 1 HR FREE CLINIC .

• HOW MANY 6<.000 BECAU E DON$T HAVE ONE • WITH HIGH DEDUCTIBLE THEY CAN OPT TO TA"E THI PROGRAM 61.000 PROGRAM ELL A DO YOU WANT TO MONTH0 • WHY DON$T YOU HAVE ONE0 • YOU DON$T GET 6<.000 • SOUNDS BETTER •U • THAN THI PROGRAM OVER HERE E <2 MODIFIER TO LOWER THE PRICE OF ANY CODE UPER BILL DON$T WOR" .

THEY WILL PAY YOU • TRAIN A MAR"ETING A I TANT .•U • E FEE FLIP AVE YOU ON AN AUDIT CAN$T TRY TO TA"E MONEY BAC" • THEY • TREI AND RACHEL FROM FLORIDA • CAN HAVE A 610.000 PROGRAM • THERE ARE • IF YOU PEOPLE WHO WILL PAY WRITE OUT THE VALUE OF WHAT YOU DO.

• GIVE THEM THE TOOL TO INTRODUCE YOU TO THE COMMUNITY • PUBLIC • WHO$ • PUT RELATION GOING TO MEET AND GREET0 A FACE TO THE NAME .OY TAL"ING TO THEM .OB • 61<-208HR • THEY HAVE TO • BE LI"ABLE PEA" WITH GOOD ARTICULATION • YOU HAVE TO EN.

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LITTLE. OR A LOT #PAIN% • WHERE CAN I NEAT CALL YOU IN THE 70 MIN0 • CALL THEM BAC" IN • WE HAVE AN OPENING • GO 70 MIN DUE TO A CANCELLATION TRAIGHT INTO WRONG WITH LWHAT’S YOU0M .• WHAT$ • NOT NOW THE O! P TOO AVAILABLE • SOUNDS DESPERATE SUBLIMINALLY • MEDIUM.

• YOU • BA OUND LI"E A GREAT PROGRAM CANDIDATE FOR THI ED OFF THE COMPLEAITY OF YOUR CONDITION • ALWAY A ": LDO YOU WANT TO SCHEDULE0M • ACTIVATE THAT PERSON • THI I HOW GOOD YOU CAN GET • RECEPTIONI • MORE T$ PO ITION I CRUCIAL IMPORTANT THAN PHY ICAL THERAPI T FOR DEVELOPING LOYALTY .

• F1 REA ON WHY THEY BRING IN FAMILY D FRIEND • NEW RECEPTIONI T • AUTOMATE BY TRAINING SOMEBODY TO DO THEIR TASK WITH THE RIGHT TRAINING AND TOOLS • CHEC" WHO • BIRTHDAY • • E BIRTHDAY I COMING UP CARD MEAN A LOT TO PEOPLE IMPLY DO IT FOR THE CON IDERATION OMEONE$ GOT TO MANAGE AND UPDATE .

• END OF YEAR PROMOTION ABOUT TO RENEW THEM EPTEMBER • BENEFIT • REMIND • END A LETTER IN • END VIA PO T CARD WITH • DON$T COMBINE • NEW LETTER OMETHING THEY CAN ON THE FRIDGE TIC" .35)*43).• HAVE A MAR"ETING A I TANT TO DO THO E THING H1J T1 R.

000 CU HION • "EEP • EAPEN CLEAN PAYROLL E CHEC"ING ACCOUNT .• HOW MUCH MONEY DID YOU MA"E WITH THAT BROCHURE0 • GOOD TOOL PAY OFF UPPLY • AUTOMATE B3+G A551(+)/ • 7 BAN" ACCOUNT • MAIN ACCOUNT • PAYROLL P LEAVE 61.

O-9.• B PEOPLE WITH ATM ACCOUNT D ONLINE ACCE • 6700 • LIMIT OR 6100 LIMIT CA H WITHDRAWAL PURCHA E ET • MAA DAILY • TEAM BUILDING NEVER DEVELOP BECAU E YOU DO EVERYTHING • LE THAN 6<0..2 . EMAIL ME P(-5=3/.>/). I DON$T NEED TO "NOW • K6100 PURCHA E.

IT$ NOT WORTH IT HOULDN$T BE LOO"ING AT BILL TO MA"E URE IT$ ACCURATE .• LOCAL NEW PAPER FOR OLDER BOO" "EEPER • HTTP:88WWW!PAYCYCLE!COM • DO FROM HOME • BILLING LIAI • IN V ! • HAND • FOR • YOU ON OUT OURCE P MA"E MORE MONEY ARE IN THE BILLING TOO MUCH THE TIME D MONEY.

• LO ING MONEY FOR THE TIME PENT • PUT A 6<.000 TOGETHER D • FOCU ON PROGRAM ELL THAT ELLING EAPEN IVE PROGRAM • TAPPING INTO THE COMMUNITY REIMBUR EMENT ENT A COLLECTION LETTER0 • MAAIMI'E • WHO WA • WHO • GET WA ENT TO COLLECTION 0 THO E APPEAL LETTER ENT .

• EOB EAPLANATION BENEFIT • RE OF PONDED TOO. NEED 2ND LEVEL APPEAL FILE BIN • PENDING FILE BIN FILE BIN • NEED LETTER • CONDITION OF BEING A MEMBER. HAVE TO HELP OTHER MEMBER • HTTP:88WWW!PAYTRU T!COM •U E FOR PER ONAL BU INE D • ONLY 612!9<8MO .

•U E FOR PAYING BILL • ANYTHING YOU DON$T LI"E TO DO. PAY OMEONE EL E TO DO IT • WHY BE UNHAPPY0 FOR EA. • THING I CAN$T PAY • ENCOURAGEMENT. UPLIFTING ME • FOCU • ON THING DO YOU LI"E TO IMPLER I MUCH NICER THAT ARE • BUYING OLUTION BETTER .

COM DON$T "NOW YOUR BAN" ACCOUNT • AUTOMATION • DO IT I NOT COMMON EN E ONE AT A TIME • DO THINGS THAT STAND OUT • APPEALING • LEARN • RIGHT AWAY TO GET PAID MORE. . PHY ICAL ENVIRONMENT. PROCEDURE TEAM . TOOL . IMPLEMENT MORE ELF.• PAYTRUST.

OB WHOLE PICTURE DE CRIPTION # TANDARD D OFFICER % • ORIENTATION P • CHEC" CRITICAL TEP TATEMENT DEVELOPMENT OFF EACH • I WILL REPRE ENT MY TEAM WELL BY NEVER COMPLAINING IN FRONT OF THEM OR OTHER .• TEAM • EE THE NEAT TEP • GET TO NEAT LEVEL TO EE THE • DON$T NEED • .

• TAND THE TE T OF AUDIT THE E DE CRIPTION P • MA"E ENOUGH MONEY THEY WILL AUDIT YOU • RECRUITING • DON$T "NOW • CAN HOW WA TE MONEY AND TIME PHONE CALL • ADD A • GROUP INTERVIEW FACE TO FACE • GROUP INTERVIEW I THE TEP MO T IMPORTANT .

• THI • THI AD PRODUCED THE BE T CANDIDATE PRODUCED GOOD POOL OF RECEPTIONI T • I HAD ONE RECEPTIONI T WHO MADE MI TA"E . BUT WA O LOVABLE NO ONE CARED • PUT THI • YOU$LL ON CRAIG$ LI T FOR TAFF NON-LICEN ED GET A GOOD NUMBER 20-200 • DO A • GROUP PHONE CREEN INTERVIEW P GIVE AN OPTION OF 2 DATE AND TIME TO ATTEND .

• DO ABOUT 10 • PEOPLE AND HOW EE WHO RE POND FOR • LOOKING LWHO DO YOU LIKE0M EEM TO LI"E • LWHO DO I • DIFFERENT HERE0M MIND.ET WHEN THEY WOR" FOR YOU • FIRST IMPRESSIONS ARE EVERYTHING • NOTHING WILL CO T YOU MORE THAN HAVING THE WRONG PER ON IN A PO ITION .

LI WANT TO GIVE OPPORTUNITY TO GIVE FEEDBAC" IN THI GROUP ETTINGM • THI • THI I WHAT I LI"ED ABOUT YOU I WHAT ET I DIDN$T LI"E • IT • THEY THE TONE LEAVE WITH A TOTALLY ION DIFFERENT IMPRE .• TRY TO • IT$ •A NARROW DOWN TO 2-7 WHO YOU REALLY LI"E A HEART AND MIND DECI ION ".

IN THE FUTURE • FOR PHY ICAL THERAPI T ADVERTI E ON MON TER!COM • CO T 6B00 PO T CARD • RECRUITMENT • ADVANCE PT AND A AND BROCHURE FOR THERAPI T I TANT OF OLID OF HARE • 1-2 YEAR PERFORMANCE &H • ANYONE WHO WOULD LI"E TO TAL" IN PRIVATE0 .• IF YOU DON$T GET CALL U PIC"ED.

• IT$ VERY RE PECTFUL TO ALLOW THEM TO DO THAT • NEVER • ONE • HIRE ON THE POT ON ONE INTERVIEW TO A " THEM TAFF GET QUE TION • WHAT DID YOU • FIR • YOUR LI"E OR NOT LI"E T IMPRE ION LA T FOREVER BU INE BECOME A VEHICLE FOR PRODUCING GREAT PEOPLE • HIRING WHO THEY WOR" WITH .

• END A POWERFUL ME I MY TEAMM AGE • LTHI • HIRE VIA EMAIL OR LETTER • LCONGRATULATION O!M • THAT$ • DO THEY • WHAT$ HOW YOU BRING A PER ON ON WANT TO BRING THI PER ON ON0 THE OPPO ITE OF LOVE0 • INDIFFERENCE • YOU CARE ENOUGH TO NOTICE .

• WHAT •I YOU DIDN$T LI"E DON$T LI"E WOR"ING WITH PEOPLE WHO DON$T HAVE AN OPINION • EVERYONE • REVIEW • EACH HA TO GIVE AN OPINION ORIENTATION CHEC"LI T ECTION DONE BY TAFF MEMBER ATION GO ALONG DIFFERENT • COMPEN • LITTLE THING WAY • TEAM BUILDING .

/ • OFFICER • HUMAN ROLE PO ITION RE OURCE OFFICER ON TO YOU AB ENCE • LIAI • LOG AND RECORD • YOU MANAGING EMPLOYEE CHEDULING I NONPRODUCTIVEQ .U T BU Y WOR" • APPROVE • HUMAN RE OR DENIE OFF OURCE TIME OFFICER I A TECHNICIAN . R1?.O::*5.

• A OMEONE HA TO BE IGNED TO HOLD PEOPLE ACCOUNTABLE BEE MENTALITYQ AN AUTHORITY • NO QUEEN EVERYONE I • FACILITY IMPROVEMENT OFFICER • THE E OFFICE ROLE PRIVILEGE ARE A • DO YOU CARE • WHAT I • THE ABOUT YOUR ORGANI'ATION 0 THE COMPANY0 PEOPLE IN IT .

• THEY MAY BE A "ED TO PERFORM OME OFFICER ROLE • PHY ICAL THERAPI T I THE PATIENT CARE AND LOYALTY OFFICER • MA"E URE THAT ULTRA OUND GEL GET TOC"ED AND ORDERED • LO T RE PECT FOR THE PE "Y OWNER • WHEN THEY DO IT AMONG T LI"E THEM ELVE IT RUN POPCORN • IF YOU DON$T DELEGATE OFFICER ROLE THEN YOU HAVE TO DO THE WOR" .

• EVERY B MONTH • CREATE • ARE PEER D COMPETENCY REVIEW REWARD D BONU E BA ED ON THEIR RATIO TART PEER REVIEW TOMORROW • REVIEW OFFICER • WHAT PEOPLE • PEER REVIEW ARE AYING ABOUT YOU I POWERFUL I O • OWNER REVIEW NEGATIVE • THEY DON$T HAVE THE RIGHT TO REVIEW THE OWNER .

• ALWAY HAVE AN OPEN DOOR POLICY • BUT YOU$RE • PATIENT •A PATIENT NOT PART OF THI REVIEW PROCE CHART REVIEW HOULDN$T IT IN ROOM FOR K20 MIN HOULD • PHY ICAL THERAPI T MA"E THEM ELVE AVAILABLE T NEED AND • PHY ICAL THERAPI TO MANAGE PATIENT TECH • THI HELP PRODUCE A TEAM THAT$ VERY TOGETHER AND COMPETENT .

BELL$ MIN PAL Y & B0 FACE TO FACE LIMITED TA " • PATIENT • MEDICARE • TIME • LWHAT I DEFINED BY YOU WON$T DEFINE IT FOR YOU BA ED BILL LAW WOULD IMAGINEO!M .• 700 PT8W" & 1!< THERAPI 1 A I TANT R 2 TECH • LIMITED D BRIEF T R D & INTERMEDIATE PATIENT 90H • CVA$ .

• IT$ • BE GOT NO LEG ON TO TAND ABLE TO . NOT AN ART • LAURIE FEINBERG LAW WROTE THE • THAT OUND LOGICAL TO ME .U TIFY WHY YOU DO IT THAT WAY • MEDICARE AUDITOR ARE TRAINED TO COME BAC" WITH MONEY • REALLY • IT$ DEFINE WHAT PATIENT I RELATED TA " NOT A CIENCE.

• THERE$ • K2 NO LAW THAT PECIFIC ON IT OR 7 BILL A GROUP MEDICARE BILL FOR • ONLY MT AND TE AND GAIT • COLLECT CA H FOR LA ER TA • NO MODALITIE : NO E .OINT MOB OR TM • I$M • IF IT TILL GOING TO BILL A UNIT TA"E ME < MIN TO DO A . ICE • TANDARD . HP. U .OINT MOB AND REDUCE THEIR PAIN. HOULD I GET PAID LE .

THAN A NEW GRAD WHO TA"E MORE TIME BUT WITH LE RE ULT 0 • DOCUMENT I DID MANUAL THERAPY AND THEIR PAIN WENT FROM AN 8810 TO 7810 • I CAN$T GET PAID EVEN THOUGH I$M BETTER AND FA TER BECAU E OF A THERAPI T WHO CAN$T DO BETTER W1-9/ O: W*/912 • FIR T 70 MIN! OF EVERY MONDAY MORNING • 10 MIN • WHAT$ WORD OF WI DOM THAT MEAN TO YOU0 .

ORDERINGO • WHAT WENT GOOD.• NEED TO LOO" AT YOUR DIFFERENTLY PRINCIPLE OPPORTUNITIE • APPLY NEW • HOW CAN WE APPLY THAT THI WEE"0 • NEED TO LET GO OF THE E THING : BILLING. HOW TO INCREA E THAT • WHAT • LA WENT BAD. BOO" "EEPING. HOW TO DECREA E THAT0 T 10 MIN GENERAL ANNOUNCEMENT .

TRAIN.• EVERY OTHER WEDNE • 12 TO DAY 2 PM • REVIEW • REVIEW CODE THING D TRAIN. TRAIN • 2ND MONDAY • REVIEW • ONLY •A TAT OF EACH MONTH OF LA T MONTH NUMBER FROM ME I PAYROLL HEALTHY ORGANI'ATION I MADE UP OF HEALTHY GROUP OF PEOPLE .

HAVE TO ALLOW FOR TRAINING • CREATE TABILITY D CON I TENCY FOR TUE DAY AND THUR DAY • IN THE BEGINNING OPEN MONDAY. AND FRIDAY • MAR"ET ON TUE DAY THUR DAY AND .• WON$T A UNTIL IGN OFFICER ROLE 7RD TIME AT CLA HOW MANY • IN 2B HOUR HOUR WA PENT ON TRAINING0 • TO BE THE BE T. WEDNE DAY.

=1J/ • NO SHOWS ARE THE POOREST REFLECTION ON YOUR STAFF • NO HOW ARE VERY DI RE PECTFUL T.• BREA" IT UP ON TUE DAY O WE$RE BU Y AND THUR DAY N1.32 #C-*)*53? P1/*)*1+/% • PER • ADMINI ONAL A I TANT TRATIVE A I TANT I TANT UCCE • MAR"ETING A • CRITICAL FOR YOUR .

000 • 670.• MAIL. OIL CHANGE O YOU CAN FOCU ON 67008HR .000 • RECEPTIONI WITH TART UP FOR PACE COMMERCIAL T 8TECHNICIAN AM • MONDAY .OB • PO • RE • TING EOB PAYMENT EARCH LOCAL AREA TART AT B0 HR 8W" UBLEA E • NEED 620. DRY CLEANING. • BOO" "EEPING.

PROMOTION .• TUE DAY OFF DAY AM DAY PM AM • WEDNE • THUR • FRIDAY • FIAED • IF YOU DON$T CHEDULE CHEDULE TIME FOR ADVERTI ING. MAR"ETING. IT WILL NOT GET DONE • PHY ICAL THERAPI T TREAT 20 HOUR OR LE UNTIL REACH & <08W" • HIRE A I TANT OR THERAPI T S K<08W" .

• S1008W" HIRE A THERAPI T FULL TIME • DO ACTIVATION • THEN FOR FIR T 7 WEE" TRAIN A I TANT HOW TO DO IT • "NOWING WHAT NOT TO REMEMBER • #DEFINITION EIN • "NOW OF GENIU TEIN% BY WHAT NOT TO BE DOING • NO MANAGERQ EVERYONE IS THEIR OWN BOSS .

• NO RIGHT PER ON UNTIL PO ITION I MADE RIGHT WITH THE RIGHT TRAINING AND TOOL • MALL THING MATTER • JUDGE NOT THE MISTAKES BUT THEIR RESPONSE TO BEING CONFRONTED • EVERY OTHER WEDNE DAY 12-2PM TAFF EAT TOGETHER 2A A MONTH • BE CON IDERATE OF PEOPLE$ FEELING • FIND THING YOU HOULD NOT BE DOING .

• FOR NOW. WHO$ GOING TO BE RE PON IBLE FOR THAT0 • YOU’RE VALUABLE FOR CREATIVE THINGS • IT’S HOW YOU MAKE PEOPLE FEEL THAT MATTERS MOST • WE HAVE A DI COUNTING WAY OF OMEONE AY IT$ • EVEN THOUGH YOU ALL RIGHT. YOU CAN MA"E THE PER ON FEEL MALL • FORGIVENESS IS NOT JUST SAYING I FORGIVE YOUM • IT’S MAKING THE PERSON FEEL FORGIVEN .

• AEROA 272 DOCUMATE • HI • PEED CANNER CAN CARD FEATURE TOOL FOR FRONT • IMPORTANT • REFER DE " AUTOMATION A FRIEND PO TER • PEOPLE DON$T LI"E BEING LBOUGHTM • DON$T GIVE OMETHING TOO BIG • WOR"ING • ATTAINING ON ELF THE TOOL .

C3??*+.• START AUTOMATING MY ENVIRONMENT • TART AUTOMATING THE PROCEDURE • TEAM ET UP THAT I ELF- U TAINING. I+ • URGENT • URGENT PO T-OP HOUR IMPAIRED HOUR & 0-B8 & 0-72 . ELFMANAGING • LNOTHING WILL CO T YOUR BU INE MORE THAN HIRING WRONG EMPLOYEEM 1 C19./ F1. ELF-CARING. ELF-LEARNING.

• CAN • THE WAIT UP TO 2 WEE" IF NOT URGENT WAY YOU DELIVER IT I THE WAY PEOPLE RECEIVE IT • DOES PERCEPTION CREATE THE REALITY0 YE ! • HUMAN RUIN THING T CAN RUIN • RECEPTIONI • THING O BE WARYC • PERCEPTION IS EVERYTHING • PRESERVE THE !UALITY OF IT .

• YOU ARE TRAINING LOVE. PATIENT THEY BENEFIT. ETCO AN EATEN ION OF THE QUALITY I PROVIDE • YOU HAVE TO EMPLOYEE TAL" TO YOUR AND TELL THEM W1-9/ N1) T1 U/.: • I$M ORRY • UNFORTUNATELY • I DON$T UNDER • YOU$RE A TAND DIAMOND .• REQUIRE • WHAT I DO.

• THI • THI . ETCO • "# THING EMPLOYEES HATE MOST • WHEN THEY FEEL THEY ARE NOT WELL TRAINED OR PREPARED TO DO THEIR . CREENING.OB I A CIRCLE DOE N$T FIT YOU • DON$T CUT CORNER DURING HIRING.OB • NO ONE LIKES FEELING LIKE A FOOL • THERE ARE OME THING PEOPLE ARE WILLING TO FOREGO IN ORDER TO WOR" FOR YOU .

C1+:-1+)3)*1+ • IT$ NOT WHAT YOU THIN" THE OPPO ITE OF LOVE0 • WHAT$ • INDIFFERENCE • YOU "NOW WHAT.:*+. CARE I DON$T • IT$ NOT WORTH IT NEED TOO • YOU • CONFRONTATION & OPPORTUNITY FOR IMPROVED RELATION HIP .• TEAM MEETING D.

THEY WILL NOT ACCEPT CRITICI M • WHAT$ GOING ON. WHAT$ WITH THE BEHAVIOR0 • DO YOU CARE ABOUT THE ORGANI'ATION 0 YE ! • IF ONE PERSON FAILS IT’S A LINKED EFFECT! • HOW THEY RESPOND IS HOW YOU JUDGE THEM • POOR RE PON E.• WHEN I CONFRONT YOU. THEN YOU$RE GOOD • IF YOU DON$T HAVE THI CONVER ATION WITH YOUR EMPLOYEE. NOT WILLING TO . POOR ATTITUDE.

CONFRONTATION AND FORGIVENESS.TA"E RE PON IBILITY ARE GROUND FOR DI MI AL • YOUR BU INE . OF TEAMS. ACCOUNTABILITY • WHAT THEY LI"E MO T ABOUT WOR"ING AT INDEFREE . OF A GROUP OF AUTHORITIES. YOUR PEOPLE ARE NOT AUTOMATED IF YOU$RE NOT ABLE TO WAL" OUT OF YOUR FACILITY AND HAVE THING TILL RUN MOOTHLY • EMPLOYEE TRAINING & CREATING A CULTURE OF REWARDS AND PUNISHMENT.

• F1 • I LOVE AN WER: MY BE .OB BECAU E THERE$ NO ONE LOO"ING OVER MY HOULDER • I AM THE AUTHORITY OF MY PO ITION • EMPLOYEE • THI •I ARE GIVEN OWNER HIP OF THEIR ROLE LEAD TO A HIGH CALIBER OF PERFORMING WANT THEM TO FEEL: I$M BECOMING A BETTER PER ON • I$M GROWING .

• I$M HOLDING MY ELF TO A HIGHER LEVEL • MONEY WILL COME AND GO • BUSINESS IS A VESSEL FOR MAKING GREAT PEOPLE • THAT VE EL I WHAT MADE A DIFFERENCE • TAKE ON PEOPLE $ SHOW THEM WHAT IT MEANS TO BE ACCOUNTABLE. TO FORGIVE. TO ACCEPT CRITICISM. IT’S NOT GOING TO HAPPEN • A NEW YOU . TO BE COMPASSIONATE • IF YOUR GOING TO GIVE YOURSELF A TASK.

OB PAY • WHAT DO YOU WANT IT TO PAY0 • IT’S ALL SO SUBJECTIVE • WORD ARE O VERY IMPORTANT . ASSIGN SOMEONE ELSE TO GET IT DONE • THAT’S LETTING GO • THAT’S WORKING ON SELF •I NEVER AY THI I WHAT THE .• BETTER UNDERSTAND IF YOU WANT SOMETHING DONE.

• YOU CAN NEVER PAY A PER WHAT THEY$RE WORTH • WE WANT • WHAT ARE • WHAT •I •I ON TO "NOW WHAT ARE0 YOUR NEED YOU LOO"ING FOR0 HOULD YOU DO0 THAT GOING TO CHANGE YOU0 THAT GOING TO CHANGE THEIR PERCEPTION 0 NO! • "EEP IN MIND. YOU LI"E THI PER ON • YOU$RE OFFERING THEM 678B28HRQ THEY WANT 6B<8HR .

• THE MOMENT OF CONTROL WITH YOUR EMPLOYEE • DO YOU WANT TO BE IN A PO ITION WHERE THAT EMPLOYEE I OVER YOU BECAU E THEY ARE COMING IN AT LOWER PAY BUT WITH HIGHER EAPECTATION • YOU$RE WILLING TO LET GO OMEONE YOU LI"E FOR 61808MO0 • YOU$VE • BRING BEEN CHO EN UNDER 1 CONDITION IN ME ONE NEW PATIENT A MONTH ON YOUR OWN EFFORT .

YOU CREATE A NEW FOLDER • MARKET WHO YOU AREO • WHAT YOUR • WHAT YOU • WHO YOUR • ALWAY • MOLD ME AGE I ARE OFFERING BE T CU TOMER ARE GO BAC" TO ONE QUARE THE MIND OF YOUR THERAPI T .• TORE THE INFO UNDER THE FOLDER OF THAT PER PECTIVE • CHANGE THE ANGLE OF IGHT.

• PAPERWORK MOLDS AND CONDITIONS THEIR THOUGHT PROCESS • PAPER WOR" & THOUGHT PROCE • YOU CAN FORGIVE SOMEONE. BUT THEY NEVER FEEL FORGIVEN% DOESN’T MEAN S!UAT • CLINICAL EACELLENCE • IT’S HOW YOU MAKE THEM FEEL THAT COUNTS • WITHOUT • IT$ THI YOU WILL NEVER HAVE CLINICAL EACELLENCE NOT WHAT YOU THIN" IT I .

• IT’S CARE THAT INSPIRES A PATIENT TO UNLOCK THE HEALING POWER &POTENTIAL' FROM WITHIN THAT RE ULT IN FAMILY AND FRIEND BEING BROUGHT TO YOU • THEY CAN’T UNLOCK THE HEALING POWER WITHIN • NOTHING YOU DO WILL GET THEM BETTER • HOW DO YOU GIVE THEM CARE THAT INSPIRES THEM TO UNLOCK THE HEALING POWER WITHIN0 • GOAL OF E(AM I TO HEAR THI : LTHANK YOU. I ALREADY FEEL LIKE I’M GETTING BETTERM .

• IF THEY FEEL LIKE THEY ARE GETTING BETTER • WHAT ARE THEY GETTING0 BETTER • GETTING • WE ARE • THAT$ • WE O CLINICAL OUR MENTALITY GOOD ENOUGH THIN" IT$ .U T TO DO A TECHNIQUE • IT$ NOT • "# WAY TO REDUCE MALPRACTICE FOR MDS • TWO WORD : .

•L • WHAT • IT DOWNM YOU THIN" I N$T IT DOWN AND GET EYE LEVEL WITH PATIENT • EVEN GET BELOW THEM #FOR ELF- THO E WITH LOW E TEEM% • NEVER • GET •U BRING A COMPUTER TO THE EAAM EYE LEVEL. MA"E EYE CONTACT E A TONE OF VOICE THAT$ AUTHORITATIVE YET GENTLE AND CALM .

A " LHAVE YOU EVER PARTICIPATED IN A PHYSICAL THERAPY PROGRAM0M • YOU ARE • GO TO GOING TO TA"E CONTROL THE ACTIVE WITH WORD • YOU ACTUALLY WANT TO TOUCH THE PATIENT .•U • E WORD THAT ARE IN PIRING TOP A "ING LI"E THATQ LHAVE YOU EVER HAD PHY ICAL THERAPY0M • INSTEAD.

IT IS A SOMATIC)SENSORY E(PERIENCE • IT’S TACTILE.• YOU WANT PROAIMITY. AND VISUAL . PHY ICAL PROAIMITY • PLACE DIPLOMA RIGHT BEHIND YOUR HEAD IN THE MO T EAPEN IVE FRAME YOU CAN FIND • POSTER THAT CONVEYS YOU ARE GOING TO BE ACTIVE AGAIN • EVERY THERAPI T HOULD HAVE THEIR EAAM ROOM • TO UNLOCK THE HEALING POTENTIAL WITHIN. AUDITORY.

LTHI PER ON CAN HELP MEM • EAAM • PATIENT ROLE HEET • PATIENTS DON’T LIKE SEEING A NEW FACE .• THEY VIEW YOU A OMEONE WHO I CARING AND COMPA IONATE • YOU • TRU • ME END THE ME AGE LYOU CAN LET IT GOM T ME TO GET IT DONE THE UBLIMINALLY GET AGE.

• OUR JOB IS TO TEACH AND GUIDE • THEIR JOB IS TO GO AND DO • COMPREHEN IVE & B0 MIN • INTERMEDIATE & 20 • LIMITED & <-10 • BRIEF & • ABILITY NEED MIN MIN HI AND BYE TO RECOGNI'E WHO YOU MORE. THO E WHO NEED YOU LE • LET THE PATIENT "NOW THEY ARE NOT GOING TO EE THE THERAPI T MUCH .

• THEY WILL BE WOR"ING WITH A TECH • THOUGHT PROCE FOR EAAM REHAB • DETERMINING POTENTIAL • PROFILING THE PATIENT’S MOTIVATIONAL LEVELS • THAT$ WHEN YOU HOULD DO THE REHAB POTENTIAL FROM THE PROFILE • MO T THERAPI T APPROACH WAY THE PATIENT THI • WHAT$ THEIR REHAB POTENTIAL0 .

OR • TELL ME WHAT$ GOING ON. WOR E AME. TAL" TO ME • COMFORT THEM • YOU MUST GIVE REHAB POTENTIAL BASED ON THEIR MOTIVATION TO GET BETTER • REHAB POTENTIAL IS NOT BASED ON DIAGNOSIS • ONLY LIMITING FACTOR IS THEIR DESIRE TO GET BETTER OR NOT • IDENTIFY MOTIVATING LEVEL .• NEAT VI IT: BETTER.

• WHAT YOU LEARN IN I NOT CHOOL • FOCUS ON PROFILING THAT PATIENT’S MOTIVATIONAL LEVEL • PATIENT IS NOT GETTING WHAT THEY NEED TO BECOME MOTIVATED • PROFILING IS CRITICAL TO AN E(AM • PEOPLE ARE GOOD AT DECEPTION AND MANIPULATION • MO T COMMON CAU E OF NO IMPROVEMENT. BUT THEY ARE MOTIVATED .

WILL THEY GET BETTER0 NO! • TELL THEM TO DO THI AND "ILL THEY DO & CLINICAL • WHEN DO YOU START TO THINK ABOUT WHAT STRUCTURES ARE AT FAULT0 • I DON’T EVEN CARE WHAT STRUCTURES ARE AT FAULT • FIND THE PATIENT’S MOTIVATIONAL LEVEL FOR GETTING BETTER .• WHAT THEY ARE NOT DOING ON THEIR OWN AT HOME • SPEND *+ TOWARDS GETTING BETTER.

THEIR TOWARD IN. PLAY.• WHAT’S IN THEIR WORK. WIFE. OR SLEEP THAT IS INTERFERING WITH THEIR RESTORATION0 • NOT ALLOWING DE TRUCTIVE TO ENTER ELEMENT • POTENTIAL FOR DESTRUCTIVE FORCES THAT WILL INTERFERE WITH HEALING ENVIRONMENT • HU BAND.URY E MENT ATTITUDE •A • WHAT ARE THOSE DESTRUCTIVE FORCES0 .

THEIR STRESS LEVELS.• IT MIGHT BE THE BED. THEIR SHOES. POOR ATTITUDEO • IDENTIFY DESTRUCTIVE FORCES • YOU WANT TO EDUCATE: BUT NOT TOO MUCH • BLANKS OR !UESTION MARKS ON THE PRE)E(AM FORM INDICATE THEY ARE NOT MOTIVATED • IF THEY WRITE TOO MUCH & MENTAL ISSUES • WHAT ARE THE POTENTIAL DESTRUCTIVE FORCES IN THIS PERSON’S LIFE0 . DRIVING A CAR.

• DO NOT ALLOW THE SUBJECTIVE OR OBJECTIVE TO CHANGE YOUR PROFILE TOO MUCH • DON’T ALLOW THE PATIENT TO FOCUS YOU • THIS PERSON IS STILL GOING TO TRY THINGS AND OVERDO IT • PATIENT PRINCIPLE "# = THEY WILL OVERDO IT = DESTRUCTIVE FORCES • DO YOU THIN" PATIENT EDUCATION I A BIOLOGY OR ANATOMY LE ON0 • THAT$ HOWING OFF .

• IF PATIENT AY . LTHANK YOU SO MUCH FOR TEACHING THAT TO MEL • BE • WHAT WARY I THAT MEAN : YOU .U T CREWED YOUR RELATION HIP WITH YOUR REFERRING MD • PATIENT THIN" WHAT A FREA"ING IDIOT THI MD I • THEY GOOGLE IT AND TA"E IT BAC" TO THE MD END YOU • MD WILL NEVER • MD WILL CALL ANOTHER PATIENT AGAIN YOU AND YELL AT YOU .

THAN" YOU FOR BRINGING THI UP • THEY WERE NOT GOING TO EAPECT YOU THAN"ING THEM • WHAT CAN I DO TO HELP MAKE IT RIGHT0 .• DO YOU • THEY • THE WANT CONFRONTATION 0 YE ! TILL LOVE YOU OCIETY. LEARN WRONG THING ABOUT CONFRONTATION • CONFRONTATION & AN OPPORTUNITY TO MA"E THING RIGHT • FIR T OF ALL.

• WORDS ARE VERY IMPORTANT • EDUCATIONAL PART OF EAAM • DO NOT EDUCATE ON ANATOMY OR PATHOPHYSIOLOGY • CAN$T DO IT IN < MINUTE #TEACH ANATOMY% • HOW DOE IT RELATE TO OUTCOME0 • FEAR IS NOT THE "# WAY TO GAIN COMPLIANCE • DOES SCARING THEM UNLOCK HEALING POWERS0 NO! .

URE UP TOO MUCH FEAR • USE TERMS LIKE MUSCLE ISSUE. JOINT ISSUE.• EDUCATE THEM TO ID DESTRUCTIVE FORCES • THE WORD IS ISSUE. • NEVER SAY LTEARM • CON. ETCO • PATIENT ROLE • TELL • THI THEM TO WRITE THI DOWN I HOW YOU CARE FOR YOU • DEFINE THEIR ROLE .

• DOT • NO EACE • ALWAY • EVERY 20 AND DON$T IVE WAL"ING ON URFACE UNEVEN BE DEFINITIVE MIN GET OFF FEET TAND UP • EVERY 20 MIN • EVERY NIGHT • WHY • GET ICE FOR 1< MIN TWICE A DAY0 LEEP UP AND GO TO AY • NEVER • CAN$T DO 7A A DAY THING 7A A DAY .

• 2A & ONCE AFTER GETTING UP AND ONCE BEFORE LAYING DOWN TO LEEP • DON’T SET SOMEONE UP TO FAIL • GUIDE THEM THROUGH A PROGRAM FOR SUCCESS. FOR HEALING • CLINICAL EACELLENCE I EN E NOT COMMON • FAILURE TURNS OFF THE HEALING POWERS • BASED ON THOSE THINGS #THE DESTRUCTIVE FORCES% • WILL DETERMINE HOW MUCH TIME I SPEND WITH THEM .

• DI CHARGE #D8C% ARY IF • WHY D8C NECE UNABLE TO REMOVE DE TRUCTIVE FORCE 0 • CAN’T FOLLOW ANY PART OF HIS PROGRAM • NO CHANCE OF UCCE • UNABLE TO REMOVE DESTRUCTIVE FORCES ON AFFECTED STRUCTURES • WHY WALK INTO A PIT JUST FOR THE SAKE OF MOVING FORWARD • THE MINUTE THEY FEEL THEY ARE FAILING. THE HEALING POWER SHUTS OFF .

• AT LEA NEED T HE "NOW WHAT HE TO DO TO GET BETTER CUT CORNER • CANNOT • MATCH • RE • THI IT UP WITH BODY$ HEALING PROCE TORATION PROCE PAPERWOR" WILL PA AUDIT • PAPERWORK WILL TAKE STAFF AWAY FROM PATIENT CARE • EQUENCE TA IN THE FLOW HEET .

• WITHIN N PROGRE VI IT HOULD OR CHANGE ONCE • DE • IGN TA PLAN RIGHT AFTER EAAM Y TEM I NOT TRAINING THEM TO BE QUIC" DECI ION MA"ER • BE WARY OF CHANGING T( TOO !UICKLY OR TOO SOON • TRUST YOUR INITIAL INSTINCTS • GRADE FOR TM • FORGETTING IT BECAU E YOU$RE NOT DOING IT .

*. T=.• TART WITH REFERENCE NUMBER OF TI 7 & <0H UE CIAL INTO • 1 & MYOFA LAYER • 2& 2<H • 7& <0H • B& 7<H • <& INTO THE BONE URE • INFRA PINATU PRE POINT RELEA E T-35G*+.P3*+ • BE CAREFUL OF PUTTING 0810 .

• CRITICAL D8C VI PRIME TO IT P MO T END A FRIEND PATIENT FEEL • HOW DOE ABOUT YOU HERE0 D8C% #AT TIME OF • THEY • POINT • FIND THIN" YOU ARE AWE OME AT WHICH THEY WILL REFER FAMILY THAT PAIN GET P NEVER TO 0810 LET IT • BECOME • AY. PREDICTOR FOR D8C LHOW I THERAPY GOING0M .

• LARE YOU READY TO TART MANAGING THI AT HOME0M IGN • 2 COMPARABLE P CHEC" IT EVERY DAY • NEVER LET THE REASON FOR CARING REACH 0-#0 • HAVE YOU FOUND THAT MEA UREMENT TO BE RELIABLE0 • HBB WITH THUMB. RIGHT VERSUS LEFT • TIGHT PO TERIOR CAP ULE • VERY RELIABLE .

• IMPORTANT FOR PATIENT$ PERCEPTION OF YOU • BECOME A MASTER OF DEVELOPING COMPARABLE SIGNS • GET THE DIFFERENCE IN MEASUREMENT • IF YOU DON’T TELL THEM WHAT THEIR PROGRESS IS THEY WON’T REALI.E IT • HBH WITH MIDDLE FINGER / WHAT CAN THEY TOUCH0 • PATIENT • CANNOT CHEAT THI TE T INGLE LEG HOP .

.+/ • INGLE LEG BRIDGE ON HEEL .• IDE TO IDE • FRONT TO BAC" • DIAGONAL • RUN 10 MIN ON EVEN URFACE • LOOK AT PROPRIOCEPTION • ABILITY TO CONTROL LIMB IN SPACE • SINGLE LEG HOPS IS VERY COMPARABLE FUNCTIONAL SIGN "+. C12I3-3@?. *.

<0H.• TE T HAM TRING AND PO TERIOR "NEE • MINIMAL.8R. MODERATE. 7<H. EVERE VMO F*-*+. OR 100H COMPARED TO GOOD IDE • TO BI"E: INGLE LEG QUAT WITHOUT PAINQ 110 DEGREE "NEE FLEAION & YOU CAN RIDE UP TO < MIN • I 110 DEGREE "NEE FLEAION EATREME0 YE ! .+) • TE T ANTERIOR "NEE • TONE I 2<H.5-(*)2.

• IT$ THE LA T 70 DEGREE OF THE RANGE • YE #100H%.?/ • HOW • PAIN FAR CAN THEY GO0 LEVEL AT THAT RANGE I*+. M.5=3+*5/ • T8 HINGE FROM IDE TO IDE .. • IF YOU NO. AND WHY0 AY GO A " YOUR MD THEY LO E RE PECT FOR YOU • L8 #HINGE FROM ANTERIOR TO PO TERIOR% E(3) O+ H.

3+*+. M.• L8 HINGE FRONT TO BAC" IONQ THAT$ • FLEAION8EATEN THE DIRECTION IT$ UPPO ED TO MOVE • C8 HINGE IN HORI'ONTAL PLANE T=. O: P3*+ • DON$T MA"E • NEVER THEM IN PAIN LEAVE WOR EQ ALWAY BETTER • DON$T NEED TO INFLICT PAIN TO DI COVER ROOT CAU E #RULE OF THUMB% .

• TREATMENT I ALWAY PAINLE . D*/5 C1+)*+((2 • EVERYTHING TART IN THE PINE. EVERYTHING • DOE • IT$ IT MA"E ALWAY EN E0 THE DI C . YOUR GOOD AT EVERYTHING T=. ALWAY • YOU • PAIN GIVING THEM PAIN END THE WRONG ME MEAN AGE & THERE MU T BE OMETHING WRONG WITH ME • IF YOU$RE GOOD AT ONE THING.

• AT WHAT • DI TAGE I THE DI C0 C LO T INTEGRITY PROBLEM & FACET • IN CHILDREN: 99H WITH LOW BAC" PAIN HAVE NO DI C HERNIATION • 1H • DE CONGENITAL BA I HERNIATION OF CRIBE A MODERATE I DDD0 • THI • HOW WHY WE DON$T OWN THE COMMUNITY MAR"ET DO YOU OPEN UP FORAMEN0 PINAL .

• TRAN VER E ABDOMINAL TYPE TUFF • DI C CONTINUUM • WNL • 2<H& • <0H & TEAR MILD DDD RADIAL MOD DDDQ CI Q DI MU HY • PONTANEOU RE TABILI'ATION A BODY TART TO DUMP CALCIUM TO PROTECT THE NERVE • PATIENT TART GETTING BETTER AT RE TABILI'ATION ALL OF A UDDEN .

• LAY DOWN EVERY HOUR FOR MIN 2 • GET • 7<H & • THEM ON BOARD BULGE8HERNIATIONQ EVERE PAIN BRITTLEQ HOULD YOU WAL" WITH BELLY BUTTON IN0 • 100H & EQUE TERED8 TENO I Q BRO"EN UP INTO PIECE Q GOT TO EPARATE ITQ FU ION • < YEAR • ICD-9 CAN CHART AND THROW AWAY LI T ON FEE LIP .

WHY NOT0 HAVE IGNED PLAN OF CARE ARE LOO"ING AT YOUR PROGRE NOTE . GREATQ IF NOT. THEN DON$T NEED LAND FAA LINE • PATIENT$ A PERCEPTION OF YOU CLINICAL EACELLENCE • F1 COMPLAINT AT MO T FACILITIE & PAPERWOR" • B< MIN EVAL #APPLE IN EQUENCE% ACTIVATION . YOU$RE COMMUNICATING • IF U E INDEFAA.• DOING • ALWAY • IF MD$ GREAT.

• PRE-EAAM FORM D #DO BOTH & 10 • 70H • 20H UB.ECTIVE MIN % TRAIGHT FORWARD TUFF TUFF PRAIN8 TRAIN CHALLENGING CRA'Y • 10H • FACE TUFF MIN TO FACE & 1< • DON$T GIVE ANY TA U UALLY • INDEFAA & 2 MIN • IN EAERCI HOW E LOG RECORD NO OR RE CHEDULE DAILY NOTE • EE DN & .

• AD.U T GOAL ONCE A WEE" FOR MEDICARE EAERCI E LOG PRE UP • LUMBAR A • PRONE • PRAYER • L BRIDGE • I& IN TRUCT ON NEAT VI IT IT • <TH VI • TA & CRITICAL D8C VI IT BTH TA PROGRAM DONE AFTER EVAL • D8C FEW QUIC" TE T .

•A "C LDO YOU "NOW OF ANYONE WHO MIGHT BENEFIT FROM OUR ERVICE 0 • GIVE THE CARD AND BROCHURE • BE T MEMORY EAERCI E • TEACH • HOLD • THEM ACCOUNTABLE HOW ME WHAT YOU ARE DOING AT HOME • CONTINUE AT HOME FOR NEAT TWO WEE" .

DO IT TWICE DO IT AT HOME E AT A TIME • TEACH 1 EAERCI • GET BETTER DOING 1 OR 2 EAERCI E WELL EVERY DAY AT HOME FOR NEAT 2 WEE" • I DON$T TYPE UP AN EAAM AND END IT WHEN THE FOR IT MD A " . HAVE TECH TEACH IT NOT A GYM ONE • WE$RE • YOU DO IT • NOW ONCE.• DO I NEED TO TEACH BRIDGING INGLE LIMB0 NO.

• THEY ONLY WANT NOTE PROGRE CAIR T=1(. PLAY.// •C& CONTROL THE DE TRUCTIVE FORCE IN WOR".=) P-15. AND LEEP #DOT AND DON$T % • A & APPLY APPROPRIATE FORCE • I & IMPO E CHALLENGING FORCE • R & RE TORE MAAIMAL FUNCTIONAL FORCE • DA & AN"LE FRACTURE .

FRONT AND BAC" RUNNING. UP • RUNNING ON IDE OF CAT . OCCER . 'IG 'AG . CLO ED CHAIN I OMETRIC INGLE LIMB HOPPING OR TRAMPOLINE BOARD TUFF. PLAY HILL .UMP DON$T LET • DO ALPHABETQ WELLING INCREA EQ DO U E ICE •A& •I& • BAP •R& TRETCHING. FIGURE AND DOWN HILL 8$ .•C& DON$T .

THEY WON$T DO • IF YOU A " AT THE RIGHT MOMENT.• TREATMENT PLAN UC" P NO TREATMENT PLAN PROGRE ION • NO DECENT • AT D8C THOUGHT PROCE A " CAN YOU DO ME A FAVOR0 • IF YOU DON$T A ". THEY WILL DO IT • THE PEOPLE THEY BRING IN LI TEN BETTER AND PAY MORE D8C C-*).-*3 .

• : 2810

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OME, THI I

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• POOR & • CONTRACT • NOTE • PU •U CAN$T HOLD IT AND HOLD THEM WHILE THEY$RE BREATHING WHEN THEY LO E IT HQ HOLD IT A 10 #HEP% ECOND E FOR COMPARABLE IGN D HEP • PILATE P GAINING AWARENE OF THE BODY IN RELATION HIP TO THE OTHER PART • YOGA P BODY$ WOR" GOOD WITH Y TEM NERVOU .

• BED P LA T EVERY 1 YEAR FOR 6100 PENT YOU PEND • ANYWHERE • PHY • C8 8 HOUR ICAL THERAPI T HAVEN$T LEEP ADDRE ED WHERE WE DI C P MEMORY FOAM PILLOW WITH CURVE • RIGHT INFRA PINATU I MOD THIC"ENED NEAR THE CAPULA PINE OF • PPR FOLLOWED BY TRETCH • LOW C8 AND UPPER T8 .

• DON$T REALLY NEED MOBILI'E C8 WITH C8 • HAVE • TO MOB TO GET THEM INTO FLEAION TRETCH INTO FLEAIONQ U E CONTRACT-RELAA • PALM ON CHEE" BONE • OPPO • IT$ ITE HAND ON TEMPORAL BONE NOT FA T OR HARD • PU H DOWN • RADIAL DEVIATE AND PULL ON RING8PIN"Y FINGER FOR C8 PAIN #BLOC" WRI T% .

3+ .• PARTIAL • QUAT D TOMACH IN A GOOD FOR L8 FIRING GLUT IDE LYING: HIP ABDUCTION WITH "NEE BENT • "EEP IDE OFF BOTTOM HAND WAI T OFF GROUND TRETCH • "EEP •P OA P EATEND ARM UPQ IP ILATERAL LUNGE IN TANDING • PRAYER TRETCH P GLUT ON HEELQ FEET FLAT #PLANTAR FLEAED% ON FLOORQ FINGER WAL" FORWARDQ FINGER WAL" TO IDEQ HOLD BELLY BUTTON IN □ 221 L.

9.)1 /(55../ :-12 >1(. >1( =34.! . )1 ?11G 3) )=*+. I..5)*4.□ I+ 1-9.1J+ (+*E(.-/I.

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