Q. . Q. AQ. ,4Q.

a. a.

A.e Needs, wanls and dernand,

Value, cost md denand and ExchanSe, transadions dd
relarionship pa'1

e.

Maruti Udyog Lrd. manufactures

o.

Is Eragmention one oftbe

css forev€ry pu*g purpose an.t
personality. It is an example Differentiated m&kerins

of the

of

i
a. a.
.
Piicing methods,......is not

core A.

concepts of markering

?

o,

Manual typewrj!€rs are in the
.....stage of product tife cycle : Deciine ls product awaieness advantisirig included iri Markeli.s strares/ (s)

A 'na.kef lron a'marketing A.
pe6pedivei is

The tasks performed unde
pbystal distrubution....:
Servicing ofthe p.odLicr

a:

a.

Grcup ofconsuneB willing and
able 1o engaae in €xchange

o.

The controlline force in an
concept should be :

A

No
Thc life cycle stage cha.a.rerised

When an individual feel deprivation of some bas
satisfaciion, it is termed as
:

organisation under marketing Q'
Customer

by falling pri;e. ircreased a.
advenising, decline profits-

ed
:

Malure business

is ...... in
o.
A

industry shake-up depicis
...-....stage of

organisalions concentraie aclieving:
and wide

opportunilies and....in threats:
In marketing'VALS' stands for: Companres nee'l to know all
the

prodult lifo cycle

Maturity

Tbe most

consr.uclivc o.

In

High prDduction effi cienoy distributio. cove.agc

markering concept. rh

mecheism for defending market
Through continuous innovations

lheir conpetitors e\cepr O. Whar &e rhesobiecli\es

of
df

a.

The alailable mdket isrhe ser

A group a products that are cloeely .elated because tley
perfonn a simjlar func{ion. are sold lo lhe same customers g.or!ps, de marketed through rhe same channels or make open pafticularsprice range is c{lled: Economists use the t€rm.. .to referto a collectior ofbuyers dd

a.

a.hievenent of o.gmisational is accomplished through: Customer satisfaction Successtully hiring, rraining a motilating able employees w wdt lo serve the customqs

customers who have l Interesl , Income and Access to a Particuld ma.ker

offer

a.

Soft-d.iik giml. Coca-Cola is a

d
A.

o.

Toial custome. val,,e

iv

BDndle of benefits custom
expects from a given product

beslexampleofr Mass marketins
ConsBmers who
favourins

a.

shift fron one brod to aother

a.

o.

The sales person sells rir
product and encdurages th
crlstoner to call ifhe/sh€ has

seilers wfto rransact
particul& producl ciass:

in

a

complaint

or quarry

is
:

Shifti.gloyal

nr

€xample of-..... marketing