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New D&arnp;B service ofiers de€per cotporate lhlagle data

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New D&B seruice ofierc deeper corporab linkage data
18 Apr 2005

for more than 160 years, recently launched Corporate Family Tree Plus to deliver extending family trees (details on companis and all their subsidiaries) beyond legal ownership criteria in-depth views of companies by and affiliations. According to, these new expanded views enable D&B customers to better sell to these companies.
D&B, a leading source of global business information

Connecting corporate data in a useful manner has long been a complex and tedious pK,cess. D&B has one department that is solely responsible for cot?orate linkages and family trees which covers over 7,000,000 businesses and locations.
Pricing is offered on both a subscription and usage basis. "Corporate Family Tree Plus customers can now uncover new nevenue opportunities by cross-selling to business prospects they discover are within the same dealer or franchise network," says Preston nlt also allows them to Williams III, product Manager of Global Data Collection for D&B's Sales & Marketing Solutions (VAPS) division.

maximize Cusitomer Relationship Management (CRM) and Enterprise Resource Planning (ERP) investments by integrating data more comprehensively, focus marketing resources where they will have the greatest impact, and align sales initiatives on the types of corporate affiliation that most closely match their business models. There currently is no product in the marketplace that offers these capabilities.

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