History of the “KOPI-TAW” The soft, sticky dumpling plunged into the pot of fiercely boiling water

. Palitaw is another popular kakanin or Filipino rice treat that one can find in public markets and churchyards back home. These chewy dumplings are sometimes wrapped in plastic in flimsy foam trays or neatly arranged in wide, shallow bamboo baskets lined with banana leaves next to other native rice cakes like suman, biko, puto and kutsinta. We decided to improve this rice cake by putting a twist of coffee and named as “KOPI-TAW”. We must be Nature Friendly so we decided to put this palitaw or our “KOPI-TAW” in a banana leaves and put inside a paper bag. In Filipino, litaw (lee-tou) means to rise, to emerge, to appear. To be seen again. Palitaw (pahlee-tou) is a sweet rice dumpling that does precisely that — it rises to the surface once it is cooked. Palitaw is made from galapong (gah-lah-pong). Competitive Edge We all know that Filipinos and most of Asians are fun of eating rice cakes while drinking coffee so we think for a new product to satisfy this eating habit of Asians. This product is for mass, anyone can buy this. It can be also served during special occasions as a dessert like birthdays and fiestas. As I browsed in the net, I found out that palitaw is one of the top 3 favorite kakanin here in the Philippines.

Logo Packaging We decided to put this palitaw or our “KOPI-TAW” in a banana leaves and put inside a paper bag. There will be 3 Kopi-taw inside with sugar and grated coconut. .

Paranaque City Proposed Marketing Strategies for Kopi-Taw Submitted in partial fulfillment of the requirements in MKTG 311T by Arce. San Isidro. 2013 September 27. Patty Mae Villegas.PATTS COLLEGE OF AERONAUTICS Lombos Avenue. Denise Atienza. John Submitted on: September 16. Carol Ferrer. 2013 (date of presentation) . Angelo Santos. Chelzea Joyce Magno.