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I would never have had the confidence to give building a home business a serious try. for believing in me. too. can break free of financial bondage. I also want to thank my husband. .Dedication I want to thank God Almighty for blessing me with a profitable home business and a wonderful ministry for teaching others how they. Steve. Without his encouragement and endless support.
Read it.” ~ Towanda Showers. Holly’s story will motivate and inspire you. DeBary. IdeaToDollars.com “Holly’s step-by-step process to building a residual income of more than $100. Copywriter and Business Growth Strategist. it would be Internet Profits In Your PJs.Rave Reviews “If I could only recommend one book on how to make your living online. Get this book. It works!” ~ Ray Edwards.000 in just four years is pure genius.com “I just finished reading Internet Profits In Your PJs. Not only was your book easy to read. Florida . and her system will set you financially free.” ~ Frank Sousa. You have taken a complex subject — making money online — and broken it down into easy-todigest information. WOW…you have done it again! You definitely have a Godgiven gift to teach. I especially like the ‘putting it all together’ section. Do what it tells you. There’s no doubt that anybody who really follows this system will be successful. RayEdwards. but anyone — even newbies — can REALLY make Internet money just by following in your footsteps. and it's simple enough that the average person really CAN do this. which gives a simple and easy to follow overview.
It not only takes you by the hand and shows you step by step HOW to get the job done. but a lot of money as well!” ~ Gina Gaudio-Graves. realistic blueprint in this book that does not require a boatload of cash or extensive technical knowledge to use. by acquiring the proper mindset (in my opinion the most important key to . President. and Holly Cotter have in common? Each of these women have prospered greatly under difficult circumstances. InstantNicheEmails. How do they differ? Holly is the one who can guide you to prosperity…from the comfort of your home.com “Thanks for revealing so much…I’m excited about modeling my online business after your genius methods!” ~ Lisa Preston.viii Internet Profits in your PJs “I wish that I had your wisdom to learn from when I was just starting out…it would have saved me not only a lot of time. WebSororityTalkRadio. Mary Kay (founder of Mary Kay cosmetics).com “Internet Profits in Your PJs is perhaps the most honest and insightful teaching manual I have ever read on the subject of Internet Marketing.com “Holly Cotter has provided a clear. LymeLady. but it also teaches you how to get READY for success.” ~ Leslie Buterin.com “What do entrepreneurs Suzanne Sommers (actress).” ~ Lynne Klippel. AbundanceGroup.
shows you where to step..com “Holly Cotter doesn’t just ‘tell’ you how to work from home. what to do. Universal Profit Inc. It is PURE wisdom and actual lessons to achieve the fastest route to financial freedom. CEO. what not to do.com “Internet Profits in your PJs is. This is the treasure map for anyone trapped in a job they hate with the desire to be free!” ~ David Ledoux. Just the longterm wealth strategy Holly reveals at the end of the book is worth the cost of the book 10 times over!” ~ Mark Braunstein. and how to stick with it every day until you reach your financial objectives.I can’t recommend this book highly enough!” ~ Len Thurmond. a masterpiece. Holly Cotter candidly takes us on an incredible journey into what it takes to build a business doing what you truly love.. She will save you a fortune in lost time.com “Internet Profits In Your PJs should be required reading for anyone who is trying. ContentDesk. and overcome all obstacles. but failing to make the concept of working from home a successful proposition. wasted effort and dead-end paths. quite simply. Holly shows us that we can succeed despite tragedy.Rave Reviews ix success in the entire puzzle!) This book contains NO Fluff and NO Hype. and also into her own life as well... where not to step. . It was a joy to read.she takes you literally by the hand. LenThurmond. BigMoneyFreeTime.
Set aside a few hours.com This is one of..” ~ Willie Crawford. graspable...com “I encourage anyone interested in generating multiple income streams in an automatic fashion to grab a copy of this book now. TheRealSecrets.x Internet Profits in your PJs including the biggest one of all. AffiliateShowcase.and her heart shines through loudly within the pages of Internet Profits in your PJs. It's concise and full of quality information. readable.fear of failure. and then get busy creating the life of your dreams. and success case study. solid plan for action. unfailingly sharp and straightforward as she tells her amazing story and then shows you how to duplicate her success in a consistent. Internet-Marketing-Newswatch. Awesome book!” ~ Mike Mograbi. McArthur. Holly makes it simple to guarantee your own grand slam profits online!” ~ Kenneth A.. Holly is a true mentor. coach. The 36 secrets Holly reveals. best books for getting newbies started on the path of online profits. are worth their weight in gold. read the book with a highlighter in hand.com “Holly Cotter is crystal clear.com . precise. HiFiWebGuy.com. no fluff in there. jvAlert. Highly recommended for all!” ~ Dave Bernstein. if not THE. which are based on her years of online experience.
BBS Press Service.Rave Reviews xi “Marketing Ultra-Expert Holly Cotter has written the ultimate recipe book for entrepreneurial success.com “Holly Cotter unlocks the secrets of multiple streams of income just like your best friend sitting you down at the kitchen table and telling you exactly how to do it and why . President/CEO. and is currently still being done by her. Sysop. She is. and that is exactly what you get from her book Internet Profits in Your PJs. It's truly step-by-step. PrivateLabelRightsGold.com “Holly speaks from experience and offers wisdom in Internet Marketing. sound business strategies. to generate a huge income from home. Inc.. starting from the beginning and including all the ingredients necessary. I love the way Holly weaves her own personal story and experiences into her excellent guide.” ~ Alan R. easy to understand. Everything Holly presents has been done by her.the right way. Bechtold.. Read it and Reap!” ~ Tim Brechbill..” ~ Edmund Loh. making it much more interesting than a dry how-to and solidifying the fact that there is not one shred of mere theory within these pages.com “Well organized. without a doubt. That’s what I have come to expect from anything that Holly Cotter delivers. the living proof that anyone can achieve online success regardless of their background and education. GlobalPowerMall.
Your outline for a profitable Internet business using multiple streams of income is absolutely correct. As a matter of fact..com .and when people are ready to know HOW to do it. AskDoctorMax. another sale just rolled in!” ~ Rosalind Gardner.xii Internet Profits in your PJs you need to do it. I would recommend Internet Profits In Your PJs to anyone!” ~ Steve Yakim. I preach passive income as the gospel of the new world of personal finances.com “I read it from beginning to the end. WiseEntrepreneurQuiz. you can trust her like a neighbor. SuperAffiliateHandbook.com “Great work! If I wasn’t already working in my own home-based business as an affiliate marketer. I’m in my PJs right now. I send them to my friend Holly Cotter’s place. As a successful business owner of brick and mortar businesses. EZasMagic.. I know that Holly speaks the truth about how much easier and how fast you can see your return on investment doing business on the Internet in comparison to starting a business offline. I couldn't stop! I have never heard an Internet business explained in detail like Holly does.” ~ Dr. She speaks from the heart. I’d be sure to do so after reading Internet Profits in Your PJs.com “Holly Cotter knows the important difference between being self-employed and being a business owner.” ~ Susan Gilbert. soul and mind. Author and ‘Netpreneur. Max Vogt. and look.
com “Internet Profits In Your PJs is a ‘must-read.it would have saved me a ton of time and money! There’s plenty here for newbies and pros alike. Holly Cotter has written about creating income on the web with the simple clarity it takes to make it valuable to the masses. Internet Profits In Your PJs is the first book I’ve read on this subject that cuts right through the BS and tells it like it is.com “I just finished reading Holly Cotter’s Internet Profits in Your PJs. Not only does it break down a . Director. By following the simple blueprint in Internet Profits In Your PJs these individuals could be set free to enjoy the true abundance life has to offer.” ~ JL Scott. SimpleMarketingTools. i-Cop.” ~ Scott Scales. but simple as 1-2-3.D. Ph. written in simple language anyone can understand.’ So many people are tied up in the rat-race of just trying to survive.. in words people can understand.org “Wow! I wish I had read Internet Profits In Your PJs three years ago.. HowardTiano. International Council of Online Professionals (iCop˙)..Rave Reviews xiii “A seasoned web pro in every respect.” ~ Howard Tiano. This book is great. She has taken a subject many like to complicate beyond usability and made it not only interesting. The resources alone are worth its weight in gold! A ‘must read’ for anyone considering starting an online business.
Internet Profits in your PJs
money-making strategy step-by-step, it conveys this message in a sincere and realistic way. Holly has one thing I found others in their field lacking... Integrity!” ~ Tereasa Swyschtch, Silver Spring, Maryland “Internet Profits in your PJs really does give anyone who is looking to create an online business a quantum leap in the right direction, and Holly’s style of writing is so personal that it makes it a pleasure to read...a genuine page-turner! I’m sure there will be many success stories as a direct result of this book.” ~ Paul Smithson, xSitePro.com “I have been one of Holly’s students for three months now, and I am very pleased to report that things are starting to happen exactly how she describes in Internet Profits In Your PJs. This is not a get rich quick scheme... far from it. It takes effort, time and patience, but I believe that it will all pay off in passive profits for years to come. Oh, and if you are wondering... yes, some days I do work in my PJs!” ~ Steve Garratt, CastleNetWare.com “In Internet Profits In Your PJs, Holly shares 36 secrets to creating multiple income streams. She writes in plain English, and she lays out an easy to understand and easy to follow blueprint for success. This is the exact blueprint Holly herself followed that took her from bankruptcy to
successful Internet marketer. After reading this book, I applied just three secrets to my business...and they work!” ~ Jeffrey Betman, Ph.D., Psychological-Solutions-Center.com “When I started reading Internet Profits In Your PJs, I couldn’t put it down. I would have saved hundreds of hours and thousands of dollars had I read this book before I started in Internet Marketing...it took me a year of reading other peoples’ material and going to seminars to get the same information that was put in this one book! This easy-to-read no nonsense guide to Internet marketing lays out a logical concise roadmap for the beginner or experienced marketer to follow.” ~ Michael Smith, Vernon Hills, IL “Internet Profits In Your PJs is a MUST HAVE for the beginner who really wants to make a leap in their life without sacrificing the family budget. And it’s also a great resource for someone who already has a home business they want to take to the next level. You can buy tons of books and courses and try to make sense out of them, or you can read just this one book to get ideas you can use to solve financial problems and boost your profits.” ~ Tatiana Korol, TatianaKorol.com “If you truly want to break free of ‘financial bondage’ then Internet Profits in Your PJs is an absolute must read. Jam
Internet Profits in your PJs
packed with solid strategies and doable techniques, not only will this book set the financial foundation you’ve been looking for ... it will put you back in the driver’s seat and catapult you onto the road of Internet riches.” ~ Dawn M. Holman, Media & Marketing Strategist/Award-winning Author, DawnHolman.com
. . . . . . . . . . . . . . . . . . . . .109 Chapter 15: Sample Portfolio . . . . . . . . . . . . . . . . . . . . . . .143 . . . . . . . . . . .101 Chapter 14: Putting It All Together . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .129 Chapter 17: Free Gifts For You . .137 About the Author . . . . . . . . . . . . . .115 Chapter 16: The 36 Secrets . . . . . . . . . . . . . . . . . .xviii Internet Profits in your PJs Chapter 13: Your Portfolio’s Icing-On-The-Cake . .
Holly Cotter shares several key concepts that will allow you to add a single income stream to your home. Long gone are the days when one would need 300-page business plans and thousands. its potential and the amazing unlimited opportunities it provides to every one of us. or wealth creation. or add multiple income streams to replace your entire full-time income or even start a fulltime profitable business. all while sitting at home and using the Internet. Having gone from bankrupt and homeless to selling millions of dollars worth of products online. The Internet has completely shifted the landscape of making money and building businesses. full-time income. tens of thousands or even hundreds of thousands of dollars in start-up capital... doctrine. . education. I’m a big fan of the Internet. I both know and understand the power of the Internet. geography and current financial status.Foreward T he Internet represents an exciting channel that affords ordinary everyday people the opportunity to leverage it for extra income. regardless of race. I know this from first-hand personal experience. In Internet Profits In Your PJs.
StephenLive.xx Internet Profits in your PJs This book you hold in your hands is a great starting point if you are looking for answers to questions on “how to make money on the Internet. Have fun and happy profits to you. Stephen Pierce www.” Your time will be well spent reading Internet Profits In Your PJs as Holly is qualified to write it based on her own personal experience and success. and now with Internet Profits In Your PJs she shows you how you can.com . God Bless YOU and YOURS. Holly has personally created multiple streams of income on the Internet. too.
I chose to name my corporation “Abundant Living.” John 10:10 Since God has blessed my business and my family with abundance beyond all expectations. Jesus says: “I am come that they might have life. I’ve lived through a lot of difficult times. . For this reason...Introduction F rom the time I was a little girl.” in His honor. Without Him. As you read this book. my business would never have grown at all. when it came time to transform my humble little home business into a full-blown corporation. my business has not only grown. you’ll discover how God turned the most frightening and stressful situation I’ve ever experienced into an opportunity to live a lifestyle I had dreamed of but never thought possible. However. He has always turned the worst situations into an unexpected blessing. Since that time. With Him. But. Inc. and that they might have it more abundantly. I wanted to recognize and glorify Him. I always had a relationship with God. In the Bible. it wasn’t till I was 30. that I accepted Christ as my Savior.it has prospered. over time.
. it is my sincere prayer that you know God and allow Him to shower His blessings upon you.. abundantly.xxii Internet Profits in your PJs Whether or not you are a Christian. .
For some.. you’re probably feeling despair at ever being able to break out of it and LIVE life instead of just existing. but they can’t just walk away and start over because they aren’t qualified for anything else that will provide a comparable income. I realize now that acting provided me with an outlet for a variety of emotions I had no other way to express.. no matter what your trap is..CHAPTER 1 Feeling Trapped veryone who wants to start their own business has a trap they’re trying to break out of.. OR. They’re chained to working two jobs just to survive. E This Is My Story.. I wanted to be an actress. For others. and they still don’t have any paycheck left over at the end of the month for extras that would make life more bearable. But.emotions . They’re locked into a job that they hate.. the trap is emotional.they want to stay at home and raise their children themselves — rather than farming their kids out to a daycare — but they just can’t quit because “how would they pay the bills?” Everyone’s trap is unique. the trap is financial. Ever since I was a little girl.
and the jobs I took to support myself after college. And I was still moving sideways.. Between the jobs I took to work my way through college. I saw all my friends moving forward. and a family. when I graduated college.4 Internet Profits in your PJs that were not considered “proper” for a young person with their entire life ahead of them to feel. Unfortunately. Here are just some of the jobs I’ve held: I I I I I I I waitress retail store clerk telemarketer door-to-door salesperson secretary legal assistant editorial assistant After a while. I no longer felt compelled to act.a lifestyle that included job security. So. something changed inside of me. I went into “search” mode.. In fact. I had been so single-minded about a career in theater...getting promotions and earning more money. I had never thought about what other type of work might appeal to me.. Sometime between my freshman and senior years of college.. . I decided an acting career would most definitely not provide me with the lifestyle I desired. a home.seeking out and trying different types of jobs in hopes of finding a career that suited my skills and temperament.. it seems like I’ve tried just about everything.just trying to find something I would enjoy doing. I became very frustrated..
but none of my employers would ever allow me to add more tasks to my job description..I get bored very easily.. .. it paid the bills). Every job I’d held had a limited set of duties. the pay scale for a teacher just starting out is abysmal. I enjoy writing. I went back to graduate school and got a degree in elementary education. I’m able to learn new skills quickly.. The first is. coming up with innovative ideas. I added the following two items to my ‘jobs I’ve worked’ list: I I elementary school teacher business school computer teacher Unfortunately. Second. When I graduated with my teaching degree. I would complete my work rather quickly. I was earning less as a teacher than I had as a secretary. Lastly. I’m more a creative person than a technical person.and I decided I would be happiest as a teacher.. I used these insights into “what makes Holly tick” to brainstorm the career that would best suit me..Chapter 1: Feeling Trapped 5 On the bright side. hey... So.. the frequent job changes taught me a few very important things about myself. etc.I wasn’t even making enough to support myself and pay back my student loans! This forced me to give up teaching (which I loved) and go back to administrative work (which I found tedious but..which helped me master the computer ‘on the job’ rather than taking classes.
truly happy? . I was still trapped.. Food For Thought What is your trap? What changes would you like to make in your life and your lifestyle? Are you satisfied with the amount of personal time you now have to do the things you enjoy? How would you spend your time if you had the choice? How do you picture your ideal life? What makes you really..6 Internet Profits in your PJs And I found myself right back where I started. After all that time and effort.and felt there was just no way out of my personal prison...
life has a way of moving you forward. Little did I know how MUCH our union would change my life. I want to let you know that God has been VERY good to us. Although the doctors told us that 90% of people with the type of heart damage my husband sustained do not survive past five years. and that he would eventually be fully disabled from his chronic heart problems. before you read any further. at the time I’m writing this book. Now. The doctors told us that it would be too stressful to Steve’s heart for him to return to work on a full-time basis. We were married less than a year later. and Steve is still alive and doing well! The doctors also warned us that my husband’s health would decline to the point where he was fully bedridden. .CHAPTER 2 Breaking Free I n spite of everything. Although I had gotten used to the fact that I was probably destined to live my life as a single woman. Exactly two weeks after we were married (on our twoweek anniversary to be exact). I met Steve. Steve suffered a very severe heart attack that left his heart permanently damaged. 9-1/2 years have passed. when I was 34.
And that I needed to find a way to replace Steve’s income without losing the money I was already bringing in with my own job.. at this time — although Steve is disabled and no longer works a job — he is able to get around and do things on his own.10 Internet Profits in your PJs Again. I realized it was only a matter of time before I would be the sole income provider for our family. I’m not proud to admit it. when Steve first sustained the heart damage. we were left with a HUGE pile of bills.. As bad as I feel about not paying our debts.. ..that’s my motto) and — although he cannot walk distances and gets tired easily — Steve is still ambulatory and enjoying life.. but it was pointed out to us that — even if Steve never needed any more medical attention — it would take us a lifetime to get out of debt.. . And.. Steve and I do a LOT of traveling (gotta do it while you still can do it. In fact.which left us in an even more precarious financial situation. it provided our family with a clean slate that made it possible for us to afford the ongoing medical attention Steve requires.. But. We tried to work out payment schedules with our creditors. but we finally had to claim bankruptcy. and a very uncertain future.. all of these goings-on had another affect on me. But. it was fairly obvious that Steve would require ongoing medical treatment for the rest of his life..
Chapter 2: Breaking Free 11 I didn’t know it at the time. are you willing to look for — and act upon — the opportunities that are hidden within them? What would you do if a sudden illness struck. and you (or your spouse) were unable to work? Are you financially prepared for the unexpected? How would you afford ongoing medical care for a disabling illness? . Food For Thought When challenges arise. but this would be the key that set me free from my trap.
CHAPTER 3 The Journey Begins E arly on.. I did a lot of research. Out of the three types of businesses I looked at.if it earned a profit at all (there were no guarantees). don’t get nervous.. Franchise 3. I’d have to quit my job and work 60-80 hours a week for a few years to get either type of business off the ground. However.. I decided the ONLY way I’d be able to replace my husband’s income without losing my own was by starting a business. Retail 2. I’ll admit. and I’m going to show you how you can skip that step altogether. I’m about to share with you why I no longer do network marketing. In fact. And. In our situation. Network Marketing Now. . Also. both retail and franchises required tens of thousands (sometimes hundreds of thousands) of dollars in start-up costs.. There were three types of businesses I looked into: 1. I couldn’t wait three to five years to earn a profit. This is NOT a book about network marketing. it took three to five years before the business was earning a profit. I did start my journey with network marketing.
Internet Profits in your PJs
I needed something that would replace my husband’s income ASAP...not a few years down the road.
Plus, I needed to be able to work from home so I could help care for my husband if he needed assistance. So, here’s what I did... 1. I started a family daycare in my home. 2. I started a network marketing business from home. Here’s why... The daycare center allowed me to continue earning the same level of income I had been earning as a secretary, but gave me the flexibility to work from home. This provided me with three very important perks: 1. I would be able to care for my husband when he needed assistance. This saved us a ton of money for in-home nursing. 2. I was able to start a network marketing business on the side...and could work on it before the kids arrived, while the kids were napping, and after the kids went home. 3. Because I wasn’t commuting to and from work, I had more time...which I was able to dedicate to building my business. Now, if you’re the least bit familiar with who I am and what I do, then you’re probably wondering... “Where does the Internet come into the picture?”
Chapter 3: The Journey Begins
I need to make one thing very clear... At this point, I had NEVER been online. I used a computer, but had never even seen the Internet in action. However, I was hearing a lot about the Internet from friends, and...
I figured there must be a way to use the Internet to make money. So, in 1998, I went online for the first time in my life.
Now, you need to remember... in 1998, the Internet was still very much in its infancy as a commercial tool. Add to that the fact that NOBODY was offering any type of coaching or training to teach people how to make money online. So, I spent a couple of years studying marketing tactics used by others and testing them out for myself. Finally, in 2000, I hit pay dirt... and went from earning almost zero net profit to earning a five-figure per month income!
Internet Profits in your PJs
Food For Thought
Why do YOU want to start a home business? When you’re backed into a corner, are you the type of person who sits down to cry or do you fight back? Are you willing to do whatever it takes to survive, and adopt the philosophy that “failure is not an option?” Are you willing to step “outside the box” and try something new and different to find a solution to your problem?
Owning A Business vs. Being Self-Employed
ow, I mentioned I started with network marketing. And, as you can see, I was quite successful with it. So, why am I no longer involved in network marketing?
I discovered (the hard way) that...
There is a HUGE difference between “owning a business” and “being self-employed.”
When I worked in network marketing, I was “selfemployed.” Being self-employed is similar to being a worker in someone else’s store:
THEY decide what products to offer, and can discontinue a product at any time. THEY control the quality of the products, and can change what is contained in a product at any time. THEY determine the selling price of the products... and whether or not they are affordable and competitive.
.. I’m not saying that network marketing is bad. and what I did to create a solution for myself. I was working for THEM and not for myself. Now. or ever have to punch a timecard. My solution to the problem was to become a “business owner. and. perhaps most important of all.... But. which means: I YOU can simultaneously carry products from various companies in your store. I I’ll be the first to admit that there were some perks to being self-employed.” When you’re a business owner.. I didn’t have a boss looking over my shoulder. In fact. I know several people who — after paying their dues — are earning a very good living with network marketing... the bottom-line was. YOU own the store....offering your customers a choice of “brand.22 I Internet Profits in your PJs THEY determine how much to pay in commissions. And. YOU are locked into selling only those products which that one company offers. I I I decided for myself how many hours I worked. What I’m doing here is sharing with you what I discovered to be weaknesses in the business model.” .. and can change the commission payout at any time.
the customers are yours to sell to — again and again. and not the company. owns the customer. Being Self-Employed 23 I YOU decide what products to carry in your store. .and can choose to sell only those products that offer good value to your customer while paying you a fair commission. YOU can choose to represent only products that are affordable and competitively priced. I was actually able to create a career that “fit” me instead of the other way around! And. YOU can choose to discontinue a product at any time if you feel it no longer offers value to you or your customer. YOU.Chapter 4: Owning A Business vs...” I have complete control over my business in every way. as a “business owner... regardless of what items you sell and what company manufactures each product. I I I All those years of job-hopping and learning a wide variety of skills had finally paid off.
self-employed.” what type of choices would you make? Would you like to be in control of your life and your income? .24 Internet Profits in your PJs Food For Thought Would you rather be an employee. or a business owner? Do you have a clear vision and goal for your business? If you were the person “in charge.
I successfully made the transition from “network marketing” to “Internet marketing. Gas stations “direct market” gasoline products manufactured by oil companies to their customers.CHAPTER 5 What Exactly Is Internet Marketing? n 2001. USA. Internet Businesses Are Very Affordable When building a regular offline business. . you’ll notice the consumer purchased from the “direct marketer” and NOT from the manufacturer.” An “Internet marketer” is actually a “direct marketer” who sells via the Internet rather than out of a store on Main Street. And what is a “direct marketer?” A “direct marketer” is simply a middleman who makes a manufacturer’s product available to the consumer. You see examples of “direct marketing” every day: I I Drug stores “direct market” medicinal products manufactured by pharmaceutical companies to their customers. Car dealers “direct market” vehicles manufactured by automobile factories to their customers. I I In every example. there are many expenses you just don’t have with an Internet marketing business.
Advertise in magazines & newspapers. When direct marketing via the Internet. Install a phone system. will save you tens of thousands of dollars in start-up costs. Purchase equipment Hire employees. you simply choose what items you want to sell. you will receive 5% to 50% (sometimes even more) of the net profit for every sale you make. Depending upon the item sold. The company that manufactures the products you sell will pay you in one of two ways: . Buy furnishings for your store.28 Internet Profits in your PJs Here are just a few examples: I I I I I I I Rent a storefront. and then advertise them to your customers. you do not have any of that! Secret #2 All you need to start an Internet marketing business is: I A computer I An Internet connection There’s no need to purchase an inventory of items to sell! This. alone. With an Internet marketing business. Purchase an inventory of stock.
you must send payment for the wholesale cost of the product. Here are just some of the benefits of Internet marketing: I You have no overhead.. The drawback of this payment model is that you now have an extra step to take. Then you send a portion of that payment to the company to cover the wholesale price of the item you sold. The benefit of this payment model is that the company processes all orders. Other companies allow you to receive full payment from the customer. Keep in mind that the Internet is simply a tool.Chapter 5: What Exactly Is Internet Marketing? 29 1. You have much smaller advertising costs when you advertise online than when you advertise offline. Some companies send you a check once a month for the commissions you’ve earned the previous 30 days. and all you have to do is simply make the sales. I I .you can work right out of your own living room! You enjoy very low operating expenses.. Internet marketers use this tool to sell products in a more cost-effective manner. every time you make a sale. along with customer information so the company can fulfill the order. And. The benefit of this payment model is you immediately receive your commissions for every sale.. 2. The drawback of this payment model is that you must wait 30-60 days to receive commissions you’ve earned..
then where can you get what you need? Do you have confidence in your own ability to succeed? If not. Food For Thought What are some examples of direct marketing you see every day? What do you see as your personal biggest advantage to starting an Internet marketing business? Do you have the tools you need to start an Internet marketing business? If not. I I I As an Internet marketer... You can very quickly contact customers and be ‘first to market’ when a new product is released.. You can work your business from anywhere in the world.. then who can you borrow confidence from until you’ve proven to yourself that you have what it takes? . It’s easy to keep in touch with your customers.as long as you have a computer and an Internet connection. you’re not just your own boss.30 I Internet Profits in your PJs There is a HUGE variety of products and services you can choose from to sell.you also save an enormous amount in business operating expenses. and get into profit much more quickly.
waking when you want. 2. You get to work for yourself.which means flexible hours.. you’ll still have extra time to spend with your friends and family. you’ll save money.. The most obvious are: 1.on gas (no commuting). You’ll Save Money! In addition to earning money from home. No Boss! This is a biggie. And. and playing when you want. work clothes (you can work in sweat pants or your bathrobe if you like). there is nobody looking over your shoulder or breathing down your neck.CHAPTER 6 Why Work From Home? T here are some fabulous benefits to working from home. . 3. even if you work a full-time schedule at home. More Time for Yourself and Your Family! You won’t have to spend time commuting to and from a job. So... and lunches out (you can fix hot meals at home for a fraction of the cost).
34 Internet Profits in your PJs These three benefits alone are great advantages to working at home. the government is giving you money to build your business! For example. if the above three items were all the benefits you’d receive. Secret #3 Uncle Sam will actually pay you to start a home business! It’s true. you’ll have many more tax deductions than you do as an employee for someone else. you can take tax deductions for the following items: I I I I I I I Home Office Space Office Equipment Office Supplies Training Materials & Classes Car & Mileage For Business Purposes Business Travel Business Meals . tax deductions that will help you KEEP MORE of what you earn. as a home business owner.. As a home business owner...I know I would! But. most people are unaware of the fact that there are also some HUGE financial advantages to starting a home business. much more! . I bet you’d still want your own home business.and much. In essence.. In fact...
Here’s another advantage for home business owners.. You see.. . you can adjust your W-4 form so less tax is withheld from your paycheck. Since you’ll be eligible for so many additional tax deductions as a home business owner. you read that right..it just makes “good sense” to start a home business.. from whatever perspective you look at it.why would you want to wait till the end of the year for a tax refund when — by receiving the money in your paycheck all year long — you can more easily cover the start-up costs of your home business? NOTE: Check with your accountant to find out more about the tax deductions available to home business owners. but I can tell you that I have personally saved thousands of dollars in taxes every year I’ve been in business thanks to the many tax deductions available to home business owners. After all. Secret #4 You can actually increase the take-home pay from your job to help cover the costs of starting your home business! Yes. as well as about adjusting deductions on your W-4 form.Chapter 6: Why Work From Home? 35 Now. This puts more money in your pocket every payday... I’m not an accountant (and I don’t play one on TV).
36 Internet Profits in your PJs Food For Thought Would you enjoy working flexible hours from home? Are you self-disciplined enough to make yourself work when nobody is looking over your shoulder? What times of the day are you most productive? Are you willing to use those hours to work on your business? Are you willing to set up a work schedule for your business. and follow-through by working those hours? What are some of the items you will save money on by working from home? .
I stumbled across several strategies that the average person can easily apply and duplicate. you will be able to avoid potential pitfalls and spend your time and investment money on what really works. This is my own . I was desperate to find someone who would mentor me and share their secrets to success with me. the people I ran across either kept their most effective strategies to themselves. It is my desire to save you from the frustrations I went through. I hope that. or built their businesses using tactics that could not be duplicated by the average person. by sharing my secrets with you. I learned how to combine these seemingly unrelated strategies into a system that provides everything you need to successfully and affordably build multiple PASSIVE income streams from home. Unfortunately.CHAPTER 7 Your Guarantee For Success W hen I first started my home business. After wasting both my time and money for a couple of years. What’s more. What I’m about to share with you is NOT contained in any other book or course you’ll find.
Taking Action You’ve probably heard the saying “you can’t steer a parked car. your personal results will be determined by how self-disciplined you are about the following four items: 1. it’s the same with your business. I have had the joy of helping many people begin earning profits from their home businesses almost immediately. someone asks me if I can GUARANTEE they’ll earn “x” amount of dollars if they do what I teach.... it’s completely optional whether or not you choose to implement the strategies I share with you in this book. Once in a while.” Well. Why not? Because I don’t have any control over whether or not you’ll actually put what I teach into action. Whatever you choose to do. Using this system.this book contains a proven blueprint for success. All in all. or you may prefer to combine some of the strategies with other tactics you’re already using..it won’t go anywhere unless you first put it in gear.the one I personally use and teach to my coaching clients..40 Internet Profits in your PJs proprietary business model. You may decide to follow the entire system exactly as outlined. As you go about building your business. regardless of previous experience. . please remember.. Of course I can’t.
3.... However.Chapter 7: Your Guarantee For Success 41 2. you should be able to build a very profitable home business in just four years or less.. Consistency You must take action every day. . 4.as a home business owner... you are in complete control over what you do and don’t do. To be successful. you must view each obstacle as an opportunity. What you put into building your business will directly determine the amount of profit you get out of it. Remember. Persistence You will experience up’s and down’s and you will run into obstacles.you will not replace your full-time income overnight. And you must focus on actions that directly result in putting money into your pocket. guaranteed. Patience Building a business takes time. if you continue to consistently take action that directly results in putting money into your pocket. and find a way to continue past it.
42 Internet Profits in your PJs Food For Thought Are you willing to ACT on your ideas? What types of checks and balances can you implement to ensure you work consistently on your business? What will you do to counteract the doubts and obstacles that confront you as you build your business? How can you set realistic expectations so you give your business the time it needs to grow? .
When building multiple income streams. I am a firm believer in building MULTIPLE streams of income. then — and only then — are you ready to focus on building another income stream. There’s a right way and a wrong way to build multiple income streams.CHAPTER 8 The Importance Of Multiple Income Streams It’s like owning a retail store that sells many different types of products from several different manufacturers. Secret #5 You must generate steady profits with one income stream before adding another income stream. But. Once that income stream is pumping out profits on a regular basis. but also drastically increases them. . FOCUS is extremely important. you need to be very careful.. WRONG! That’s the fast track to failure. Focus on turning just one income stream into a steady profit stream. Most people try to build more than one income stream at a time. This approach not only protects your profits..
Offer a wide variety of products so happy customers will want to buy more items from you. if they aren’t interested in one item you carry. they’ll find another they want to purchase.. You’ll reduce your risk and your expenses if you offer a “line” of products that. based on emotion or the promise of big profits. you need to DIVERSIFY to create stability. They haphazardly choose products to sell.. Wrong again! Secret #6 When building multiple streams of income.. Generates steady. your goal when purchasing stocks is to build a balanced stock portfolio. Provides you with a way to generate profits quickly. I Allow choices to your customers so.” What Is A Balanced Business Portfolio? You’ve probably heard of stock portfolios.. ongoing income streams for you.46 Internet Profits in your PJs A second mistake people make when building multiple streams of income is. right? As any stock broker will tell you. I I I The best way to do this is to build what I like to call a “Balanced Business Portfolio. . This means. it’s very important your income streams complement one another.
This stock portfolio would be considered to be “balanced” since it includes stocks with different levels of risk and return..Chapter 8: The Importance Of Multiple Income Streams 47 For instance. the products included in your Business Portfolio may change as conditions change.. Guess what. By including bonds in your portfolio.. . Growth Stocks. bonds increase... You want to build a Balanced Business Portfolio much the same way an investor would build a balanced stock portfolio.. you can do the same thing with your home business. 2. Blue Chip Stocks.. And.for increased stability. Bonds. These are lowrisk stocks that usually provide a minimal but steady return. your Business Portfolio is dynamic.. 1.for stability. a balanced stock portfolio might include. meaning.... but also provide a higher rate of return. as well as bonds to offset any drop in the stock market values. Secret #7 You can increase your home business profits and reduce your risk by building a Balanced Business Portfolio.for higher profits. you can offset potential drops in the stock market. as with stocks. When stocks drop in value.. 3. These stocks involve a higher risk.
48 Internet Profits in your PJs The great thing about having a diversified Business Portfolio is.to zero out your operating expenses and convert business expenses into additional income streams. you continue earning money from your other income streams while looking for a replacement product.to provide you with long-term growth and stability.. STEP 2: Adding Picks-and-Shovels. Secret #8 If you build your business portfolio correctly. .. There are four steps to building a Balanced Business Portfolio: STEP 1: Building the Front-End. to generate additional income streams without any extra effort or expense.... your Balanced Business Portfolio should also include these options: I A Low-Budget Option...to provide you with fast upfront cash....when one revenue source dries up. STEP 4: Adding Icing-on-the-Cake. you will never have to say “No” to a potential customer.. so you can capture EVERY customer regardless of their budget. To maximize the return on your investment. STEP 3: Building the Back-End..
you can easily create multiple income streams…with no additional cost or effort. special offers.. — promote your various products and programs to the entire list.. .Chapter 8: The Importance Of Multiple Income Streams 49 I An International Option. Secret #9 By building a Balanced Business Portfolio. There are many advantages to creating a Balanced Business Portfolio. One enormous advantage is that you can promote all of your products to the same list of customers and potential customers. These last two items are not separate categories in your Business Portfolio. newsletters. This means you incur NO additional advertising expenses for promoting more than one product! You simply develop leads and — using free reports. Another advantage to building a Balanced Business Portfolio is that every customer who buys one of your products becomes a potential customer for another product in your portfolio as well. etc. You simply want to ensure that your overall Balanced Business Portfolio contains some products that are low-cost and/or available worldwide so that you never have to turn a potential customer away. so you can capture EVERY customer regardless of their geographical location..
in yourself and in your future. it is becoming more and more difficult for the average person to earn enough money to pay their monthly bills.. better yet..if you want more money..much less find extra cash for savings and investments.. you are quite literally making an INVESTMENT .. By building a Balanced Business Portfolio. And. Many people spend their lives trying to put money aside so they can invest in some sort of retirement program.. . you are actually earning money while you grow your investment! One final advantage of building a Balanced Business Portfolio is that you have complete control over your income and the growth of your business. The most successful entrepreneurs are the ones who have mastered the art of balancing their business portfolios. Unfortunately.50 Internet Profits in your PJs Secret #10 You don't have to first save money in order to make money. you can simply increase your advertising efforts.
)? Do you think YOU are a good investment? . retirement. etc.Chapter 8: The Importance Of Multiple Income Streams 51 Food For Thought What are some things you can do to ensure you don’t lose FOCUS on building just one income stream at a time? How will you finance the small start-up costs necessary to launch your business? What are some of the things you’ll be able fund with the profits from your business (i. college.e.
. because I didn’t have the time for any new customers.. I was falling further and further behind in my workload.. . I went on a quest to find a way to transform my multiple income streams into multiple PASSIVE income streams.but I never seemed to have any time to enjoy it: 1... 3.. 2. I never had any free time to spend with my family anymore. When an author writes a book. Something had to change! So. they are paid a royalty for every copy that is sold.. What is “Passive Residual Income?” It is money you earn over and over again. Two familiar examples are: 1. My home business eventually became too successful for me to keep up with! Sure the money was great. I was even actually AFRAID to advertise.. from an action you took just ONE time.CHAPTER 9 Passive Residual Income Is Essential For Wealth G etting back to “my story”.
you need to know.we don’t even know if social security will exist by that time. When an actor makes a television commercial. We all know that social security doesn’t provide enough for retirees to live on..if you stop working. it’s not going to be any better when we reach our golden years... for those of us not yet at retirement age... Obviously. retirement is quickly becoming simply a pipedream. Most of the rest of us spend our lives trading time for dollars. they are paid each time the commercial airs.there IS something you can do about it. Before you freak out. the money stops coming in! With more and more companies laying off older employees to hire younger workers who will do the same job for much less.where you work “x” number of hours every week and receive “x” amount of money per hour. Secret #11 True wealth is created through passive residual income..56 Internet Profits in your PJs 2. ..just look at all the “retired” folks who are working at McDonald’s or Wal-Mart because nobody else will hire them and pay them what they’re worth! And.. only a small percent of the population are writers and actors. The problem with that is...
most people struggle to stretch their paycheck to the end of the month. most people don’t fall into that category. Purchasing properties and renting them out. you need to develop passive residual income streams. While this is a good strategy for someone whose financial picture wouldn’t be hurt by losing $10. I I Unfortunately.Chapter 9: Passive Residual Income Is Essential For Wealth 57 To become truly wealthy. .. there’s no guarantee the value of your stock won’t fall instead of earn a profit. I Purchasing property is a great strategy for someone with a large amount of cash to invest.000 in one day (something that recently happened to a close — and. there are serious drawbacks to each of these familiar strategies: I There is a lot of risk involved with the stock market. thankfully. However. Building a network marketing organization.where you perform an action ONE time.. and have barely enough to cover the monthly mortgage payment on their own home. Some examples of traditional methods people use to build passive residual income are: I Buying stock and earning interest on it every month of the year. wealthy — friend of mine). Even if you have a large sum of money available that you can use to invest in good quality stock. and earn money — again and again — without making any further effort.
to build your business. you must continue to provide training and support. those “passive” profits will eventually dry up and you’ll find every distributor on your team has quit or moved to another program with an active leader.. Just think about it.your team will lose their focus.. and those “passive” profits will start to drop off. First of all. What happens if your extra property remains vacant for six months before you’re able to rent it? WHERE would you find the money to pay that 2nd mortgage? And.. If you. the leader. stop working. once you have an organization.. what if you unwittingly rent to a bad tenant who trashes the house and skips out on you? Where will you get the money to repair the property so you can rent it out again? I’m not just trying to frighten you with scary stories. and closing sales. their motivation. Then. you must spend HOURS on the phone with people... I Network marketing is the most popular method among us ordinary folks to build passive residual income. Unfortunately... If you continue to remain absent from your business. following up with them.these are real situations that have happened to a friend who invests in properties (and the reason I do NOT invest in properties myself). there is NOTHING passive about network marketing. . and their drive.58 Internet Profits in your PJs For many people.answering questions. this strategy would hurt them instead of help them.
. So what is the answer? Because of the serious challenges associated with building passive residual income streams.. by trading your time for money. working only two to four hours a day! .. most people end up trading time for money... You probably already see the flaw in this plan. you are automatically placing a limit on the amount of income you can ultimately earn. Now here’s something most people don’t realize. It is impossible to attain true wealth without the help of passive residual income streams.. you read that right. You don’t have to be wealthy to attain true wealth...and am sharing this from personal first-hand experience. as I mentioned before. Whether you earn $6 or $600 an hour.. Secret #12 It’s possible to build a six-figure income in four years or less by working only 2 to 4 hours a day! Yes..Chapter 9: Passive Residual Income Is Essential For Wealth 59 Why should you believe me? I was very successful in network marketing (remember?)... there are only so many hours in a day. This is why..earning “x” amount of dollars for every hour they work. So.
Once you have replaced your full-time income. you can then decide whether you want to receive both incomes or if you are ready to “retire” and live off the passive residual income from your home business. Food For Thought Are you willing to work a couple of hours a day for four years (or less) to create an income that will support you for a lifetime? How will you spend your time once your business is earning a monthly income on autopilot? Once money and time are no longer obstacles. what are some ways in which you can “give back” and help others? .60 Internet Profits in your PJs This means you can build your home business while keeping your full-time job. what is the ONE thing you want to do most in your lifetime? Once you’ve achieved success.
. Let me explain.. The “experts” say you need to start out by selling a lowpriced item. The thinking behind this approach is that your customers will like the first product.so the rest of your business portfolio is built “out of profit” and not “out of pocket.. Unfortunately. Over time. To provide you with extra cash you can reinvest in your business. 2. you’ll earn profits by “upselling”.. this approach puts little to no profits into your pocket at first... many marketers actually LOSE money on the initial sale.CHAPTER 10 Your Portfolio’s Front-End T he purpose of the “Front End” of your business portfolio is two-fold: 1. so they’ll buy additional products from you. because you’re about to discover a very important secret the rest of the world doesn’t know. it is the long way to grandma’s house. Yes. But..” Read carefully.. In fact.. selling higher and higher priced products to the same customers. this approach works. To provide quick profits that will support you while you build up your business portfolio.
Bottom line.. Go the opposite direction! Secret #13 Start by selling a high-ticket item that generates $500-$1.. . When I first began my business.64 Internet Profits in your PJs Before you even sell your first product. And my business was growing steadily but slowly. creating these products takes time..there’s a “shortcut”.. don’t get discouraged. And.. But.. the lowcost item you’ll initially sell your customers PLUS at least one higher-priced upsell product that will generate profits. Why? Because you’ll need to have...you’ll have to invest several weeks into your business before even starting your first advertising campaign.000 PROFIT for every sale. you’ll have to spend a lot of time in research and development. You will be lucky if the income generated from your first campaign covers the advertising expenses for your initial product. I listened to the experts. It may actually take several months for you to earn your first penny of profit since it will be at least a few weeks before any of your customers are ready to purchase additional products. at a bare minimum. And remember.
you can still “upsell” your customers. So... you can be in profit your very first month! And. by leading with high-ticket items.. instead of waiting weeks and weeks to generate your first penny of profit. In fact.. Secret #14 It’s not necessary for you to create your own product. I have more good news for you. Get Into Profit Your First Month! By STARTING with a high-ticket item.. I began experimenting.... “What if I started by selling the higher-priced product?” My logic was that the higher-priced product would result in an immediate profit for me.. . you’ll be able to. the Icing-on-the-Cake section of this book will teach you how to turn one-time customers into repeat customers.. It didn’t take any more effort to initially sell a high-priced item that generated immediate profit than it took to sell a low-cost item that generated little or no profit! Sounds too good to be true? I can tell you from my own personal experience — and the experience of my coaching clients — this approach works! Yes. And I discovered something exciting. And.Chapter 10: Your Portfolio’s Front-End 65 Then I asked myself the magic question.
you need to make sure you’re selling a quality item that offers good value for the price. If you’re going to gain the trust of your customers. Work Less And Earn More! . I Purchase the product for yourself.. I I Also. and USE IT.and is something I help my coaching students analyze).. high-ticket products already in existence that you can resell... Don’t choose a product that everybody else is selling (it takes careful evaluation to know how much competition is too much. you want to be sure there isn’t TOO much competition.. I Your NET PROFIT for each sale should be $500 or more. The easiest way to do this is to see if others are selling the same. Some competition is good. Are you excited yet? Good. or a similar. It will take only a few hours of research to find the high-ticket product you want to promote.66 Internet Profits in your PJs There are many high quality.. Here are some important keys to remember when searching for a high-ticket product to sell. Make sure there is a market for your product. product. because it just gets better. very important.. But.. This is the difference between making just one sale to a customer and having a repeat customer for life.
Amusement Parks. sell their services to patients. I I Secret #15 Sales is a numbers game.. Let me ask you this question...to give people a reason to choose THEIR services or facility over another.. sell their entertainment to visitors. No matter what you’re selling.” I Clothing Stores... People who want to spend time at an amusement park may or may not decide to visit YOUR park. I People entering YOUR clothing store may or may not find a shirt in a style and/or color that suits them.the more people you can notify about your product... sell their garments to walk-in customers... at the very core. People looking for a doctor may or may not choose YOU as their physician. I I That’s why every business advertises.Chapter 10: Your Portfolio’s Front-End 67 As you may or may not know. only a percentage of potential customers will actually buy. every type of business is in “sales. the more sales you will make. . Doctors.. The result is..
Now..000?” Answer: Twenty. By MINIMIZING the number of sales you need to make each month to earn a profit. let’s take this line of thought one step further...000 sales would have you to make to earn $1.. If you need to earn $1.68 Internet Profits in your PJs “How many $50 sales would you have to make to earn $1. Just ONE sale per month will provide you with the income you want.000 profit each month. “How many $1.000?” Answer: Only ONE! Last question. So.. do you think it more likely you will make 20 sales or 1 sale in a month?” Secret #16 It’s easier to make ONE sale than it is to make two sales.000 profit per sale. sell a product that generates $1. “Knowing that sales is a numbers game.. . you MAXIMIZE the amount of profit you can earn every single month! It’s much easier to make ONE sale than to make 20 sales.
.000.. Even if you’re on a tight budget (especially if you’re on a tight budget) high-ticket items are the key to quick profits. for the same effort! Secret #17 You can’t afford not to use a high-ticket item as your front-end product.. You need to earn $3. Sell a product that generates $1. you’ll earn a whopping $20.000 each month? Again. not a problem.. HIGH-TICKET ITEM (Note: All high-ticket products require you make an initial investment to qualify to sell the product. And the mathematics prove it.000 into your pocket for every sale — when you DO make twenty sales instead of a measly $1. and make TWO sales each month.) . And — by selling a high-ticket item that puts $1. As you see from the above two examples.000 each month? No problem.000. Let’s compare a high-ticket product that puts $1..000 profit per sale. all you need to do is MAKE THREE SALES..000 into your pocket for every sale with a low-ticket item that puts $50 into your pocket for every sale (this is just an example).Chapter 10: Your Portfolio’s Front-End 69 You want to earn $2.
) Expenses: I I Initial Investment: $0.70 Internet Profits in your PJs Expenses: I I Initial Investment: $1.300 LOW-TICKET ITEM (Note: Most low-ticket products do not require an initial investment.000 End-of-Year Net Profits: $9.500 Advertising: $100 per month Total End-of-Year Expenses: $2.200 Profits: I It takes 2 sales each month just to break even on your advertising expenses. .700 Profits: I One sale per month at $1. although I’d recommend you first purchase the product yourself to ensure it provides good value to your customer.00 Advertising: $100 per month Total Endof-Year Expenses: $1.000 profit per sale Total End-of-Year Gross Profits: $12.
. With the low-ticket product from our example. even when you’re on a budget. With higher-priced items. by making just one sale each month you generate a $900/month net profit after expenses..And.. it may cost a LOT more than just $100/month in advertising to make 210 sales...5 sales per month) to earn the same $9. your customers will want to speak with a real person to reassure themselves that they aren’t throwing their money away on a scam. the solution is simple. if you’re selling high-ticket items. And. You talk to the person face-to-face: . . Transforming Your Front-End Into A Passive Income Stream The only difference between leading with a low-ticket product and a high-ticket product is. your net profits will be even higher starting the second year. With our high-ticket example.Chapter 10: Your Portfolio’s Front-End 71 End-of-Year Net Profits: It takes a whopping 210 sales (17... since you’re only required to make an initial investment the first year. you must make two sales each month just to break even with your costs. it just makes plain dollars and sense to lead with high-ticket items. which would decrease your net profits even further.300 net profit as in the high-ticket example above. As you can see. When working offline..
Your customer is not only able to ask questions. I I Yes. However. A financial advisor discusses different options for your retirement account.” but it doesn’t provide that “personal” touch you need to sell a high-ticket item right out of the starting gate. but can listen to your tone of voice. the phone IS the next best thing to being there.72 I Internet Profits in your PJs A retail clerk answers questions about the leather sofa you’re interested in buying. however. I Email is a good method for making that all-important “first impression.they convey you are a real person and someone they can trust. I On the Internet. it’s a little more challenging to make this “personal” connection. Instant messaging can work pretty well.. It is your vocal tone and inflections that make the customer feel comfortable buying from you. Secret #18 You can earn big profits selling high-ticket items…in just 10 minutes a day! . it isn’t as effective or personal as interacting by voice. A phone call is the next best thing to an actual face-to-face interaction..
000 net profit. you could pay your sales assistant $250 for every sale.. You can earn those big profits in just 10 minutes a day! How? 1.Chapter 10: Your Portfolio’s Front-End 73 And. Which means.. What does your sales assistant get in return for helping you? You share a portion of your net profit with them. If your product generates a $1. I I You won’t have to spend any time on the phone at all.. However. you do NOT need to make these calls yourself. Spend just 10 minutes a day advertising your highticket product. You do just the advertising. And then you hire a sales assistant to: I I I I Call your prospects. Follow-up with your prospects. believe me. this really IS as simple as it sounds. For example. Send the product to your customers.. You can delegate the phone calling to someone else... Train someone else to do the rest! Yes.the profit you earn from just one single high-ticket sale makes those few minutes you spend on the phone more than worth the effort.. 2. even though it takes a few minutes of your time to call a prospective customer. Close your sales. That leaves you ..
I OR. THEY close the sales. THEY follow-up with prospects.... Secret #19 A Sales Center can handle your sales calls.. But be aware — there is an upside AND a downside to this strategy. you can avoid the downside altogether. Once your sales assistant sees the money they could be earning if they were doing what YOU are doing..and $250 is a large enough amount to inspire most commissioned salespeople. The Downside: You now have to find and train another sales assistant. and do what I’ve done. as well as hire and train sales assistants. . I The Upside: You’ve now turned your sales assistant into a customer and earned money from that sale. Find a Sales Center that will sell your product for you: I I I I THEY talk to prospects.74 Internet Profits in your PJs with a hefty profit. THEY ship the product Best of all.. they’ll want to upgrade to seller status themselves. the Sales Center is in charge of hiring and training new salespeople...
Passive Advertising My book just wouldn’t be complete without sharing with you the single most effective advertising method I have discovered. It’s the best of both worlds. . When you find a restaurant with great food. don’t you think — if your customers are really happy with a product you’ve sold them — they’ll be more than happy to tell their friends about it? What if I can show you a way that guarantees your customers will tell your friends about your product? Here it is.. don’t you? Well. So. your customers are just like you... and I never have to worry about finding and training new sales assistants.. I truly only have to spend 10 minutes a day advertising my high-ticket product.Chapter 10: Your Portfolio’s Front-End 75 Using this business model. And it runs completely on auto-pilot! Secret #20 Your customers are a fantastic resource for FREE advertising. you tell your friends about it.
Think about it.” Now. the referral bonus has to be big enough to make your customer WANT to get it. Why would I do that? Well. For example: Whenever one of my customers refers my high-ticket product to a friend.76 Internet Profits in your PJs Secret #21 Offer your customers a referral incentive that captures their attention. I pay a $200 bonus to the customer who referred the new sale to me. that you would be more likely to tell your friends about that restaurant? I know I would! To guarantee my customers will tell their friends about my product.. When was the last time a restaurant paid you for referring your friends to them? Don’t you think.. What did it cost me to find that new customer? Nothing! I didn’t have to spend any money or time on advertising. . and — at the same time — not so large that it significantly eats into your profits. I offer a “referral bonus. if the restaurant gave you money or a free meal for every few friends you referred to them. and their friend buys that product...
So.. every time a customer receives a referral bonus. .000 minus the $200 referral bonus).000 profit.Chapter 10: Your Portfolio’s Front-End 77 Once I have the friend’s name and phone number. When you offer a referral bonus. is a great way to ensure a never-ending stream of prospects to whom you can sell your front-end product. now we’re gonna cut to the chase. NOTE: To view a sample Front-End. I simply have my sales assistant contact that person and say their friend suggested I give them a call. and see how it fits into a complete Business Portfolio. they’re even more excited about recommending my product to a few more of their friends. By using their friend’s name. if the new customer buys my smallest package... such as a referral bonus. I earn $800 net profit ($1.. what can you expect to earn from each sale? In my case. how easy is it to get existing customers to refer new customers to you? Very! Okay. read “Chapter 15” of this book. So. And. It’s more than worth the $200 expense to have referrals pouring in! Offering an incentive. I automatically capture the person’s attention and trust. the high-ticket item I use for the front-end of my portfolio pays a minimum of $1.
online videos.e. teleseminars. website. and what did the salesperson do to help you get to the “point of decision” and buy? What methods will you use to “educate” consumers so they WANT to buy your product (i. etc.)? What type of incentive are you willing to offer existing customers so they refer more sales to you? .78 Internet Profits in your PJs Food For Thought Are you willing to make the initial investment required to sell a high-ticket item in order to gain the long-term benefits of high-ticket profits? What extra steps will you take to make a personal connection with your prospective customers? What type of high-ticket items have you purchased.
. Contrary to popular belief. it does not necessarily take money to make money: 1.CHAPTER 11 Your Portfolio’s Back-End he entire purpose of the “Back End” of your business portfolio is to provide you with ongoing passive residual income..without ever having to lift another finger if you don’t want. You do not need to spend thousands of dollars and a few years building an organization in a network marketing company to develop a passive residual income.. This is income you earn over and over again — month after month — for work you did just ONE time. You do not need to have money to invest in stocks or real estate to develop a generous passive residual income. T Secret #22 You do not have to be wealthy to CREATE wealth! Here’s something most people don’t realize. 2.. . Passive residual income is what will ultimately allow you to live according to the lifestyle of your choice.
. you include your special affiliate link.82 Internet Profits in your PJs One of the easiest ways to create passive residual income is with “affiliate marketing. And. and clicks on your affiliate link.a link that the customer clicks on when they want more information or are ready to buy a product. How does the company know who referred which customer? The company provides a unique URL to each affiliate. I I . What affiliate programs do is allow the “affiliate” to receive a portion of the net profit for every purchase made by a customer they refer to a company’s website. Affiliate programs (also sometimes called partner programs or referral programs) are unique to Internet marketing.” Secret #23 Affiliate Marketing is a quick and easy way to generate profits…with almost zero investment. In your recommendation. For example: I You recommend a book you found extremely informative. YOU — as the affiliate — earn commissions for that sale. The company’s software then “tracks” which affiliate referred that person.. Suzie is interested in the book.
.you simply recommend someone else’s product. You earn a percentage of the profits (sometimes as much as 50%!). Since you can send customers to the company’s website via your affiliate link.. With an affiliate program: I You don’t need to go through the hassle and expense of creating your own product. USA.Chapter 11: Your Portfolio’s Back-End 83 I Suzie is now at the company’s site and decides to purchase the book... I Instead of running a retail store on Main Street.the company takes care of that for you... you don’t have to create a website of your own if you don’t want. I I I I . you — the affiliate — advertise a website that sells another company’s products. Sound familiar? It should.it is simply a variation of “direct marketing” which has been fine-tuned for the online world of the Internet. You don’t have to deliver the product to your customer. The company’s software has tracked that sale back to you.and you earn a percentage of the profits for every sale.. and your affiliate account is credited with a percentage of the profits from that sale.. The company often provides you with advertising materials — such as banner ads and classified ads — so you don’t have to design your own.
.and makes your sales reports available to you at all times. unlike network marketing (which I discussed at the beginning of this book). Transforming The Back-End Into A Passive Income Stream I’ve developed a strategy that I’ve used time and again to generate thousands of dollars profit each month. affiliate marketing can be extremely lucrative.. What do I do? I build ‘walk-away’ affiliate websites. When done correctly..84 Internet Profits in your PJs The company handles all the paperwork and recordkeeping. However.. a few minutes ago I explained that “affiliate marketing” is when you sell someone else’s product.. Don’t despair..... and they pay you a percentage of the profits for every sale. .and every month my income continues to grow.. YOU just collect your commissions! And.you’ll need to continually advertise products to generate new sales.. Now. the question now is.. affiliate marketing allows you the freedom to “mix and match” products from a variety of companies. So.and to sell ALL those products to your entire list of customers. There IS a solution. it can also be very expensive.
Adding new content to your website to entice visitors to come back.. it’s just like it sounds.it just takes a little know-how.. most websites — once built — require ongoing support and maintenance if you want that site to generate profits. The truth is.Chapter 11: Your Portfolio’s Back-End 85 What do I mean by “walk-away” websites? Remember. Providing customer support. Tweaking your website so it continues to rank well in the search engines. I said that the big drawback to affiliate marketing is that it can become very expensive to constantly advertise products to generate new sales? How about if I show you a way to do affiliate marketing where you NEVER have to spend a dime on advertising if you don’t want. I’m not talking about just any old website. Tasks such as: I I I Answering pre-sales questions about your products... month after month? Secret #24 You can build affiliate websites that produce income… on autopilot! When I talk about “walk-away” websites. anybody can build a website.and you still earn passive residual income. However.a lot of work. I Yes. ...
NO tweaks for search engine optimization necessary. A “walk-away” affiliate website eliminates ALL of that! Using my proprietary method.86 Internet Profits in your PJs Now for the good news. For example. This is the ultimate passive residual income system. and your website produces income month after month. let’s say you build a “women’s clothing” website.you never have to lift another finger.build a website that offers a specific type of product to a specific group of customers. I .. There is absolutely: I I I I NO sales support...and then you never have to lift another finger! When you build a walk-away affiliate website. You do the work one time by building your walk-away affiliate website. you simply build a website that sells another company’s product and walk away.. The specific product you are offering at your website is clothing for women. In this case: I The specific group of people you are trying to attract to your website are women.. NO content updates required.. NO customer support. you want to be as specific as possible...
.. you are using the business portfolio approach. it is very doable to build site after site. You’re not trying to find just one product that will earn you millions. one of the keys to building these websites is.. and DIVERSIFYING your income streams.don’t try to make a killing with just one site! Secret #25 You can diversify your risk and increase your profits by building several affiliate websites. Instead. Secret #26 It takes eight hours or less to build an affiliate website that runs on autopilot. Now. ..which provides you with multiple passive income streams. MOST exciting is the income potential from these walkaway affiliate websites.. So. This business model requires you to build several walkaway affiliate websites.. Fortunately.Chapter 11: Your Portfolio’s Back-End 87 It’s pretty much as simple as that. it only takes about 8 hours to build one walkaway affiliate website from start to finish.
If you build 10 websites — and each website averages just $10/day in profits — then you are earning $100/day... you’ll have 50 websites.. Let’s say you build one walk-away affiliate website a week for a year... you’ll have a passive residual income stream from your combined websites that can support you for the rest of your life.88 Internet Profits in your PJs Secret #27 By building autopilot affiliate websites.. ..taking 2 weeks off for vacation. in just two to four years you can create a passive residual income that will support you for a lifetime! If you apply yourself to building walk-away affiliate websites for just two to four years. Sound good? It gets better. Here are the numbers to prove it.... it doesn’t stop there.. My goal is to earn just $10 per day from each of my walkaway affiliate websites. That $3. I know that doesn’t sound like enough to retire on. now the money continues to come in. or $3.000 per month is completely PASSIVE income! You built each website (did the work once) and walked away.000 per month... but let’s take a look at the math. At the end of the year.. But. And. month after month.without you lifting another finger.
... it’s like a dam that’s getting ready to break. In fact..Chapter 11: Your Portfolio’s Back-End 89 If each website averages $10/day..to provide that $5 — $10 per day average income. once that trickle of income begins. You will NOT get rich overnight. I It can take 2-4 months to begin seeing any income trickle in from a walk-away affiliate website.and — when the trickle begins — it could be as little as just a few cents or a dollar.. It can take another 4-6 months for that trickle of income to build to a steady stream of $5-10/day. There is one drawback. we’re not trying to make a fortune from any one product or any one website...000 per month. they will be offset by other sites that are over-producers....money you receive month after month without lifting another finger. until it becomes unstoppable. It will take a little effort to build your websites..500 each month in passive income. Notice. I But. that’s $15.. then it takes a while to see the income start to come in.. And — by diversifying — if a few of your websites are under-producers. And..in completely PASSIVE income! And. .. We only want to average $10/day from each of our sites. This is NOT a pie-in-the-sky dream.which is an easily attained goal. what if your websites only average $5/day? That’s still $7.the flow of income continues to grow larger and larger.
Your J..90 Internet Profits in your PJs You’ll need to be patient and have the discipline to continue building walk-away affiliate websites.B. You can use your job to support yourself and your family while you wait for the passive residual income from the back end of your portfolio to grow large enough to support you... for your portfolio’s front-end. But be careful. Can Be Your Front-End Here’s something I usually don’t tell people. ... the combined income from your multitude of walk-away affiliate websites can add up to more than enough to live on for the rest of your life.O. if you are patient and consistent. instead of leading with a high-ticket item.B.. If you have a job. Secret #28 You can substitute your J...over time. If you have stable employment and you’re happy with your job. the ultimate purpose of the front-end of your business portfolio is to support you while you build the backend of your business portfolio..even before you see any income begin to trickle in. you can use YOUR JOB as the frontend of your business portfolio! You see. However....O.
read “Chapter 15” of this book. even if it takes a few months before you see any profits trickle in? Are you patient enough to consistently work on your business for 2-4 years to create an income that will support you for a lifetime? Can you use your JOB as the front-end to your business portfolio? . and see how it fits into a complete Business Portfolio. Food For Thought How much money would you need to earn on autopilot to live the life you dream about? Are you willing to learn the basic skills necessary to build an empire of “walk-away websites”? Are you willing to consistently work on building your business. you need to continue working your job long enough to allow time for your passive profit streams to grow to a residual amount you can live on. NOTE: To view a sample Back-End.Chapter 11: Your Portfolio’s Back-End 91 If you decide to take this approach.
and even turn business expenses into income streams! ... Secret #29 You can easily turn business expenses and liabilities into business profits and assets. and can include such tools as: I Long Distance Phone Service I I I I I Internet Service Provider Web Hosting Autoresponder Advertising 800# Voicemail Here’s a secret that very few people know... These items are usually monthly business expenses. You can actually ZERO OUT many of your business expenses.CHAPTER 12 Your Portfolio’s Picks-And-Shovels “P icks-and-Shovels” is my catch-all phrase for the tools you’ll need to build your business.
every time you refer a new customer to a company with an affiliate program. by referring just three to five people. the company pays you (the affiliate) a commission for every sale. if you refer more than those three to five people. Think about it. You’d be surprised by the number of companies that offer affiliate programs. your affiliate commissions will exceed your monthly cost for . you tell friends about it. each time one of those business owners purchases a tool you recommend.thereby ZEROING OUT that expense. you’d want someone to tell you about a tool that would save you time and money.. You just need to do a little research to find them.and they usually go to see it too. Remember.96 Internet Profits in your PJs How? By using business tools that have affiliate programs attached to them. your affiliate commissions cover your monthly cost for that tool. when you use a tool that is reliable and affordable.. When you watch a movie you enjoy. And.. Oftentimes. The trick is to find high quality tools that you want to use and which you feel good about recommending to others.. wouldn’t you want to tell other business owners about it? Of course! I mean.. Well. wouldn’t you? And. you earn a commission.. You can find affiliate programs for almost every business tool you will need.
. Start an online newsletter. if you share this strategy with other business owners — and show them how they can zero out the costs for the tools you recommend — they’ll JUMP at the chance to buy from your affiliate links. Attend local Chamber of Commerce meetings. and write reviews for various resources you recommend to home business owners...WITHOUT spending hours of your time and a ton of advertising money? Here are just a few ideas: I Post suggestions in online forums. You’ll find that people will be grateful to you for referring them to tools that make their businesses run more smoothly.Chapter 12: Your Portfolio’s Picks-And-Shovels 97 that tool.turning what used to be a business expense into an additional income stream! Furthermore.. I I I As you can see.. Create a website or blog that recommends resources for entrepreneurs. and for introducing them to a strategy that saves them money at the same time it puts more cash into their pocket.where entrepreneurs meet to share ideas and troubleshoot.. there are a variety of ways you can get the word out without getting sidetracked spending a lot of time and effort looking for other entrepreneurs. Transforming Picks-And-Shovels Into A Passive Income Stream How can you find other entrepreneurs who would be interested in the tools you are using..
. and see how they fit into a complete Business Portfolio. NOTE: To view sample Pick-And-Shovel products. making changes to your site is completely optional... easy.it’s fast. The two benefits to creating a website with your recommendations versus the other approaches are: 1. Here’s the method I use. read “Chapter 15” of this book.... you can “set it and forget it”. every time another business owner decides to use one of your recommended tools. It is very easy to add. .98 Internet Profits in your PJs But remember.. You can create the website one time with affiliate links to all your recommended products..and never have to touch it again. By building a walk-away affiliate website. and only needs to be done ONCE: I Create a walk-away affiliate website that showcases the resources you recommend for entrepreneurs.although. remove. Secret #30 Building an autopilot website that showcases the resources you recommend is the easiest way to promote tools to other entrepreneurs.. or change items on your website.and earn passive income month after month.the key is to keep the method PASSIVE.. 2.
Chapter 12: Your Portfolio’s Picks-And-Shovels 99 Food For Thought What tools do you use to build your business? How many of those tools offer affiliate programs? If a tool doesn’t offer an affiliate program. is there a different tool you can use that does? Or. is there another way you can zero out the cost for that particular tool? How will you get the word out to other entrepreneurs about your recommended business tools and resources? .
. And.. customers make repeat purchases. and your recommendations. the quality of your products. Right now. . By promoting additional products to your existing customers.. H Secret #31 It’s much easier to sell to an existing customer than to a new prospect. The lifeblood of your business is repeat customers. that is exactly what the Icing-on-the-Cake portion of your business portfolio does.it puts extra cash in your pocket any time you want. This can be a very big profit center for you. Intrigued? You should be. you’re reading a book on how to build multiple passive income streams from home. Here’s how it works. Your existing customers already trust you. you can generate extra income at the click of a button..CHAPTER 13 Your Portfolio’s Icing-On-The-Cake ow would you like to make “money on demand?” Well.
Secret #32 You can use affiliate programs to create an entire line of products for your customers. . I teach people how to affordably build multiple passive income streams from home. or do you have several books on the topic of building a home business? Chances are. you have an entire library of books teaching you various strategies on how to build a successful business from home.and you don’t even have to create your own products.104 Internet Profits in your PJs Is this the only book you have on the subject... This book is just one of the products I offer to make things easier for my customers who are seriously attempting to build a successful home business. membership sites. — which you feel would be of interest to your existing customers. Remember. I’ve developed an entire product line. For example. your customers are just like you! To tap into the buying power of your customer base.and many of my customers have purchased several products from me! You can easily do the same thing. etc. How does this help you? Find several products that are already created — books. tangible goods.. In truth. affiliate programs pay commissions for referrals.. And. software. you should find additional products in which your existing customers would be interested.
. simply let your customers know about these additional products... Are competitively priced. Then. it’s not necessary — or a wise use of time — to contact your customers one by one.. you must make each communication to your customers as PERSONAL as possible (a generic message . I I Transforming Icing-On-The-Cake Into A Passive Income Stream With the automation that’s available on the Internet. For example: I It’s almost completely FREE. This strategy is ridiculously simple and affordable.you earn affiliate commissions for every item purchased by one of your existing customers. through regular mail.Chapter 13: Your Portfolio’s Icing-On-The-Cake 105 You want to make sure these additional products: I I I Provide a good value to your customer.. over the phone..you have little to no advertising expenses since you’re promoting the additional products to an already-existing customer base.. Pay a nice commission for every sale. It’s extremely EASY. It’s very PROFITABLE. However. or even through email.all you have to do is send an email message..
. You load the messages into your autoresponder system. I I You write a series of messages. they will receive an entire series of follow-up messages from you: I Messages that are personalized.. You tell the autoresponder to generate a form that allows customers to subscribe to your announcement list. An autoresponder is an online tool that actually automates the process of keeping in touch with people via email.. ONE time.. Fortunately. I I I Once you’ve set it up. .. when customers purchase from you..it runs completely on autopilot! Now. You add the subscribe form to your website... ONE time. ONE time.106 Internet Profits in your PJs to “dear customer” would just alienate people instead of draw them closer).. You tell the autoresponder how many days apart you want your messages to be sent.. and which greet them by first name. ONE time. ONE time. Secret #33 Use an autoresponder to send an entire series of follow-up email messages to your customers…to promote your other products on autopilot... the answer is very simple and affordable.
or even longer. Your customers will continue to receive these personalized messages from you for as long as you specified when you set up your autoresponder..a month... read “Chapter 15”of this book. a year.without ever having to lift another finger! NOTE: To view sample Icing-On-The-Cake products. YOU earn money. .. and see how they fit into a complete Business Portfolio.Chapter 13: Your Portfolio’s Icing-On-The-Cake 107 I Messages that promote the other items in your product line. And each time one of your customers reads an autoresponder message and purchases a product you’ve recommended.
108 Internet Profits in your PJs Food For Thought Would you like to make “money on demand” any time you want? How can you make your communications with your prospective and existing customers more personal? Are you willing to share a little of who you are when you communicate with customers? What are some things you can do for your customers to treat them like gold…so they more than want to buy additional products from you? .
This means. you need to build a multiple passive income stream Business Portfolio brick-by-brick.. BRICK 1 You should start by building the Front-End of your Business Portfolio. you are ready to lay the next brick. you must focus on building only one income stream at a time. .. you need to choose a starting point and begin your building there...CHAPTER 14 Putting It All Together J ust as when building a home. Because you can earn quick cash and get into profit almost immediately... Secret #34 To successfully build multiple passive streams of income. As you begin using business tools.
Once your Front-End program is running smoothly...112 Internet Profits in your PJs BRICK 2 Turn your business expenses into additional income streams using the Picks-and-Shovels strategy.. And. finally. when both the Front-End and Back-End programs are stable. BRICK 4 Begin adding Icing-onthe-Cake items to your product line. BRICK 3 Use a portion of the profits from your Front-End sales to finance your Back-End program. NOTE: Make sure you include at least one low-budget option and one international option in the mix. you’re ready for the next step.. .
if you want to do it right and create a very stable income that will last a lifetime. the Front-End. even if you didn’t add anything else to your Business Portfolio — ever — you could easily support yourself and your family from the income your Front-End provides. and it is still growing. you need the patience to see it through.. It has taken me several years to build my business portfolio to where it is today. Secret #36 To remain successful..Chapter 14: Putting It All Together 113 Secret #35 Patience is the key to your success. stepby-step. And remember.. you’ll have a business that will provide income for generations to come. Now that you have a blueprint for creating multiple passive income streams from home.. take time to lay a strong foundation. . I started by focusing on just one aspect of the system. It takes TIME to build passive residual income streams. If you do. Like you. So. you must remain flexible. because the Front-End product provides you with generous profits.. And continue to build your business with TLC. especially.......
. send a self-addressed stamped envelope along with a written request to: Abundant Living. NOTE: To see how my business has changed between now and the time I wrote this book. However.com To receive a copy by postal mail. If I tried to build a business from scratch NOW doing what I did back in 2000... in 2000 those same strategies helped me to grow my income to over four times what I was making from my full-time job.. You should use what is working now to build your business NOW. 1135 Terminal Way. To receive a copy by email. when those strategies begin to lose their effectiveness.. However.114 Internet Profits in your PJs Things are always changing in our marvelous world. send for a free copy of my current Business Portfolio. I would fail miserably. write to: portfolio@hollycotter.. Inc. in just five short months working from home. Suite 209 Reno. For instance. NV 89502 . don’t be afraid to adjust your tactics to match the times. and the persons who maintain their success are the ones who are willing to adapt to those changes.
I have chosen the programs in my portfolio carefully so they complement one another. . your “Business Portfolio” will expand and change.CHAPTER 15 Sample Portfolio H ere’s a sample “Balanced Business Portfolio” you can look at to see how everything fits together. more than once I have had to replace an existing program in my portfolio with a different one due to changes in the original program. as your business grows. It took me six years to build my portfolio to this point.... and has proven itself to be legitimate and stable. Each company in my portfolio underwent very strict due diligence by me.. In addition. etc. residual monthly income. Such changes are to be expected. NOTE: This is actually only a partial portfolio as it would be impossible to include every item I include in my product line. so be patient with yourself as you begin to build your own portfolio.). The “Business Portfolio” you see below is my own actual portfolio at the time of writing this book. Even so. you’ll see that I’ve chosen programs for every budget level and geographic location (most of the programs are available worldwide). Keep in mind.each one generating a specific result (fast profit.
. profitability. You can earn extra money by introducing the business to others. for less than the average cost of just one vacation: http://www.200 profit for every sale. your prospects will usually want to talk to someone by phone before committing to a purchase. Both the product and opportunity are available Worldwide. and risk reduction. THE FRONT-END Purpose: The purpose of a front-end program is to quickly put money in your pocket so you’re in profit right away. Coastal Vacation Club This is a discount vacation membership package.com Benefits: I You have an extra “edge” in a trillion-dollar market since this product provides more value for the dollar. You should be aware that.000-$3. I I You earn $1. Members receive unlimited vacations for a lifetime. and that it helps you understand how the different programs fit together to provide you with stability. It’s a great product.118 Internet Profits in your PJs I hope you enjoy reading through this portfolio.BestAutomatedHomeBusiness. as is customary with high-ticket items.. so customers are willing to refer you to their friends. I I .
A personalized marketing website is available.Chapter 15: Sample Portfolio 119 I The product is drop-shipped to the customer’s door.a great way to quickly put money in your pocket. .. you do the work one time. My back-end program is building walk-away affiliate websites. Each sale results in a one-time profit of $1000-$3... You’ll have access to a proven sales system with a Sales Center that does all the hard work for you. Complete training and support is provided. so you do not have to carry an inventory nor make deliveries. You then use a portion of your profits to fund other aspects of your portfolio.tactics to make the sites generate profits on autopilot... using my proprietary system to build websites that require no ongoing maintenance to generate profits month after month... and earn money over and over again without lifting another finger. without having to dip into your living expenses. THE BACK-END Purpose: The purpose of a back-end program is to provide longterm residual income.. meaning you buy the product at wholesale and sell it at retail.200. I I I How it Fits into Portfolio: This is a Direct Marketing opportunity. There are many tricks to building these websites that you probably wouldn’t be able to figure out on your own.
. You have access to me and my coaching assistants via an online forum 24/7 anytime you have a question. Once you master the process. You can earn extra money through my exclusive affiliate program by referring others to the Passive Profit Streams course.. you’ll be able to create an entire walk-away affiliate website in less than eight hours.PassiveProfitStreams. I I I I How it Fits into Portfolio: This is my very own proprietary strategy for affordably creating multiple streams of passive residual income from home.” http://www.com Benefits: I Step-by-step training shows you on video exactly how to create profitable walk-away affiliate websites that produce passive residual income month after month.120 Internet Profits in your PJs Passive Profits System This is multimedia home study course on CD that I created. It’s like having ME looking over your shoulder and showing you what to do. Although it takes a while for .in your spare time. I It’s a proven system that — with patience and consistency — produces a passive residual income that can support you for life. It shows you — using audio and video clips — exactly step-by-step HOW to build “walk-away affiliate websites.
This is done via “affiliate programs” that pay you a commission for every purchase made by a customer you refer. PICKS-AND-SHOVELS Purpose: The purpose of pick-and-shovel programs is to zero out the expenses for business tools and turn them into additional profit streams.Chapter 15: Sample Portfolio 121 the residual income to build. Detailed website statistics. It’s a great way to set up a retirement income. Search engine submission tools..HollyCotter. Here are the pick-and-shovel programs I personally use.html Benefits: I Zero out your monthly cost with 3 referrals! I I I I I I A simple control panel interface. over time your earning potential is virtually unlimited. Website Hosting http://www.com/webhost. Most of them also provide me with a monthly recurring commission rather than a one-time profit.. An easy-to-use website design program. Unlimited subdomains. . All of the pick-and-shovel programs in my portfolio are lowticket (low cost) to mid-ticket (moderately priced) items that are available worldwide. Unlimited email accounts.
autoresponder system that also pays generous commissions for referrals. Legal Protection http://www.AutomatedEbiz. low-cost option which also pays generous affiliate commissions. Autoresponder http://www.122 Internet Profits in your PJs How it Fits into Portfolio: If you need to set up your own website in order to establish an Internet presence. LOTS of bells and whistles included. this hosting company provides a very reliable.HollyCotter.com/autoweblaw. Unlimited lead imports and saved contacts.com Benefits: I Zero out your monthly cost with 3 referrals! I Unlimited autoresponders. Excellent training and support provided. This is an affordable. reliable and powerful. I I I I How it Fits into Portfolio: Every online entrepreneur needs an autoresponder to automate the process of keeping in touch — and following-up — with customers and website visitors via email.html . each with unlimited messages. Built-in ad tracking system.
. Increase sales by personalizing your customer’s experience.. Audio for Website and Email http://www. Ensures your business meets legal guidelines.HollyCotter. and much more. I I .com/audio. AutoWebLaw Pro provides you with all the legal documents you need — written by an experienced attorney and personalized to your business — along with complete instructions on how to use each document. emails. keeping visitors longer.. Instead of spending thousands of dollars for an attorney.. Inexpensive. How it Fits into Portfolio: Every entrepreneur who does business online must comply with FTC laws and regulations. people only buy from people they know. which increases sales.Chapter 15: Sample Portfolio 123 Benefits: I Recover your one-time fee with 3 referrals! I I I Easy to use. Add “stickiness” to your website.html Benefits: I Zero out your monthly cost with 3 referrals! I Easily add audio messages to your website. like and trust.
.124 Internet Profits in your PJs How it Fits into Portfolio: With audio messages... You’ll also notice that many of my icing-on-the-cake products generate a monthly commission rather than a one-time profit. The icing-on-the-cake products in my portfolio are a combination of low-ticket. http://www. thereby maximizing the results for your effort. Here are the icing-on-the-cake products I personally recommend. you can add a personal touch to everything you do online. all of which are available worldwide. from testimonials and a welcome message on your website to personal audio invitations sent via email. This is a great way to build relationships over the Internet.. You easily do this by promoting your icing-on-the-cake products to your existing customers. This is a great way to turn a potentially one-time sale into an ongoing residual income. Online Training and Coaching I Ultimate Mentor 101 This affordable program provides you with mentoring personally from me..com . ICING-ON-THE-CAKE Purpose: The purpose of icing-in-the-cake programs is to generate additional income without any additional cost or effort.UltimateMentor101.. and high-ticket items. mid-ticket...
http://www. Personalized mentoring.. http://www. .an excellent way to receive quality training at an affordable price. a great way to get advanced training and enjoy a tax-deductible vacation.. Live In-Person Events I Affiliate Masters Cruise This exclusive coaching workshop is held once a year on a luxury cruiseliner..Chapter 15: Sample Portfolio 125 I High-Ticket Profits Success System I created this self-paced online course to provide in-depth step-by-step instruction for the entire process of finding and selling high-ticket products.AffiliateMastersCruise.. How Training and Coaching Fit into Portfolio: You can drastically reduce your learning curve — saving both time and money — by working with a mentor or coach who will help you build a successful business.HighTicketProfits. I I Comprehensive tools and resources.com Benefits: I Personalized coaching.com Benefits: I Proven step-by-step success training.
com/sos. live events provide you with an opportunity to meet movers and shakers in your industry.html I “The Science of Success” Self-development system that teaches you how to ‘program’ your mind for success.com/list. How Live Events Fit into Portfolio: In addition to the unparalleled training you’ll receive.html I “The Amazing List Machine” For entrepreneurs who want to learn a multitude of strategies for building a large list of potential customers. http://www.HollyCotter. Digital Books I “25 Organization Secrets” For home business owners who want to get more done in less time.126 I I Internet Profits in your PJs Advanced training in little-known strategies.HollyCotter. you can build mutually beneficial relationships that result in more bottom-line profit.com/organize. By connecting with these people on a personal level. http://www. Network with other serious entrepreneurs and industry experts.html . http://www.HollyCotter.
HollyCotter..HollyCotter.simply by recommending an interesting book every now and then to your existing customers.. the more debt you have. I Increase your customer value (the amount of money you earn from each customer). Software Programs I xSitePro Easily build websites from scratch.Chapter 15: Sample Portfolio 127 I “The Art of Achieving Financial Freedom” Proven step-by-step formula for getting completely out of debt in 10 years or less...com/email. http://www. the better this will work ! http://www..html I Instant Niche Emails Quickly and easily create an entire year of weekly follow-up email messages for your autoresponder.html .com/ffs.com/xsitepro.html Benefits: I Quick sales with no extra effort.even if you don’t know a lick of HTML ! http://www. I How Digital Books Fit into Portfolio: You can easily earn extra money without investing any additional time or effort..HollyCotter. Easily put extra cash in your pocket any time you want.
.128 I Internet Profits in your PJs Keyword Locator Easily research keywords online to find hot customers for your products.html I Spy Sweeper Award-winning software protects your computer from spyware and adware. simply by recommending useful software programs every now and then to your existing customers. Easily put extra cash in your pocket any time you want.com/keywords.HollyCotter.html Benefits: I Quick sales with no extra effort. I Increase your customer value (the amount of money you earn from each customer).HollyCotter.. http://www.. I How Software Programs Fit into Portfolio: You can easily earn extra money without investing any additional time or effort.com/spysweeper. http://www.
” SECRET #2 All you need to start an Internet marketing business is: A computer.CHAPTER 16 The 36 Secrets H I I ere’s a quick summary of the 36 success secrets contained in this book. An Internet connection. SECRET #3 Uncle Sam will actually pay you to start a home business! SECRET #4 You can actually increase the take-home pay from your job to help cover the costs of starting your home business! . SECRET #1 There is a HUGE difference between “owning a business” and “being self-employed...
SECRET #7 You can increase your home business profits and reduce your risk by building a Balanced Business Portfolio. SECRET #9 By building a Balanced Business Portfolio.. with no additional cost or effort. you can easily create multiple income streams. SECRET #8 If you build your business portfolio correctly. SECRET #11 True wealth is created through passive residual income. SECRET #10 You don’t have to first save money in order to make money..132 Internet Profits in your PJs SECRET #5 You must generate steady profits with one income stream before adding another income stream. SECRET #6 When building multiple streams of income. . it’s very important your income streams complement one another. you will never have to say “No” to a potential customer.
SECRET #18 You can earn big profits selling high-ticket items. SECRET #14 It’s not necessary for you to create your own product.000 PROFIT for every sale.. SECRET #16 It’s easier to make ONE sale than it is to make two sales. SECRET #17 You can’t afford not to use a high-ticket item as your front-end product..Chapter 16: The 36 Secrets 133 SECRET #12 It’s possible to build a six-figure income in four years or less by working only 2 to 4 hours a day! SECRET #13 Start by selling a high-ticket item that generates $500$1.in just 10 minutes a day! . SECRET #15 Sales is a numbers game.
Internet Profits in your PJs
A Sales Center can handle your sales calls, as well as hire and train sales assistants.
Your customers are a fantastic resource for free advertising.
Offer your customers a referral incentive that captures their attention.
You do not have to be wealthy to CREATE wealth!
Affiliate Marketing is a quick and easy way to generate profits... with almost zero investment.
You can build affiliate websites that produce income... on autopilot!
You can diversify your risk and increase your profits by building several affiliate websites.
Chapter 16: The 36 Secrets
It takes eight hours or less to build an affiliate website that runs on autopilot.
By building autopilot affiliate websites, in just one to two years you can create a passive residual income that will support you for a lifetime!
You can substitute your J.O.B. for your portfolio’s front-end.
You can easily turn business expenses and liabilities into business profits and assets.
Building an autopilot website that showcases the resources you recommend is the easiest way to promote tools to other entrepreneurs.
It’s much easier to sell to an existing customer than to a new prospect.
Internet Profits in your PJs
You can use affiliate programs to create an entire line of products for your customers.
Use an autoresponder to send an entire series of followup email messages to your customers...to promote your other products on autopilot.
To successfully build multiple passive streams of income, you must focus on building only one income stream at a time.
Patience is the key to your success.
To remain successful, you must remain flexible.
I hope you enjoy them! Gift #1: “Ultimate Success Pack” I A one-year subscription to Holly’s popular newsletter “Abundant Living Online”.. So.... FREE! I I . FREE! A wealth-building ecourse “Insider Secrets to Building Multiple Income Streams”..CHAPTER 17 Free Gifts For You A s my entire family knows. I just love giving gifts.. FREE! An eye-opening success report “The Key Ingredient to Online Marketing Success”. I’ve included a few free gifts for YOU in this book.
140 I I Internet Profits in your PJs Plus a “Mystery Bonus”..UltimateMentor. FREE! $97 Value Sign Up For Your FREE “Ultimate Success Pack” Here: http://www.) …And much more! $69..95 Value.UltimateMentor101.com Gift #2: “CD with Three Gifts” “Ultimate Mentor 101” Membership Your FREE 1-year membership includes all of the following: I I I I I I Live Monthly Group Coaching Calls with Holly Cotter Recorded Playbacks of Monthly Coaching Calls Expert of the Month Interviews 24/7 Coaching Forum Video Training Library Valuable Collection of Useful Resources (Visit http://www. .com for a full description of this membership.
and to-do list with just a couple clicks of the mouse. Holly Dollar Use this coupon to save $100 when you purchase one of Holly’s personally-created products. Here’s a partial list of the products you can use this coupon to save money on: I I Passive Profits System High Ticket Profits Success System . projects. $49.95 Value.Chapter 17: Free Gifts For You 141 On Screen Calendar Keep track of your appointments.
com/pjs . To get your FREE CD. go to: http://www.90. but it’s yours FREE.95 postage and handling.Morgan-James.I I I I I Affiliate Masters Cruise Niche Network Empires Ultimate Mentor Passive Profits Apprenticeship $100 Value This CD has a total value of $219. Just pay $4.
Holly is very dedicated to serving others. For more information about Holly. and has helped many people break free of financial bondage by building successful home businesses that comfortably support them and their families. computers. education. Holly specializes in teaching strategies for generating profits almost immediately with high-ticket items. or to subscribe to her popular newsletter. and easily and affordably building multiple passive income streams that provide you with income — month after month — for work you do just ONE time. go to: http://www. business coach. and author with over 20 years combined experience in the fields of marketing.com H .About The Author olly Cotter is a successful Internet entrepreneur. She is also a popular public speaker. and organizes several live training events each year. and writing/ editing.HollyCotter.
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