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Pacific Standard 2014 Media Kit

Pacific Standard 2014 Media Kit

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Media kit for Pacific Standard.
Media kit for Pacific Standard.

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Published by: Nicholas Jackson on Nov 13, 2013
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01/03/2014

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PSMAG.

COM

Media Kit

C O N TAC T

Geane DeLima gdelima@miller-mccune.com (805) 899-8620 x232

Mission Statement

Pacific Standard provides a unique perspective and insight into the social, political, and economic forces defining the world today. With an emphasis on fact-based, researchdriven content, the magazine publishes fresh, compelling articles on the global economy, environmental issues, education, and health penned by foremost journalists, scholars, and subject matter experts. Pacific Standard is essential reading for policymakers, thought leaders, and influential audiences interested in the latest innovation and ingenuity shaping research, industry, and global policy.

PACIFIC STANDARD MISSION STATEMENT: 3/12

Biographies
Editor in Chief MARIA STREsHINsKY comes to Pacific Standard from The Atlantic in Washington, D.C., where for four years she served as managing editor, responsible for editorial production of the 154-year-old magazine. At The Atlantic, she managed a staff of more than 25 editors, writers, art directors, and interns. She also edited a variety of stories. She developed The Atlantic’s Fiction-for-Kindle program with Amazon, working with such authors as Christopher Buckley, Joyce Carol Oates, and Paul Theroux. In 2009 she won the Atlantic Media Company 2009 Chairman’s Award, for editing excellence. Before The Atlantic, Maria spent two years at the U.S. Department of the Interior as a program analyst working on Indian Affairs issues. After graduating from University of California, Santa Cruz with a BA in Comparative Literature in 1991, she began a career in magazine journalism with VIA, the AAA magazine in San Francisco. She was managing editor before leaving to do contract work as a freelance writer, editor, and consultant for, among others, Mother Jones, Washingtonian, and Child magazines.

GEANE DE LImA is the executive director of the Miller-McCune Center for Research, Media and Public Policy, and president of Pacific Standard. She has more than 15 years of experience in marketing and advertising with academic journals, societies, and consumer publications. She has worked closely with the American Academy of Political and Social Sciences, the American Association for Correctional and Forensic Psychology, Sociologists for Women in Society, the Society for Public Health Education, the Association of Black Psychologists, and the Joan Shorenstein Center on the Press, Politics, and Public Policy.

SARA MIllER MCCUNE, founder, executive chairman and publisher of Pacific Standard, is the publisher and chair of SAGE Publications, Inc. (the Newbury Park, Calif. based book and journal publishing house), as well as president of the McCune Foundation, based in Montecito, Calif.  In 1965, she founded SAGE Publications in New York City, and moved the company to California in mid-1966, serving as its president for 18 years, prior to becoming SAGE’s chairman in 1984. SAGE Publications is one of the leading academic and educational publishers in the world with offices in California, London, India, and Singapore.

PACIFIC STANDARD

BIOGRAPHIES: 11/13

Editorial Lineup
Pacific Standard takes you to the frontiers of modern life. We mine the social and behavioral sciences for concrete insight into the nation’s biggest social, political, and personal issues—and bring vivid, engaging stories to our readers. Inside each issue you’ll find the following sections and features:
In the Picture: A captivating two-page photograph illustrating a scene from our everyday lives—annotated to reveal the fascinating data hidden within. Datebook and Conference Call: Angles on upcoming events you’ll be glad to know about, plus the coming months’ strangest and most captivating meetings-of-minds. Subculture: We meet the members of America’s most intriguing sects, clubs, and tribes. The Big One: Small numbers with huge impacts. Quick Studies: New research, explained. There’s a Name for That: The strange phenomena we all experience, defined. Five Studies: The research and reports you should read to understand the most pressing issues of the day. Prospector: Short dispatches from the field, explaining why we do what we do with a focus on the social sciences. Essays and feature stories: Examining the nation’s biggest social, political, and cultural issues with an eye to what shapes and drives human behavior. Books: Reviewing and reflecting on the most worthwhile new works of nonfiction that help us understand how we tick. Who Funded That?: Where the money for the studies cited in our pages came from. Life in the Data: Personal narrative essays about the experience of being a number—of wrestling with cold facts in an emotional world.

PACIFIC STANDARD

EDITORIAL LINEUP|11/13

Reader Profile

2011 MRI Doublebase Prototype

Unique Perspective Delivers Unique Prospects
Pacific Standard delivers an educated, affluent, and influential reader interested in the important issues of the moment. The content is research driven, offering a fact-based foundation to an audience intent on arriving at informed solutions. Pacific Standard’s profile is an exceptional balance of high-income thought and opinion leaders, which boasts of unusually high education levels.
Pacific Standard Readers Gender - Male Median Age Age 35 – 64 Age 45 – 64 Any College or more Graduated College or more Post-Graduate Study with Degree Professional / Managerial Professional / Related Occupations Management/Business/Financial Operations Top 8 Job Titles President, Chairman or Chief Executive Officer (CEO) Median Household Income ($) HHI $75,000 + HHI $100,000 + HHI $150,000 + Western Census Region Eastern Census Region MRI “Influentials” (3+ Public Activities in past 12 months) Civic/Political Engagement Segments – Political Activists Civic/Political Engagement Segments – Civic Advocates Civic/Political Engagement Segments – Local Participants Green Attitudes & Behavior Segments – Green Advocates % Total 62.1% 48.7 years 56.8% 39.9% 91.4% 76.8% 41.7% 52.9% 31.6% 21.3% 19.2% 4.7% $102,095 66.8% 50.8% 30.7% 28.6% 27.6% 28.2% 12.9% 9.2% 13.1% 11.5% Index vs. U.S. 128 106 108 115 166 283 446 233 235 230 226 258 170 171 202 291 125 151 341 458 335 167 562

Source: 2011 GfK MRI Doublebase; Pacific Standard MRI prototype, developed by DJG Marketing

PACIFIC STANDARD

READER PROFILE: 3/12

Automotive

2011 MRI Doublebase Prototype

Affluent & Information-seeking Vehicle Buyers
Pacific Standard’s readers possess two key attributes for auto marketers – Affluence and Inquisitiveness. They’re constantly seeking out information on their vehicle choices … and they do so with a level of affluence that makes them prime prospects for your vehicles. With an exceptional combination of Influence, Affluence and Environmental Sensibility, Pacific Standard delivers a special audience for the ad messages from auto marketers.
Pacific Standard Readers Own or Lease Any Vehicle Own or Lease 2+ Vehicles Own/Lease Station Wagon / Hatchback Own/Lease 4-door Luxury Car Own/Lease Convertible Own/Lease 4-door Sedan Own/Lease 4-door or 2-door Sedan Own/Lease Compact Sport Utility Vehicle Own/Lease Hybrid Vehicle (comb. Gas & Electricity) Total Amount Spent on Vehicle - $20,000+ Total Amount Spent on Vehicle - $30,000+ Total Amount Spent on Vehicle - $40,000+ Vehicle has MP3 player Connection Vehicle has GPS / Navigation System (built-in) Vehicle has Four Wheel / All-wheel Drive Automotive Attitudes (“Agree Completely” ) I buy vehicles that reflect my commitment to the environment I plan to buy vehicle that meets my needs / Any Make or Country I look for vehicles with spirited performance/powerful acceleration I purchase the most expensive model w/ all the luxury options I research and compare as many vehicles as possible When I find a vehicle I like I recommend it to people I know Quality of workmanship/construction most important to me MRI Automotive Segmentation – “Green & Suitable” 8.9% 29.9% 13.7% 5.8% 25.1% 20.6% 29.6% 18.6% 151 137 137 127 120 119 116 123 % Total 91.1% 66.0% 8.6% 16.5% 4.8% 57.7% 60.1% 12.7% 3.8% * 46.7% 19.9% 8.6% 16.2% 9.6% 35.1% Index vs. U.S. 103 102 195 173 157 125 122 109 385 117 121 155 116 116 106

Source: 2011 GfK MRI Doublebase; Pacific Standard MRI prototype, developed by DJG Marketing * - Projections relatively unstable, use with caution
PACIFIC STANDARD AUTOMOTIVE: 3/12

Financial

2011 MRI Doublebase Prototype

Active, Affluent & Knowledgeable Investors
Pacific Standard’s core purpose is to provide insight and perspective...Our focus is on delivering compelling fact-based, research-driven content. Few business categories are as focused on these same driving attributes as Financial Products & Services. With an exceptional combination of Influence, Affluence and robust investment activity, Pacific Standard possesses very attractive benefits for Financial Products & Services advertisers.
Pacific Standard Readers Made Any Investment Transaction in past 12 months Made 3+ Investment Transaction in past 12 months Made 10+ Investment Transaction in past 12 months Made 20+ Investment Transaction in past 12 months Total Investments – Current Market Value $50,000+ Total Investments – Current Market Value $100,000+ Total Investments – Current Market Value $250,000+ Own Any Mutual Funds (Stocks or Bonds) Acquired Any Mutual Funds in past 12 months Own Common/Preferred Stock in company other than own Own Any US Govt. Bonds, or City/Municipal or State Bonds Used Discount/Full-Service/Online Brokerage Firm past 12 months Used Full-Service Brokerage Firm past 12 months Used Discount Brokerage Firm past 12 months Used Online Brokerage Firm past 12 months Used Financial Planner/Certified Financial Planner (CFP) past yr. Financial / Investment Attitudes (“Agree Completely” – unless noted) I regularly read financial news or financial publications Often discuss financial products/services with others I find the ups and downs of the financial markets exciting Others often ask my advice on financial matters I like to take risks when investing for the chance if high return My friends and family trust my advice on this topic 19.6% 10.0% 6.5% 7.9% 15.1% 14.1% 261 146 136 132 129 152 241 % Total 22.7% 15.1% 7.6% 4.1% 28.2% 24.4% 12.0% 27.5% 13.1% 20.6% 6.2% 19.6% 12.0% 5.2% 4.1% 12.4% Index vs. U.S. 234 242 282 323 234 247 350 268 274 301 377 236 214 289 244 184

MRI Financial / Investment Segments –Super Influential Consumers 4.1%
Source: 2011 GfK MRI Doublebase; Pacific Standard MRI prototype, developed by DJG Marketing

PACIFIC STANDARD

FINANCIAL: 3/12

Technology

2011 MRI Doublebase Prototype

“Early”, Affluent & Actively Engaged in Tech
Pacific Standard’s readers possess key attributes for Technology marketers – Affluence, Curiosity and Quality. They’re always one of the first with the newest technology products...they seek out tech products with their affluence...and seek out quality in their technology choices. With an exceptional combination of Influence, Affluence and early product adoption, Pacific Standard possesses very attractive benefits for Technology advertisers.
Pacific Standard Readers Household Owns a Personal Computer Household Owns Any Apple / Mac Brand Computer Household Owns Any PC (non Apple Brand) Household Owns Laptop/Notebook/Tablet Computer Household Acquired Personal Computer in past 12 months Hhld. Spent $1,000+ on Most Recent Personal Computer Hhld. Spent $2,000+ on Most Recent Personal Computer Hhld. Owns All-in-One Printer (printer, copier, fax, scanner) Own Any Cellular / Mobile Phone Bought Cellular / Mobile Phone past 12 months Cellular / Mobile Phone Owned – Apple iPhone Cellular / Mobile Phone Owned – Blackberry Cellular / Mobile Phone Owned – Samsung Spent $201+ on Cellular / Mobile Phone past 12 months Spent $401+ on Cellular / Mobile Phone past 12 months Technology / Electronics Attitudes (“Agree Completely”) I’m willing to pay more for top quality electronic products I enjoy reading about new technology products I often discuss my knowledge of technology with others I give others advice when they look to buy technology/ electronics I’m fascinated by new technology I’m among the first of my friends to try new technology products MRI Technology Attitude Segment –Tech-Thusiasts MRI Technology Attitude Segment –Tech-Sploiters 17.2% 19.2% 10.3% 10.3% 20.6% 7.9% 19.6% 44.3% 150 138 137 134 125 122 251 149 % Total 97.3% 22.3% 80.8% 64.3% 27.1% 39.5% 8.6% 47.8% 93.1% 39.9% 10.7% 15.8% 17.5% 9.6% 5.2% Index vs. U.S. 118 237 109 142 148 172 186 126 107 105 171 168 116 114 130 136

I think of mobile phone as a source of entertainment (“Agree Comp.”) 12.4%

Source: 2011 GfK MRI Doublebase; Pacific Standard MRI prototype, developed by DJG Marketing
PACIFIC STANDARD TECHNOLOGY: 3/12

Thought Leaders

2011 MRI Doublebase Prototype

Active, Affluent Thought & Opinion Leaders
Pacific Standard’s core editorial focus is to provide insight and perspective. Our readers devour this insight and pass it along every day in their active Thought & Opinion Leader actions. They are powerful “Influentials”–active in a wide array of public activities and are also passionate advocates and activists for the causes and the products they believe in. With an exceptional combination of influence, affluence and passionate public activity, Pacific Standard possesses very attractive benefits for Thought & Opinion Leader advertisers.
PACIFIC STANDARD READERs MRI “Influentials” (3+ Public Activities in past 12 months) Civic/Political Engagement Segments – Political Activists Civic/Political Engagement Segments – Civic Advocates Green Attitudes & Behavior Segments – Green Advocates Participated in environmental groups or causes Written letter to newspaper or magazine, or called a radio show Written or called any politician (any level) Made a speech Recommendations / Influence Recommended Product/Service to Friends/Family past 12 months Recommended Product/Service to Colleague/Co-workers p 12 mos. Recommended Product/Service – Automotive Recommended Product/Service – Financial Recommended Product/Service – Technology Recommended Product/Service – Vacation Travel Psychographics / Lifestyle Attitudes (“Agree Completely / Most”) MRI Lifestyle Segment – “Buyers of the Best” I’m typically willing to pay more for high-quality items. I often find myself in a leadership position. I’m willing to pay more for a product that’s environmentally safe. I’d pay more for a product made by a company that I trust. 75.3% 44.7% 27.8% 26.8% 25.4% 38.1% 30.7% 29.6% 19.6% 23.0% 16.5% 28.5% 113 135 107 166 135 149 291 206 150 141 139 128 123 % TOTAL 28.2% 12.9% 9.2% 11.5% 18.1% 11.8% 29.4% 14.5% INDEX vs. U.S. 341 458 335 562 468 316 260 245

Willing to give up convenience for an environmentally friendly product. 12.0%

Source: 2011 GfK MRI Doublebase; Pacific Standard MRI prototype, developed by DJG Marketing * MRI Influentials = readers who did three or more of any of the following activities: Written or Called Any Politician at Any Level, Written Letter to Paper/ Magazine or Called a Radio/TV Show, Written an Article for a Magazine / Newspaper, Attended a Political Rally, Speech or Organized Protest, Attended Public Meeting on Town or School Affairs, Held or Run for Political Office, Served on a Committee for some Local Organization, Served as an Officer for Some Club or Organization, Worked for a Political Party, Made a Speech, Been Active Member of Group to Influence Public Policy / Government.
PACIFIC STANDARD THOUGHT LEADERS: 3/12

Travel

2011 MRI Doublebase Prototype

Active, Affluent & Adventurous Travelers
Whether it’s for Business or Vacation Travel, Pacific Standard readers are active and frequent travelers–both Foreign and Domestic, taking extended trips, and they prefer quality air travel and hotel accommodations wherever they go. With an exceptional combination of influence, affluence and a genuine passion for exploration, Pacific Standard possesses very attractive benefits for travel advertisers.

PaCIFIC StaNDaRD REaDERs Took Any Foreign Trip past 3 years or Domestic Trip in past year Took 2+ Foreign or Domestic Trips Took 4+ Foreign or Domestic Trips Took 6+ Foreign or Domestic Trips Own a Valid Passport Fly First or Business Class on Foreign Trip Took Any Foreign Trip past 3 years Took 2+ Foreign Trips past 3 years Took 4+ Foreign Trips past 3 years Spent $3,000+ on Foreign Vacation in past year Average Amount Spent on Foreign Trip past 12 months Average Nights Away on Foreign Trip past 12 months Spent 8+ nights away on Foreign Trip in past 3 years Spent 11+ nights away on Foreign Trip in past 3 years Visited Western Europe in past 3 years Visited Asia in past 3 years Visited Central/South America in past 3 years Took Any Domestic Business Air Trip past year Took 2+ Any Domestic Business Air Trip past year Took 4+ Any Domestic Business Air Trip past year

% TOtaL 84.2% 68.0% 38.8% 21.0% 64.3% 9.6% 50.9% 30.6% 19.6% 14.1% $2,965 17.8 nights 35.1% 25.8% 21.6% 7.6% 8.9% 21.0% 12.0% 6.5%

INDEX vs. U.S. 143 162 209 233 175 278 197 239 280 321 123 129 256 283 313 338 391 305 330 354

(Continued on next page)

PACIFIC STANDARD

TRAVEL: 3/12

Travel

2011 MRI Doublebase Prototype

PaCIFIC StaNDaRD REaDERs Made personal or business travel plans on the Internet, past 30 days Foreign Travel – Used Airline-Specific Internet Travel site Foreign Travel – Used General Internet Travel site Domestic Travel – Used Airline-Specific Internet Travel site Domestic Travel – Used General Internet Travel site Member of Any Frequent Flyer Program Travel Attitudes (“Agree Completely”) I have a great deal of knowledge/experience with Business Travel. I have a great deal of knowledge/experience with Vacation Travel. Foreign Travel is a great way to learn about other cultures. I’d rather book a trip over the Internet than meet w/ a travel agent. Others ask my advice about vacation travel. I frequently choose active vacations with lots to do. I often discuss vacation options / knowledge with others. I’d rather travel by myself or with a small group of people. It’s worth it to pay more for high-quality hotel accommodations. I love doing research on locations before I go on vacation. I’m willing to pay more for a flight on my favorite airline. On Vacations, I prefer traveling to places I’ve never been before. MRI Travel Attitude Segment – Active Adventurers MRI Travel Attitude Segment – I’m My Own Travel Agent

% TOtaL 45.7% 9.6% 16.5% 12.0% 13.7% 43.0% 10.7% 30.2% 44.7% 31.3% 9.3% 18.9% 17.9% 37.5% 7.6% 31.3% 8.8% 26.1% 35.4% 48.5%

INDEX vs. U.S. 261 267 277 230 182 252 192 186 175 143 139 135 132 132 130 129 125 110 139 146

Source: 2011 GfK MRI Doublebase; Pacific Standard MRI prototype, developed by DJG Marketing

PACIFIC STANDARD

TRAVEL: 3/12

Rates & Schedule
2014 GENERAL GROSS RATES
4-Color Spread Full Page 1/2 Page 1/3 Page Cover 2, Page 1 3rd Cover 4th Cover Bleed Premium $27,400 $13,700 $8,220 $5,480 $30,140 $14,385 $17,125 10% B&W $20,550 $10,275 $6,165 $4,110

ON-SALE AND CLOSING DATES
Issue Insertion Due Art Due On-Sale Date Jan./Feb. 2014 11/07/13 11/21/13 12/31/13 March/April 2014 01/06/14 01/20/14 03/04/14 May/June 2014 02/27/14 03/13/14 04/29/14 July/August 2014 05/01/14 05/15/14 07/01/14 Sept./Oct. 2014 07/03/14 07/17/14 09/02/14

Issue Insertion Due Art Due On-Sale Date

Nov./Dec. 2014 08/28/14 09/11/14 10/28/14

Jan./Feb. 2015 10/30/14 11/13/14 12/30/14

PACIFIC STANDARD

RATES & SCHEDULE|11/13

Print & Online Specifications
PRINT
TRIM SIZE = 7.875” X 10.5” (ALL SPECIFICATIONS W x H) AD SIZE Full Spread Full Page 1/2 Page Vertical 1/2 Page Horiz. Spread 1/3 Page Vertical NOn-BLEED 15.25" x 10" 7.375” x 10” 3.5” x 10” 15.25” x 4.875” 2.25” x 10” BLEED 16" x 10.75" 8.125” x 10.75” 4.125” x 10.75” 16” x 5.375” 2.875” x 10.75” BLEED SaFETY 15.25” x 10” 7.375” x 10” 3.375” x 10” 15.25” x 4.625” 2.125” x 10” TRIM SIZE 15.75” x 10.5” 7.875” x 10.5” 3.875” x 10.5” 15.75” x 5.125” 2.625” x 10.5”
Trim Non-Bleed Bleed

Digital file creation Files must be submitted as single or double-page spreads. All files should be in cmyk format and have all fonts and hi-resolution matter such as images and logos imbedded. All images contained in the file must be 300dpi when 100% in size. Digital file delivery Digital files can be sent to the publisher either by cd-rom/dvd or via our FTP delivery site: Hostname: PSmag.com Username: dropbox Password: forFTP!! Files should be named by advertiser and issue date. A confirmation email should be sent to the following contact when files have been sent via ftp. Craig Edwards Art Director Pacific Standard magazine 804 Anacapa Street Santa Barbara, CA 93101 cedwards@psmag.com

ONLINE
Contact Nicholas Jackson for online advertising opportunities: njackson@psmag.com

PACIFIC STANDARD PRINT & ONLINE SPECIFICATIONS|11/13

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