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WineDirect Shipping Presentation for the DTC Roadshow

WineDirect Shipping Presentation for the DTC Roadshow

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Published by VinTank
A great presentation by Jim Agger from Wine Direct on the new age of shipping in the wine industry. Pay particular attention to the slide 25 which compares discounting vs free shipping teaching a winery that using shipping as a marketing tool vs. an operational tool is optimal.
A great presentation by Jim Agger from Wine Direct on the new age of shipping in the wine industry. Pay particular attention to the slide 25 which compares discounting vs free shipping teaching a winery that using shipping as a marketing tool vs. an operational tool is optimal.

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Categories:Types, Business/Law
Published by: VinTank on Nov 14, 2013
Copyright:Attribution Non-commercial

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03/22/2014

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Three Trends in Modern eCommerce

…and their effect on consumer expectations and your fulfillment operations.

“Boy, Amazon and Zappos are really messing things up for all of us!”

•Customization •Fast Shipping •Free Shipping

Customization

Proprietary and Confidential Do not distribute

11% more per shipment

Vin65 User Choice Clubs

Flexible Delivery Options

Fast Shipping

Actual Delivery Times: Zappos.com- 2.0 days Newegg.com- 2.3 days HPShopping.com- 2.5 days Amazon.com- 2.7 days Sonystyle.com- 2.8 days

Site listed:      4-5 days 4-7 days 5-7 days 3-5 days 5-7 days
Proprietary and Confidential Do not distribute

Proprietary and Confidential Do not distribute

• 2012 Acquires Kiva Systems

• 2013 20 new warehouses • 8 in CA, 4 in TX, 2 in NY Metro

Paperless

Warehouse

CA wineries Geographically Disadvantaged

• 58% of US is four or more business days.

Solution: move product closer to consumers
• 85% of US in two days or less.

Proprietary and Confidential Do not distribute

Four ways to accelerate your time to delivery
1. 2. 3. 4. Get your stuff closer to the customer. Eliminate technical bottlenecks. Work with provider to get later cutoff times. If you can’t speed up, be clear about delivery times…and beat them.

Free Shipping

• 2009: 52% • 2012: 90%
-practical eCommerce survey

• 2012: 90%

• 71% more likely to buy from retailers that offer free shipping.
• Deloitte Consulting 2012 Holiday Survey.

20% off Equivalent

$19.99

$21.99

$24.99

$29.99

•Customization •Fast Shipping •Free Shipping

Four questions to ask about your fulfillment process.
1. 2. 3. 4. What are you doing to increase order accuracy? What can we do to increase speed to delivery? What can we do to control our shipping costs? What can you do to improve the availability and timeliness of data for my consumers?

jim.agger@winedirect.com 707 603-4020

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