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complementor : it is defined as two or more companies coming together with the idea of
adding value addition to each other without each other support the companies cannot
survive
a complementor for a company need not be from the same industry, it can be from other
industries also
it is so because IT company generates revenue for itself through projects, but these
projects stay with the company for 5 to 10 years contract , after which contract expires
and again fresh contract is signed. this signed contract cannot be done again with the
same company hence companies cannot be complementors
hence these project are done by team leaders in IT and their respective team members,
hence it team leader fails in the project done by his team members and himself revenue is
at loss to the company and hence human capital is the hallmark of complementors
without team leader help company cannot generate revenue and without company IT
team leader cannot earn salary, retrenchment problem is the highlight of IT and BPO
depending upon human capital.
now question arises except the team leaders are others also complementors to industries
or not . this can be proved with the help of intellectual capitalism of individuals
suppose a team leader has 4 to 5 members, out of them 1 is highly intellectual than team
leader he can be an asset to the company and also to other industries if he comes under
knowledge regarding other fields speciailly strategy wing of companies.
example of hr terminology is body shopping which takes place within an industry and
also outside industry but rarely
but it has to be taken into notice that their are voice trainers outside the jurisdiction of
BPO companies which can be recruited under 4c concept
Auto industry
complementor is
mechanics
distributors (saboo motors)
insurance (complementor to all industries)
companies handling spare parts
petroleum industry
paper industry (complementor to all industries)
distributors like saboo motors handle cars etc manufactured by companies. these
distributors know the track record of consumers who handle the purchases. with the help
of distributors auto industry can manufacture those products which are fast saleable to
consumers who purchase these auto industry
companies handling spare parts are also complementary because if spare parts are not
available companies either have to manufacture by themselves or have to depend on other
companies who manufacture their spare part related to cars, scooters, motorcycles
gossips, that is where revenue generation is done because TRP comes into play
the more the TRP the better the revenue, the more the revenue more companies invest
but TRP cannot be complementor because TRP changes with each change in news, hence
time slots also change and complementor if it is company at that point of time would
leave because of poor TRP rating hence TRP is discarded
complementor is defined as something where both the companies are at same level field
without getting into losses when matched evenly,
another thing if time slots are checked up instead of TRP for a company in mass media is
TV radio then information at that point of time is changing, news change hence loss to
the company if complementor company invest at that point of time company would leave
because of bad information, hence time slots also cannot be decided as complementor
because revenue at that time slot has to change with each change in information
so if companies are considered as complementors they also change with change in time
slot information or TRP change loss to the media company hence companies also cannot
be termed as complementors for the media
so channel companies should promote their companies by partnership with cable operator
companies to generate revenue for themselves.
hence these main cable operator companies become the automatic choice for mass media
in TV as complementors.
what about market space (internet) operated by mass media channels as CNBC and etc
in this respect the complementor for market space is contracts with companies
newspapers companies complementors are company advertising agencies and again they
are based on contract
to prove that contract is the complementor it can be proved by saying that contracts exist
to generate revenue and if contracts expire the revenue is lost between two or more
companies and not with coming or going of companies for ad space in market space or
newspapers or magazines.
Real Estate
if we take real estates real estates purchase land either from government or from farmers
but this purchase of land is restricted to overall growth annually is 2% maximum as
stated in free lunch textbook of economics
so farmers government cannot be complementors to the real estate because they generate
revenue marginally
hence if this promotional activity is done through websites which are made exclusively
by the real estates business can easily be generated
but this generation of revenue can happen through word of mouth where websites like
sulekha etc can be promoted
websites are the craze of 21st century, hence if websites are created, knowledge about
real estates increases and also through word of mouth of real estate websites hence
without websites company real estate revenue cannot be generated and without customers
knowing how many real estates are their in india they cannot purchase hence website
promotion if it is done revenue can be generated by real estates.