You Have Greatness in You
If Pizza Hut’s belief is that “Good is the enemy of great,” then it’s Pizza Hut’s mission to transform all of humanity’s good moments into great ones. Let’s give the world examples of how a slice of pizza can change the smallest moments and snowball them into life-altering events. We’ll hunt down “good moments” and transform them into “Great Moments”, whether they be historical or from our own lives. Pizza Hut will then be the expert that unravels the mystery of the greatest moments of time, and how they can be traced back to their pizza-based origins. Without Pizza Hut, the world would just be good. What a great world we live in.
60-second TV Spot “Alexander the Good”
SUPER: Alexander The Good, 200 BCE Alexander storms into his palace, clutching his stomach. Alexander: Roxana! Where are you? I’ve been pillaging all day and I’m starving! His wife Roxana enters, wearing a toga and clutching a burnt pizza. Alexander: What… Roxana: Sweetie, I’m sorry but I burned dinnerAlexander slams his regal scepter, frustrated. Alexander: You know, we should do this more often. Alexander: But I’m hungry! Advisor: Good idea. Roxana: Well, we’ll just have to go out then. Alexander: Great idea. Alexander turns to one of his advisors. VO: Why settle for good when you can make it great? Alexander: Advisor, advise me on where we should dine. SUPER: PIZZA HUT. MAKE IT GREAT. Advisor: Your excellence, all restaurants in Macedonia are closed at this hour… Alexander slams his scepter down again, hysterical with hunger. CUT TO: Alexander eating a Pizza Hut pizza in his war tent. Through the opening we see the charred remains of an ancient empire. He turns to his advisor. CUT TO: Alexander armored and ready for battle, standing at the front of a huge army. Alexander: Onward! His soldiers head out, their war drums beating a furious rhythm. Alexander: Well then show me a country with restaurants that are open!
60-second TV Spot “The Good Wall of China”
SUPER: The Good Wall of China, 7th Century B.C.E. We see a bunch of workers laying bricks on what is a midsize wall. One of them sits down. Ping: Man, I’m tired. Are we done yet? Hsiu: Yeah. We should make it taller. Hsiu: Hey Lee, do the Hun Test. Ping: Let’s just do both. Lee puts down his tools and starts stomping around with an un-enthusiastic voice. Lee: Roar. I’m Attila The Hun. Fear Me. Oh no. A wall. Lee steps over the wall. Ping: I mean, it kind of protected us. A little. Lee: It should be taller, so Attila can’t cross. Hsiu: No, it should be longer to intimidate him even more! We see a donkey approach the group, carrying water and supplies. On its back is a PIZZA HUT DELIVERY BOX. Ping: Lunch! Hsiu: Good idea. Ping: Great idea. VO: Why settle for good when you can make it great? SUPER: PIZZA HUT. MAKE IT GREAT. The three men sit on the tiny wall and take a bite of pizza. Lee: You know…we should make it longer. Hsiu chews some more, not listening to Lee.
30-second TV Spot “Space, the Good Unknown”
VO: The following events are based on a true story. SUPER: SPACE, THE GOOD UNKNOWN We see the International Space Station, ﬂoating out past Earth. Inside are three astronauts, Hank, Vlad, and Bob, all staring out the porthole. Hank: Whoa. Bob: Wow. Vlad: It’s….It’s so beautiful. Bob takes a bite of pizza. Bob: Looks like a whole lotta nuthin’ to me. Vlad: That looks good. Bob ﬂoats off to work on some equipment. Bob: It looks great. We see a blue planet, covered in white swirls. Hank: But you can see Earth from here! Vlad points to a cluster of stars, twinkling in the distance. SUPER: PIZZA HUT. MAKE IT GREAT. Vlad: And zee entire galaxy! A brilliant white light blast past their window. Hank: Look! A shooting star. Bob shrugs. VO: SPACE, THE GREAT UNKNOWN SINCE PIZZA HUT’S DELIVERY TO THE INTERNATIONAL SPACE STATION IN 2001. He pulls open the freezer. A personal pan pizza ﬂoats out of it, orbiting around Bob’s head. Bob looks up in pure wonder at the pizza, now looking like a mini planet as it circles Bob’s head. Bob: It’s pretty good, I guess. Hey - we got anything to eat in here?
MAKE IT GREAT ENTERTAINMENT
Pizza Hut has a reputation for creating larger than life experiences. We sent a pizza to the moon and have worked with everyone from cocky billionaires (Donald Trump) to Cold War leaders (Mikhail Gorbachev). Bottom line, we don’t do small. Our millennial customers don’t do small either. They expect more out of everything in their lives. Including us. That’s why we’re introducing Make it Great Entertainment. The ﬁrst production and entertainment company ever launched by a pizza brand. An initiative launched by Pizza Hut based on the common bond we share with our customers. We hunger for greatness in everything we do. That includes great entertainment. Make It Great Entertainment is powered by the brand + our fans to turn good moments into great ones.
MAKE IT GREAT ENTERTAINMENT — PIZZA MONTH
To launch Make It Great Entertainment, we’re going to enlist Lonely Island to make some pizza-based music videos. We’ll use their delicious beats as our hero video, with corresponding content beneath. We’ll also feature them in introduction videos surrounding the launch to let customers old and new about Pizza Hut’s new website.
MAKE IT GREAT ENTERTAINMENT — “PIZZA POETRY”
Pizza Month Hero Content
A sample song from The Lonely Island
You know when you’re all up in the club? (YEAH) Poppin’ bottles? (YEAH) Dancin’ on tables? (YEAH) And you’re like... LETS GET A PIZZAAAAAA WOMAN: Wait - what? SO IF YOU DON’T KNOW WHAT TO EAT, TAKE A LOOK AT THE PYRAMID CUT TO: a food pyramid consisting entirely of pizza AND IF YOU DONT KNOW WHERE TO EAT WHERE YOU ARE’S WHERE THE PIZZA IS. We see Andy Samberg open up a trench coat ﬁlled with pizzas hanging on the inside. He drops a slice onto hisUncle’s grave.
GET THAT BREAD, GET THAT SAUCE, GET THAT CHEESE, LIKE A BOSS. FOLD IT OVER, CRUST FIRST, NOW YOU EATIN’ REVERSE.
PIZZA THE BEST FOOD GROUP OF ANY OCCASION DON’T MATTER IF YOU BLACK WHITE HISPANIC OR ASIAN IF YOU’RE OUT WITH YOUR FRIENDS, AT THE MALL, OR IBIZA, YOU THINKING WHAT I’M THINKING? WOMAN: Frozen yogurt? NO, PIZZA!
We watch as Andy Samberg “drops the mic” with his pizza slice. Fade.
WHEN A PIZZA’S ON A PIZZA YOU CAN EAT IT ANYTIME AT THE MOVIES, IN THE SHOWER, OR THE DMV LINE WHEN UNCLE ALBERT DIED AND I WORE A BLACK SUIT INSIDE THE SUIT... WAS A PIZZA.