CREATIVE MARKETING

OUR OBJECTIVES
MARKETING CONCEPTS
KNOW OUR CUSTOMERS

MARKETING ENVIRONMENT

DEVELOPING PRODUCT & PRICE MARKET POSITIONING DEVELOPING STRATEGIES

WHAT IS MARKETING? .

ANTICIPATES AND SATISFIES CUSTOMERS REQUIREMENTS PROFITABLY THE CHARTERED INSTITUTE OF MARKETING .DEFINATION OF MARKETING “MARKETING IS THE MANAGEMENT PROCESS THAT IDENTIFIES.

MARKETING IS A SOCIAL AND MANAGERIAL PROCESS BY WHICH INDIVIDUALS AND GROUPS OBTAIN WHAT THEY WANT AND NEED THROUGH CREATING. OFFERING AND EXCHANGING PRODUCTS OF VALUE WITH OTHERS Kotler .19991 .

While Tries It’s Best To Increase Wants . WANTS ….Marketing Process Takes Care of The Needs…. NEEDS Vs.

Marketing Process • Putting Customers First • Building Strong Products • Maximizing Publicity • Developing a Strategy .

.

OUR MOST IMPORTANT ASSET IS … OUR CUSTOMER !!! .

Great Business understand their clients. .Good Business understand their products.

WHO IS OUR CUSTOMER? A PERSON WHO BUYS (EXTERNAL) A PERSON WITH WHOM ONE HAS DEALINGS (INTERNAL) .

WHY PEOPLE BUY? TO GET GOOD FEELINGS TO AVOID BAD FEELINGS .

WHAT WE NEED TO KNOW • • • • • • WHO ARE MY POTENTIAL CUSTOMERS? WHAT KIND OF PEOPLE ARE THEY? WHERE DO THEY LIVE? CAN AND WILL THEY BUY? AM I OFFERING THE RIGHT PRODUCT AND PRICE? WHAT ARE THE BUYER’S EXPECTATION ON MY PRICE? • ARE MY MARKETING PLANS WORKING? • WHAT DO CUSTOMER THINK ABOUT MY BUSINESS? • HOW DOES MY BUSINESS COMPARE WITH MY COMPETITIONS? CUSTOMERS .

SELLING PURPOSE IS TO HELP PEOPLE GET THE GOOD FEELINGS THEY WANT ABOUT WHAT THEY BOUGHT AND ABOUT THEMSELVES .

MAKING A NO-WIN SALE SALES PERSON SECURES A DEAL THAT BENEFITS HIS OR HER INTEREST .

MAKING A NO-WIN SALE CUSTOMER REALIZES THAT THE DEAL REPRESENTS POOR VALUE FOR MONEY .

MAKING A NO-WIN SALE RELATIONSHIP BETWEEN THE SALES PERSON AND THE CUSTOMER ENDS .

possibly From a rival Target customer receives Information (advertising. sales visit. client becomes an Advocate who recommends you To others If happy. the customer makes repeat purchases And becomes a regular client New customer makes a Onetime purchase Prospective customer is Considering buying. or other) Unknown customer is not familiar With your Company or product .BUILDING CUSTOMER LOYALTY ADVOCATE CLIENT CUSTOMER PROSPECT TARGET UNKNOWN If really happy.

MARKETING ENVIRONMENT .

INTERNAL ENVIRONMENT MAN. MACHINERY.THE MARKETING ENVIRONMENT MICRO ENV. MATERIALS MINUTES . MONEY.

Analysis STRENGTH WEEKNESS OPPORTUNITY THREATS .

PEST Analysis p POLITICAL FACTORS ECONOMIC FACTORS e s SOCIO-CULTURAL FACTORS t TECHNICAL FACTORS .

Protection Laws Taxation Policy Employment Laws Government Policies Legislations .POLITICAL FACTORS • • • • • • Monopolies Lagislation Env.

ECONOMICAL FACTORS • • • • • • Inflations Employment Disposable Income Business Cycles Energy Cost Others .

SOCIO CULTURAL FACTORS • • • • • • • Demographics Distribution of Income Social Mobility Lifestyle Changes Consumerism Level of Education Others .

TECHNOLOGY FACTORS • New Discoveries and Innovations • Speed of Technology transfer • Rate of Obsolescence • Internet • Information Technology • Others .

FIVE FORCES ANALYSIS THREAT OF NEW ENTERNS BARGAINING POWER OF SUPLIERS COMPETITIVE RIVALRY BARGAINING POWER OF BUYER THREAT OF SUBSTITUTE PRODUCT .

4. 2. WHAT IS YOUR MARKET WHY DOES THIS MARKET NEED YOUR SERVICE IS YOUR SERVICE A FAD OR A CONTINUING NEED WHAT IS THE CHARACTERISTICS OF YOUR AVERAGE CUSTOMERS WHAT DO CUSTOMER LIKE AND DISLIKE ABOUT YOUR SERVICE ESTIMATE HOW MUCH THE TOTAL MARKET WILL SPEND ON YOUR SERVICE OR SIMILAR SERVICES IN THE NEXT YEAR. 5. 3. . 6.KNOWING YOUR CLIENTS 1. IS THIS A NEW FIELD 7.

END OF PART ONE .

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