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    Proprietary and Confidential build vs. Branded Integration when does it make sense to integrate? when you need instant, guaranteed audience when there is a perfect integration opportunity when you have a boring brand. When does a Branded Integration make sense? when does it need to be branded?

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    Proprietary and Confidential build vs. Branded Integration when does it make sense to integrate? when you need instant, guaranteed audience when there is a perfect integration opportunity when you have a boring brand. When does a Branded Integration make sense? when does it need to be branded?

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    480 views10 pages

    360i Presentation at digiday:APPS

    Uploaded by

    360i
    Proprietary and Confidential build vs. Branded Integration when does it make sense to integrate? when you need instant, guaranteed audience when there is a perfect integration opportunity when you have a boring brand. When does a Branded Integration make sense? when does it need to be branded?

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 10

    Branded Utility: When & Where

    Sarah Hofstetter
    Senior Vice President
    Emerging Media & Client Strategy
    212.703.7220
    sarah@360i.com
    Twitter: @Pezmeister1
    “A brand is what people
    say about you when
    you're not in the room”
    Jeff Bezos - Chairman, Amazon

    www.360i.com Proprietary & Confidential 2


    People talk about you when you’re not in
    the room

    Playground Water Cooler

    Bar Starbucks

    www.360i.com Proprietary & Confidential 3


    What’s different now?
    There’s a newer bigger room

    www.360i.com Proprietary & Confidential 4


    Don’t fall into this trap!

    www.360i.com Proprietary & Confidential 5


    5
    Let’s evaluate opportunities by asking 4
    questions

    SOCIAL MARKETING STRATEGIC LENS

    Does it use our


    social media
    arsenal?

    Does it meet Does it follow


    our marketing social media
    objectives? best practices?

    What is the value


    exchange between
    consumer & brand?

    www.360i.com Proprietary & Confidential 6


    Build vs. Branded Integration

    7
    When does it make sense to build
    from scratch?

    When you want to have a conversation with customers


    over time

    When you have a great concept that provides value


    and doesn’t currently exist

    When you have resources to promote the app after


    building

    When you’re a content owner

    When you’re looking to monetize

    When you have multiple brands that need the same


    functionality

    www.360i.com Proprietary & Confidential 8


    When does it make sense to integrate?

    When you need instant, guaranteed audience

    When you have a short lived program

    When there is a perfect integration opportunity

    When you’re piggybacking off a promotional app that


    already references your brand

    When you have a boring brand

    www.360i.com Proprietary & Confidential 9


    Thank you!

    Sarah Hofstetter
    Senior Vice President
    Emerging Media & Client Strategy
    212.703.7220
    sarah@360i.com
    Twitter: @Pezmeister1

    Get the full playbook at playbook.360i.com


    Keep up on trends at blog.360i.com
    Follow 360i on Twitter @360i

    www.360i.com Proprietary & Confidential 10

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