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PEST Analysis Template

Situation being analysed: ______________________________________________________________________ PEST analysis (political, economical, social, technological) assesses a market, including competitors, from the standpoint of a particular proposition or a business.
criteria examples ecological en!ironment al current legislation future legislation international legislation regulatory bodies and processes go!ernment policies go!ernment term and change trading policies funding, grants and initiati!es home market pressure" groups international pressure" groups #ars and conflicts political economical criteria examples home economy economy trends o!erseas economies general ta$ation ta$ation specific to product ser!ices seasonality issues market trade cycles specific industry factors market routes trends distribution trends customer end"user dri!ers interest e$change rates international trade and monetary issues

criteria examples lifestyle trends demographics consumer attitudes and opinions media !ie#s la# changes affecting social factors brand, company, technology image consumer buying patterns fashion and role models ma%or e!ents and influences buying access and trends ethnic religious factors ad!ertising and publicity ethical issues



criteria examples competing technology de!elopment research funding associated dependent technologies replacement technology solutions maturity of technology manufacturing maturity and capacity information and communications consumer buying mechanisms technolog y technology legislation inno!ation potential technology access, licencing, patents intellectual property issues global communications

&ote: PEST analysis can be useful before S'(T analysis because PEST helps to identify S'(T factors. PEST and S'(T are t#o different perspecti!es but can contain common factors. S'(T stands for strengths, #eaknesses, opportunities, threats. S'(T analysis e$planation and templates are at