ANNEX A

Cabinet Secretary for Finance, Employment and Sustainable Growth
John Swinney MSP T: 0845 774 1741 E: cabsecfesg@scotland gsi go! "#

Ms Kezia Dugdale MSP The Scottish Parliament EDINBURGH EH !SP

""" !# No$em%er &'!( Dear Kezia

I am )riting to ad$ise *ou that toda* the Scottish Go$ernment is launching a cam+aign to raise a)areness o, credit unions as an alternati$e to +a* da* loans-

   

This morning. /ergus E)ing MSP. Minister ,or Energ*. Enter+rise and Tourism )ill launch the 0!& da*s o, De%tmas1 cam+aign at Gram+ian 2redit Union in 3%erdeen- The cam+aign com%ines radio ad$ertising )ith social media and a +ress cam+aign in +artnershi+ )ith the Dail* Record4e ha$e de$elo+ed a 0!& da*s o, De%tmas1 song )hich ,ocuses on )hat man* consumers e5+erience in ta6ing out a +a* da* loan- The Dail* Record cam+aign )ill highlight the ris6 o, +a*da* loans. including case studies o, +eo+le a,,ected %* high interest lending. and +romoting credit unions as ethical. sensi%le alternati$es in the lead u+ to 2hristmasThis cam+aign is +art o, the 7/inancial Health Ser$ice8 conce+t. much o, )hich )ill %e deli$ered through the Ban6ru+tc* and De%t 3d$ice 9Scotland: Bill &'!(- 2redit unions. in addition to %eing an a,,orda%le alternati$e to +a* da* loans. ha$e a )ider role in +romoting ,inancial ca+a%ilit* and encouraging +eo+le to sa$eI ho+e that *ou )ill su++ort the cam+aign and recognise it as a %old res+onse to *our re;uest ,or a )ealth )arning cam+aign at the 3B2U< 2on,erence on !( Se+tem%er-

St $nd%ew&s 'o"se( )egent )oad( Edinb"%gh E'1 *+, www scotland go! "#



ANNEX A JOHN SWINNEY

St $nd%ew&s 'o"se( )egent )oad( Edinb"%gh E'1 *+, www scotland go! "#



Sign up to vote on this title
UsefulNot useful