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Marketing Seminar For Small Businesses - Presented by Softpan.com

Marketing Seminar For Small Businesses - Presented by Softpan.com

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Published by softpan
Marketing Seminar For Small Businesses - Presented by Softpan.com
Marketing Seminar For Small Businesses - Presented by Softpan.com

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Published by: softpan on Aug 14, 2009
Copyright:Attribution Non-commercial

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08/10/2015

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•Economy
•Demographics
•Trends, Opportunities, Threats
•Competition
•Target market

•Analyze relevant trends
•Describe opportunities
•Detail any apparent threats
•Estimate probabilities of occurrence

Trends, Opportunities, & Threats

•Who are they
•Product/service features
•Pricing, packaging,
promotion
•Competitor
strengths/weaknesses
•How are you different?

The Competition

•Current and potential
customers
•Emerging requirements
•Market clusters

Target Markets

. What Do We Plan to Accomplish

Marketing Plan Objectives

•Customers/target markets
•Programs and services
•Packaging
•Pricing
•Promotion

Marketing Strategies

. Resources to be Applied

Marketing Resources

•Specific steps
•Responsibility
•Schedules
•Budget

Implementation Plan

Marketing Budget

•Advertising/media
•Direct mail
•Databases
•Printing/production
•Trade shows

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