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“PARIVARTAN” The Community Internet Communication Center

“PARIVARTAN” The Community Internet Communication Center

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Published by: ecell_iimk on Aug 14, 2009
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07/01/2010

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Team 10 Presents

“PARIVARTAN” The Community Internet Communication Center

A Dream for India…

Agenda
 Brief introduction to the sector
 Need and potential for Parivartan  The Mission Statement  Parivartan – A Gamut of Services  The Hub and the Spoke…  Division of Responsibilities  The “Technicalities”  Implementation – TimeLine

Agenda…(contd.)
 Implementation – Corporate  One Year at a time…  Contingencies  Future Plans  Q/A

Introduction To The Sector
 Bridge for the “Digital Divide”
 Several initiatives in the last few years  Initiatives by the private sector:  e-choupal  Akshay  n-louge  Primary Services being provided currently  Informational Services  Transactional Services  e-Governance Services

Introduction to the Sector…(contd.)
Current challenges and shortcomings:  Lack of awareness among the users  Access to high quality teachers, doctors etc inexistent  Infrastructure and hardware problems  High entry costs And most importantly… No totality of services

Need And Potential For Parivartan
The Need
 The existence of gaps  Digital  Quality

The Potential
 Provision of high quality services for basic amenities  Rather than bringing the village to the city…take the city to the village!

The Mission Statement

“To empower rural India with the power of knowledge, through the use of technology”

PARIVARTAN- MODEL
• Operational Learning – for implementation Offline and Online components Realistic and Viable Pricing
e-Governance Entertainment News Kiosks CICC Video Conferencing Education + Expert Support CTV

Parivartan – A Gamut Of Services
Introductory Services
 Tuitions for 9th, 10th and intermediate  Health Issues  Agricultural Issues  Veterinary Issues  Adult education  Public Health Awareness Programmes  Women Empowerment Programmes  Meditation sessions

The Hub And The Spoke…

CORPORATE OFFICE

Viewer ship

Services

Kiosk

Kiosk

Kiosk

The Hub And The Spoke…(contd.)
The Responsibilities
The Hub:  Kiosk Setup  Negotiating with suppliers  Conducting audits/ collecting feedbacks  Hiring of the Service Providers  Scheduling of the telecasts  Getting advertising contracts from companies  Customization of telecasts

The Hub And The Spoke…(contd.)
The kiosk:  Offering and maintenance of the daily services  Additional services like e-governance, e-ticketing etc  Facilitating higher education  Personal advertising and marketing  Providing feedback to the hub

Revenue Model
Sources of Revenue
1st Year:  Advertising  Revenue from kiosks 2nd Year:  Advertising

3rd Year onwards:  Advertising (for services and for entertainment programs)

The “Technicalities”
• Three options available as of now for data, live video and audio streaming: • V-SAT • Wi-MAX • ISP-VPN • A comparative table of the cost incurred to set up each of these three types of networks is given below:
Kiosks 100 500 750 V-SAT 11.18 55.9 83.85 WI-MAX 2.4 11.83 18.43 ISP-VPN 1.7 8.5 12.7

The “Technicalities” (contd…)
• • ISP is the cheapest option available Other features of ISP connection are as below:
• • • • The network is based on a third party ISP’s VPN network architecture to connect the backbone with access layer Cost-effective solution to us, as the network is maintained by the ISP Speed of above 2 Mbps easily achieved Can be used to provide data, voice and video services

Implementation – Timeline
 Stage 1: Identification of sites for the kiosk  Stage 2: Selection of operators  Stage 3: Setting up of the head-office  Stage 4: Training of the kiosk operators  Stage 5: Setting up the kiosks  Stage 6: Hiring of professionals for provision of the service  Stage 7: Documentation, operating schedules and timetables

Implementation - Corporate
3 main departments in the organization  Operations  Technical  Marketing

Implementation – Corporate…(contd.)
Operations  Identification and setting up of kiosks
 Selection of operators  Setting up the head office  Training kiosk operators  Day to day administration  Managing contracts with the professionals  Collecting feedback/ conducting audits  Maintaining quality and ensuring policy adherence

Implementation – Corporate…(contd.)
Technical  Maintaining high quality and continuity of transmission
 Assisting operations in checking technical feasibility of sites  Procurement of equipment  Recording of programs  Contributing to the training of kiosk operators

Implementation – Corporate…(contd.)
Marketing  Getting advertising deals from corporates
 Reaching out to local companies and getting deals from them  Working on determination of advertisement rates  Public relations  Increase popularity and visibility of the services in the villages

One Year at a time…
Year 1  Starting with 100 kiosks – owned by company
 It’s a pilot project – for feasibility and sustainability  Year end would see 900 more kiosk  Our major revenue would be from advertising  The income from the kiosks will also be another source of revenue  Our charges would be Rs 300 for a 10 sec slot which works out to 0.05/person  This is slightly higher than the charges of national channel like D.D (0.04/person)

One Year at a time…
Year 2  1000 kiosk under operation
 Kiosk would be set up with the help of rural entrepreneurs  Expansion of corporate office to accommodate for 2000 kiosks  Expansion of the kiosk – 2000  Our advertising charges to the companies are correspondingly revised to higher levels because of increased viewer-ship

One Year at a time…
Year 3  2000 kiosk under operation
 Entertainment would be made free to all  Introduction of sophisticated medical instruments  Setting up another 2000 kiosk

One Year at a time…
Year 4  4000 kiosks are under operation
 Working on the expansion to other state  Entering into other services like microfinance

Four year Performance- Comparison
1 Cash Flow PAT Expense Revenue 7253919.2 891331 10740000 24260000 2 21709066 15048878 46824000 80866667 3 35449793 29683404 106188000 161733333 4 91877126 83130738 191568000 323466667

COMPARISON OF VARIOUS FINANCIAL PARAMETERS
800000000

700000000

600000000

500000000 Revenue 400000000 Expense PAT Cash Flow 300000000

200000000

100000000

0 1 2 3 4

Future Plans
• Expansion into other states • Start operations at a large scale • Offer alternate services like a rural FM radio to complement our center • Expand into zero latency areas by tying up with bigger companies who are into setting up kiosks

Thank You!

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