analysis of Airtel Telecom Industry”
Type Founded Headquarters $ey people #ndustry 'e(enue 2ebsite
Public, Listed on BSE 1985 Ne !el"i,#ndia Sunil %ittal Teleco& )S* +,-5. billion /-0091 B"arti 3roup 4irtel
Bharti Airtel . lon% distance services ' +nterprise
.unil -ittal The company is the only operator to provide mobile
Airtel is a brand of telecomunication services in india operated by Bharti Airtel Airtel is the lar%est cellular service provider in india in terms of number of subscriber in india Bharti Airtel owns the AI*T+# brand ' provides the followin% services under the brand name Airtel 0 mobile services. formerly known as bharti Tele-ventures ltd !BT"#$ BT"# is amon% india &s lar%est mobile phone ' fi(ed network operators The company is one of the world)s fastest %rowin% telecom companies It offers its mobile services under the AI*T+# brand is headed by . telephone ' broadband services.
ervices And Telemedia . at last +nterprise
./754/4 8..123.34/ customers as on march /5.B:$ 0 -obile .953 bharti telemedia subscribers The bharti airtel have been structured into / strate%ic business units !.ervices !AT.$.COMPANY PROFILE
Bharti Airtel is one of india&s leadin% private sector provider of telecommunication services based on more than of 11..' ../63.565 consistin% of 14.
Annual sales 0 <et Income 0
5. Billion .553$
"aluation of Assets 0 66 29/ billion .553$ -arket value 0 46 Billion . 6 11. !.
. !. 1. billion .
.ervices with 8.SERVICES PROVIDED BY AIRTEL
-obile .AT-Internet .ervices >i%ital T" Broadband ..technolo%y =i(ed #ine Connection ".
VISION & MISSION
To provide %lobal telecom services and deli%ht customers
?e will meet the mobile communication needs of our customers throu%h0 +rror @ free service delivery Innovative products ' services Cost @efficiency :nified messa%in% solutions
The group focuses on delivering Telecomunication services as an Integrated offering mobile Broadband & telephone national & international distance & !ata connectivity services to "orporate small medium scale Services#
Bharti Airtel offers GSM mobile services in all the 23 circles all over the India & is the largest mobile service in the country based on the number of customers.
broadband ' telephone services with national ' international services It has over /9.561 km of optic fibreon its national ' lon%
The %roup offers hi%h speed Broad band internet with a best in class network with landline services in 34 cities
The company compliments its mobile .
CB*<I<8 amon% others
.I+-+<.. <B*T+# .PARTNERS
The company has a strate%ic alliance with sin%tel the investment made by sin%tel is one of the lar%est investment made in the world outside sin%apore ..B< In the case of broadband . telephone services ' enterprise services eAuipment supplier include . in the company The mobile network eAuipment partners include <BCIA ' +*IC.
CONTD ….for its %roup-wide information technolo%y reAuirements and with <B*T+# for call centre technolo%y reAuirements Thecentre operation for the mobile services have been outsourced IB-daksh.
The company also has an information technolo%y alliance with IB.DinduEa T-T
the company has subscriber base of 7. telemedia services and enterprise services
In the mobile se%ment the company .4 million customers mark to become india)s lar%e inte%rated telecom company.mobile services.552 with BDA*TI AI*T+# also becomes the 4th lar%est in @ country mobile operator in the world followin% china mobile #td . china unicom ' AT 'T inc
.the fi%ure includes from all units of the company.AIRTEL WORLD ’ S FOURTH LARGEST TELECOM FIRM
India &s private leadin% telecom company BDA*TI AI*T+# has said its subscriber base has crossed the 6. 57 millions as of Euly.
Bharti airtel ranked third on shareholder returns in business week IT 655 list
BDA*TI draws top honours at the <>T" profit business leadership award in the year .AWARDS & RECOGNITIONS
FOR THE YEAR 2008-09
BDA*TI AI*T+# has won the C<BC-T"62 india business leadin% award for the outstandin% company of the year..
SUBSCRIBER'S OF AIRTEL
2 Tar%et -arketin%0 Feople who live in cities ' town Foor or middle income %roup people Goun%ster in bi% cities Businessmen
.MARKETING STRATEGIES OF BHARTI AIRTEL
-arket .5 to .e%mentation0 8eo%raphical .e%ment-middle income %roups Feople a%e %roup .e%ment!metropolitan ' cities$ >emo%raphic .
achin Tendulkar ' .harukh Chan$ Ads ' promotions Fromotions for study of poor children -arketin% -i(0 Frice0 #ow price strate%y Flace0 -a(imum outlets ' service centers Froduct0 "arieties available for %roups Fromotion0 "arious schemes for pre-paid '
.C ONTD ……………
Fositionin%0 Creatin% brands!.
cus !"#$ s% &s'( c%++$% #s & c!.#c ( A&$ #+ )
custom ersatisfywithcallrates& conecti ity !Airtel"
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