Villanova Business Dynamics – Case Assignments – Fall 2012

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Type of Case
Bonus Case 1.1World’s Largest
Charity
Video Case –
managing within
the dynamic
business
environment
Bonus Case 3-2 –
Gap’s evolving
vies of ethics
Bonus Case 3.3 –
cooling off the
sweat shops
Bonus Case 3.3 –
Africa – the new
India
Video Case –
Competing in
global markets
Bonus Case 4.1 –
Wal-mart’s
Virginia battle
Bonus Case 4 -2Merck & Ethics
Bonus Case 4-3 –
A glance into the
future
Video
CaseDemanding
ethical and
socially
responsible
behavior
Bonus Case 5.1 –
Building
Compudyne
Bonus Case 5-2 –
Franchise or
Independent
Video Case –
choosing a form of
business

Due Date
9/7/2012
9/7/2012

9/14/2012
9/14/2012
9/14/2012
9/14/2012
9/19/2012
9/19/2012
9/19/2012
9/19/2012

10/1/2012
10/1/2012
10/1/2012

Responsible

14 6 15 6 16 7 17 7 18 7 19 8 20 8 21 8 22 9 23 9 24 9 25 13 26 13 27 13 28 13 ownership Bonus Case 6 -2 – 3M Video Case – entreprenaurship Bonus Case 7-1 Defenseweb Bonus Case 7 – 2 – when Employees Make the Decisions Video Case – Management Leadership Bonus Case 8 -1 – Dark Days at USPS Bonus Case 8 – 3 – Creating Cross functional teams Video Case – Adapting organizations to today’s markets Bonus Case 9 – 1 – the State of American Manufacturing Bonus Case 9 -3 – Oreck after the storm Video Case – Production and Operations Management of goods and services Bonus case 13.1 Thermos Bonus Case 13 -2 – Food Marketing in the Inner City Bonus Case 13 – 3 – Lining up for free apps Bonus Case 13 – 4 – Marketing to the 10/10/2012 10/10/2012 10/22/2012 10/22/2012 10/22/2012 10/26/2012 10/26/2012 10/26/2012 10/31/2012 10/31/2012 10/31/2012 11/16/2012 11/16/2012 11/16/2012 11/16/2012 .

.com/ub10e Bonus cases will be handed out by me once you’ve made your selection – they follow the same general format as the video cases.mhhe.29 13 30 14 31 14 32 15 33 15 34 15 35 16 36 16 37 16 38 16 39 16 baby Boom Generation Video Case – Marketing – helping buyers buy Bonus Case 14 – 2 – the Value of a product offer Video Case – developing and pricing products and services Bonus Case 15 -2 – Starting an on line business Bonus Case 15 – 3 – Multi level marketing Video Case – Distributing products Bonus Case 16 – 2.Guerilla Marketing Bonus Case 16 – 5 Wieden & Kennedy Video Case – using effective promotional techniques 11/16/2012 11/26/2012 11/26/2012 11/30/2012 11/30/2012 11/30/2012 12/7/2012 12/7/2012 12/7/2012 12/7/2012 12/7/2012 Please note – video cases can be found at http://www.the new breed of salesperson Bonus Case 16 – 3 – BP’s Crude reputation Bonus Case 16 – 4.

we are NOT going to use CONNECT – use the free website and its associated quizzes .http://highered.Study hint for quizzes – I suggest being familiar with the practice quizzes on the website. Please note.html .com/sites/007352459x/student_view0/chapter1/chapter_quiz.mcgrawhill.

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