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Hari Padmakumar Jijo Francis Navtej Singh Sran

Introduction • Major Economic & Political Superpower • Highly Developed Nation • High Standard of Living • Social Market Economy .

PEST Analysis Political Factors: • Officially known as Federal Republic of Germany • Capital: Berlin • Constitutional Document : “ Grundgesetz” • Chancellor: Main decision maker .

Economic Factors: • Engineering products are the majority • Relatively poor in energy sector • Relies on imports • 37 firms out of the Fortune 500 Global .

architecture etc.Social Factors: • One of the most modernized nations • Front.runner in many sectors including music. • Family : Important social building block . arts.

Technological Factors: • High importance on education. research & development • Numerous learning societies • Pioneer in Automobile technology .

SWOT Analysis Strengths: • Booming Economy • Leader in Engineering Technology • Strong member of the EU • Usage of the Euro • Strong Political Stability • Perfect Strategic Location .

Weaknesses : • High Labor Cost & Restrictions • Declining Birthrate • Over-reliance on Imports • Less emphasis on its Military .

Opportunities: • Increase in FDI • Further Growth in Manufacturing Sector • Largest Economy in Europe • Open Market Conditions .

Threats: • Increasing Debt • Concerns over a future crash of the euro • Higher Fuel Standards .

Trucks . Buses & Coaches. • Production Units all around the world • High Emphasis on producing Hybrid & Electric Engines .Representative Examples • World famous automobile manufacturer • Division of Damlier AG • Products include Cars.

• Worlds Leading Manufacturer of Sports Clothing • Largest in Europe • Products: Bags. . Shoes etc. Watches.

t Increasing Ageing Population • Environmental Concerns Vs.Summary Still have to address the following factors: • Increasing Public Debt • Decreasing Birthrate w.r. Production .

Thank you ! .

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