GLOCALISATION

WHAT IT MEANS FOR INDIA

NIKHIL MEHRA PGP-13-125

A process by which the people of the world are unified into a single society.GLOCALISATION OR GLOBALISATION Globalization . Localization – A process of adapting a product or service to a particular language and culture Glocalisation : Combining the idea of globalization with that of local considerations Think Globally and Act Locally .

BACK TO SQUARE ONE :.INTENT The world is flat I want something different Business opportunities My home is where my hat and mobile phone is .

McDONALDS.REPOSITIONING ITSELF .

STARBUCKS.REDESIGNING AMBIENCE .

GLOCALISATION IN INDIA Nokia Yahoo! MTV Unilever UK Gillette .

• India is a melting pot of diversity and presents huge resource of opportunities Replication of Glocalisation in socio-political environment to make India a success Story . and assets flow freely. Leverage the global resources and talent pool. knowledge.Conclusion: Glocalisation and Openness We now live in an absolutely interconnected world and people .

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