CASE STUDY APPROACH .

 At the same time several international studies have reported on problems in implementing development projects. . and on alarming low success rates. The circumstances of increasing market pressures have made the SMEs to improve their competitive position by development efforts. and Business Development Project(BDP) is one of that tool.

 The SMEs differ from larger companies by a number of key characteristics:  Resource and knowledge limitations  Lack of money  Reliance on smaller number of customers  Need for multi-skilled employees .

1994). . the importance of SMEs’ growth and understanding of what factors contribute to the growth have been recognized as a significant contributor to economic development. As the most important characteristics of small business is its diversity (Nooteboom.

 And the most important is that the prior knowledge feeds positive opportunity recognition. The owners values. beliefs and goals have an effect on which opportunities will be selected to be important for consideration. .

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