You are on page 1of 92

g. merlani, x. menabdiSvili.

Tanamedrove menejmenti

50

g. m e r l a n i, x. m e n a b d i S v i l i.

Tanamedrove menejmenti
(gamocdileba, gaziareba, moqmedeba)

Tbilisi_gori 2009

udc(ua )00!"00!.9#2
50

m$!%

&ro'esorebi( gia merlani, xaTuna menabdiSvili. Tanamedrove menejmenti (gamocdileba, gaziareba, moqmedeba) 2009 Tsu. gu.

monogra'iaSi oncentrirebuli saxiT gadmocemulia Tanamedrove menejmentis sa van)o sa iTxebi. *armo+enilia menejmentis gazrdili roli Tanamedrove eta&ze. im mizniT, rom m iTxvelisaTvis gasagebi i,os Tanamedrove menejmentis, am sa maod rTuli saqmianobis mniSvneloba, maTi si-rmiseuli ganxilvis sa'u)velze mi-ebuli vlevis Sedegebi gadmocemulia sa,ovelTaod a-iarebuli 'ormulirebiT. monogra'iis bolo na*ilSi ganxilulia Tanamedrove menejmentis metad mniSvnelovani da &roblematuri sa iTxi, adamianuri resursebis Se'asebis 'ormebi da Tanamedrove riteriumebi. naSromi gaTvalis*inebulia studentebisTvis, centraluri da adgilobrivi mmarTvelobis organoebisTvis, biznesmenebisTvis, aseve menejmentis sa iTxebiT dainteresebuli m iTxvelTa 'arTo *risaTvis.

r e d a q t o r i ( gu$is sruli &ro'esori n. orjoni i)e r e c e n z e n t e b i ( Tsu$s asoc. &ro'esori g. SixaSvili gu$is asoc. &ro'esori m. sosani)e

daibe.da goris universitetis smbs 'a ultetis (oqmi /0. 2#.0#.09) sab.os re omendaciiT.

ISBN 978-9941-0-0400-1

1 Giorgi Merlani, Khatuna Menabdi h!ili" #ro$e or "

Sesavali
50

dro, romelSic +ven vcxovrobT, cvlilebebis e&oqaa. +veni sazogadoeba jer idev axorcielebs gansa uTrebiT )nel, bevr SemTxvevaSi urTierTsa*inaa-mdego, magram istoriulad aucilebel da Seuqcevad gardaqmnebs. &oliti ur cxovrebaSi _ es aris gadasvla totalitarizmidan demo ratiaze, e onomi aSi 2 mbr)anebluri sistemidan sabazro sistemaze, cal eul adamianTa cxovrebaSi i, xdeba maTi )ireuli gadaqceva sameurneo saqmianobis damou idebel subieqtad. aseTi cvlilebebi sazogadoebaSi, e onomi aSi, mTlianad +vens cxovrebaSi rTulia imiT, rom isini moiTxoven TiToeuli +venTaganis Secvlas. civilizebuli sabazro e onomi is mqone qve,nebSi mcxovrebi adamianebi, romlebic mi+veulni arian bedis m veTr Semobrunebebs, on urencias, aseT situacias u*odeben ,,gamo*vevas3, maTi gagebiT, ,oveli gamo*veva &irovnebisTvis, organizaciisTvis, qve,nisTvis, 'aravs Tavis TavSi, rogorc Sesa)leblobebs, ise muqaras, rom gaum lavdeT d-evandel realur cxovrebaSi am u&recedento gamo*vevas, +ven, sxva ,vela'ris garda, unda daveu'loT axal codnas, vis*avloT am codnis gamo,eneba &raqti aSi. rogorc mso'lio gamocdileba gvi+venebs, menejmentis mecniereba am codnis Semadgeneli na*ilia da unda daveu'loT mas. ameri elTa meSveobiT, menejmenti, es inglisuri sit,va, d-es cnobilia &raqti ulad ,vela ganaTlebuli adamianisaTvis. am monogra'iiT m iTxveli mii-ebs menejmentis Sesaxeb ara mxolod elementarul codnas, aramed +a*vdeba mis arss da ganviTarebis &ers&eqtivebs, miecema Sesa)lebloba +au-rmavdes menejmentis cal eul as&eqtebs. monogra'iaSi gacemulia amom*uravi &asuxi didi xnis aqtualur iTxvaze( ra aris menejmenti4 2 mecniereba Tu xelovneba4 vin arian menejerebi. mecnierul doneze dasabuTebulia, rom igi orives sinTezia. amave dros damajerebladaa axsnili, rom menejeris saqmianoba imdenad rTulia, menejmentis mecniereba i imdenad axalgazrda, rom )alze 'rTxilad unda Seva'asoT misi Sesa)leblobebi, jer idev aravin icis menejmentis &roblemebis gada.ris martivi rece'tebi, *arsuli *lebis samamulo mecnierebisaTvis damaxasiaTebeli mt iceba, rom +ven TiTqosda Segvi)lia mecnierulad vmarToT ara marto *armoeba, aramed sazogadoebac, ver u)lebs riti as verc Teoriul da verc &raqti uli TvalsazrisiT. realur menejmentSi mecnieri, an eqs&erti u'ro na leb mniSvnelovania, vidre menejeri, Tundac arc ise ganaTlebuli, nas*avli, magram Tavisi &iradi -irsebiT, gamocdilebiT, ni.ieri, s*ori msjelobis unariT dajildoebuli, menejmentis saidumloebas dau'lebuli &irovneba. *inamdebare monogra'ias sa'u)vlad daedo avtorebis mier *ina *lebSi gamocemuli naSromebi da ucxouri gamocdilebis gaziarebis mizniT stiven &. robbinzisa da meri oulteris *igni menejmenti.

Tanamedrove menejmenti
(gamocdileba, gaziareba, moqmedeba)

50

am monogra'iis *a iTxviT m iTxvels Sesa)lebloba e)leva, u'ro -rmad Seis*avlos is saqme, romelic aris menejeris saqmianobis na*ili. Tumca arcerT masSi mocemul magaliTs, iseve, rogorc cal e a-ebul romelime *igns, ar Seu)lia gaxados eqs&erti gansaz-vrul s'eroSi, magram mas Seu)lia misces sa*,isi codna, romelic momavalSi das.irdeba )lier da e'eqturad momuSave menejers. ratom aris menejeri mniSvnelovani organizaciisaTvis4 menejerebi a,alibeben miznebs, d-is *esrigs, mi-*evebis zomebsa da qcevis normebs. ,velaze *armatebul organizaciebSi amas a eTeben demo ratiuli gzebis, meTodebis da xerxebis gamo,enebiT. ra vali'i acia unda 5qondes menejers, rom i,os e'eqturi d-evandel garemoSi4 mas unda 5qondes Sors gan.vretis, gonivrulad ris ze *asvla. ra aris menejmenti4 martivad amboben, menejmenti aris is rasac menejerebi a eTeben, magram es martivi mt iceba ar gveubneba bevrs ara'ers. u'ro sruli ganmarteba aris is rom menejmenti aseve viciT rom, sxvebis oordinirebulia muSaobis aqtiurobaze. +ven oordinirebuli samuSao aris is, rac damaxasiaTebelia oncentraciis, &araleluri azrovnebis unari, avSirebis danaxvis Sesa)lebloba, mosmenisa da iumoris gr)noba, unda See)los

menejeruli TanamdebobisTvis. miuxedavad amisa, is mainc ar gulisxmobs, rom menejerebs Seu)liaT gaa eTon rac undaT, roca undaT da sadac undaT. nacvlad amisa menejmenti moicavs saqmianobis e'eqtur srul,o'as, organizaciuli muSaobis aqtivobas, an bolos da bolos imas risi ga eTebis enac miis*ra'ian menejerebi. e'eqturoba niSnavs mii-o u'ro meti Semosavali, romelic cotaTi meti mainc unda i,os gasavalze, imitom rom menejerebi a*armoeben garigebebs m*ir Semosavlebze _ adamianur resursebze, 'ulad resursebze da a-.urvilobaze. isini damo idebulebi arian am resursebis e'eqturobaze. vin arian menejerebi4 *inaT sa maod advili i,o gansaz-vra imis, Tu vin i,vnen menejerebi( isini i,vnen organizaciis *evrebi, romlebic eubnebodnen sxvebs ra unda gae eTebinaT da rogor unda gae eTebinaT. 6789:9 9;< =6=8>?@96 AA6?B8>:>C9 AA6?B8>:<C9B9 B6D6AE?<A:>C9F=6DG am HI6D6FID>:S9 Sediodnen <?=6D9J6K9is is B6D6AE?<A:>Ci, ?<A:>C9K AHE6<C7D>D HEH6:<7 ?69A> F6AHE6<J> 6D 6A<K6D6J>. A6=?6A 6L:6 6?K 9F> A6?M986766 F6NA>. <?=6D9J6K9>C9Fa 76 F6AHE6<F K86:>C67A6 CHD>C6A C>8? <?=6D9J6K96E9 6EI6?67 gamoavlina AA6?B8>:>CF6 76 AA6?B8>:<C9B B6D6AE?<A:>CF E<?9F =6DFL868>C6F. C>8?9 M?679K9H:9 6?6AA6?B8>:<C9B9 F6AF6LH?>C9 6L:6 A<9K68>D AA6?B8>:<C9B F6NA96D<C>CF. 50

rogor HD76 =6D8F6JO8?<B ? , ! "# " $ &% " % # #, '( () menejeris saqmianoba ar aris &iraduli $

>F 6?9F 76LA6?>C6 FL8>C9FB89F ?<A E>6F?H:<D B6896DB9 F6NA> 76 A96OP9<D A9J6DF. >F E>9Q:>C6 =H:9FLA<C7>F =6D;<R9:>C9F, S=HR9F F6NA96D<CiF I<<?79D6K96F, 6D =H:9FLA<C7>F I<DI?>MH:9 676A96D9F J>76AL>78>:<C6F. >F E>9Q:>C6 A<9K687>F =HD79F F6NA96D<C>C9F I<<?79D6K96F, ?<A>:9K E>7=>C6 FL867aFL86 =6D;<R9:>C>C9F P6?A<A67=>D:>C9F=6D, 6D 9A L6:L9F, ?<A:>C9K 6? A9>IHB8D>C96D <?=6D9J6K96F, 9F>B>C9 ?<=<?9K66 7?<>C9B9 B6D6AE?<Ae:9, 6D B6D6AE?<A:>C9, ?<A:>C9K AHE6<C>D <?=6DJ96K96B6 A<AA6?6=>C:>CB6D. 769A6LF<8?>B, ?<A AA6?B8>:>CF FL86 A<86:><C>C9K E>9Q:>C6 TN<D7>B E>F6F?H:>C>:9, ?<A:>C9K 6? =H:9FLA<CF I<<?79D6K96F 6D FL86 676A96D>C9F F6AHE6<F =6>?B96D>C6F. A6=6:9B67, F676JO8>8< A<BL<8D6B6 J>76AL>78>:9 E>9Q:>C6 6=?>B8> 6F?H:>C7>F FL86 I:>?I>C9F (saqmis m*armoeblebi) F6AHE6<F I<<?79D9?>C6F. 6?F>C<CF I97>8 FL86 =J6, ?<A I:6F9R9K9?>C6 =68HI>B<B A>D>S>?>CF <?=6D9J6K96E94 M?679K9H: 'unqcionaluri FM?HNMH?is mqone <?=6D9J6K9>CE9 A>D>S>?>CF LE9?67 6L6F96B>CT ?<=<?K U9?8>:9 L6J9F, ise F6EH6:< 76 HA6O:>F9 donis menejerebis ,ola. 9A9F =6DF6JO8?6, BH 89D 6?96D HR?< JHFM67 A>D>S>?>C9 <?=6D9J6K9>CE9, 6?66 ?BH:9, A9HL>76867 9A9F6, ?<A A6B E>9Q:>C6 TN<D7>B FL8676FL86 M9MH:9. U9?8>:9 L6J9F A>D>S>?>C9 6?96D A>D>SA>DM9F ;8>:6J> 76C6: 7<D>J> 76 6F?H:>C>D 6?6AA6?B8>:<C9B9 B6D6AE?<A:>C9F F6NA>F, ?<A:>C9K U9?76U9?, 6D 6?6U9?76U9? 6?96D @6?BH:9 U?<7HNK9is, 6D K8:9F A>D>S>?>C9. gan,o'ilebis menejerebi, o'is menejerebi an sxva samuSaoTa m*armoeblebi _ saSualo donis menejerebia. isini moicaven organizaciis dam*,ebi donis menejeridan _ uma-les donis menejeramde arsebul ,vela eta&s. es menejerebi marTaven dam*,ebi menejerebis saqmes da Sei)leba 5qondeT _ &roeqtis menejeris, gaa eTon dagegmvis 'arTo menejeris, _ an gana*ilebis menejeris saxel*odeba. da organizacias u)-vebian uma-lesi donis menejerebi, romelic valdebulni arian organizeba mii-on *indaxeduli gada*,vetilebebi ganaxorcielon dasaxuli gegmebi da miznebi. am individebs aqvs iseTive saxel*odeba, rogoricaa a-masrulebel organoebSi( vice$&rezidenti, &rezidenti, momsaxurebis E>NAD6E9. A6B LE9?67 HP<7>C>D J>76AL>78>:>CF, A6=?6A 6F>8> E>9Q:>C6 8HP<7<B

50

direqtori,

*am,vani

o&eratiuli

o'iceri,

*am,vani

a-masrulebeli

o'iceri

an

Tavmjdomare. ,vela organizacia ar aris mi+veuli tradiciuli &iramidis 'ormis muSaobas, magaliTad, aris u'ro moqnili da Tavisu'ali on'iguraciis, samuSaos SesrulebisaTvis &ersonalTa jgu'ebis gacvliT, radganac samuSaoze moTxovna izrdeba da isini gadaadgildebian erTi &roeqtidan meoreze, imisda mixedviT Tu sad *amoi.reba samuSaoze moTxovna. aseve ar aris advili saTqmeli vin arian menejerebi am organizaciaSi. +ven viciT, rom vi-aca unda asrulebdes am 'unqcias, samuSaosTan erTad, oordinirebulia Tavisi samuSaos, organizaciis srul,o'isaTvis sxva adamianebis daxmarebiT. rogor icvleba menejeris saqme) menejerebs ,ovelTvis aqvT gansaxilveli cvlilebebi, romelsac adgili aqvs organizaciis SigniT da gareT. d-evandel mso'lioSi menejerebs cvlilebebi ,velgan mudmivia. gasaTvalis*ineli +ven aqvT( or&oraciul_eTi uri s andalebi, zogierT ontrolis a). globaluri e onomi uri da &oliti uri ara&rognozirebadoba da teqnologiuri siaxleebi. qvemoT ilustrirebas gavu eTebT umniSvnelovanes cvlilebas menejerebis sa&iris&irod. ganvixilavT am cvlilebebs vinc miznebis

da maT gavlenas menejerebis dagegmvis, organizebis, ga)-olisa da mniSvnelovan gavlenas axdenen menejerebis

gzaze. +ven gvinda, rom *ina &lanze *amov*ioT ori im cvlilebebidan, romlebic saqmianobaze( momxmareblebze mzardi orientacia da b). inovacia. mom*mare+le+is mniSvnelo+a menejere+is sa,iano+aSi- ,ovel samuSao d-es jon +ambersi, ismens V!$dan 20$mde xmovan Set,obinebas romlebic mosdis mas dau ma,o'ilebeli lientebisgan. is ambobs( WimeiliT gamogzavnili

nax.V cvlilebebis gavlena menejeris saqmianobaze

cvalebadi teqnologiebi (digitizacia)

gadaadgilebs organizaciul saz-vrebs virtualuri samuSao adgilebi meti mobiluri samuSao )ala moqnili samuSao -onis)iebebi u'lebamosilebiT a-.urvili muSebi

50

gazrdili muqara dacvis en

ris is menejmenti samuSaos &iradi sasicocxlo balansi restruqturirebuli samuSao adgili dis riminaciuli oncernebi globalizaciuri oncernebi muSebis daxmareba

gazrdili maxvili organizaciul da menejerul eTi aSi

gada'aseba xelaxla mo&ovebuli ndoba gazrdili &asuxismgebloba

gazrdili on urencia

lientTa momsaxureba inovacia globalizacia e'eqtianoba[&roduqtiuloba

Set,obineba u'ro e'eqtiani iqneboda, magram me minda movismino emociebi, me minda movismino imedgacrueba, me minda movismino lientis om'ortis done, romelic +veni daqiravebisgan mii-o, me ar Semi)lia amis mi-eba imeiliTX. es aris menejeri, romelmac gaacnobiera momxmarebelis mniSvneloba. ,vela organizacias s.irdeba momxmarebeli. momxmareblebis gareSe umetesi na*ili organizaciebisa Se*,vetda arsebobas. Tumca, momxmareblebze 'o usireba u ve didi xania mar etingis &asuxismgeblobis s'eroa. WmodiT mar etologebma izrunon momxmareblebzeX _ esaa is rasac mravali menejeri 'iqrobs. +ven rogorme a-mova+enT, rom muSis manerebi da saqcieli did rols TamaSobs momxmareblis da ma,o'ilebaSi. magaliTad( saaviacio om&ania Yantas lientebis mimoxilvis analizi adasturebs amas. mgzavrebs sTxoves, rom See'asebinaT maTi Waucilebeli sa.iroebaniX 5aerSi ,o'nisas. TiTqmis ,vela Sem'asebelma 'aqtorma mgazvrebis mier siaSi SetanilTagan &irda&iri gavlena moaxdina Yantas$is muSebze _ bargis m vircxli mitana, Tavaziani da e'eqtiani e i&aZi, daxmareba da avSirebisas, s*ra'i da megobruli Semo*meba. menejerebi ,velgan i*,eben imis gagebas, rom 50

momarageba unda Seicavdes ma-ali xarisxis servisebs, es aucilibelia *armatebisTvis da gadar+enisTvis d-evandel on urentul garemoSi da muSebi arian am ,vela'ris mniSvnelovani na*ili. qveteqstiT naTelia _ maT Seu)liaT Seqmnan momxmarebelTa moTxovnebze orientirebuli organizacia, sadac muSaxeli aris megobruli da Tavaziani, xelmisa*vdomi, argad gaTviTcnobierebuli, m vircxli momxmarebelTa moTxovnis da ma,o'ilebisas da mudmivad mzadaa, rom gaa eTos rac sa.iroa momxmareblis siamovnebisaTvis. inovaciis mniSvneloba menejerebis saqmiaobaSi( Wara'eria u'ro saris o vidre inovaciaX. siaxle niSnavs a eTo saqmeebi sxvadasxvagvarad, gamoi vlio axali bazrebi da gas*io ris i. da siaxele ar aris mxolod ma-ali teqnologiebisaTvis da teqnologiuri mo*inave organizaciebisTvis. magaliTad inovaciis *armateba inovacia _ Segvi)lia vi&ovoT iseT organizaciebSi, romlebSic arc i velodebiT.

es aris siaxleebis danergvidan mi-ebuli Sedegi, romlis mizania Sromis &roduqtis samomxmareblo Tvisebebis Secvla, gaumjobeseba da misi bazarze gataniT socialur$e onomi uri, mi-eba. inovaciebis s*orad Se'asebasa da marTvaSi mniSvnelovan rols TamaSobs misi s*ori, ,ovelmxrivi lasi'i acia sxvadasxva niSnis mixedviT. inovaciis lasi'i acia erT$erTma &irvelma mogvca cnobilma s*avlulma, rogorc inovaciebis erT$erTma &ioner m vlevarma, i. Sum&iterma, romelic *erda rom ,,inovacia _ es aris axali ombinaciebi, ganviTareba, cvlileba, e onomi uri sistemis gadasvla mi-*euli mdgomareobidan u'ro ma-al doneze. a./ere Seni sam0Sao) me var media om&aniis centraluri a-masrulebeli o'iceri, romelic gamoscems *ignebs, gazeTebs, Zurnalebs da saganmanaTleblo saSualebebs _ rogorc saxelm)-vaneloebs, ise onlainis &rogramebs. +ven gamovcemT ,vela'ers ganaTlebasTan da avSirebiT, rac 'arTodaa gavrcelebuli mso'lioSi, da*,ebuli ! *lis asa is sas*avlo masalidan _ damTavrebuli Tu rogor unda marTon Tavisi industria, rogor Seagrovos investorma 'asiani qa-aldebi, an rogor is*avlos universitetis studentma menejmentis ursi. om&anias, sadac me vmuSaob 0 milioni dolaris brunva aqvs da dasaqmebulia #0000 adamiani. aqvs 'ilialebi londonSi, niu_ior Si da Tavisi &rduqciis %0\ ,idis ameri is SeerTebul StatebSi. +emi samuSao # )iriTadi na*ilisagan Sedgeba( 1)strate2ia- me mevaleba *inas*ari monaxazis ga eTeba imisa Tu ra unda gaa eTos om&aniam, rom &roduqcia gaxdes u'ro -irebuli da aqcionerebs 50 e ologiuri, samecniero$teqni uri da sxva saxis e'eqtis

moutanos meti mogeba. es rom ase i,os, sa.iroa +ven gaviTvalis*inoT +veni aqtivebi da &asivebi, bazrebi da Sesabamisi e onomi a, &oliti uri da socialuri tendencia da gadav*,vitoT ,velaze imedismomcemi ombinaciebi am 'aqtorebis gaTvalis*inebiT. Semdeg +ven unda SevqmnaT gegma, biznes monaxazi da unda davr*mundeT, rom +veni &roduqcia, rasac gasa,idad vqmniT da ,vela o&eracia moicavs am gegmas. 3)Sesr0le+a 4 ara aqvs mniSvneloba, rogori (inovaciur) dizains. -ia sabazro strategia, argia strategia, +ven Sors ver dau)leveli realizaciis doneebi, gonivrul *avalT Tu ar ganvixilavT gegmas, romelic moicavs &roduqciis Tanamedrove momxmareblis e'eqturi da Seu'erxebeli momsaxureba_es moiTxovs ,urad-ebas da da'iqrebas, saqmianobis gegmis

gasa,idi &roduqciis s*orad mitanas adgilze, s*ori es aris &rogresi, romelic +ven unda

balansis *armoebas mogebasa da 'ass Soris. es iTvalis*inebs ,oveld-iuri Sedgenas. av*on_dav*onoT, monitoringi +avataroT da m.idrod Seve*,oT. 5)60lt0ra da adamiane+i( saboloo da Sesa)lebelia ,velaze mniSvnelovanic. +emi samuSao adgens *esebs mTeli magaliTs. ulturis om&aniis garemoSi, es aris gza Tu rogor unda moviqceT. raTa vi,oT u'ro &roduqtiulebi, amisaTvis &irvel rigSi me vi)levi Semadgeneli na*ilebi iTvalis*inebs ,vela'ers da*,ebuli om&aniis SigniT. +ven Segvi)lia om&aniis movxibloT gadaxdidan _ damTavrebuli erTmaneTTan urTierTobiT, rogor moveqceT om&aniis gareT m,o'ebs da rogor vasiamovnoT erTmaneTs ultura mniSvnelovania amis Sesaqmnelad,

adamianebi da Sevinar+unod isini, magram rodesac situacia aris areul_dareuli, +venma &ersonalma ician rogor unda moiqcnen. axlaxan, msxvili saxelm*i'o saagentos u)ravi qonebis saerTaSoriso sa iTxebze, &rezidentis Tanamdebobaze daniSnuli sesilia amauti emzadeba rTuli daavalebis Sesasuleblad, mas mou*evs gada*,vetilebis mi-eba cvlilebebis Sesaxeb, romelic xdeba mis organizaciaSi. om&ania, romelsac xelm)-vanelobs sesilia, daarsda V99] *els. es aris saerTaSoriso &rovaiderebis momsaxureoba u)ravi qonebis s'eroSi, romelic muSaobs mso'lios 20 qve,anaSi. misi o'isebi muSaoben ^0 bazarze briuselidan glazgomde, miunxenidan mos ovamde da sent luisamde. uma-lesi lientTa lasis &ro'esionalebis u)ravi #000$iani qonebis &ersonali s'eroSi, mzadaa daa ma,o'ilos moTxovnileba, &raqti ulad

mso'lios nebismier qve,anaSi. sesilias d-evandeli gza xelm)-vanelis &ostze uni aluria. man daamTavra stend'ordis universiteti, mii-o magistris xarisxi iuris&rudenciaSi, is Tavisu'lad 50

la&ara obs inglisur, es&anur da 'rangul enebze, es gaxda didi &liusi misi urTierTobisas sxvadasxva qve,nis &artniorebTan. amasTan erTad sesilias mSoblebi i,vnen emigrantebi, ( misi deda ameri aSi &anamis gavliT mas )alian exmareba monaxos saerTo ena sxva qve,nisa olumbiidan da ulturis

+avida, mama i iamai idan) is argad gaecno am qve,nis ulturas. es ,vela'eri *armomadgenlebTan. manamde sesilia muSaobda iuristad aSS 'asiani qa-aldebis omisiaSi. lizingis &ort'elis administratorad, romelSic Sedioda 200 obieqti u)ravi qonebisa. _,,meritec53$is om&aniaSi, agreTve u'ros menejerad omania ,,macdonald3s$Si. man 'riadze icis Tanamedrove biznes$sam,aros realebi da *rmatebiT arTmevs Tavs rTuli sa iTxebis gada*,vetas, romelSic gaerTianebulia u)ravi qonebissaerTaSoriso menejmenti. rogorc orientirebuli u&irveles ,ovlisa adamianebze. 3rodesac saubaria cudad +emnair adamianebze Tavs, rodesac me momxre var Tanas*oru'lebianobis, vgr)nob sxvas uxerxul

mdgomareobaSi va,eneb.3 Tumca is ambobs, rom mmarTvelobis misi stili Sei)leba a-i*eros ise rogorc uma-les doneze orientirebuli detalebze da &rocesze. 200^ *els 3sesilis3 om&aniam SeimuSava mTeli rigi teqnologiebisa, romlebic uzrunvel,o'en d-es rodesac lientebis om&ania u eTes momsaxurebas gaagr)elos da &artniorebTan globaluri e'eqtur TanamSromlobas. magaliTad, Seqmna gaumjobesebuli versia veb gverdisa da emzadeba Tavisi eqs&ansia saqmiani imas, rom u'ro limatis mudmivad garTulebis &irobebSi 3sesili3 i)ulebulia mia-*ios om&aniis gada*,vetilebiT uzrunvel,os ,vela dainteresebuli mxare onlain in'ormaciiT. da es mizani maqsimalurad e'eqturad

srul,o'ili

ganxorcieldes. *armoidgineT Tqveni Tavi 3sesilis3 adgilze rogor unda Sea'asos Tavisi om&aniis gada*,vetilebis e'eqturoba4 unda aama-los Tavisi veb gverdebis e'eqturoba lientebisa da 'irmis *evrebisaTvis4 Se'asebis rogori nebismieri sxva riteriumebi om&aniis Seu)lia gamoi,enos man am gada*,vetilebis mi-ebisaTvis 4 rogor moiqceodiT Tqven aseT SemTxvevaSi4 menejerebis msgavsad 3sesili mauatis3 amocana mdgomareobs imaSi rom, is valdebulia mii-os mTeli om&aniisaTvis sau eTeso gada*,vetileba. ramdenadac, mmarTvelobiTi gada*,vetilebebis saerTo xarisxi did gavlenas axdens organizaciis *armatebasa Tu *arumateblobaze. nebismieri menejeri cdilobs mii-os maqsimalurad s*ori gada*,vetileba. romelime s&ortuli Sejibrebis ,urebisas mogsvliaT Tu ara Tqven azrad, rom mii-ebdiT u eTes gada*,vetilebas vidre es gaa eTa msajma an m*vrTnelma. 50

erT$erTi samo,varulo 'exburTis gulSemat ivarTa

lubs, romelic mdebareobs

5elsin is gareubanSi, aqvT aseTi saSualeba, m*vrTneli ar i-ebs gada*,vetilebas mindorze Seqmnili situaciidan gamomdinare, is e,rdnoba samasi gulSemat ivris azrs, romlebic Tavis gada*,vetilebas amcnoben tele'oniT. ramdenad e'eqturia gada*,vetilebis mi-ebis aseTi 'orma4 &irvel sezonze rodesac eqs&erimenti tardeboda, gundma dai ava &irveli adgili da gadavida Semdeg turSi, Tumca +ven *inas*ar ar Segvi)lia gavxdeT mo*meni aseTi oleqtiuri gada*,vetilebis mi-eba organizaciebSi rogor e'eqts gamoi-ebs, magram Segvi)lia Tamamad vTqvaT, rom aseTma xerxma dadebiTad imoqmeda zemoT a-niSnuli gundis e'eqturobaze. organizaciis sxvadasxva doneebze da gan,o'ilebebSi adamianebs u*evT mii-on sxvadasxva gada*,vetilebebi. gada*,vetilebis mi-ebis &rocesi, romelic Sedgeba rva eta&isagan, romlebic moicaven &roblemis idenTi'i acias, variantebisa da e'eqturi gada*,vetilebebis Ser+evas. es niSnavs, rom isini valdebulni arian, rom gaa eTon ar+evani erT erTi alternativisa, arsebuli ramodenime variantidan. ase magaliTad, uma-lesi donis menejerebi i-eben gada*,vetilebebs organizaciis )iriTadi miznisa da imis Sesaxeb, sad Sei)leba ganTavsdes axali sa*armoo sim)lavreebi. romel bazarze gavides an idev rogori &roduqcia an rogori momsaxureba SesTavazos momxmarebels. saSualo da dabali donis menejerebi &asuxismgebelni arian *armoebis ,ovel vireuli da ,ovelTviuri gra'i ebis Senar+unebaze, &roblemebis Tavidan acilebaze, gan argon damatebiTi dajildoebebi da aseve Sear+ion da moamzadon axali TanamSromlebi. gada*,vetilebas i-eben ara mxolod menejerebi, aramed organizciis danar+eni *evrebic. es gada*,veileba aisaxeba maT muSaobaze da om&aniis ganviTarebaze. rogor xdeba gada*,vetilebis mi-eba, raSi mdgomareobs gada*,vetilebis mi-ebis &rocesi. gada*,vetilebis mi-ebis &rocesi +veulebisamebr ganixileba rogorc 3variantidan amor+eva3, Tumca es )alian martivi ganmartebaa. ratom4 imitom rom gada*,vetilebis mi-eba $ es aris rTuli &rocesi, da ara mxolod ar+evanis ga eTeba ramodenime arsebuli variantidan. iseTi martivi gada*,vetilebac i rogoricaa( 3sad *avideT sadilad43 anu es ar iqneba ar+evani mxolod &icasa da 5amburgers Soris. ra Tqma unda )alian bevr dros v argavT mo'iqrebaze &asuxebisa sxvadasxva &rocesi. ra eta&ebia eseni4 eta7i 8) 7ro+leme+is idenTi9i6a:ia 50 iTxvebze da iqamde sanam movi'iqrebT gavdivarT sxvadasxva eta&ebs, romlebisganac Sedgeba nebismieri gada*,vetilebis mi-ebis

gada*,vetilebis mi-ebis &rocesi i*,eba gar veuli &roblemis *armoSobisa da gamovlenisas. u'ro s*orad rom vTqvaT, arsebuli da sasurveli sa*armoo mdgomareobis dros. &roblema rodesac arsebuli mdgomareoba gansxavebulia sasurveli mdgomareobisagan *armovidginoT, rom +ven gv,avs vinme joani, romelic aris cota xnis *in ganTavisu'lebuli va.robis menejeri, romelmac gada*,vita rom a-ar unda romelime 'irmam daiqiraos, anu mas unda gaxdes me*arme. magaliTi rom u'ro gavamartivoT gTavazobT gamovideT im mosazrebidan, rom mas i ar unda u ve arsebuli mcire biznesis *armoebis ,idva, aramed man gada*,vita Sei)inos 'ren+aizi da Seqmnas Tavisi mdgomareobas gamomdinare Soris mas (gaxdes mou*evs om&ania. ai +veni &roblema( joanas *arsul me*arme mii-os da m'lobeli 'ren+aizisa). aqdan romelic mdgomareobas (is mocemul momentSi umuSevaria) da axlandel sasurvel gar veuli gada*,vetileba,

daexmareba mocemuli &roblemis mogvarebaSi $ mas mou*evs gansaz-vros, Tu romeli 'ren+aizi Sei)inos. sam*uxarod mocemuli situacia ver gviqmnis naTel *armodgenas imaze, Tu ra gziT axdenen menejerebi &roblemis idenTi'icirebas. unda a-iniSnos, rom realur sam,aroSi &roblemis *armomqmneli mizezebis gada.ra ar aris martivi. ase rom sava.ro s'eroSi momuSave TanamSromlebis mudmivi u ma,o'ilebisas, imaze rom om&iuteruli sistema mo)velebulia da nela muSaobs, menejerisaTvis unda i,os signali imis Sesaxeb, rom *armoeba Seaiara-os axali teqnologiebiT, magram xandaxan &roblemebi didi xnis gamouvlinebeli da Seum+neveli r+eba. magaliTad -irs Tu ara +avTvaloT &roblemad nava.ris moculobis Semcireba !\ iT. Tu niSnavs es rom arsebobs u'ro sxva &roblema, magaliTad &roduqciis mo)veleba an arae'eqturi re lama. arc is ar unda dagvavi*,des, rom romelime saqmis &roblemuri mdgomareoba danaxuli erTi menejeris TvaliT Sei)leba sulac ar i,os &roblemuri meore menejerisaTvis. u'ro metic, menejeri romelsac ar Sue)lia gaa eTos idenTi'icireba &roblemisa, muSaobs iseve arae'eqturad, rogorc menejeri romelmac saerTod ver Se)lo s*orad See'asebina &roblema da saerTod aranairi gada*,vetileba ar mii-o. amgvarad &roblemis idenTi'icireba gada*,vetilebis &rocesis mTavari da rTuli eta&ia. manam sanam romelime situacia &roblemuri a-mo+ndeba, menejeri valdebulia u ve xedavdes Seusabamobas saqmis arsebulsa da sasurvel mdgomareobas Soris. man u ve unda mii-os gar veuli samoqmedo gegma da 50

unda moi)ios sasurveli resursebi. mainc rogor unda gaigos menejerma, rom arsebobs saqmis sasurvel da arsebul mdgomareobas Soris Seusabamoba4 naTelia, rom amisaTvis sa.iroa maT Seadaron mimdinare saqmis mdgomareoba gar veul standartebTan an normebTan da =6D8F6JO8?<B 6?9F BH 6?6 FL86<C6, A6=?6A AL<:<7 >F 6? 6?9F
F6IA6?9F9 U?<C:>A9F 6?F>C<C9F 76FI8D9F =6F6I>B>C:67. BH A>D>S>?9 R:<CF 9DR<?A6K96F FL86<C9F 6?F>C<C9F E>F6L>C, A6=?6A U9?<C>C9 69QH:>C>D A6F I<DI?>MH:9 A<NA>7>C9FB89F, 6F>B E>ABL8>86E9 U?<C:>A9F =676P;8>M6 LE9?67 =6767>CH:96 A<A68:9FB89F. E>F6C6A9F67, ?<A 89A<NA>7<B, >F U?<K>F9 =6D866L:<B 76 A989O<B FP<?9 =676P;8>M9:>C>C9 >F U?<C:>A6 I<AU6D99F F6>?B< U<:9M9I976D, 867>C9F A>D>S>?B6 76@N6?>C976D, 76 AHE6<C9F HD76 ,,6P8>C<7>F3 I?9J9F976D, F6A<A68:<

A>D>S>?F 76 69QH:>C7>F A6F A<NA>7>C6F. >F J>P<:6 E>9Q:>C6 =6A<A79D6?><C7>F R9D6DFH?9 I<DIH?>DMB6 A<NA>7>C976D, A<ALA6?>C>:B6 L>:N8>9BB6 HIA6;<R9:>C976D,

L>:AQO86D>:B6

A<BL<8D>C976D,

>R>NMH?<C9F

E>R6F>C976D 76 6. E. ?<=<?K P>F9, A>D>S>?9 6? 766L6F96B>CF F9MH6K96F ?<=<?K U?<C:>AH?F, BH 9F =?QD<CF ?<A 9F R:<CF F6IA6?9F HR:>C6A<F9:>C6F, E>F6Q:>C:<C>CF, C9HS>MF, 9DR<?A6K96F 76 FL86 F6`9?< ?>FH?F>CF U?<C:>A9F =676F6`?>:67. BH A>D>S>?F >FA9F, ?<A I<AU6D96E9 ?69A> U?<C:>A6 6?F>C<CF 76 9F 6A68> 7?<F L87>C6, ?<A A6F 6? =66@D96 F6IA6?9F9 resursebi 6A U?<C:>A9F =676F6`?>:67 76 =6D9K79F J>P<:6F, 9F =6D9L9:68F F9MHK96F 9F>B9 F6L9B, B9BN<F A6F H;>D>C>D 6?6?>6:H? A<BL<8D>CF. ;< 3) $;, = '= !" '"%>;=() A6F E>A7>= ?6K A>D>S>?9 6OA<6@>DF U?<C:>A6F ?<A>:9K A<9BL<8F =676P;8>M9:>C9F A9O>C6F, 6HK9:>C>:96 =6D8F6JO8?<B 6A =676P;8>M9:>C6J> A<NA>79 I?9M>?9HA>C9. A<89;86D<B R?6D@9J9F E>Q>D9F A6=6:9B9. S<6DA6 HD76 =6DF6JO8?<F 9F, BH ?6 I?9M>?9HA>CA6 A<6L79D6 =68:>D6 A9F =676P;8>M9:>C6J>. >F I?9M>?9HA>C9 E>9Q:>C6 9;<F 9F>B9, ?<=<?9K66( B6DL9F ?6<7>D<C6, ?<A>:9K F6`9?<6 F6P6?A<F =6F6LFD>:67, R9D6DFH?9 E>F6Q:>C:<C6 A<A686:E9 6L6:9 F6P6?A<F E>F6Q>D67, I<DIH?>DM>C9F ?6<7>D<C6, R?6D@9J9F R9D6DFH?9 A7=<A6?><C6 P6?FH:E9, =><=?6R9H:9 ?>=9<D>C9, ?<A:>C9K AJ67 6?96D C6J6?J> =6F6F8:>:67. @8>DF A6=6:9BE9 S<6DA6 =676P;89M6, ?<A I?9M>?9HA9 ?<A>:A6K ;8>:6J> A>M67 A<6L79D6 =68:>D6 A9F =676P;8>M9:>C6J> 6?9F 9F B6DL6 ?<A>:9K HD76 =69O<F A6D F6P6?A<F =6F6LFD>:67. 6F>8> =68:>D6 A<6L79D6 R?6D@69J>?9F >R>NMH?A6 F6NA96D<C6A P6?FH:E9, R9D6DFH?A6 A<BL<8D>CA6, =><=?6R9H:A6 ?>=9<D>CA6 76 L>:E>P;<C6A, ?<A>:9B6K R?6D@69J>?9 HJ?HD8>:;<RF B689F U6?MD9<?>CF. (decision criteria). .

50

;< 5) $; '%= = !"#) 89D6976D I?9M>?9HA>C9, ?<A:>C9K J>A<B HI8> 86LF>D>B, =676P;8>M9:>C9F A9O>C9F U?<K>FE9 6? 6?96D >?BD69?67 AD9E8D>:<86DD9. A>D>S>?A6 HD76 =6DF6JO8?<F ;<8>:9 I?9M>?9HA9F I<>R9K9>DM9F AD9E8D>:<C6, ?<A A96D9`<F A6B U?9<?9M>M>C9 =676P;8>M9:>C9F A9O>C9F6F. ?<=<? HD76 =66I>B<F A6D >F4 6A9F ;8>:6J> A6?M989 L>?L96 9F ?<A, B68976D ;8>:6J> AD9E8D>:<86D9 I?9M>?9HA9 HD76 E>R6F7>F V0 NH:9B, E>A7>= I?9M>?9HA>CF A986D9`<B HU?< 76C6:9 NH:>C9 A6B9 U?9<?9M>MH:<C9F A9L>789B.?6 BNA6 HD76 BN8>D E>9Q:>C6 =6A<9;>D<B V00 6D V000 NH:96D9 E>R6F>C>C9, 6D D>C9FA9>?9 FL86 ?9KL8>C9 BN8>D9 FH?89:9F A9L>789B. KL?9:E9 0.V @6A<B8:9:96 I?9M>?9HA>C9 76 A6B9 I<>R9K9>DM>C9, ?<A>:9K =6DF6JO8?H:96 @8>D9 A6=6:9B976D S<6D9F A9>?, R?6D@69J9F E>Q>D6FB6D 76I68E9?>C9B. ?<=<?K 8L>768B, ;8>:6J> AD9E8D>:<86D

I<>R9K9>DM67 A9@D>H:96 RH:9F =6O>C6 F6P6?A<F 76F66?F>C:67 76 ;8>:6J> 76C6:9 I<>R9K9>DM9 A9D9`>CH:9 6N8F R?6D@69J>?9F 6NM9H?<C6F6 76 >R>NMH? AHE6<C6F P6?FH:E9. KL?9:9 $; F6P6?A<F =6F6LFD>:67 F6`9?< B6DL6 R?6D@69J>?9F AL6?76`>?6 R?6D@69J>?9F R9D6DFH?9 A<BL<8D>C9 =><=?6R9H:9 ?>=9<D>C9,C6J6?J> =6F6F8:>:67 R?6D@69J>?9F 6NM9H?<C6 76 >R>NMH?<C6 P6?FH:E9 ;< @) = ; '(& A><TL> >M6UJ> U9?A6 ?<A>:9K 9O>CF =676P;8>M9:>C6F, HD76 =6DF6JO8?<F ;8>:6 6?F>CH:9 86?96DM9, ?<A>:B6 =6A<;>D>C6K E>9Q:>C6 U?<C:>A9F =676P;8>M9F U?<K>FE9. U9?8>: >M6UJ> 6? HD76 8>K67<B E>86'6F<T 86?96DM>C9 6?6A>7 S>? @6A<8B86:<B I?9M>?9HA>C9. 6A9FT89F =6A<9;>D>B R?6D@69J>?9 !00 ?<A>:9K E>7=>D9:96 aH?D6: V. I?9M>?9HA>C9 76 I<>R9K9>DM>C9, ?<A:>C9K =6A<;>D>CH:i 9ND6 R?6D@69J>?9F E>Q>D9F6F. $ ?; V0 ^ 0 ] #

binter&reneur$9F A9>?. S<6DA6 =6DF6JO8?6 ?86 U<M>DK96:H?9 R?6D@69J>?9, ?<A>:9K


A6F ;8>:6J> A>M67 A<>P<D6. ;< A) ;# =( 86?96DM>C9F =6DF6JO8?9F E>A7>= U9?A6 ?<A>:9K O>CH:<CF =676P;8>M9:>C6F HD76 I?9M9IH:67 =6DF6J?8?<F 76 =66D6:9J<F ;<8>:9 86?96DM9, A6B9 HU9?6M>F<C6 76 D6I:9. 6A6FB6D >?B67 ;<8>:9 86?96DM9 R6F7>C6, E>F6C6A9F9 I?9M>?9HA>C9F A9L>789B.

zemoa-niSnuli Svidive variantis da*vrilebiTi ganxilva da uaxlesi in'ormaciis gacnoba aucilebelia jonisTvis.

50

cunda gvaxsovdes, rom cxrilSi 0.V mocemuli

riteriumebi e'u)neba joanis

subieqtur Se'asebas, am SemTxvevaSic gamo,enebuli i,o Se'asebis aTbaliani sistema, amis miuxedavad, zogierTi das vna sa maod obieqturia. *armoebis d)iriTadi danaxarjebi *armoadgens investiciis mTlian odenobas, rasac 'ren+aizeri moiTxovs. Se'aseba danar+eni eTdeba 'inansuri subieqturi sa.iroebebic mosazrebis *armodgenilia sa'u)velze. on retuli saerTodac, sibieqtur maxasiaTeblebiT, amave dros 'rena+aizeris mier *armodgenili daxmarebis gada*,vetilebaTa umravlesoba am Tu im situaciSi da'u)lebulia

mosazrebaze im &irisa, romelic gada*,vetilebas -ebulobs. bes mosazreba gavlenas axdens riteriumebis gansaz-vris meore eta&ze. s*ored amiT aixsneba 'ran+izis ori sxvadasxva Sems,idvelis gansxvavebuli midgoma, roca isini Tanabar Tanxebs gan argaven, isini ganixilaven an or sruliad gansxvavebul a)leven. eta7i B) Co7timal0ri variantis arDeva es eta&i ,velaze mniSvnelovania, radganac s*ored am dros xdeba sau eTeso variantis Ser+eva. amdenad +ven u ve ganvsza-vreT, romlebic zegavlenas axdenen gada*,vetilebis &rocesze, davalageT isini mniSvnelovnebis xarisxis mixedviT, SevimuSaveT *onis oe'icienti, gamoi veTa metna lebad momgebiani variantebi. _axla ubrlod unda avar+ioT 'ran+iza , roemelmac mexuTe eta&ze ,velaze ma-ali Se'aseba daimsaxura. _amdenad ,vela'ris gaTvalis*inebiT joani air+evs 'ran+izas (xali+ebis mSrali *menda) eta7i E) SerDe0li variantis realiFa:ia) Ser+evis varianti mTavrdeba *ina eta&ze, Tumca Tu ar+euli varianti ar realizdeba sa.iroebis da mixedviT, is Sei)leba *arumatebeli a-mo+ndes. eta&i % a-iniSneba mi-ebuli gada*,vetilebis danergviT cxovrebaSi. mi-ebulia( rom adamianebi romlebic nergaven gada*,vetilebas cxovrebaSi, mona*ileoben misi mi-ebis a eTon. Geta7i H) 2ada/vetile+is e9e,t0ro+is Se9ase+a) gada*,vetilebis mi-ebis &rocesis bolo eta&i moicavs misi Sedegianobis Se'asebas, rom ganisaz-vros, migvi,vana Tu ara misma danergvam saTanado &roblemis li vidaciasTan. mi-*eulia Tu ara sasurveli e'eqti danergvis Semdeg me$% variantze, romelic areuli i,o me$0 eta&ze4 rogor moviqceT, Tu Se'asebis 50 &rocesSi, maSin damajerebloba maTi mis*ra'ebisa dadebiTi realizaciisa en u'ro ma-alia, vidre maSin, roca maT ubralid miuTiTeben, ra unda om&leqts variantebisa an erTsa da imaves, magram srulaid gansxvavebul Se'asebas

Sedegebis

mixedviT

gamoir veva,

rom

&roblema

vlav

arsebobs4

am

SemTxvevaSi menejerma unda gulmodgined gaanalizos, romel eta&ze iqna daSvebuli Secdoma s*orad aris gansaz-vruli Tu ara &roblema, xom ar aris daSvebuli Secdoma sxvadasxva variantebis Se'asebisas. Sesa)lebelia varianti s*orad aris Ser+euli, magram is sa.iroebisa da mixedviT ar aris realizebuli4 emsgavsi iTxvebis &asuxebma Sei)leba daabrunos menejeri erT$erT *inamdebare eta&ze, aris situaciebi roca gada*,vetilebis mi-ebis &rocesis da*,eba u*evs sul Tavidan. Imenejeri ro2or: 2ada/Jvetile+is mim.e+i 7iri) TiToeul TanamSromels, (muSa s) nebismier organizaciaSi u*evs ama Tu im gada*,vetilebebis mi-eba, Tumca menejerebisTvis es aris gansa uTrebiT sa.iro as&eqti ,oveld-iur saqmianobaSi (muSaobaSi). rogorc a-niSnulia cxrilSi 0.2. gada*,vetilebis mi-eba ganu,o'eli na*ilia menejmentis TiToeuli oTxi )iriTadi 'unqciis. s*ored amitom, menejerebs, damgegmavebs, maorganizebelT da ma ontrolebelT Tavisi om&aniis da xelm)-vanelebs Tavisi mosamsaxureebisa xSirad u*odeben gada*,vetilebebis mim-eb &irebs. ar iqneba Secdoma Tu vit,viT, rom termini ,,gada*,vetilebis mi-eba3 gaxda sinonimi sit,visa ,,marTva3. Tumca +ven u ve av-*ereT gada*,vetilebis mi-ebis eta&ebi, jer idev sa marisad ar viciT menejerze rogorc gada*,vetilebebis mim-eb &irze, da imis Sesaxeb, Tu sinamdvileSi rogor mii-eba gada*,vetilebebi organizaciaSi, rogor u'ro u eTesia situaciis a-*era gada*,vetilebis mi-ebis da TanamSromlisa (muSa is), romelic &asuxs agebs mi-ebul gada*,vetilebaze4 am sa iTxebs davi*,ebT sami sxvadasxva Tvalsazrisis ganxilviT gada*,vetilebis

ddagegmva rogoria )iriTadi xangr)livi miznebi organizaciisa4 rogoria organizaciis xangr)livi miznebi4 romeli strategiebi mogvcems saSualebas maTi ,velaze e'eqturi gziT mi-*evisa4 -ogoria organizaciis )iriTadi

xelm)-vaneloba rogor Sei)leba moveqceT TanamSromlebs romelTac aqvT aS ara arasa marisi motivacia argi muSaobisTvis4 xelm)-vanelobis rogori stilia u'ro e'eqturi on retul situaciaSi4 rogor imoqmedebs esa Tu is 50

mo levadiani amocanebi4 ramdenad rTuli Sei)leba i,os

on retuli cvlilebebi momuSaveTa Sromis m*armoeblobaze4 ra situaciaSi Sei)leba *aaxaliso on'liqti4

)iriTadi individualuri miznebi4

organizacia ramdeni momuSave unda damemor+ilos me uSualod4 ramdenad centralizebuli unda i,os organizacia4 rogor aris sa.iro samuSaos dagegmva4 ra momentSia saciro organizaciis struqturis Secvla4

ontroli romeli as&eqtia sa.iro organizaciis saqmianobisaTvis4 -omeli as&eqti sa.iroebs ontrols4 forganizaciis saqmianobis romel momentSi SeiniSneba normebisa da standartebidan gadaxra4 marTvis sain'ormacio sistemis rogori ti&is Seqmnaa sa.iro organizaciaSi4

cxrili 2. ti&iuri gada*,vetilebebi mi-ebuli marTvis sxvadasxva 'unqciebis mi-ebis msvlelobisas. mi-ebis &rocesze( racionaluroba, Sez-uduli racionaluroba da itnuicia. racionaluroba. emocemuli variantebi, terminiT romlebic a-iniSneba i)leva ar+evis Tanmimdevroba xelsa,rel da SeTanxmebuli ,vela sa.iro maqsimalurad variants

Sez-udvebis gaTvalis*inebiT. iTvleba, rom gada*,vetileba, da avSirebuli organizaciis marTvasTan unda i,os racionaluri. aq igulisxmeba, rom menejerebi is*ra'vian air+ion Tanmimdevruli da maqsimalurad xelsa,reli variantebi gansaz-vruli Sez-udvebis +ar+oebSi. rogori *ina&irobebi gansaz-vravs racionalurobas da ramdenad aris isini da'u)nebuli. idealSi adamiani, romelic i-ebs sruliad racionalur gada*,vetilebas, unda i,os absoliturad obieqturi da logi uri. man unda icodes &roblemebis zustad gansaz-vra da miznis s*orad dasaxva. garda amisa, idialuri gadae,vetilebis mi-ebis &rocesis

50

eta&ebma Tanmimdevrulad unda mii,vanos igi variantis ar+evamde, romelic maqsimalurad aama-lebs dasaxuli miznis mi-*evis Sesa)leblobas. *ina&irobebi romlebsac miv,avarT racionaluri gada*,vetilebebis mi-ebisa en. &roblema naTeli da erTmniSvnelovania. Sesa)lebelia erTi, m veTrad gansaz-vruli miznis mi-*eva. $$$$$$$$$$$$$$$$$$$$$$$ g,vela variantebi da Sedegebi maTi ar+evisa $$$ *anam)-vrebi cnobilia. cu&iratesobebi naTelia. hre'erenciebi mudmivi da stabiluria. ddroebiTi Tundac 'uladi Sez-udvebi ar aris. saboloo ar+eva maqsimalurs xdis mocemuli romlebsac miv,avarT racionaluri gada*,vetilebis mi-ebisa en $$$$$$$$$$$$$$$$$$$$$$$ $$$$

ar+evis u&iratesobas.

cxrili#. racionaluri gada*,vetilebis ganmsaz-vreli *anam)-vrebi. ,vela zemoT a-*erili *ina&irobebi, romelic sa'u)vlad udevs racionalurobas, misa-ebia nebismieri ti&is gada*,vetilebisaTvis. Tumca ramdenadac +ven ganvixilavT mmarTvelobiT gada*uvetilebebs, romlebsac vi-ebT organizaciebSi, +ven gv.irdeba vaxsenoT e onomi uri interesebis idev erTi *ina&iroba. racionaluri gada*,vetilebebi, om&aniis sit,vebiT, maqsimalurad uzrunvel,o'isaTvis. xva menejmentis s'eroSi gulisxmobs, rom aseTi gada*,vetilebebi mii-eba

igulisxmeba, rom gada*,vetilebis mim-ebi &iri miis*ra'vis srulad daicvas organizaciis interesebi da ara &iradi. ramdenad racionaluria zemoT +amiTvlili racionaluri gada*,vetilebebis mi-ebis *ina&irobebi4 realur sam,aroSi mmarTvelma gada*,v*tilebebi Sei)leba mii-on aseTi *ina&irobebis sa'u)velze, o-ond Tu daculia Semdegi &irobebi( menejeris *inaSe dgas ubralo &roblema, miznebi sa maod naTelia, variantebis raodenoba Sez-udulia, droebiTi Sez-udvebi minimaluria, materialuri danaxarjebi variantebis )ebnisa da Se'asebisa dabalia, organizaciuli ultura xels u*,obs novatorulobas da xels ar uSlis ris is ga*evas, on retuli da gamozomilia. unda xolo &roblemebis gada*,vetis Sedegebi

a-iniSnos, rom gada*,v*tilebebis mniSvnelovani na*ili romelic Sexvdeba

50

menejers realur sam,aroSi, am rogor mii-eba

riteriumebs ar a ma,o'ilebs. maS sinamdvileSi organizaciaSi4_am realur iTxvaze sam,aroSi &rinci&s. u&asuxebs absoluturi nebismieri

gada*,vetilebebi

Sez-uduli racionalurobis once'cia. SeF.0d0li mi-ebisas ra:ional0ro+a) unda misdios ramdenadac Sez-uduli racionaluroba srulad miu-*evelia, mosalodnelia, rom menejerma gada*,vetilebis racionalurobis menejerisTvis cnobilia rom imisaTvis, rom s*orad mii-os gada*,vetilebebi aucileblad unda Seasrulos on retuli moqmedebebi( &roblemis gansaz-vra, in'ormaciis Segroveba, da gonivrulad gada*,veta. emenejerisgan elian, rom gada*,vetilebebis mi-ebisas is dai avebs qcevis s*or xazs. aseTi moqmedebisas menejerebi axdenen demonstritebas imisa, rom isini organizaciis xelm)-vanelebis, Tavis Semdeg, Tumca, olegebisa da xelqveiTebis *inaSe, arian om&etenturni, u ve viciT, roca saubaria m*armoeblur

rom isini i-eben gada*,vetilebebs racionaluri, *indaxeduli da gonivruli gansjis rogorc gada*,vetilebebze, absoliturad racionaluri modeli gada*,vetilebebis mi-ebisa ararealuria, amitomac menejerebi cdiloben ixelm)-vanelon e.*. organizaciuli racionalurobis *anam)-vrebiT, mi-ebis sxva sit,vebiT, isini iqcevian racionalurad &arametrebSi, gada*,vetilebebis &rocesebisaTvis da*esebuli

limitirebulni Sesa)leblobebiT

on retuli adamianisagan daamuSaon in'ormacia.

ramdenadac adamians ar Seu)lia daamuSaos mTeli in'ormacia da Sea'asos ,vela variantebi, menejeri cdilobs moiqces rac Sei)leba racionalurad mis mier Seqmnili &arametrebis martivi modelis +ar+oebSi. ase is a-*evs u'ro dama ma,o'ilebel, vidre maqsimalurd s*or gada*vetilebas, anu gadac,vetilebas, romelic iTvleba ,,sa maod s*orad Sez-duli racionaluroba dda*esebuli modelis &arametrebis saz-vrebSi racionaluri moqmedeba, romelic moicavs &roblemis )iriTad daxasiaTebas da adamianis Sez-udul Sesa)leblobebs daamuSaos in'ormacia. sxva sit,vebiT, isini racionaluria Tavisi Sesa)leblobebiT. in'ormaciis damuSavebis saz-vrebSi (limitebSi) ganvixiloT Semdegi magaliTi. *armovidginoT, rom Tqven s&ecializdebiT 'inansebSi da olejis damTavrebis Semdeg Tqven gindaT da avdeT er)o &irebis sa'inanso o&eraciebis dagegmviT, mii-oT xel'asi ara na leb #] aTasi dolarisa *eli*adSi, garda amisa, sasurvelia rom o'isi mdebareobdes arana leb asi ilometrisa qalaqidan, sadac cxovrobT. 50

d_dama ma,o'ilebeli gada*,vetileba igada*,vetilebebi romlebic iTvleba ,,sa maod s*orad3.

ramdenadme imuSaoT !0

da'iqrebis

Semdeg

Tqven

daTanxmdebiT

*inadadebaze

omerciul analiti osad da reditebis sa iTxebSi$es sruliad ar aris is rac

Tqven gindodaT, magram mainc ban Si, 'inansebis s'eroSi, romelic mdebareobs m$Si Tqveni qalaqidan, sa*,isi *liuri anaz-aurebiT #! aTasi dolari. Tumca u'ro dolari Sez-uduli meTi u eTesad )ebnisas Tqven anaz-aurebiT, racionalurobiT Tumca da Sege)loT moge)ebnaT &irveli im *inadadeba argi) Tqven Sesa)lebelia #^ aTasi

sasurveli samuSao romelime om&aniaSi, romelic mdebareobs sul ra-ac 2! m$Si radganac (an mii-eT igi. (SemoTavazeba) moiqeciT a-mo+da dama ma,o'ilebeli sa maod

*anam)-vrebis

(*ina&irobebis) Tanaxmad, romelic sa'u)vlad udevs absolitur racionalurobas, Tqveni gada*,vetileba ver uzrunvel,o's Tqveni miznebis maqsimalur realizacias, radgan Tqven ver gansaz-vreT da ar gaanalizeT ,vela Sesa)lo variantebi. xSirad menejerebis mier mi-ebuli gada*,vetilebebi ar &asuxoben idealuri racionalobis *ina&irobas, isini, rogorc *esi mii-eben maT Sez-uduli racionalobis meTodis daxmarebiT. sxva sit,vebiT, isini i-eben gada*,vetilebebs, da'u)vnebuls variantebze, romlebic maTTvis gamoi,urebian dama ma,o&ileblad, magram unda gvaxsovdes, rom maTi gada*,vetileba ganisaz-vreba iseTi 'aqtorebiTac, rogoric organizaciuli ulturaa, om&aniaSi )alau'lebis gana*ileba, aseve movlenebi, romlebmac mii-es saxel*odeba movaleobebis es alacia, rac niSnavs adamianis gazrdil mova:eobebs mis mier adre mi-ebul gada*,vetilebebze, miuxedavad zogjer imisa, rom is Sei)lba i,os aras*ori. movaleobebis es alacia (e calation o$ co%%it%ent&" adamianis mometebuli Tavdadeba adre mi-ebul gada*,vetilebaze miuxedavad imisa, rom is Sei)leba i,os aras*ori

ase magaliTad gamo vleva SemTxvevebisa, romelmac gamoi*via

osmosuri

xomaldis ngreva, mo*mobs s&ecialeitebis movaleobebis aS ara es alaciaze xomaldis gaSvebis gada*,vetilebaze. im tragi ul d-es, miuxedavad imisa,rom am gada*,vetilebas zogierTi Tvlida sae.vod. ratom aqvT adamianebs, romlebic arian &asuxismgeblebi gada*,vetilebis mi-ebaze, tendencia gamoavlinon es alacia Tavis aras*or ga*,vetilebaze4 imitom rom adamians ar unda gamot,des, rom misi sa*,isi gada*,vetileba aris na lis mqone. da imis magivrad, rom e)ebos 50

axali variantebi, is ubralod a)lierebs Tavis movaleobebs da r*menas Tavis &irvandeli gada*,vetilebis sis*oreSi. int0i:iis roli 2ada/Jvetile+is int0i:i0ri 2ada/tveta, 2ada/Jvetile+is mi.e+is a7ro+ire+0li 7ro:eesia menejeris 7iradi 2amo:dile+is sa90KvelFe)

menejerebi i-eben menejerebi i-eben gada*,vetilebebs. da'u)vnebuls eTi ur gada*,vetilebebi &aseulobebze da ulturaze gada*,vetilebebi da'u)vnebulia 'aseulobebze da ulturaze monacemTa sae.vo gonebrivi damuSaveba igada*,vetilebebi, da'u)nebuli codnaze gada*,vetilebebs da'u)vnebuls &irad gamocdilebaze gada*,vetilebebi da'u)vnebulia gamocdilebaze
menejerebi i-eben gada*,vetilebebs Tavis gr)nobebze da emociebze da,rdnobiT

intuicia

gamocdilebazed a'u)nebuli

menejerebi i,eneben monacemebs Tavisi qvecnobierebidan, romlebic exmarebian maT gada*,vetilebebis mi-ebaSi

menejerebi i-eben gada*,vetilebebs, da'u)vnebuls Tavis codnaze unar$+vevaze da momzadebaze

nax. 2. ras *armoadgens intuicia TavisTavad. ras *armoadgens gada*,vetilebis intuiciuri mi-eba4 es aris gaazrebuli &rocesi, menejeris &irad gamocdilebaze mi-ebuli gada*,vetileba da garSemom,o'Ta unda saerTo azri. m vlevarebma, romlebmac Seis*ales intuiciis rom menejeri, rodesac Sinaganad igr)nobs s*or

gamo,eneba gada*,vetilebis mi-ebis &rocesSi, gamo,ves intuiciis xuTi as&eqti. av-niSnoT, gada*,vetilebas, igi mas ar i-ebs, rogorc aucilebels misi racionaluri analizis 50

miuxedavad. menejeri, romelic u ve ,o'ila aseT situaciaSi da Sexvedria aseT &roblemebs, moqmedebs s*ra'ad, romelsac aqvs gan argulebaSi in'ormaciis Sez-uduli moculoba. am SemTxvevaSi is i ar e,rdnoba &roblemis arasistematur analizs, aramed i-ebs gada*,vetilebas da'u)vnebuls Tavis gamocdilebaze. rogor mii-eba intuiciuri gada*,vetilebebi4 menejerebisa da sxva organizaciebis TanamSromlebis gamo iTxvam gvi+vena, rom TiTqmis gamo iTxulTa mesamedi &roblemebis gada.risa da gada*,vetilebis mi-ebisas e,rdnobian u&irveles ,ovlisa Tavis Sinagan xmas da ara vleviT &rocesebis Sedegebs. 7ro+leme+is da 2ada/Jvetile+is ti7e+i) s&ring'ildSi, misuris Statis erT sazogado vebis da*esebulebis menejerebi ,oveld-iurad i-eben gada*,vetilebebs &roduqciis Ses,idvaze da muSa Ta cvlis gana*ilebaze. amis ga eTeba maT u*evdaT asjer, magram axla unda mii-on gada*,vetileba, romelic jer arcerTxel ar miu-iaT, rogor Seasrulon )alaSi axla Semosuli moTxovnebi da Seqmnan sasadilo darbazebi, aramre*velTa saTavsoebad. es situacia maTTvis axalia. menejerebi saxes. Tavis mo-va*eobis samuSaos, xalisianad &rocesebSi, rodesac maTi aerTianeben gada*,vetis xasiaTidan sxvadasxva sxvadasxva adamianebis xvdebian &roblemebis

&roblemis

gada.risaTvis,

gamomdinare, isini gamoi,eneben sxvadasxa ti&ebs. str0,t0rire+0li 7ro+leme+i da 7ro2ramire+0li 2ada/Jvetile+e+i) zogierTi &roblemebi )alian martivia. mizani &irisa, romelic i-ebs gada*,vetilebas gasagebiaG &roblema nacnobia da masze in'ormacia m a'ioa da srulad aris. am ti&is &roblemis magaliTia m,idvelis survili, romelsac unda daabrunos ma-aziaSi na,idi, mom*odeblis mier sa.iro mo*odebis Se'erxeba, Zurnalistebis jgu'is reaqcia moulodnel da s*ra'ad gavrcelebul SemTxvevebze, studentis survili auditoridan gasvlisa da a.S. aseT situaciebs e*odeba struqturirebuli &roblemebi. str0,t0rire+0li 7ro+leme+i martivi, na:no+i, 0+ralod 2ansaF.vr0li 7ro+leme+i *armovidginod, magaliTad, rom mimtanma restoranSi momxmarebels &ija ze gadaaqcia sasmeli da menejers aqvs saqme gana*,enebul lientTan. ras moimoqmedebs is4 radgan aseTi ram xdeba xSirad, Sesa)lebelia arsebobs standartuli midgoma &roblemis gadasa*,vetad. magaliTad, Tu Secda mimtani, lienti moiTxovs anaz-aurebas, menejerma Sei)leba SesTavazos mas &ija is

50

ga*menda restornis xarjze. am &roblemis gada*,vetaSi menejeri gamoi,enebs &rogramul gada*,vetilebas.

7ro2ram0li 2ada/Jvetile+a 2anmeore+iTi 2ada/Jvetile+a,romeli: mii.e+a Dve0li meTodiT gada*,vetilebebi gardaiqmneba &rogramirebulSi imis mixedviT, Tu rogora maTi xasiaTi, ganmeorebadi da +veuli, risganac muSavdeba gar veuli midgoma maTi mi-ebisaTvis. radgan mocemul situaciaSi &roblemas aqvs m a'io struqtura, menejers ar u*evs saSualebis da )alis xarjva misi gada*,vetisas. h&rogramuli gada*,vetilebis mi-eba SedarebiT martivia da mniSvnelovnad e'u)vneba *ina situaciaebze amgvari &roblemis gada.ris analogias. Wvariantebis gamo vlevis3 stadiebi aseTi &roblemebis gada*,vetilebis mi-ebis &rocesSi an ar arsebobs, an mas eTmoba umniSvnelo ,urad-eba. ratom4 imitom. rom Tu struqturuli &roblema gansaz-vrulia, misi gada*,veta. rogorc *esi sruliad naTelia, an mi,vanilia ramodenime argad nacnobi variantebis ar+evasTan, risi sis*orec araerTxel aris dadasturebuli *arsulSi. bevr SemTxvevaSi &rogramuli gada*,vetilebis mi-eba &retendentebis sa'u)velze. menejerebi a eTeben imas, rasac a eTebdnen isinic da sxvanic adre amgvar situaciebSi. lientis &ija ze sasmelis SemTxveviT dasxma ar riteriumebs. amdagvar situaciaSi moiTxovs restornis menejeridan gar veul

mmarTveli u'ro mimarTavs +veul &rocedurebs, *esebs an &oliti as. 7ro:ed0ra) 0rTierTda6avSire+0li mimdevr0li mo,mede+is seria) romle+i: 2amoiJene+oda str0,t0rire+0l 7ro+leme+is sa7as0*od

&rocedura$es mocemil

mimdevruli

moqmedebebis

seriaa, Tu

romelebic &roblema

Seu)lia naTelia,

mii-os maSin

menejerma, struqturirebul &roblemaze reagirebiT. erTaderTi realuri sirTulea situaciaSi &roblemis identi'i aciaSi. &rocedura naTelia, magaliTad menejerma Ses,idva mii-o ga,idvis gan,o'ilebidan. Se veTa V! mobilur tele'onze menejerma misa-ebad, icis, rom romelic am om&aniebis sava.ro *armomadgenlebisaTvis. gar veuli &rocedura am gada*,vetilebis ubralo mimdevruli moqmedebebis arsebobs

SemTxvevaSi

SesrulebaSi mdgomareobs.

50

/esi) m6a9io miTiTe+a imisa, T0 ra 0nda 2aa6eTos an ra ar 2aa6eTos menejerma)

*esi $ es m a'io miTiTebaa imisa, Tu ra gaa eTos an ar gaa eTos menejerma. menejeri xSirad sargeblobs *esebiT, xvdeba argad struqturirebul &roblemebs, imitom, rom maTi Sesruleba martivia da isini gansaz-vraven SeTanxmebuli moqmedebis Tanamimdevrobas. ase magaliTad dagvianebis da gacdenebis &roblemebis gada*,vetis *esi, a)levs saSualebas menejerebs s*ra'ad da samarTlianad mii-on disci&linaruli xasiaTis gada*,vetileba. 7oliti6a) /ese+is na6re+i romeli: 2ansaF.vravs 2ada/Jvetile+e+is 7arametre+s)

mi.e+is 6on6ret0l

mesame saxelm)-vanelo &rinci&i &rogramirebuli gada*,vetis mi-ebaSi aris organizebuli &oliti a &oliti a. organizaciiis &oliti a amaragebs menejers )iriTadi saxelm)-vanelo miTiTebebiT, romelic gansaz-vravs misi azrebis mimarTulebas. adgens &oliti a )iriTad rogorc &arametrebs *esi &irebisaTvis, romlebic -ebuloben cnebas da gada*,vetilebebs da ara &irda&ir gansaz-vravs ra unda gaa eTos da ra ar unda gaa eTos. +arTavs araerTmniSvnelovan momentebs da utovebs &irovnebas, romelic -ebulobs gada*,vetilebas did sivrces inter&retaciisTvis. magaliTad, ganvixiloT ramdenime mt icebuleba( V. adgilze ,ovelTvis dgas momxmareblis da ma,o'ilebis &roblema. 2. +ven va*inaurebT TanamSromlebs samsaxureobrivad, om&aniis SigniT roca es Sesa)lebelia. #. +veni TanamSromlebis xel'asi unda i,os on urentunariani am adgilas ganlagebuli sxva 'irmebis muSa ebis xel'asTan SedarebiT. maSasadame &oliti a da'u)nebuli imaze, rom om&aniam unda uzrunvel,os TanamSromlebi on urentunariani xel'asiT, ar miuTiTebs adrebis sa iTxebSi menejers mis zust raodenobaze. is u'ro gansaz-vravs mimarTulebas gada*,vetilebisaTvis, romelic esa.iroeba s&ecialists misi moqmedebis &rocesSi. arastr0,t0r0li 7ro+leme+i da ara7ro2ram0li 2ada/Jvetile+e+i axali &roblemebi, romlis gada*,vetilebisaTvis aris mxolod araerTgvarovani an arasruli in'ormacia rogorc vxedavT ,vela &roblema, romelic xvdeba menejers, argad struqturirebulia da advilad gada*,deba &rogramirebuli gada*,vetilebis

50

meSveobiT. mraval organizaciaSi mravali situacia da avSirebulia arastruqturul &roblemebTan, es i +veulebrivad axalia an arastandatulia. roca &roblema arastruqturirebulia menejers uxdeba mii-os ara&rogramuli gada*,vetileba, raTa gamoavlinos da gaanalizos sxvadasxva variantebi. ara&rogramuli gada*,vetilebebi uni aluria da iSviaTad meordeba. ara&rogramirebuli gada*,vetileba uni aluria, romelic moiTxovs arastandartul midgomebs. roca menejeri -ebulobs gada*,vetilebas arastruqturul an romelime m)a'r s&eci'i uri &roblemis Sesaxeb mza gada*,vetileba ar arsebobs. mocemuli ti&is &roblemebi moiTxoven uni alur arastandartul situacias, romelic i)leva saSualebas mii-os ara&rogramuli gada*,vetileba. naxazze #. asaxulia sxvadasxva saxis &roblema da donis damo idebuleba, romlebic organizaciaSi xdeba. rogorc vxedavT struqturirebuli

&roblemebi gada*,deba &rogramuli gada*,vetilebis meSveobiT da arastruqturirebuli &roblemebi moiTxoven ara&rogramuli gada*,vetilebis mi-ebas vinaidan dabali donis menejerebs xvdebaT nacnobi da ganmeorebadi &roblemebi, isini u'ro xSirad e,rdnobian &irveli ti&is gada*,vetilebas. magaliTad, mimdinare standartuli &rocedurebi, organizaciis *esebi. &roblemebi, romelic xvdebaT saSualo donis menejerebs, xdeba na lebad struqturirebadi maTi ierarqiuli sa'exurebis mixedviT. ratom4 imitom rom dabali teqni uri donis menejerebi -ebuloben martiv +veulebriv gada*,vetilebebs damou ideblad da ja.viT gadaecema zemoT is gada*,vetilebebi, romlebic maT e+venebaT )alian sruli an arastandartuli. Tavis mxriv ma-ali donis menejerebi avaleben Tavis xelqveiTebs rutinul gada*,vetilebebs imitom, rom TviTon u'ro rTuli sa iTxebiT arian da avebulebi. magram unda gvaxsovdes, rom realuri mmarTvelobiTi gada*,vetilebebi u'ro xSirad ar aris absoluturad &rogramirebuli an absoluturad ara&rogramuli. es mxolod u iduresobaa, romlis SuaSic uamravi gada*,vetilebaa. ase magaliTad, )alian iSviaTad gvxvdeba &rogramirebuli gada*,vetileba (romelic uzrunvel,o's 50

gamoricxvas sxva

&irovnebis uni alur

azrs)

im

&irisa, i,

romelic romelic

subieqturad moiTxovs

-ebulobs

gada*,vetilebas. mxriv situaciaSic ara&rogramul gada*,vetilebas xSirad menejerebs exmarebaT &rogramuli rutinuli &rocedura. amitom re omendacias v*evT ganvixiloT gada*,vetilebebi rogorc )iriTadi &rogramuli ise ara&rogramuli da ara rogorc erTi ti&is uTvnileba. *armoidgineT, imuSavebs mainc eqneba da rom davalebuli rom erT$erTi gaqvT Tqveni mii-oT megobari axali e)ebs da

TanamSromlebi, romlebic uSualod Tqveni xelm)-vanelobis qveS gaigeT, rom samsaxurs. Tqveni azriT is sa maod momzadebulia, magram Tqven gr)nobT, gavlena Sei)leba moi)ebnos u'ro ras vali'iciuri et,viT gamocdili adamiani. rogori iqneba Tqveni moqmedeba4 ra 'aqtorebs Tqvens gada*,vetilebaze. Tqvens megobars4 es ,velaze rTuli amocanaa, romelic xvdebaT menejerebs gada*,vetilebis mi-ebisas damou ideblad imisa &rogramirebulia Tu ara&rogramirebuli. arsebobs sami )iriTadi 'aqtori, romlebic xvdebaT menejerebs gada*,vetilebis mi-ebis &rocesSi( gar veuloba, ris i da gaur vevloba. idealur gada*,vetilebad iTvleba gar veul &irobebSi mi-ebuli gada*,vetileba, roca menejers Seu)lia mii-os s*ori gada*,vetileba imis *,alobiT, rom man zustad icis nebismieri arsebuli variantis ar+evanis Sedegi.

gansaz-vreba

gar veuloba(

situacia,

romelSic

menejers

Seu)lia

i&ovos

gada*,vetileba, imitom rom man icis ,oveli variantis ar+evanis Sedegi. magaliTad, roca Waida5osX Statis mTavari xazinadari -ebulobs gada*,vetilebas romel ban Si Seinaxos Statis 'ondis danazogi, man zustad icis ra &rocents sTavazobs ,oveli ban i da ramdeni Sei)leba amaze moigos. e.i. man zustad icis ra Sedegs miscems ,oveli ar+euli varianti. rogorc gesmiT es &iroba im situaciisTvis damaxasiaTebeli ar aris, romelSic mii-eba samarTavi gada*,vetilebis umravlesi na*ili. es u'ro idealuria, vidre realuri. xSirad +ven gvxvdeba ris is SemTxvevebi ris i. romlis drosac &irovnebas Seu)lia Sea'asos Sesa)lebloba ama Tu im

50

Sedegis mixedviT. ris is qveS vgulisxmobT iseT &irobebs, romlis drosac &iri, romelic -ebulobs gada*,vetilebas Seu)lia Sea'asos gar veuli variantebis Sesa)lo Sedegebi misi ar+evanis mixedviT. unari Sea'asos esa Tu is Sedegebi, damo idebulia menejeris &irad gamocdilebaze da mis xelT arsebul meorad in'ormaciaze. ris is &irobebSi menejeri 'lobs *arsuli &eriodis Sesabamis monacemebs, romlebic a)leven mas saSualebas Sea'asos sxvadasxva variantis Sesa)lebloba. gTavazobT Semdeg magaliTs( *armoidgineT, rom Tqven marTavT saTxilamuro urorts da 'iqrobT idev erTi am*is mSeneblobas. cxadia, rom Tqveni gada*,vetileba damo idebulia damatebiT Semosavalze, romelsac mii-ebT axali am*is mSeneblobidan da es Semosavali iqneba damou idebeli imisgan gansxvavebiT Tu rogori Tovliani iqneba sezoni. &roblemis gada*,veta imdenad gamartivda, roca Segaxsenes, rom Tqvens gan argulebaSia sa maod saimedo monacemebi, am regionSi naleqebis Sesaxeb, *arsul *lebTan SedarebiT. amindis Sesaxeb monacemebi met,veleben imaze, rom bolo V0 *lis ganmavlobaSi i,o didi Tovlianoba. ! *eli normaluri da 2 *lis ganmavlobaSi umniSvnelo. Segi)liaT Tu ara gamoi,enoT es in'ormacia mosalodneli Semosavlis gasar vevad, gamoi,enoT axali am*is asaSeneblad. Tu Tqven gaqvT zusti in'ormacia ,ovel*liuri Semosavlis Tanxebis Sesaxeb Tundac SedarebiT xangr)livi &eriodis ganmavlobaSi, &asuxi dadebiTi iqneba. Tqven Segi)liaT SeadginoT 'ormula mosalodneli Tanxis gaTvlisaTvis. u'ro zustad gaTvaloT &irobiTi 'uladi Semosavali Semosavlis ,ovel Sesa)lo moqmedebaze. Tovlianobis gaamravloT mosalodneli ma+venebeli mosalodnel

xarisxze. Sedegad mii-ebT saSualo Semosavlis ma+venebels, romelsac Sei)leba droTa ganmavlobaSi elodoT. am &irobebSi albaTobis xarisxi r+eba ucvleli. me$#$e cxrilSi gamosaxulia damatebiTi saTxilamuro mSeneblobis mosalodneli Semosavali, romelic Seadgens 0^%,! aTas dolars. TavisTavad cxadia, rom am monacemebma gaamarTlos rogorc dadebiT, ise uar,o'iT damo idebulebaze. aucilebeli damatebiTi Semosavlis misa-ebad, sa.iroa iseTi rogori xarjebic rogoricaa am*is mSeneblobaze damatebiT xarjebi, ,ovel*liui mimdinare xarjebi mis Senaxvaze, sesxis &rocenti da a.S. cxrili ] mosalodneli Tanxa axali saTxilamuro am*is mSeneblobaze

50

movlena )lier Tovliani norm. Tovliani susti Tovliani

mosalodneli Semosavali ^!0 %2! #!0

mosalodneli albaToba 0,# 0,! 0,2 Tanxa (,oveli varianti) 2!! #02,! %0

0^%,! ris6is mi.e+a) ,,Tu Sen ,ovelTvis a eTeb imas, rasac adre a eTebdi, maSin mii-eb imas, rasac ,ovelTvis3. maSasadame Seni cxovreba rom odes-ac Seicvalos u eTesobisa en, sa.iroa amisaTvis ra-ac sxvaraime gaa eToT3 Tqven mTeli Tqveni SromiTi cxovrebis ra midgomebs gamoi,enebT man)ilze sxvadasxva arieruli

gadaadgilebisaTvis4 Tqven gsurT mudmivad a eToT ,vela'eri ise, ,,rogorc ,ovelTvis34 Tu Tqven gindaT garis oT4 ramdenad om'ortulad gr)nobT Tavs arieraSi ar maSin, rodesac Tqven Tavze i-ebT &asuxismgeblobas ris ze4 ris i

unda iqces azartul TamaSad. Tu ris i . vianuria, Sedegic na*inas*armet,velia. qvemoT, Tqvens sa,urad-ebod mocemulia rigi re omendaciebisa imasTan da avSirebiT, Tu rogor moiqceT, rom garis oT sa uTar e'eqturad. &irvel rigSi )alzed mniSvnelovania . vianurad Sea'asoT ris i. sanam garis avdeT, ,urad-ebiT da'iqrdiT Tu ra Sei)leba da argoT da vis Sei)leba Tqveni moqmedebiT mia,enoT ziani. ramdenad mniSvnelovania TqvenTvis es xalxi da sagnebi4 gaanalizeT, Segi)liaT Tu ara mia-*ioT am mizans sxva gziT, gauris avad4 i'iqreT ,vela'erze, rac am ris Tan aris da avSirebuli( xalxze, drois gana*ilebaze, Semdgom cvlilebebze, &otenciur gamor+enaze da dana argze, rogorc axlo momavalSi, ise gr)elvadian &ers&eqtivaSi. gulmodgined a*oneT Tqveni Segr)nebebi mocemul situaciaSi( xom ar geSianiaT ri is4 mzad xarT Tu ara axlave imoqmedoT4 imaze metiT xom ar ris avT4 vidre Segi)liaT da argoT4 ramdenadac nebismieri gada*,vetileba da avSirebulia ris Tan, rac meti in'ormacia gaqvT, miT u'ro zustad a'asebT ris s. am in'ormaciiT Seiara-ebulni Tqven Segi)liaT mii-oT metad dasabuTebuli gada*,vetileba. da Tu ver Se)lebT moiSoroT ,vela negatiuri momenti, romelic da avSirebulia mocemul ris Tan, Tqven gecodinebaT mainc amis Sesaxeb. 2a0r6vevlo+a) ra xdeba maSin, rodesac unda mii-o gada*,vetileba, Tqven i srulebiT arxarT dar*munebuli imis SedegSi da verc zustad Sea'asebT ama Tu im arieraSi . vianurad da

50

dasasrulis albaTobas4 gada*,vetilebis mi-ebis aseT &irobebs gaur vevloba e*odeba. menejerebi, gada*,vetilebis mi-ebisas aseT &irobebs )alian xSirad a*,debian. nebismieri variantis Ser+eva mocemul SemTxvevaSi damo idebulia imaze, ramdenad Sez-uduli in'ormaciis moculoba aqvs &irs, romelic gada*,vetilebas.
gaur veuloba aris situacia,sadac &irs,romelic i-ebs gada*,vetilebebs ar Seu)lia zustad, arc gar veuli albaTobiT Sea'asos ama Tu im gada*,vetilebis Sesa)lo Sedegi

i-ebs

arsebobs gaur vevlobis

idev erTi 'aqtori, romelic gavlenas axdens variantebis ar+evaze &irobebSi, $ im &iris 'siqologiuri orientacia, romelic i-ebs i

gada*,vetilebas. magaliTad, o&timisti menejeri gaa eTebs ar+evans, romelmac Sei)leba misces egerT *odebuli maqsimaluri Sedegi, &esimisti menejeri Sear+evs minimalur Sedegze iqneba orientirebuli. gTavazobT sxvadasxva midgoma gada*,vetilebis Ser+evisas Semdeg on retul magaliTze. ganvixiloT situacias, romelSic a-mo+nda (niu$ior ) erTerTi mar etingis menejeri. om&ania ,,viza internacional3 2is om&aniis xelm)-vanelobis davalebiT ganixiloT

man moaxdina oTxi Sesa)lo strategiis ( S1, S', S(, S4& ) is identi'icireba aSS 2s +rdilo$ a-mosavleTSi viza baraTebze moTxovnilebis stimulirebisaTvis. Tumca misTvis cnobilia, rom misi 'irmis mTavari on urenti, om&ania e,,master Yqardi3 a&irebs Tavisi sami on urentuli &rogramidan (*+1, *+', , *+(& 2is erTerTis realizebas am regionSi Tavisi baraTebis gasavrceleblad. magaliTisaTvis vivaraudod, rom viza om&aniis s&ecialistebis gan argulebaSi ar aris *ina *lebis monacemebi, romlebic maT saSualebas miscemen gansazrvron *armatebis albaToba oTxi strategiidan TiToeulis ar+evis SemTxvevaSi.
arsebul 'aqtebze da,rdnobiT, viza 2s menejeri adgens matricas, romelic mocemulia cxrilSi ], rom asaxos. viza$s sxvadasxva strategiebi da Sesa)lo mogeba maTi

realizaciisas

,,masterqard3$is

sxvadasxva

on urentuli

-onis)iebebisagan

damo idebulebiT. mocemul magalizTSi, Tu viza om&aniis menejeri iqneba o&timisti is air+evs S] strategias, radgenac is &irdeba Sesa)lo udides mogebas 2^ mlin dolasis odenobiT. rogorc vxedavT, es ar+evani uzrunvel,o's maqsimalur mogebas. Tu +veni menejeri a-mo+ndeba &esimisti is gamova iqidan, rom Sesa)lo iqneba uaresi Sedegi, rogorc TviToeul strategiaze aseTia( SVjVV, S2j9, S#jV!, S]jV], mln. dolari. es ,velaze &esimisturi Sedegia ,oveli Sesa)lo strategiidan. Tu miv,vebiT ar+evanis maqsimalur variants. &esimisti menejerebi maqsimizirdeba 50

minimalur Semosavalze, sxva sit,vebiT, rom vTqvaT is amoir+evda strategias (V! ml. dolari$es ,velaze didi minimaluri Semosavalaia.

S#jV!

mesame zemoT a-*erili 'siqologiuri ti&is menejerebi Tvlian, rom mas Semdeg, rac gada*,vetileba mi-ebulia man aucilebeli ar aris, rom uzrunvel,os maqsimalurad romelime jami, sxva momgebiani strategias. ategoriis Sedegi. Sesa)lebelia Tvlian da isrebuli mogeba anu gansaz-vruli Tanxis dana argi, romelis mi-ebac Sesa)lebeli i,o, Tu avir+evdiT, menejerebi aseT dana argebs movlenisaTvis gacemis +vens maqsimaluri Sesa)leblobebis jams gamo lebuli gacemis ,vela Sesa)lo variantebis ,oveli mixedviT, ,oveli arsebuli SemTxvevaSi ,oveli samidan erTi on urentuli &rogramis mixedviT, +_, +_2 an +_# vizas menejerebis ,,viza interneiSen3$is

magaliTze im &irobiT, rom ,,masterqard3$is on urentuli &rogramisa

om&ania realizacias moaxdens

maqsimaluri gacema Seadgens 2]. 2V an 2^ mln. dolars Sesabamisad (e.i. udidesi mniSvneloba cxrilis TviToeul svetSi). gacemis ma+veneblis gamo lebisas, rogorc mocemulia cxrili 000 am mniSvnelobebidan vi-ebT Sedegs, romelic mo,vanilia cxrilSi !. cxrili !. u ugebis gana*ilebis matrica (mil.dol.) om&oania ,,kisa3$s mar etinguli strategia +_V SV V# S2 9 S# 2] S] V^ +_2 V] V! 2V V] ,,master+ard3$is reaqcia +_# VV V^ V! 2^

cxrili 0 dana argebis matrica (mil.dol.) om&oania ,,kisa3$s mar etinguli strategia +_V SV VV S2 V! S# 0 S] 0 ,,master+ard3$is reaqcia +_2 +_# % V% 0 V0 0 V# % 0

rogorc vxedavT, ama Tu im strategiis ar+evisas maqsimaluri dana rgebi Seadgens SVjV%, S2jV!, S#jV# S]j%000000 dolars. minimaqsimaluri ar+evani maqsimaluri dana argis minimalizacias moaxdens, Sesabamisad +veni menejeri ,,kisa3$dan air+evs S] statias. am SemTxvevaSi mogebis dana argi 50

aranair &irobebSi ar gadaa.arbebs %mil. dolars. es ra Tqma unda bevrad *armatebuli Sesa)lebeli Sedegia iqneboda Tu Tu SevadarebT viza$s mas V!mil. air+evs an dana args, romelic om&ania menejeri S2 variants,

,,masterqardi3 gada*,vets realizacia moaxdinos +_V

on urentuli &rogramis.

Tumca menejerebi cdiloben nebismier SemTxvevaSi gaanalizon sxvadasxva variantebi, gamoi,eneben ra amisaTvis gacemis da dana argis matricebs, gaur vevlobis 'aqtori xSirad ai)ulebs maT u&iratesad dae,rdnon Tavis *inaTgr)nobas, intuicias, SemoqmedebiTobas da ,,Sinagan xmasX &irobebisagan damou ideblad, romelSic -ebuloben gada*,vetilebs menejerebi TiToeuli menejeri sargeblobs am &rocesSi sa uTari stiliT. gadaw !"#$%"&$' ($)"&$' '#$%$. *armogidgenT, rom Tqven xarT om&ania Son, an ge+_$s adgilobivi gan,o'ilebis axali menejeri. rogor gada*,vetdiT *amo.ril &roblemas, romlebic moiTxoven mmarTvelobiT gada*,vetilebebis mi-ebas4 ,velaze xSirad iTvleba, rom adamianebi gansxvavdebian riteriumiT, romlebic gansaz-vraven meTods, romlebsac isini mimarTaven im &irobebSi, roca maT s.irdebaT gada*,vetilebis mi-eba &irveli _ es aris azrovnebis individualuri saSualeba. saidumlo xom ar aris, rom zogierTi +venTagani miis*ra'vis i,os u iduresad racionaluri da lo aluri, didxans 'iqrobs da gulmodgined amuSavebs in'ormacias. ama Tu im gada*,vetilebis mi-ebis *in mu,aiTad aanalizeben ,vela monacems, rom dar*mundnen Tavis logi urobaSi da erTgvarovnebaSi. da sa*ina-mdego u eTeben *,obis adamianebi miis*ara'vian gansaz-vrul Semoqmedebisa en

)iriTadad e,rdnobian intuicias. isini rogorc *esi ar amuSaveben da lasi'i acias ar mi-ebul in'ormacias TanmimdevrobiT, aramed aanalizeben mas mTlianobaSi. meore 6riteri0mi 2gaur vevlobisadmi tolerantoba. zogierTi adamiani ver egueba gaur vevlobas. amitom isini miis*ara'vian in'ormaciis Tanmimdevrul da zusti struqturis damuSavebisa en, rac maT saSualebas a)levs gaur vevloba dai,vanon minimumamde. meoris mxriv, zogierTi +venTagani sruliad normalurad e ideba gaur vevlobis ma-al dones da Seu)lia erTdroulad daamuSaos mravali idea. Tu am riteriumebs gamovsaxavT diagramiT, davinaxavT, rom gamoixateba gada*,vetilebebis mi-ebis oTxi )iriTadi stili( direqtiuli, analiti uri, da qceviTi (nax. modiT da*vrilebiT ganvixiloT TiToeuli maTgani. once&tualuri

direqtiuli stili gada*,vetilebis mi-ebis stili, romelic xasiaTdeba tolerantobis dabali doniT da azrovnebis racionalurobiT.

gaur vevelobisadmi 50

dire,ti0li xasiaTdebian

stili)

adamianebi,

romlebic

mimarTaven dabali doniT

direqtiul da

stils

gaur vevlobisadmi da

tolerantobis arian xSirad

azrovnebis maTi

racionaluri xasiaTiT. isini muSaoben e'eqturad da logi urad, -ebuloben s*ra' gada*,vetilebebs e'eqturobisa da orientirebuli Sedegad maT s*ra' Sesrulebaze. sis*ra'is xdeba gada*,vetilebis mi-eba

minimaluri moculobis in'ormaciisa da sul ramodenime variantis sa'u)velze. analiti uri stili gada*,vetilebis mi-ebis stili, romelic xasiaTdeba gaur vevelobisadmi tolerantobis ma-ali doniT da azrovnebis racionaluri xasiaTiT. analiti60ri stili) individumebs, romlebic u&iratesobas ani.eben analiti ur stils, aqvT gaur vevlobisadmi tolerantobis bevrad ma-ali done, vidre adamianebs, romlebisTvisac axlos dgas direqtiuli stili. isini cdiloben ,,mii-on meti in'ormacia da ganixilon meti varianti. aseTi ti&is menejerebi gada*,vetilebebs i-eben 'rTxilad. maT unari aqvT ada&rirebisa ,velaze ara ordinalur situaciebSi da *armatebiT arTmeven Tavs. 6on:e7t0al0ri stili- adamianebi, romlebic midre ilni arian once&tualuri stilisadmi. miis*ra'vian mii-on, rac Sei)leba meti in'ormacia da ganixilaven uamrav variants. isini orientirebulebi arian gr)elvadian &rogramebze da arian )alin *armatebulebi &roblemis Semoqmedebidan gada*,vetis saqmeSi. once&tualuri stili (codce&tual st,le). gada*,vetilebis mi-ebis stili, romelic xasiaTdeba tolerantobisa da intuiciuri azrovnebis xasiaTiadmi midre ilebis ma-ali doniT. ,:evis stili- &irebi, romlebic ir+even qceviT stils, metad *armatebiT TanamSromloben sxvebTan. isini interess i+enen xelqveiTebis mi-*evebisadmi da ua-resad iTavseben, a-iqvamen olegebis *inadadebebs. isini xSirad i*veven sxvadasxva Se rebebs in'ormaciis gasacvlelad da amasTan erTad ,ovelnairad cdiloben Tavi aaridon on'liqtebs maTTvis )alian mnSvnelovania maTma qmedebebma 5&ovon sxvebis mo*oneba. qceviTi stli (ba5arioral st,le). gada*,vetilebis mi-ebis stili, romelic xasiaTdeba ganusaz-vrelobis tolerantobisa da intensiuri azrovnebis saxisadmi dabali doniT.

50

gada*,vetilebis mi-ebis oTxi stlis garda Se)leba gamov,oT( gansaz-vruli, dominirebuli da damatebiTi stili menejerebisa. amasTan erTad zogierTi mmarTveli &raqti ulad ,ovelTvis e,rdnoba Tavis dominirebul stils. im dros, rodesac sxvebs u'ro Seu)liaT moqnilad cvalon is situaciisamebr. menejerebs unda axsovdeT, rom maT TanamSromlebs Sei)leba 5qondeT gada*,vetilebebis mi-ebis sxvadasxva stili. zogierTi maTgani did rols uTmobs sxvadasxva variantebis Sedareabs. aanalizebs ,velaze ris ians (analiti uri stili), sxvebi meores i cdiloben Tavi mouxaron, rac Sei)leba meti adamianis azrs saintereso qvemoT moTxrobilia is -irebulebebi, romlebic Tan axlavs sa iTxis irgvliv (qcevis stili). es imas ar niSvans, rom erTi midgoma sajobia gada*,vetilebebis mi-ebas. gada*,vetilebis mi-eba es rTuli amocanaal rogorc TqvenTvis cnobilia, menejerebs amis ga eTeba gamudmebiT u*evT axali momsaxurebis SemuSavebisas, mTeli viris an mTeli Tvis miznebis dasaxvisas, sare lamo

om&aniebis organizebisas, mosamsaxuris sxva samuSao jgu'Si gada,vanisas, momxmareblis sa+ivrebis ganxilvisas. anda sava.ro *armomadgenlebisaTvis axali nouTbuqebis Se)enisas. erT$erTi re omendacia, xarisxi, aris is, romelic rom saSualebas gamovi,enoT gva)levs avama-loT gada*,vetilebis

mraval'erovani samuSao qalis u&iratesoba. gada*,vetilebis mi-ebis &rocesSi sxvadasxva xasiaTebic, muSaTa mizidva, arc Tu iSviaTad )alian 'aseulis menejerisaTvis. ratom4 aseTi TanamSromlebi gvTavazoben sruliad axal Sexedulebebsa da azrs gadasa*,vet sa iTxebze. isini Tavisebur inter&retacias u eTeben &roblemas da u'ro xSirad arian axali ideebis mi-ebisaTvis mzad. aseTi muSa ebi, rogorc *esi u'ro SemoqmedebiTad udgebian sxvadasxva variantebis SeTavsebas da avlenen did moqnilobas. i-ebs ra cnobebs sxvadasxva *,aroebidan. menejeri uSvebs albaTobas imisas, rom mi-ebuli gada*,vetileba iqneba namdvilad SemoqmedebiTi da uni aluri. magram, miuxedavad imisa, rom azrTa sxvadasxvaoba Sei)leba i,os )alian 'aseuli. mas aqvs negatiuri mxareebic, ase magaliTad saerTo Sexedulebebis ar qona, rogorc *esi, niSnavs, rom meti dro ixarjeba gansjaze. Sesa)lebelia sirTuleebi urTierTobis dros, gansa uTrebiT Tu arsebobs enis barieri. garda amisa, sxvadasxva azris )iebam Sei)leba gaxados gada*,vetilebis mi-ebis &rocesi u'ro +axlarTuli, rTuli rTulia saerTo SeTanxmeba. da ara erTgvarovani. sxvadasxva Sexedulebebis arsebobisas SeTanxmebis magram unda mi-*eva, a-iniSnos, anda rom on retuli Tumca, es moqmedebebis na lovanebebi 50

gasaTvalis*inebelia, magram azrTa mraval'erovneba gada*,vetilebis mi-ebisas imdenad -irebulia, rom is bevrad gadas*onis Tavis &otenciur uar,o'iT mxareebs. gi iTxiaT Tu ara azri sxvebisaTvis4 giTxoviaT Tu ara r+eva mas*avlebelebisaTvi, naTesavebisaTvis, megobrebisaTvis, TanamSromlebisaTvi4 gaxsovdeT( gaigebT ra sxvadasxva Sexedulebas sa iTxis irgvliv, Tqven gi+ndebaT bevrad metri Sansi mii-oT s*ori gada*,vetilebal arao+ie,t0ri 2ada/Jvetile+e+i da Se:dome+i) roca menejerebi i-eben gada*,vetilebebs, isini ara marto sargebloben Tavisi meTodebiT. evristi a (5evristics) em&iriuli *esebi, romlebsac menejerebi i,enenen gada*,vetilebis mi-ebis &rocesis gamartivebisaTvis. asesi meTodebi )alian sasargebloa im &irTaTvis, romlebis i-eben radgenac isini saSualebas a)leven rTuli, araerTgvarovani da gaur veveli in'ormaciidan gadmoitanon azri. radgan TiTqmis ,vela menejeri met$na lebad i,enebs em&iriul meTodebs, es imaze migvaniSnebs, rom es meTodebi mTlianad saimedoa. ratom4 imitom, rom maT Seu)liaT in'ormaciis gadamuSavebis Se'asebisas migvi,vanon Secdomebis a-mo'xvramde, romlebsac uSveben on retuli stiliT, aramde bevri maTgani &rocesis gamartivebis mizniT sargebloben em&iriuli anu evristi uli

menejerebi gada*,vetilebebis mi-ebis dros. mo led ganvixiloT isini. Tu &irs, romelic i-ebs gada*,vetilebas, aqvs tendencia iavaraudos, rom man icis u'ro meti, vidre sinamdvileSia, anda ararealurad a'asebs Tavis Tavs da sa uTar Sesa)leblobebs es niSnavs, rom es adamiani midre ilia zedmeti Tavdajerebisadmi. Tu gada*,vetilebis mim-ebi adamianisaTvis damaxasiaTebelia s*ra'va maqsimalurad *axalisebisa en da survili aqvs ,velanairad Tavi aaridos xarjebs, niSnavs, rom is midre ilia m,isieri dajildovebisa en. aseTi adamianisaTvis u'ro mimzidvelia iseTi gada*,vetilebebis mi-eba, romlebic maSinve miscemen sasurvel Sedegs da ara iseTi, romlebic moutanen Sedegs momavalSi. luzis e'eqti *armoiSoba maSin, roca &iri, romelic i-ebs gada*,vetilebas, amaxvilebs ,urad-ebas sa*,is in'ormaciaze, rogorc samimarTulebo &unqtze da Semdeg mi-ebuli in'ormacia ar Sei)leba ade vaturad gamoi,enos mogvianebiT. &irvel STabe.dilbebs, ideebs, Se'asebebs aseTi adamianisaTvis aqvs gaumarTleblad didi mniSvneloba, vidre damatebiTi in'ormaciis Sedegad mi-ebuls. Tu &iri, romelic i-ebs gada*,vetilebas, movlenas u eTebs amor+eviT inter&retacias, e,rdnoba Tavis ara obieqtur a-qmas. igi midre ilia 50

araobieqturobisa en, romelic gamo*veulia ar+eviTi a-qmis

Sedegad. es

gavlenas axdens imaze, Tu rogor in'ormaciaze amaxvilebs adamiani u'ro metad ,urad-ebas. imaze, Tu rogori &roblemebis identi'icirebas axdens da imze, Tu rogori gada*,vetilebebis variantebs SeimuSaveben adamianebi, romlebic gada*,vetilebis mi-ebis &rocesSi e)eben in'ormacias, romlebic amt iceben *arsulSi maTi gada*,vetilebebis sis*ores da u uagdeben nebismier in'ormacias, romelic e*inaa-mdegeba maT u*indel mosazrebebs da das vnebs, midre ilni arian araobieqturobisadmi, isini e,rdnoba mis*ar'ebas daamt icos Tavisi sis*ore. aseTi adamianebi, rogorc *esi u,o,manod i-eben in'ormacias, romelic amt icebs maT subieqtur Tvalsazriss da metismetad s&eci'i urad udgebian sa iTxs, rac maT Sexedulebebs e.vqveS a,enebs. +ar+oSi +asmis e'eqti *armoiSoba maSin, roca &iri, romelic i-ebs gada*,vetilebas ir+evs da xazs usvams situaciis gansaz-vrul as&eqtebs, amas miv,avarT realuri suraTis damaxinjebisa en da 'ormirdeba aras*ori orientirebi. araobieqturoba, romelic da'u)nebulia misa*vdomobaze _ roca adamiani, romelic i-ebs gada*,vetilebas, midre ilia daimaxsovros da gaiTvalis*inos mxolod is movlenebi, romlebic moxda cota xnis *in da cocxlobs mis mexsierebaSi, rogoria aseTi midgomis Sedegebi4 es obieqturad a-idginos mexsierebaSi *arsulis anadgurebs da unars movlenebi miv,evarT

damaxinjebul das vnebamde. Tu &iri, romelic i-ebs gada*,vetilebas a'asebs movlenebis albaTobas, gamomdinare iqidan, ramdenad 5gavs igi sxva movlenebs, an movlenaTa na rebs, amas miuv,avarT re&rezentaciis araobieqturobisa en. araobieqturobisa en midre ili mocemuli ti&is menejerebi xSirad marTaven analogebs da xedaven identur situaciebs iq sadac sinamdvileSi isini ar arian. araobieqturoba agebulia SemTxveviTobaze. *armoiqmneba im SemTxvevaSi, rodesac &irovneba gada*,vetilebis mi-ebisas cdilobs *armoiqmnili movlenebis rigSi i&ovos SemTxveviTi azri. u,urad-ebo gamoxtomebTan da avSirebuli Secdomebi, xdeba im SemTxvevaSi, rodesac gada*,vetilebis mim-eb &irovnebas avi*,deba, rom gada*,vetilebis axal variants ar Seu)lia )veli Secdomebis gamos*oreba. gada*,vetilebis gada*,vetilebis variants ar mim-eb Seu)lia &irovnebas avi*,deba, rom )veli Secdomebis gamos*oreba.

gada*,vetilebis sxvadasxva variantebis Se'asebisas aseTi adamianebi SecdomiT amaxvileben ,urad-ebas *arsulSi uqmad da argul droze, 'ulze da )alau'lebaze. da ara ar+evnis Sedegebze momavalisaTvis. imis miuxedavad, rom ignorireba gau eTon u,urad-ebo gamoxtomebs, romlebic isini vera'riT ver axerxeben mia*eros maT Tavis 50 davi*,ebas. adamianebi, midre ilia *armateba

damsaxurebas, xolo *arumateblobaSi daadanaSaulos garegani 'aqtorebi. da bolos, araobieqturoba )velmoduri xedvis zustadaa gaTvlili Sesa)lo Sedegebi. ra gziT unda gaeqcnen menejerebi ,vela am Secdomis negatiur e'eqts da araobieqtur Se'asebas4 &irvel rigSi sa.iroa mudam axsovdeT maT Sesaxeb da ecadon ar dauSvan isini. garda amisa, menejerebisaTvis aucilebelia ,urad-eba gaamaxvilon imaze Tu rogor i-eben isini gada*,vetilebasG Seecadon
gada*,vetilebis mi-ebasTan gansaz-vron, Tu +veulebriv rogor em&iriul meTodebs i,eneben isini, da riti ulad

valda val _ es aris gada*,vetilebis

mim-ebi &irovnebis midre ileba absoliturad usa'u)vlo r*menisa en imasa, rom

midgoma racionaluroba Sea'ason, Tu ramdenad e'eqturia es meTodebi. da bolos, Sesa)loa, gansaz-vruli menejerebisaTvis -irs dala&ara eba garSemom,o'ebTan da Txovna, miscen racionaluroboba intuicia

Se'aseba gada*,vetilebis mi-ebis maT stils, gamoavlinon ,vela na li da Seecadon maT gamos*orebas.

gada*,vetilebis mi-ebis mi-ebisas Tqven xedavTda +veni msjelobis Sedegebs. ramdenadac gada*,vetilebis es maT interesebSia, &rocesi &roblemebisa

ra Segvi)lia vTqvaT marTvis gada*,veilebebis mi-ebisSecdomebi &rocesze4 ]$ze. danax. &roblemebi

gada*,vetilebebis ti&i menejerebs surT mii-on sr*ori gada*,vetileba 2 air+ion sau eTeso varianti, struqturuli &roblema 2 da&rogramebuli &roblema ganaxorcielon da 2Sea'ason, ramdenad e'eqturad Se)les maT &roblemis dau&rogramebeli gada*,vetilebebi gada*,veta, romlisTvisac &irvel rigSi mi-ebuli iqna gada*,vetilebis aseTi saxe. gada*,vetilebis mi-ebis stili marTvis gada*,vetilebis mi-ebis romlebSic isini direqtiuli &rocesTan midgoma, &irobebi, gada*,evtilebis mi-eba analiti uri sau eTeso alternativis ar+eva mii-ebaG &roblemis ti&i, misi mi-eba. am 'aqtorebidan maqsimalurad ,oveli maTgani TanaSobs once&tualuri e'eqturi qceviTi varianti mTavari moTxovnebis gansaz-vrul rols da moqmedebs imaze, rogor gada*,vetilebas mii-ebs menejeri. dama ma,o'ilebeli varianti. gada*,vetilebis mi-ebis gada*,vetilebis realizeba. amis &irobebi( valda val damou ideblad imisa, raSi mdgomareobs &roblemis arsi, romelic gada*,etilebis e'eqturobis gansaz-vruloba Tqven unda gada*,vitoT, $ es Sei)leba i,os dadgmuli +veuli dagvianeba Se'aseba

ris i ganusaz-vreloba romelime TanamSromlida

samuSaoze.

&roblemebi

&roduqtis

xarisxTan

an

gada*,veta imisa, u-irs Tu ara om&anias axal bazarze gasvla, $ gaxsovdeT, rom ,vela SemTxvevaSi gada*,vetileba damo idebuli iqneba mTel rig 'aqtorebze.

50

2ada/Jvetile+is mi.e+is 7ro:esi Tanamedrove mso9lioSi) &erl om&ania i ea$s menejeri Tavis samuSao d-es mTlianad

arlsoni, axali

uTmobs

&roduqciebis, sau eTeso samzareuloebis dabal 'asebad Seqmnas. misi samuSao mdgomareobs imaSi, rom is arsebul u'ros menejerebis momuSave jgu'is meSveobiT gansaz-vravs axal &rioritetebs, axali &roduqciebis dasamuSaveblad. isini aseTi midgomiT qmnian axal avejs, romelis ,idvis survilic aqvT sxvadasxva momxmareblebs. sul axlaxans mso'lioSi sastumroebSi Seicvala samzareuloebi, isini gaxda tevadi, romlebic d-es garda sa.mlis mi-ebis adgilisa garTobis centrebad iqcnen saxlebSi. momxmareblebs surT 5qondeT moxerxebuli da 'arTo samzareuloebi, romlebSic imavdroulad momzaddeba ugemrielesi sa.melebi. arlsons surs ganazogados es i'ormacia da mia-*ios dasaxul mizans. mas mou*evs mii-os )alian didi raodenobis gada*,vetilebebi 2 rogorc &rogramirebuli aseve ara a&rogramirebuli, xolo is 'aqti, rom i ea iqca globalur om&aniad, mxolod a-rmavebs situacias. ase magaliTad, aziaSi sim,udrove ganisaz-vreba &atara sivrciT, roca am dros ameri aSi momxmarebels unda 5qondes 'arTo samzareulo minis nivTebiT da uzarmazari macivrebiT. menejeris moxerxebulobaa s*ra'ad da s*orad mii-os gada*,vetileba uzarmazar samuSaoSi, rac gansaz-vravs om&aniis *armatebas. Tanamedrove biznesis sam,aro trialebs gada*,vetilebis mi-ebis &rocesis garSemo, xSirad saris o, xSirad miu-*evel ade vatur in'ormaciis raodenobaze da,rdnobiT, zogjer i in'ormaciis uqonlobis &irobebSi. menejerebis umetesi na*ili gada*,vetilebebs i-ebs erTimeoris mi,olebiT da maTi gada*,vetileba u'ro da u'ro damo idebulia maTi organizaciebis *armatebaze. d-es ara s*orad mi-ebuli gada*,vetileba Sei)leba milionebi dajdes, ra aris sa.iro imisaTvis, rom mii-o 50

e'eqturi

gada*,vetileba

Tanamedrove

s*ra'ad

ganviTarebad

saqmian

sam,aroSi4 ai ramodenime re omendacia( miciT, rodis dgeba dro Tqva uari manamde mi-ebul gada*,vetilebaze. rodesac naTeli xdeba, rom mi-ebuli gada*,vetileba ar amarTlebs, ar SegeSindeT misgan uaris Tqmis, zogs ar surs a-iaros, rom misi gada*,vetileba a-mo+da aras*ori. isini imdend arian mija.vulni TavianT gada*,vetilebaze, rom uars amboben imaze, rom dgeba dro iaron *in. Tanamedrove dinami ur garemoSi aseTi midgoma gada*,vetilebis mi-ebaze ubralod miu-ebelia. m &raqti aSi daam,areT &rinci&i Wratom xuTiX. rodesac garemo xasiaTdeba ama-lebuli ganusaz-vrulobiT erT$erTi saSualeba s*ori gada*,vetilebis stimulirebisa mdgomareobs imaSi, rom adamianebma u'ro -rmad gaiazron &roblema. vinaidan dro gada*,vetilebis mi-ebisaTvis, rogorc *esi aris )alian cota. midgoma Wratom xuTi X$ i gulisxmobs, rom menejeri s*avlobs dasmas erTxel i ara, aramed !$jer. WratomX ai)ulebs &irs gada*,vetileba, &roblemis arsis +a-rmavebaSi. m ecadeT mii-oT e'eqturi gada*,vetileba. e'eqturi gada*,vetilebis &rocess aqvs gansxvavebuli xasiaTi. Wis 'iqsirdeba ,velaze Tanmimdevruli, aucilebelia masSi moqmedebs, rogorc )iriTadze, is logi uria da aseve obieqturi subieqturi, iTxvis mi-ebuli

azrovneba, is moiTxovs s*ored iseT moculobas in'ormciisa da analizisa, rogoric on retuli &roblemebis gada*,vetisaTvisG is ganusaz-verel garemoze &irda&iria, saimedoa, *armatebulad ubralo, moxmarebisas moqniliaX. menejmentisaTvis reagirebis moxdenis sau eTeso saSualeba mdgomareobs imaSi, rom WavaSenoT organizacia, romelsac See)leba gamoamZ-avnos Tavis mxriv moulodneli zrda, ganviTareba da s*ra'i ada&tireba Secvlil garemozeX. aseT organizaciebi aris uma-lesi xarisxis saimedo organizaciebi, da Tval,urs ,vela maTgans aqvs ! gansxvavebuli daxasiaTeba u&irveles ,ovlisa maTi *armatebis gza ut,uaria. isini ,urad-ebiT adevneben sul mcire gadasaxadebsac, sul adreul stadiaSi da )alian s*ra'ad i ar unda reagireben ,vela SemTxvevebze da Sedegebze, romlebic Tundac ra-acaSic eTanxmeba maT moulodnelobas. Tanamedrove organizaciebma ubralod

Seqmnan limati, romliTac xalxi endobaT WSinagan naturasX. ramdenadac biznesi )alian )neli saqmianobaa, organizaciebis menejerebma unda a-iaron, rom nraTa ade vaturad Seva'asoT sirTuleebi sa.iroa rTuli misasvleli gzzebis gavla3. mocemul$ adamianTa umravlesoba, romlebic iSoreben sirTuleebs, rasac arc Tu iSviaTad a eTeben instiqturad, amiT isini a-*even &roblemis na*ilis mogvarebas, 50

rac saSualebas a)levs maT u'ro metad e'eqturad i,vnen ada&tirebulni situaciis mimarT. da bolos, aseTi organizaciebi ara mxolod &rognozireben situaciebs, aramed bolomde *,veten TavianT limits. aseTi organizaciebi arsebiTad cdiloben rac Sei)leba zustad a-*eron momxdari, magram a-iareben, rom ar Seu)liaT *inas*ar gansaz-vron isini ,vela'eri. isini n*inas*ar mxolod ar u'iqrdebian, ra-acis ise moqmedeben. 'iqroben moqmedebisas, eTebisas.

Sesa)lebelia asseT &irobebSi zustad gansaz-vro situacia, magram aseTi ram iSviaTad xdeba realur saqmianobaSi.

ro2or 2av*deT 6ar2i menejeriL


,ovelTvis gaamaxvileT ,urad-eba imaze, Tu rogor gada*,vetilebebs i-ebT Tqven da rogor i-ebT maT. Tu Tqven gr)nobT, rom mii-eT arc Tu ise xelsa,reli gada*,vetileba, Sea'aseT rogor Sei)leboda gam lavebodiT am amocanas u eTesad romeli gada*,vetilebebis mi-ebis eta&ebis gaumjobesebas Se)lebdiT Tqven4 imuSaveT e'eqturi muSaobis dasaxve*ad. i iTxeT *ignebi, romlebic mi)-vnilia gada*,vetilebebis mi-ebaze. sTxoveT im adamianebs, romlebiTac Tqven a-'rTovanebuli xarT r+eva imis Sesaxeb, rogor i-eben isini gada*,vetilebebs.

s*ra'ad ganviTarebad sam,aroSi s*ori gada*,vetilebis mi-eba )alian rTuli amocanaa. da nebismier menejers, romelsac surs mia-*ios uma-les Sedegs Tavis &ro'esionalur SemoqmedebaSi, unda SeiTvisos siaxle e'eqturi gada*,vetilebis misa-ebad. mxolod am SemTxvevaSi is Se)lebs *armatebiT dagegmos, organizeba gau*ios, marTos da a ontrolos saqmianoba. rodesac Tqven gi*evT raime saxis gada*,vetilebis mi-eba (Tqveni momxmareblis mimarT mimarTuli) Tqveni momxmareblisTvis, ar aris aucilebeli ramdenad e'eqturi iqneba is Tqveni TvalTaxedvidan. aucilebelia, rom situacia SecvaloT u eTesobis en. es gansa uTrebiT u avSirdeba teqnologiebs. &irveli aris is, risi ga eTebac Sei)leba moindomos sesiliam$es aris TiToeuli onlain saitis m'lobelis mo le gamo iTxvis +atareba. iTxvebi sa.iroa i,os martivi, magaliTad( aadvilebs Tu ara Tqveni saiti samuSaos4 exmareba Tu ara is drois e onomiis

50

ga eTebaSi

momxmarebels4

amcirebs

danaxarjebis4

umjobesdeba

Tu

ara

lientebis momsaxurebis xarisxi da ase Semdeg. Tu ara4 maSin ratom4 im zomis mixedviT, rogor iqneba gaxdeba rTuli da izrdeba iTxvebi, isini u'ro lientebis moTxovnileba gansaz-vruli, es iTxvebi on retuli. TandaTanobiT lientis moTxovnilebasTan erTad

on retulebi xdebian da gada*,vetilebebis mi-eba

xdeba u'ro Tanmimdevruli, srul'asovani momsaxureba unda gae*ios mudmivad. ramdenad srul'asovania amas Tqven Segi'aseben momxmareblebi. u&irveles ,ovlisa, Semdegi ,-B-saitis ganviTarebisaTvis damatebiT resursebis gamo,o'isas sesilia ra Tqma unda moindomebs Sea'asos, ramdenad a ma,o'ilebs misi saiti lientebis da &artniorebis moTxovnilebebs. am Se'asebis )iriTadi 'o usi unda gaxdnen s*ored sargebeli. imas Tu +avTvliT, rom +ven va'asebT ,-B-saits, rom onlain gamo iTxva sa maod martivadaa organizebuli da d-es es iqca +veulebriv saqmianobad, sesilias ur+evnia +aataros momxmarebelTa iseTi mo le gamo iTxva, romlis gacnobisas isini Se)leben Seavson mo le an eta da daabrunon isini u an. am gamo iTxvis Sedegebi sesiliasTvis gaxdeba erT$erTi riteriumi misi gada*,vetilebebis e'eqturad mi-ebis Sesa'aseblad. sxva Sesa)lo riteriumi Sei)leba gaxdes arsebuli saitis xarisxi, aseve sait dizainis ubralo obieqturi Se'aseba da mo*veuli eqs&ertebis an onsultantebis mier Sesrulebuli samuSaoebis Sedegad mi-ebuli Sedegebi. ro2or 2a0mjo+esde+a :odna j2090ri m0Sao+iT? e'eqturoba gada*,vetilebebis mi-ebisas$es aris xarisxi, romlis enac mis*ra'vis nebismieri menejeri. mainc ra aris aucilebeli imisaTvis, rom mivi-oT s*ori gada*,vetilebebi4 dai,aviT jgu'ebad sami$oTxi adamianis SemadgenlobiT. gansajeT Tqveni urortis gamocdileba gada*,vetilebis mi-ebisas$magaliTad, avtomobilis, an romelime )vir'asi nivTis ,idvisasG sas*avlo ursis an re&etitorebis ar+evisasG ar+evisas saza'xulo SvebulebisaTvis da a.S. TiToeulma Tqvenganma unda mo,ves im SemTxvevebze, rodesac saSualeba mogecaT mige-oT namdvilad sau eTeso gada*,vetileba. gaanalizeT, ra moxda &rocesis msvlelobisas, risi *,alobiTac saSualeba mogecaT mige-oT aseTi gada*,vetilebebi. Semdeg imsjeleT im gada*,vetilebaze, romelic Tqveni azriT ara e'eqturi a-mo+nda. ra mizeziT moxda es4 romeli saerTo niSnebi, Tu i arseboben aseTi, Se)lebdiT gamoge,oT ,vela argi gada*,vetilebebidan4 cudidan4 SeadgineT &raqti uli re omendaciebis sia, s*ori gada*,vetilebebis misa-ebad mimarTuli. v*,vetT eTi ur &roblemas. *harle Sch.ab / *o%0an1-iis menejerebisaTvis argad aris cnobili, rom on urenciasTan da avSirebuli &roblemebi iSviaTadaa 50

struqturirebuli.

mravali

*lis

ganmavlobaSi

es

sabro ero

'irma

savsebiT

*armatebiT u*evda on urencias iseT seriozul metoqeebs, rogoricaa Merill 21nch, s*ored amaTi *,alobiT i-ebs ara&rogramirebul gada*,vetilebebs. magaliTad, misma menejmentma gada*,vita romelic saSualebas a)levs radganac menejerebi ara arian lientebisagan aero aqciebi na leb 'asad, obligaciebis da urTierTSorisi 'ondebis Sesaqmnelad da teqnologiebis dasanergad, lientebs 5qondeT meti varianti aseTi saqmisTvis. om&aniis sare lamo gada*,vetilebebis i,vnen dar*munebulebi on urentuli xerxebi gamudmebiT icvleba, am Seu)liaT

momaval Sedegianobaze. arc ise adre bro erebis mTliani rigi i)ulebuli i,o gadaexadaT didi jarimebi, romlebic is*ra'vodnen &roblemebis dasaregulireblad, on'liqtorebis saboloo interesebSi +a'luli, da avSirebuli TaviaanTi momxmareblis re omendaciebTan. menejerebma am s andalebis Semdeg, *harle Sch.ab / *o%0an1-iis romelic gada*,vites +aetarebinaT sare lamo am&ania,

daanaxebda xalxs rom maTi 'irma saqmes u avSirdeba sruliad sxvagvarad. erT$ erT sare lamo rgolSi, o'isSi isxdnen bro erebi, romlebic imeorebdnen( ,,i,ide, i,ide, i,idelX idev erTi bro eri, romelmac naxa restoranSi meniu, tele'onSi lients( ,,ai +ems Tval*in aris Tqveni &orvelis Se'asebiTi eubneboda Tavis

qa-aldebis do umentebi. me vTvli, rom Tqven unda i,idoT es da es.X ramdenime gadam*,vetma qselma uari Tqva gadaezidaT 'oladi agresiuli re lamisaTvis. *armoidgineT roim Tqven xarT om&aniis sare lamo menejeri. Tqven sare lamo saagentom SemogTavazaT re lamis ganTavseba gazeTSi. masSi gvTavazobs bro eris gaazrebuli sit,vis citirebas, romelic ambobs( ,,+emi re omendaciebi mimarTuli investiciebis mimarT absoluturad obieqturia, Tumca me vmuSaob idec omisiisTvisac.X Semdeg modis *harle Sch.ab-is bro eris sit,va( ,,me vmuSaob ara omisiisaTvis rogorc sxva bro erebis umetesoba, amis gamo +emi re omendaciebi mimarTulia investiciebis absolutirad obieqturobisa en.X am &roblemis gaazrebisas, daubrundeT me$]$xe suraTs da gadav*,vitoT, romeli momdevno varianti avir+ioT$da ratom. _a) varianti) mieces sare lamo saagentos miniSneba, rom +5arles Sc5a*$is bro eris sit,vebis Semdeg +aisvas vars vlavi am da *vrili Sri'tiT ar daematos -ebuloben omentari, romelSic naTqvamia, rom 'irmis bro erebi

sa omisioebs, magram 'irma -ebulobs Semosavals Sida o&eraciebidan. +) varianti) mieTiTos saagentos bro eris citatis Secvla Semdegnairad( 3me vmuSaob ara sa omisioebze, rogorc bro erebis umetesoba, amitom me )alas ar dagatanT Tqven arc ,idvasa da arc ga,idvaze. 50

amo:ana menejere+isTvis) BM, gaxda &lanetis sau eTeso avtomSeneblobis om&ania. g.iedebaT amis damt iceba4 2002 da 200# *lebSi ga,idvebis moculobiT, man mi-*ia sare ordo ma+venebels. amis garda, 3ortune reitingiT is Sevida V2 sau eTeso avto om&aniaTa rigSi, romlebic i*veven a-tacebas mTels mso'lioSi, Tanac igi gaxda &irveli evro&ul om&aniebs Soris. im dros, rodesac udidesi om&aniebi axorcielebdnen 'rTxil strategias, BM, muSaobda mTeli sim)lavriT. misi strategiis )iriTadi om&onenti i,o da r+eba saavtomobilo bazarze &rinci&ulad axali modelebis gatana, romlebsac qmnis gundi ris benglis xelm)-vanelobiT. ris bengli daibada vis onsinis StatSi da is d-esac &asuxismgebelia axali modelebis Seqmnaze. SuSiT da betoniT risi xelm)-vanelobs teqnologiur nguls3 BM, Grou0 samecniero vleviTi centris Senoba mdebareobs qvegan,o'ilebiT 3ordchung und Inno!ation 4entru% 5metad cnobili 3I6 abreviaturis qveS). agebuli miunxenSi. is 5gavs 'i.as, Senobis da)abuli muSaoba mimdinareobs mis onstruqcia TiTqos mianiSnebs imaze, Tu ra edlebSi. Senoba aris -ia modulis ise, rom

,vela TanamSromeli muSaobdes erTmaneTTan axlos. imisTvis rom gauziaron ideebi olegebs, aq ramdenime nabijis gadadgmaa sa.iro. ra Tqma unda, ara marto originaluri Senobis onstruqciiT aris ganTqmuli om&ania mTels mso'lioSi, aramed Tavisi unariT mia-*ios da realizeba gau eTos novatorul ideebs, s*ra'ad moaxdinos reagireba cvlilebebze. misi es unari gan&irobebulia ucvleli aqcentiT gundur muSaobaze, romelic aqtiur &raqti as gadis samecniero vleviT centrSi. unda a-iniSnos, rom rodesac V992 *els bengli dainiSna xelm)-vanelad sa onstruqtoro qvegan,o'ilebaSi, dargis analiti osebs es ar+evani )alian gau virdaT, radgan is i,o ucnobi 'igura avtomSeneblobis biznesSi, Tanac ameri eli. bengli i)axis, rom madlobelia didi ndobisTvis, magram es simdable mo+venebiTia, mas eSinoda ngaTavisu'lebis3 da cdilobda dae avebina aseTi cnobili 'irmis mTavari osntruqtoris Tanamdeboba. mosvlisTanave bengli See*inaa-mdega uma-lesi xarisxis sulisSemxuTvel ierarqiul ncixesimagre3), sadac ulturas 3e tung (germanulad iTargmneba rogorc m veTri u'lebamosileba iSviaTad adamianebis

gadai veTeboda da TanamSromlebi &raqti ulad ar urTierTobdnen im adamianebTan, romlebTanac ar i,vnen da avSirebulebi samuSao saqmianobiT. miuxedavad imisa, rom benglis amocana i,o SemoqmedebiTi &rocesis uzrunvel,o'a avtomobilebis axali modelebis SeqmnaSi, mas agreTve surda, rom onstruqtorebs m.idro TanamSromloba 5qonodaT erTmaneTTan da ,vela om&aniis *evrTan. man Seqmna is, rasac TviTon u*odebs dut4en ulturas( -ia, ara'ormaluri atmos'ero, sadac 50

adamians ar eSinia gamoTqvas sa uTari azri. mis )iriTad amocanad i,o da r+eba Semdegi( axlo TanamSromlebi organulad Ser*,muli i,vnen om&aniis saqmianobasTan. daa,eneT Tqveni Tavi Seinar+unos Tavis gundis ris benglis adgilze. ra unda gaa eTos man, rom e'eqturoba ma-al doneze, rodesac mis gundSi

Seedinebian sul axali da axali inZinerebi4 ras moimo,mede+diT T,ven am sit0a:iaSi? samuSao gundi _ Tanamedrove dinami ur globalur biznes garemos erT$erTi realobaa. gundis marTva i urTulesi amocanaa Tanamedrove menejerebisTvis. d-es aTasobiT organizacia *armarTavs Tavis saqmianobas ise, rom &roeqtebi da davalebebi Seasrulon ara cal eulma muSa ebma, aramed jgu'ma (an gundma). ra mizniT eTdeba es4 ras *armoadgens gundi4 ra xerxiT qmnian Tanamedrove menejerebi e'eqtur gundebs4 Tavda&irvelad ganvsaz-vroT jgu'uri qcevis *esi. j209is :ne+a) mocemul jgu'Si TviToeul adamians e ava Tavisi adgili. aq i,o ma,urebeli, misi damxmare &iri, &artizani da didi moTamaSec. aTi *elia, rac jgu'i i,enebda Tavis uni alur maTemati ur Sesa)leblobebs da urTierTobis &irovnul +venebebs imisTvis, rom milionobiT dolari moe&ara umsxviles ameri ul azinoebis m'lobelTaTvis, jgu'i mTlianad Sedgeboda masa+usetis teqnologiuri institutis studentebisagan. sabednierod jgu'is umetesoba iqmneba eTilSobiluri miznebisTvis, magram unda iTqvas, rom am jgu'is muSaoba metad STambe.davi i,o. bevri menejeri inatrebda, rom misi TanamSromlebi aseve *armatebiT asrulebdnen maTze da isrebul movaleobebs. rogor Sei)leba amis mi-*eva4 menejers unda esmodes TiToeuli jgu'is *evris, mxolod am SemTxvevaSi man Sei)leba gaigos mTeli jgu'is ,o'aqcevis mizezi. jgu'is qceva ar aris mxolod cal euli adamianebis ,,moqmedebis jamioo. ratom4 saqmec imaSia, rom adamiani jgu'Si ar iqceva ise, rogorc cal eulad a-ebuli. amitom, Tu +ven gvsurs mivi-oT *armodgena organizaciul ,o'aqcevaze, +ven unda davi*,oT jgu'ebis Ses*avlidan. ra aris j209i? j209i 4 aris 0rTierTmo,medi, erTmaneTFe damo6ide+0li adamiane+is 2aerTiane+a 2ansaF.vr0li miFnis misa./evad) jgu'i Sei)leba i,os 'ormaluri da ara'ormaluri. 'ormaluri jgu'ebi arian samuSao romlebsac a,alibebs da oTxi organizacia. saorganizacio jgu'is *evrebs da aqvT on retuli am valdebulebebi gan&irobebulia misa-*evad. asruleben on retul amocanebs. 'ormaluri oleqtivebi, samuSao qceva miznebis

jgu'is

miznebiT

mimarTulia

50

maTTan gansxvavebiT, ara'ormaluri jgu'i ,alibdeba socialur sa'u)vlebze. isini *armoiqmnebian moTxovnilebebis jgu's. rogorc samuSao gamo. aseTi adgilebze adamianebis sxvadasxva socialur ontaqtebze sami saerTo magaliTad, jgu'ebi qvegan,o'ilebebis niadagze da

TanamSromeli, romlebic erTad sadiloben, *armoadgenen s*ored rom ara'ormalu *esi iqmneba megobrobis interesebidan gamomdinare. Mj209i im,o'eba mudmiv cvalebad mdgomareobaSi, magram rogorc *esi isini verasodes ver a-*even absolutur stabilurobas. arsebobs zogadi evoluciis sqema, romelic axasiaTebs umetes jgu'ebs. gamo vlevebma gvi+venes, rom ,vela jgu'i Tavis ganviTarebas gadis standartulad, Tanmimdevrulad, romelic Seicavs xuT eta&s( V) 'ormireba, 2) dabneuloba, #) mo*esrigeba, ]) davalebis Sesruleba, !) daSla &irveli eta&i, 'ormireba, xasiaTdeba ori as&eqtiT( Tavda&irvelad xalxi erTiandeba jgu'Si an samsaxuris mizniT ('ormaluri jgu'i), an sargeblisa da u&iratesobisaTvis (ara'ormaluri jgu'i). imis Semdeg rac xalxi gaerTiandeba jgu'Si i*,eba 'ormirebis meore eta&i( jgu'is miznebis, misi struqturisa da marTvis stilis gar veva. am 'azisTvis damaxasiaTebelia gaur vevloba. jgu'is *evrebi, TiTqos, nsinjaven niadags3, rom gansaz-vron rogori ti&is qcevaa mi-ebuli mocemul oleqtivSi. es eta&i mTavrdeba mas mere, rac jgu'is *evrebi Tavs gr)noben erTi oleqtivis *evrebad. dabneulobis a-iareben, eta&i xasiaTdeba Sida on'liqtiT. ontrolsa da jgu'is *evrebi amas romelic on'liqti magram e*inaa-mdegebian Sez-udvas,

aisaxeba &irovnebaze,

oleqtivSi muSaobisas. Semdeg *armoiqmneba

da *inaa-mdegoba jgu'is marTvis gamo. am eta&is dasrulebisas jgu'is SigniT 'ormirdeba sa maod gam.virvale xelisu'lebis gana*ilebis ierarqia da mii-*eva SeTanxmeba mis marTvaSi. mesame eta&ze jgu'is SigniT 'ormirdeba m.idro avSirebi da misi *evrebi amZ-avneben m.idrourTierTobas. am &eriodSi isini )lierad gr)noben erTianobasa da megobrul atmos'eros oleqtivSi. mocemuli mo*esrigebis eta&i mTavrdeba imis mere, rac jgu'is Sida struqtura gamagrebulia da misi *evrebi mii-eben da a-iareben dadgenil normebs. meoTxe eta&i es aris samuSaos Sesruleba. mis da*,ebamde jgu'is struqtura m veTrad da sabolood aris gansaz-vruli, xolo jgu'i xdeba mTlianad 'unqcionaluri. xalxis energia mimarTulia u&irveles ,ovlisa erTmaneTis u eTesad gacnobisa da gagebisa en, im saeerTo amocanebis Sesrulebisa en rac jgu's am 50

eta&ze s.irdeba. Tu samuSao jgu'i mudmivia, samuSaos Sesruleba aris saboloo ganviTarebis eta&i. droebiT jgu'ebs, omisiebs, omitetebs, romlebic Seqmnilia ama Tu im amocanis Sesasruleblad, aqvT mizandasaxuli br)anebebi, romlebic iqmneba on retuli miznebis misa-*evad. aqvT idev erTi, ganviTarebis mexuTe eta&i, romelsac daSla e*odeba. am eta&ze jgu'i daSlisTvis emzadeba. ma-ali done e'eqturi samuSaosTvis, ama Tu im amocanebis gada*,vetisTvis a-ar iTvleba jgu'is )iriTad miznad. amis magivrad ,urad-eba mimarTulia moqmedebis dasrulebisa en. mocemul eta&ze jgu'is *evrebi sxvadasxvanairad reagireben am situaciaze. isini arian uxariaT im xalxTan daSoreba, romlebTanac ae*,o megobruli da arg xasiaTze, oleqtivis mi-*evebi, zogs Seu)lia moi*,inos imis gamo, rom mou*evs SemoqmedebiTi

urTierToba. Tqvens umetesobas gamoucdia jgu'is ganviTarebis TiToeuli eta&i( mag. oleqtiuri &roeqtebis Sesrulebisas Tavda&irvelad ar+even jgu'is *evrebs, Semdeg isini &irvelad xvdebian erTmaneTs, Semdeg modis gacnobis eta&i, rodesac ir veva ras da rogor gaa eTebs jgu'i, Semdeg s*ra'ad dgeba xelisu'lebisaTvis br)olis eta&i. am sa iTxis gada*,vetis Semdeg jgu'is ierarqiis 'ormirebisas isaz-vreba amocanis on retuli as&eqtebi( Semsruleblebisa da samsaxuris vadisa. erTianobaSi dgindeba da Tanxmdeba Sedegebi, romlebsac velodebiT jgu'is TiToeuli *evrisgan. es gada*,vetilebebi qmnis sa'u)vels oleqtivis oordinirebuli moqmedebisTvis, romelic unda dasruldes argad Sesrulebuli samuSaoTi. &roeqtis dasrulebisa da +abarebisas, iSleba jgu'i, romelic masze muSaobda. ra-a Tqma unda zogi jgu'i ver midis meore eta&amde, isini ver a eTeben &roeqts an i-eben dabal Se'asebas. Segvi)lia Tu ara ,ovelive zemoT Tqmulze da,rdnobiT gamovitanoT das vna, rom jgu'is e'eqturoba TandaTan izrdeba am oTxi eta&is gavlisas4 zogierTi mecnieri amt icebs, rom samuSao jgu'is ma+veneblebi ,velaze ma-la ganviTarebis bolo eta&zea, magram ar unda mivi-oT es mt iceba calmxrivad. mocemuli azri Sei)leba sruliad marTalia, magram rTulia vu&asuxoT Sedegs ma-ali iTxvas, Tu romeli 'aqtori aisaxeba jgu'is e'eqturobaze. zog SemTxvevaSi jgu'i a-*evs on'liqturobis *,alobiT. sruliad Sesa)lebelia situacia, rodesac jgu'i, romelic im,o'eba meore eta&ze gvi+venebs u eTes Sedegs vidre jgu'i, romelic im,o'eba mesame an meoTxe eta&ze. amis garda erTi eta&idan meoreze gadasvla ,ovelTvis ar aris aS arad gamoxatuli. zogjer jgu'i erTdroulad gadis ganviTarebis ramdenime eta&s( mag. Tu dabneulobis &eriodSi is aqtiurad da sruli 50

)alisxmeviT muSaobs mis *in dasaxul amocanebze. zogjer jgu'ebi brundebin *ina eta&ebze, amrigad ar unda +avTvaloT, rom ,vela jgu'i zustad da Tanmimdevrulad gaivlis ,vela eta&s, an, rom jgu'i meoTxe eta&ze aucileblad iqneba ma-al doneze. gir+evT ganixiloT arsebuli eta&ebi rogorc saerTo sqema., romelic Segvaxsenebs, rom jgu'ebi TavisTavad *armoadgenen dinamiur ganviTarebas. amasTan erTad u eTesad gavigebT im &roblemebs, romlebic *armoiqmneba jgu'is ganviTarebis sxvadasxva eta&ebze. 2are2ani 9a,tore+i, romle+i: 2avlenas a*denen j2090r ,:evaFe 'ormaluri muSaTa jgu'is qceva u'ro u eTesad, rom gavigoT, is unda ganvixiloT, rogorc u'ro msxvili sistemis qveisitema. vcnobT, rom 'ormaluri jgu'ebi arian u'ro msxvili organizaciuli sistemebis qvesistemebi. +ven Segvi)ia avxsnaT jgu'uri qceva, rogorc oraganizaciis qcevis elemanti mTlianobaSi. ase magaliTad, ontrolis jgu'i &roduqciis xarisxze ,velis qarxanaSi misuriis StatSi vadebulia dae,rdnos Tavis muSaobaSi normebs da *esebs, romlebic gamomuSavebulia am qvegan,o'ilebis mTavari jgu'is mier. jgu'is mo-va*eobaze gavlenas axdenen esa Tu is garemo &irobebi. ras Seicavs mocemuli cneba4 saerTo organizaciul statisti as, struqturas, o'icialur *esebsa da normebs, organizaciuli resursebis qonas an ar qonas an arqonebas, muSebis ar+evis organizaciis riteriumebs, na*armis Se'asebis sistemas, romelic mi-ebulia organizaciaSi. dajildovebis sistemas, ulturas da muSaTa jgu'is raodenobis sazogado 'izi ur sqemas, romlebic damuSavebulia organizaciis inZinrebisa da dizainerebis mier. magaliTad, zogierT jgu's Sei)leba 5qondes Tanamedrove, ma-alxarisxovani instrumentebi da mo*,oiloba muSaobisaTvis. im dros, roca sxva jgu'ebi arian na leb *armatebulni. xan organizacia i*,ebs dana rgebis daqveiTebas, strategiis realizacias an xarisxis ama-lebas, rac aucileblad imaze moqmedebs ras a eTebs muSaTa jgu'i da amas is rogor a eTebs. j209e+is /evre+is 7iradi res0rse+i jgu'is Sromis *armoebis &otenciali mniSvnelovani xarisxiT damo idebulia resursebze, romelsac 'lobs misi ,oveli *evri cal$cal e. am SemTxvevaSi la&ara ia individualur ni.ze da jgu'is &irad daxasiaTebaze. ,oveli jgu'is momavali e'eqturoba Sei)leba gansaz-vrul i,os. zomiT gavigoT, Seva'asebT ra saerTod misi cal euli *evrebis inteleqtualur ni.s, agreTve s&ecialur +vevbs da Sesa)leblobs, romlebic sa.iroa ama Tu im amocanis gadasa*,vetad. on retuli

50

,vela +venTagans &eriodulad gvixdeba movisminoT an *avi iTxoT s&ortul jgu'ebze, romlebic Sedgeba saSualo, Sua da uSualo moTamaSeebisagan, romleibc sau eTeso varjiSis *,alobiT gabedulebis da zusti jgu'is TamaSiT imarjveben maTze u'ro metad ni.ier mo*inaa-mdegebze. aseT SemTxvevebze *eren gazeTebSi, imitom rom isini a+veneben gamona liss *esebidan, gadaxras normebidan. rogorc +venTvis u ve cnobilia jgu'is &otenciali$es ubralod ar aris misi cal euli *evrebis ricxvi. es ni.i emsaxureba gansaz-vrul orientirs, ramdenadac maTi daxmarebiT gansaz-vraven, saxeldobr ra amocanebi Seu)liaT Seasrulon mocemul jgu'is *evrebs da ramdenad e'eqturad imuSaveben isini oleqtivSi. amas garda d-es u'ro naTlad +ans, rom oleqtiuri situacia, erTiani )alebiT gada*,viton muSaTa jgu'ebis sa&atio 'aqtorebia &iradi urTierTobis gaziareba maT e uTvniT Sesa)lebloba (maTTan) marTon unda See)loT gansaz-vron strategia, oleqtiur meTodebi. romelic maT &roblemebi da e'eqturad iTanamSromlon erTmaneTTan. magaliTad jgu'is *evrebs on'liqtis ti&i da misi *,alobiT, mere SeimuSaon gamovidnen sa.iro rTuli situaciidan. am isini daexmarebaT da

valdebulebi arian agreTve gamoavlinon situaciebi, romlebic Txouloben &roblemis gada*,vetilebas uzrunvel,o'en *evrebis &roceSi mona*ileobas. maT unda vas*avloT s*orad gamoi,enon aqtiuri mosmenis +asatarebelia bevri gamo vlevebi xalxis xasiaTis Tvisebebs Soris urTierT avSirze da jgu'ur qcevebze. mTavari das vna mdgomareobs imaSi, rom xasiaTis Tvisebebi organizaciuli ulturis mier &ozitiurad Se'asebuli, rogorc *esi, dadebiTad moqmedeben *armobaze da jgu'is moralur sulze. maT e uTvnis urTierToba, Tavis TavSi dar*muneba, damo idebuleba da &iriqiT uar,o'iTi xasiaTebi iseTebi, rogoricaa zedmeti avtoritaloba, mis*ra'eba xelisu'lebisa en, araorganizebuloba, maT aqvT tendencia negatiurad imoqmedon jgu'ur e'eqturobaze da moralur sulze. ratom aris, rom cal euli individebis xasiaTis es Taviseburebebi axdenen aseT did gavlenas jgu'is *armoebaze, saqme imaSia, rom saxeldobr isini gansaz-vraven adamini, ramdenad *armatebulad aris Sem)lebeli imoqmedos jgu'is danar+en *evrebTan erTad. Tanamedrove menejerebs unda qondeT naTeli *armodgena jgu'is *evrebis ulturul gansa uTrebulobaze, romlebsac isini xelm)-vaneloben. araerT2avrovani m0SaTa j209e+is mo.va/eo+is 6oordina:ia) rom marTo jgu'is erTgvarovani *evrebic i da s*orad gaigo maTi qceva es TavisTavad )neli saqmea. uzarmazari sxvaoba da Tanamedrove muSaTa jgu'ebis *evrebis eTni uri 50

gansxvaveba am amocanas metad arTulebs. is u&iratesobebi sxvadasxaxva mso'lmxedvelobis gamo,enebidan, gamocdilebidan, +vevebidan, da ni.idan om&ensirdba damatebiT )alebiT, romlebsac i,eneben mmarTveli &ersonali sxvadasxva SromiTi resursebis &irobebSi. menejerebi rogor a-*even e'eqturobas araerTgavrovani muSaTa jgu'is mo-va*eobis gageba, moTmineba da urTierToba. rogorc TqvenTvis ara sa.iro, cnobilia ,vela adamini ama Tu im zomiT gansxvavdeba erTmaneTisagan, magram sa.iroa ,velasTan urTierToba &atiosnad da samarTlianad. sa.iroa mxedvelobaSi mivi-o, rom xalxi romlebic oordinaciis dros4 gansa uTrebuli mniSvneloba am SemTxvevaSi aqvs sam Semdegi urTierT&iraduli qcevis ti&s(

gansxvavdeba ulturisagan erTi da igive garemoSi sxvadasxvanairad iqcevian. jgu'ebis menejerebi valdebulebi arian ,ovelTvis axsovdeT amis Sesaxeb da is*ra'odnen imisa en, rom gaa-vi)on jgu'is *evrebi. erTi mimarTulebiT mt icedaa da avSirebuli gagebasTan. jgu'is xelm)-vaneli unda ecados Tavis qveSevrdomebis gr)nobebi gaigos. *armoidgineT Tqveni Tavi maT adgilze da a-u)ariT xalxs imis gr)noba, rom isini erTmaneTs moeqcnen Tanagr)nobiT da gagebiT. SemogTavazebT ganixiloT Semdegi magaliTi. *armoidgineT, rom muSaTa jgu's, romelic Sedgeba isini ia&onelebis am av asiis da es&anuri erovnebisagan, uerTdeba ia&oniis oleqtivSi mosvlas gaxdian sasiamovnod da na,o'ierad. qalebi. Tu isini Se)leben ia&onelebis gr)nobebis da interesebis gagebas, maSin ma,o'ilia Tu ara ia&oneli qali Tavisi axali daniSnulebiT Tu &iriqiT, u iduresad imedgacruebulia4 aqvs Tu ara am qals muSaobis gamocdileba mam acTa oleqtivSi4 *armoidgineT Tavi am qalis adgilze, jgu'Si mama acebi daexmarebian mas gaxdes e'eqturi rgoli, es i aucilebeli &irobaa erTad *armatebulad muSaobis. moTmineba 2 es idev erTi as&eqtia urTierT&irovnuli qcevis, romelic &astoris rols TamaSobs araerTgvarovani muSa jgu'is oordinaluri muSaobis &rocesSi. Tu Tqven gesmiT da cnobT, rom adamianebs Soris gansxvavebaa da Tu maT Tanaugr)nobT, es jer idev ara niSnavs imas, rom Tqven Segi)liaT mii-oT Tqveni Sexedulebebisagan gansxvavebuli qcevis stili. saqme gaqvT ra sxvadasxva asa is, sqesis mim-ebi da da ulturis xalxTan sa.iroa i,oT momTmeni, unda mivceT maT 'aseulobasTan, damo idebulebebTan da qcevis gansaz-vruli Tavisu'leba. i,o momTmeni na*ilobriv niSnavs sxvisi azris i,o ,urad-ebiani, stilebTan, romlebic Tqvenisgan gansxvavdeba.

50

da

bolos,

araerTvgvarovani

jgu'ebis

moqmedebis

oordinaciis

dros

gansa uTrebuli mniSvneloba aqvs aS ara, gul*r'el da Tavisu'al urTierTobas. sxvadasxva &roblemebi u'ro -rmavdeba, Tu xalxs eSinia an undaT aS arad gansajon maTTvis ama-elvebeli sa iTxebi. amasTan erTad sa.iroa gvaxsovdes, rom araerTgavrovani jgu'ebis SigniT urTierToba &ozitiurad unda moqmedebdes mis Semoqmedebaze, is unda i,os ormxrivi. ase magaliTad, adamianma rom gaigos, g*,inT misi romelime saqcieli xom ar aris arasasiamovno, an Seuracm,o'eli iTxos maT amis Sesaxeb. aseve, Tu Tqven olegis saqcieli, Tqven mas amis Sesaxeb unda uTxraT da sTxovoT ase irgvliv m,o'TaTvis, ,velas jobia

moqceva Se*,vitos. Tu urTierT moqmedeba aris damuqrebis gareSe, Tu is em,areba Tavda.erilobas da megobrul si,varuls Sedegi, rogorc *esi, iqneba &ozitiuri. es exmareba jgu'Si +amo,alibdes urTierTdaxmarebis atmos'ero da gada*,des j209is bevri &roblemebi, romlebic jgu'i da avSirebulia *armoadgens SormiTi xalxis resursebis organizaciul mraval'erovnebasTan. str0,t0re+i) muSaTa gaerTianebas. mas aqvs Tavisi srquqtura, romelic misi *evrebis qcevas a,alibebs da nebas a)levs bevrad auxsnas da u arnaxos jgu'is SigniT sxvadasxva &irebis moqmedebebi da maTze iqonios gavlena, mTlianobaSi &rognozierba gau eTos jgu'is moqmedebas. Sida &arametrebis struqturas jgu'isa e uTvnis rolebi, normebi, SeTanxmeba, statusi sistemebi, jgu'is zomebi. modi ganvixiloT TviToeuli maTgan( role+i) rolebis cnebas +ven zemoT gavecaniT, roca manejeris )iriTad 'unqciebze da amocanebze gvqonda la&ara i. cxadia, rom menejerebi ar arian erTaderTi adamianebi organizaciaSi, romlebsac aqvT rolebi, rolebis Sesruleba u*evT organizaciis ,vela muSa s TavianTi saqmianobidan gamomdinare.

*+%$ ()+%")
qcevis mosalodneli sqmis erToblioba, romelic mie*ereba mas, visac aqvs . da avebuli gansa uTrebuli adgili sazogadoebis on retul ujredSi roli _ es aris qcevis mosalodneli Sablonebis erToblioba, romelic mie*ereba imas, vinc i avebs gansaz-vrul mdgomareobas sazogadoebis *evrebis on retul ujredSi. es rolebi rogorc *esi orientirebulia xan muSaTa davalebis Sesrulebaze, xan jgu'is ma,o'ilebis gansaz-vruli zomis mxarda.eraze. i'iqreT romelime imis Sesaxeb ra rols TamaSobT Tqven jgu'ze, romlis *evric Tqven xarT, da

masSi. Tu Tqven gamiznuli xarT mudam, rom jgu'ma Seasrulos misTvis davalebuli 50

amocanebi e. i. Tqveni roli orientirebulia muSaTa davalebis Sesrulebaze. Sei)leba Tqven u&irveles SemTxvevaSi ,ovlisa da avebuli xarT imiT, rom Tqveni jgu'is ,vela *evri rom xalxi i,os mdgomareobs ma,oi'ili samuSao &rocesiT4 jgu'is *evrebis am roli gansaz-vruli moga*vdian axal ideebs da Tqveni

da ma,o'ilebis donis mxarda.eraSi. es orive roli umetesad sa&atioa imisTvis, rom jgu'ma imuSaos e'eqturad da Sedegianad. udidesi &roblema, romelic iqmneba qcevis rolis gagebis arsSi da avSirebulia imasTan, rom &irovnebas Seu)lia iTamaSos &atara roli, ir+evs ra mas jgu'ze damo idebulebiT, romlebsac isini e uTvnian mocemul momentSi. ase magaliTad im,o'ebian ra organizaciaSi, muSebi cdiloben gansaz-vron adevneben mmarTvelobis zemo sa'exurze mdgari om&aniaSi ra saxis r+evebs. da qcevas elodebian maTgan. isini s*avloben Tavis savaldebulo instruqcias, Tvals olegebis adevneben Tvals imas, rogor iqcevian sxva TanamSromlebi. adamiani romelic mosalodneli rolisgan ,,u an daixevsX Sedis gansaz-vrul av-niSnoT, rom organizaciis muSebi ejaxebian rolur magaliTad, muSaTa on'liqtis rolSi. sa.iroa reditis viraSi. isini on'liqtebs )alian xSirad.

reditis gan,o'ilebis menejeri elodeba, rom misi xelqveiTebi axdens ze*olas Tavis *evrebze da Txoulobs, rom

sa iTxebSi, analiti osebi daamuSaveben minimum #0 xelSe rulebas jgu'i Seomisaz-vron Txoluloben, rom

viraSi mxolod 20 xelSe rulobiT. maSin TviToeuls eqneba olegebi undaT man iSviaTad da*eros ma-ali niSnebi, radgen

samuSao da aravis ar moxsnian. universitetis axalgazrda mas*avleblis

Seinar+unon 'a ultetis re&utacia )alian m acri standartebiT. studentebs amasTa erTad undaT, rom mas*avlebelma maT dau*eros u'ro argi niSnebi, ramdenadac is*ra'vian mivi-oT maqsimalurad ma-ali saSualo qula. situaciaSi, rodesac gul*r'elad is*ra'vis daa ma,o'ilos rogorc olegebis, axalgazrda mas*avlebeli

ise studentebis molodini, is Sedis om'liqtis rolSi.

misa-ebi standartebi, romlebic saerToa jgu'is ,vela *evrebisaTvis norme+i- ,vela jgu'Si vlindeba normebi, an misa-ebi standartebi, romlebic xdeba saerTo jgu'is ,vela *evrisaTvis. noirmebiT ganisaz-vreba iseTi meTodebi, rogoricaa saaTebis gamoSvebuli raodenoba, &roduqciis samuSao moculoba, samuSao adgilebze gacdenili Sesrulebis sizuste, sis*ra'e da davalebis

,+*("&$ (-+*(')

urTierTobis done, samuSao adgilze gada*,vetilebis mi-eba. ase magaliTad, s*ored normebi gansaz-vraven samsaxurSi axali o'is$menejerebis 'irma ,,Trust 50

and realit$Si3 ,,mi-ebis riutuals.X samuSao d-e aq i*,eba dilis ^ saaTze. Tumca TanamSromlebis umravlesoba +veulebriv modian ramodenime *uTiT adre da a*,oben s amze an magidaze Tavis qurTu ebs, +anTebs, ,uTebs sauzmiT da sxva &irad nivTebs, imis dasturad, rom isini u ve gamocxaddnen. Semdeg isini midian om&aniis a'eteriaSi, sadac svamen ,avas da erTmaneTs esaubrebian. TanamSromlebs romlebic ar-veven am normas da muSaobas i*,eben m acrad ^ saaTze, dascinian, cdiloben maT ,,a-zrdas,X iqamde vidre maTi qmedeba ar daeqvemdebareba jgu'Si dadgenil normas. magram, Tumca TiToeul jgu'Si ,alibdeba Tavisi, uni aluri na rebi normebis da qcevis *esebi, arsebobs saerTo normebi, romlebic gvxvdeba organizaciis did na*ilSi. isini exebian Sromis e'eqturobis ma+venebels, tansacmlis 'ormas da loialurobis dones. ,velaze metad gavrcelebulia Sromis e'eqturobis da xarisxis normebi. samuSao jgu'ebi sruliad araorazrovnad agebineben Tavis axal *evrebs, Tu ramdenad gulmodgined unda imuSaon, ra moculobis mza &roduqcia unda gamouSvan, rodisaa sa.iro a+venon Tu rogor arian saqmeSi +a'lulni da rodis Sei)leba modunde da a.S. aseTi ti&is normebi gansa uTrebiT )lier zegavlenas axdens zogierTi TanamSromlis qcevaze, imdenad sagr)noblad, rom jgu'is momavali Sromis *armadobis &rognozi, gansa uTrebiT misi *evrebis Sesa)leblobebis da unaris Se'asebaze da'u)nebuli da maTi &iradi motivaciis done xSirad a-mo+ndeba sruliad aras*ori. zogierT organizaciaSi muSavdeba tansacmlis 'ormaze o'icialuri moTxovna. Tumca am SemTxvevaSic i muSaTa jgu'ebi )alian s*ra'ad jdebian sa uTar normebSi, +aicvan samuSaoze esa Tu is 'orma. ra Tqma unda tansacmlis 'orma da sxva *esebi mi-ebuli erTi organizaciis mier, Sei)leba )alian gansxvavdebodes imisagan, romelic mi-ebulia meoreSi da imisagan dar+ebian Tu ara adamianebi samuSaoze gvianobamde imuSaveben Tu ara dasvenebis d-eebSi da moisurveben Tu ara gadavidnen samuSaos gulisTvis sacxovreblad im adgilas, sadac adre ar a&irebdnen cxovrebas, damo idebulia normebze. 0rTierT SeTan*me+a) ramdenadac adamianebs surs rom maT gaugon da mii-on jgu'Si romelsac isini mie uTvnebian. iseni eqcevian gar veul *nexis qveS jgu'is sxva *evrebis mxridan, rac imazea mimarTuli, rom dauqvemdebaron maTi qceva jgu'is normebs. solomon eSas gamo vlevebma naTlad a+vena, ramdenad )lier zemoqmedebas axdens jgu'uri ze*ola adamianis urTierTobasa da Sexedulebze. am vlevebis vlda val eSa a,alibebda %$^ acian jgu'ebs, svamda maT auditoriaSi da Txovda SeedarebinaT erTmaneTisTvis ori suraTi, romelic xelSi 50 om&aniaSi danergil loialur

e.ira eqs&erimentators. erT suraTze i,o erTi xazi xolo meoreze sxvadasxva sigr)is sami xazi, rogorc na+venebia me$!$e naxazze

erT$erTi xazi sam xazian suraTze identuria erTxazian suraTze gamosaxuli xazis. amas garda rogorc am naxazze +aans sxvaoba xazebs Soris mTlianad naTelia. gamosacdels xmama-la unda eTqvas sami xazidan romlis sigr)e emTxveva erTxazian suraTze gamosaxuli xazis sigr)es. eqs&erimenti i*,eba ramodenime amocanidan, romelTa_ Sesrulebisas jgu'is ,vela *evri &asuxobda s*orad. Tumca mesame jerze &irvelma adamianma u&asuxa aras*orad, ris Sedegadac ,vela gamosacdelebi aseve moiqcnen. rodesac jeri midga bolo gamosacdelze dai*,o *ameba man br*,invaled icoda rom es &asuxi i,o aras*ori magram is a-mo+nda dilemis *inaSe( ,,unda ganvacxado Tu ara saxalxod +emi gansxvavebuli azri, jgu'is sxva *evrebis sa*inaa-mdergod, Tu mec unda gavce &asuxi romelic vici rom aras*oria, magram emTxveva jgu'is sxva *evrebis &asuxebs4 da is ir+evs meore gzas. ra das vna Sei)leba gamovitanoT eSas gamo vlevebis Sedegebis sa'udzvelze4 isinio met,veleben imaze, rom arseboben jgu'uri normebi, romlebic axdenen +venze ze*olas, rac gvai)ulebs moviqceT da vimoqmedoT +veni garemocvis Sesabamisad da gaviTvalis*inoT maTi azri. +ven vis*avleT vi,oT ,vela jgu'is es *evrebi, amitom vcdilobT ar gamovir+eodeT sxvebisgan. monaTxrobi Sei)leba Semdegnairad

ganvmartoT( rodesac adamianis Sexeduleba raime obieqtur 'aqtze arsebiTad gansxvavdeba jgu'is sxva *evrebisgan, es adamiani gr)nobs )lier ze*olas, rac ai)ulebs Seicvalos Tavisi Sexedulebebi, imitom rom isini daemTxves danar+enebis Sexedulebebs. es das vna da'u)nebulia !0 *lis *inandel gamo vlevebze. Sei)leba +avTvaloT is axlac sandod4 misa-ebia i is sxvadasxva ulturebisaTvis4 cota xnis *in ga eTebuli gamo vlevebi miuTiTeben imaze, rom damo idebuleba 50

urTierTSeTanxmebasTan muSaT_ jgu'ebSi bolo dros arsebiTad Seicvala da rom eSas das vnebi mie uTvneba u&irveles ,ovlisa ameri ul ulturas. beSas oleqtiuri gamo vlevebis droidan s*ra'va urTierTSeTanxmebis en Semcirda. amas garda rogorc mosalodneli i,o, es mis*ra'eba jgu'is *evrebs Soris u'ro )lieria ti&is qve,nebSi. Tumca unda a-iniSnos, rom iseT u iduresad individualistur qve,naSi, rogoricaa magaliTad aSS, xalxis survili Seesabamebodes Tavisi sazogadoebis socialur normebs, *armoadgens sa maod )lier )alas. sxva sit,vebiT rom vTqvaT +ven vis*ra'iT Sesabamisi SeTanxmebulad. monacemebTan amas is garda ganicdis individis )lier seriozul Sexeduleba Sinagan SedarebiT gansxvavdeba on retuli normebisa en ama jgu'is survils Tu im obieqtur *evrebis Tavisi sxva

Sexedulebebisagan,

moi,vanos

Sexeduleba sxva adamianebis SexedulebebTan SesabamisobaSi. es a-mo+ena cnobilia Sablonuri azrovnebis saxel*odebiT. Sa+lon0ri aFrovne+a SeTan*me+is 9ormaa, romlis Tana*mad j209is /evre+i 2ani:dian Klier Fe/olas moiJvanon TaviaanTi Se*ed0le+a j209is s*va /evre+is Se*ed0le+e+Tan Sesa+amiso+aSi) jgu'is *evrebisTvis sasiamovnoa Tavs gr)nobdnen ra-ac saerTo 5armoniul na*ilad da ara damangrevel )alad, Tundac ngreva sa.iro i,os imnisaTvis, rom aama-los jgu'uri gada*,vetilebebis mi-ebis &rocesis e'eqturoba. sabednierod Sablonuri azrovneba mi-ebulia ara ,vela jgu'isTvis. is ,velaze metad Tavs i+ens im jgu'ebSi, romlis *evrebic is*ra'ian mxari dau.iron Tavisi gundis &ozitiur imijs, daicvas igi situaciebSi, rodsesac jgu'i ganicdis Tavisi &ozitiuri imijis oleqtiur saSiSroebas. stat0sis mier sisteme+i) statusis statusi es aris &restiZis done, rasac i. mia-*ia statusi adamianma jgu'Si, mdgomareoba an rangi, romelic mas u avia. d-es mecnierebis damt icebulia ierarqiis arseboba u)veles droSic *armoadgenda aucilebel 'aqtors, cal euli individebis qcevis gasagebad. statusi $ es ,ovlis Sem)le motivirebuli 'aqtoria, romelic axdens did zemoqnedebas adamianis ,o'a$qcevaze, Tu is xedavs Seusabamobas mis mier mi-ebul statussa da imaze Tu sxvebi rogor -ebuloben mas.
statusi.

&restiZis done, an rangi, individebis mdgomareoba jgu'Si.

*armoidgineT, rom Tqven, agi,vanes samuSaod auditis gan,o'ilebaSi erT sabu-altro 'ormaSi. erTi Tvis muSaobis Semdeg mixvdiT rom o'isSi dominirebs 50

iseTi atmos'ero, ,velas ,vela'ris eTebis u'leba aqvs. TanamSromlebma ician rom xelm)-vaneli maT ar dasjis imisTvis rom isini ignorirebas u eTeben om&aniaSi mi-ebul *esebs. ase magaliTad( TanamSromlebi valdebulni arian +aabaron maT mier daxarjuli Tanxis angariSi, Tumca aravin amas seriozulad ar udgeba, aravin *armoadgens qviTars da sit,vieradac ar at,obineben Tavis danaxarjebze. rodesac Tqven scadeT dagerToT qviTrebi angariSze, Tqven giTxres( ,,aravin amas ar a eTebs da arc Sen g.irdebao.X Tqven gjeraT amis imitom, rom iciT jer arc erTi masalebis angariSi ar daabrunes qviTris gareSe imisda miuxedavad, rom instruqciaSi TanamSromlebisaTvis naTqvamia, rom isini valdebulni arian *armoadginon qviTrebi. amas garda Tqven xSirad sargeblobT om&aniis tele'oniT &iradi saqalaqTaSoriso zarebisTvis, Tumca es a r)alulia. bolos erTma mudmivma TanamSromelma Tqven Segat,obinaT rom Tu g.irdebaT Segi)liaT saxlSi *ai-oT qa-aldi, Secvlas4 arao'icialuri statusi Sei)leba +amo,alibdes iseTi daxasiaTebis sa'u)velze, rogoricaa ganaTlebis done, asa i, unari, axali ideebi an gamocdileba statusis +amo,alibebisas mniSvneloba aqvs nebismier moments, romelic ,velaze metad 'asdeba jgu'Si *evrebis mier. TavisTavad cxadia( Tu statusi ,alibdeba arao'icialur sa*,isze, es saerTodac ar niSnavs rom is sa.iro ar aris, an )nelia gansaz-vra vin mii-o da vin ara. visidabali. didi mniSvneloba aqvs TanamSromlebs sjerodeT, rom statusis o'icialuri sistema, organizaciaSi emTxveva arao'icialurs. es niSnavs rom unda emTxveodes adamianis mier mi-ebuli rangi da statusi im simboloebs, romelsac mas *arudgens organizacia. statusis Seusabamobis magaliTad Sei)leba movi,vanoT situacia, rodesac u'rosi gamoimuSavebs u'ro na lebs, vidre $ xelqveiTebi. ,vela TanamSromels sa iTxebSi surs mii-os Tavisi statusis olegebis samsaxurSi Sesa'erisi sxvadasxva amas ris da si eTe, garda gamoc aqedan *inaa-mdeg SemTxvevaSi arc Tu iSviaTad ubralod ar cnoben )alau'lebas da am ma-ali ar Tanamdebobis motivizirebul miis*ra'ian u'lebamosilebas. daqveiTebas, da*inaurebis en, mdgomareoba i*vevs &otencialis ategoriebis mixedviT maTi statusis gaTvalis*inebiT, rogorc *esi erTsulovnebi arian imis Se'asebaSi, Tu visi statusia ma-ali, visi saSualo da alami an 'anqari. rogori normebia mi-ebuli am jgu'Si4 Tu Tqven oleqtivSi, rogor SesTavazebdiT am normebis dagniSnavdnen menejerad aseT

mosamsaxureebi

gamomdinare ir-veva organizaciaSi arsebuli saerTo *esrigi.

50

vidre +ven davtovebT statusis Temas, aucilebelia misi daxasiaTeba sa iTxs. laTinoameri uli da aziuri ojaxis mdgomareobiT da moqmedebs Tu ara statusze ulturuli

ulturaTaSorisi diaxl

gansxvaveba4

sxvadasxva qve,nebSi adamianebi namdvilad sxvadasxvagvarad udgebian am ulturis statusi xSirad gansaz-vravs adamianebs 'ormaluri rolebiT, romlebsac adamiani

ojaxebis

TamaSobs organizaciebSi. gansxvavebiT aSS$sa da avstraliaSi. Tumc, aqac TamaSobs statusi mniSvnelovan rols, magram is imdenad araa da avSirebuli ojaxis istoriasTan da titulTan. cu&irveles ,ovlisa bazas uqmnis &irad mi-*evebs. +veni mizani am SemTxvevaSi mdgomareobs imaSi, rom zustad va+venoT menejerebs, romlebic zoma ar maT unda esmodeT sxva statusis damo idebuleba ulturas da adamianebis statusTan, maT abinetis lasobrivi *armoadgenen emsaxureba romlebTanac an ver mou*evT igebs

samsaxureobri urTierToba. menejeri, romelic ver igebs, rom ia&onelis ma+venebels, mniSvnelovania nebismieri ingliselisaTvis misi ojaxis geniologia da &irovnuli urTierTobis e'eqturoba masTan.

ramdenad

mdgomareoba, Sei)leba uneblied a*,eninos aseT adamians da das*ios Tavisi j209is Foma) axdens Tu ara jgu'is zoma jgu'is saerTo moqmedebaze gavlenas4 h&asuxi am iTxvaze iqneba erTmniSvnelovnad dadebiTi, aqve unda a-iniSnos, rom am gavlenis done umniSvnelod damo idebulia imaze, Tu ra saxiT aris da avebuli jgu'i. ase magaliTad( 'aqtebi met,veleben imaze, rom &atara jgu'ebi maT *inaSe dasmul amocanebs asruleben u'ro s*ra'ad, vidre didebi da Tu jgu'i da avebulia &roblemebis gada.riT, maSin didi jgu'ebi, rogorc *esi, Tavs arTmeven amas u eT, vidre &atara. _am gamo vlevebis Sedegebis gamoxatva on retuli ci'rebiT u'ro rTulia, Tumca +ven gTavazobT zogierT saerTo orientaciebs. ddidi jgu'ebi, e.i romlebic Sedgebian V2 an meti adamianisagan gansa uTrebiT e'eqturebi arian ,vela Sesa)lo sa*,isi masalis SegrovebaSi, amitom Tu jgu'is mizani mdgomareobs 'aqtebis )iebaSi, maSin dadi jgu'i, ,vela SemTxvevaSi, a-mo+ndeba u'ro Sedegiani.emeore mxriv, &atara jgu'ebi u eT arTmeven Tavs mocemul gadamuSavebas, amasanave jgu'ebi, romlebic aerTianeben ara umetes % adamianisa, rogorc *esi, aseve e'eqturad asruleben on retul amocanebs. emagram u'ro mniSvnelovan a-mo+enad, romelic da avSirebulia jgu'is zomasTan, gaxda movlena, romelic cnobilia saxel*odebiT socialuri usaqmuroba.

50

igi mdgomareobs TiToeuli adamianis tendenciaSi da argos na lebi )ala, asrulebs ra amocanas, sxva adamianebTan erTad, vidre cal e. socialuri usaqmuroba (Social loa$ing) TiToeuli adamianis tendencia daxarjos na lebi )ala, asrulebs ra amocanas sxva adamianebTan erTad, vidre marto. es movlena &irda&ir uar,o's azrs, rom jgu'is e'eqturoba iqneba ,vela *evris e'eqturobis Tanatoli. riTia gamo*veuli sicialuri umuSevrobis e'eqti4 Sesa)lebelia, moqmedebis es xazi amt icebs adamianebis dar*munebas imaSi, rom vi-ac Tqvens gverdiT zarmacobs an ubralod aris na lebad unariani, Tqven SeecdebiT gadaana*iloT Tqveni )alebi, cota SeamciroT isini. socialuri usaqmurobis samuSaos Sedegebze &asuxs ar agebs romelime bundovani. emsgavs situaciebSi jgu'is idev erTi axsna$movaleobis dana*ilebaa jgu'Si. roca jgu'Si Sesrulebuli ama Tu im on retuli *evri, urTierT avSiri *evrs u+ndeba survili TiToeuli adamianis anabars da jgu'is muSaobis Se'asebas Soris mTlianobaSi r+eba zogierT ngamovides3 sxvisi )alis xarjze, sxva sit,vebiT rom vTqvaT, e'eqtis dacema i*,eba maSin, roca adamianebi i*,eben 'iqrs, rom maTi &iradi anabari ar Sei)leba gaizomos da Se'asdes. _aqedan Sei)leba ga eTdes naTeli das vna. Tu menejerebi a,alibeben samuSao jgu'ebs, maT &irvel rigSi unda gadaaxdedon TiToeuli *evris individualuri )alebis Se'esebis xerxebs. *inaa-mdeg SemTxvevaSi menejeri i)ulebuli iqneba gansaz-vros Tavisi jgu'is &roduqtiulobis &otenciuri danaxarji, unda Seadaros igi mogebas, romelsac igi mii-ebs Tavisi TanamSromlebis anaz-aurebis momatebis xarjze. cunda va-iaroT rom mocemuli das vna da'u)nebulia u&irveles ,ovlisa a-mosavlur ulturebze, ulturaze. is sruliad samarTliania, Tu saubari midis individualur iseTze, magaliTad rogoricaa ameri ul an anaduri, romelSic oleqtiuri

dominirebs sazogadoebis *evrebis &iradi interesebi. Tu saubari iqneba

ti&is sazogadoebaze, sadac jgu'is *evrebisaTvis mTavar motivebad r+eba saerTo jgu'uri miznebi, maSin mocemuli das vna iqneba na lebad erTmniSvnelovani. magaliTad( gamo vlevis &eriodSi, roca ameri el TanamSromlebs adareben +ineTisa da israelis muSebs (orive es qve,ana *armoadgens naTlad gamoxatul oleqtiur sazogadoebas) gamoi veTa rom arc +ineli da arc israelis muSebi ar ixrebian socialuri umuSevrobis en. jgu'Si maTi e'eqturoba u'ro ma-ali i,o, vidre cal$cal e Sesrulebuli samuSao.

50

u ve intuiciur doneze gasagebia, rom jgu'ebi, sadac arsebobs bevri Sida *inaa-mdegoba da na lebad arin amxanaguri da urTierTdaxmarebis survili ar aqvT, na lebad e'eqturebi arian, vidre jgu'ebi, romelTa *evrebsac argi damo idebuleba aqvT, exmarebian erTmaneTs da sim&aTiurad arian erTmaneTis mimarT gan*,obilni. )ieba aq da,rdnobili i,o iseT as&eqtze, rogoric aris jgufis erTsulovneba )alian mniSvnelovania, rac )alzed mniSvnelovania, ramdenadac gamo vlevebma a+venes is &irda&ir avSirSia mis e'eqturobasTan. jgu'is erTsulovneba(Gru0 cohe i!ene ) ramdenad mos*onT jgu'is *evrebs erTmaneTi da ramdenad iTvalis*ineben jgu'is saerTo miznebs. gamo vlevebi adastureben, rom saerTo jgu'ebi, sadac metia erTsulovneba, metad e'eqturebi arian. urTierT avSiri am or ma+venebels Soris arc ise martivi da erTmniSvnelovania. igi cotaTi ganisaz-vreba imiT, Tu ramdenad Seesabameba jgu'is SigniT danadgarebi da urTierTobebi mis 'ormalur miznebs, romlis na*iladac is iTvleba rac metad erTsulovania jgu'i, miT metad miis*ra'ian misi *evrebi miznis misa-*evad. Tu mizani mimzidvelia (mag( &roduqciis gamoSvebis 'arTo moculoba, muSaobis ma-ali xarisxi, adamianebTan TanamSromloba, romlebic ar Sedian jgu'Si), jgu'i erTsulovania, rogorc *esi, a-*evs ma-al Sedegebs, vidre dana*evrebuli. amgvarad, Tu erTsulovnebis done ma-alia, magram miznisadmi damo idebuleba negatiuri, maSin jgu'is &roduqtiuloba ecema, Tu erTsulovneba umniSvneloa, xolo jgu'is *evrebi mxars u.eren mizans, maSin misi &rodeqtiuloba izrdeba, Tumca ise ara, rogorc im SemTxvevaSi roca ma-alia erTsulovnebac da miznis mi-*evis mxarda.erac. Tu erTsulovnebis done dabalia da miznis mi-*evasac ar u.eren mxars jgu'is *evrebi, maSin erTsulovneba arsebiT gavlenas ver axdens Sromis m*armoeblurobaze. es das vnebi na+venebia nax.$0.

erTsulovneba ma-ali dabali pna,o'ierebis mniSvnelovani ma-ali mateba h&roduqtiulobis umniSvnelo

50

jguri miznis Sesabamisoba organizaciaSi dabali h&roduqtiulobis leba

mateba

erTsulovneba ar ar axdens mniSvnelovan gavlenas &roduqtiulobis doneze

nax. 0. urTierT avSiri -irebulebasa da &roduqtiulobis urTierTobebs Soris. j2090ri omuni aciur gasacvlelad. 7ro:ese+i) sistemebs, q oleqtiuri jgu'uri moqmedebis +veneburi modelis Semdegi romlebsac i,eneben jgu'is *evrebi &rocesSi, in'ormaciebis )alau'lebis om&onenti exeba &rocesebs, romelic mimdinareobs muSaTa jgu'is SigniT, e.i. gada*,vetilebis mi-ebis

gana*ilebis dinami aSi,

on'liqtur situaciebSi, adamianTa urTierTobebSi da a.S.

ratom aris &rocesebi amdenad mniSvnelovani jgu'is moqmedebis gansaz-vrelad4 imitom rom jgu'ebSi ori erTeulis jami ar aris aucilebeli utoldebodes ors. pnebismieri jgu'i Tavidan 'lobs on retul &otencials, romelic ganisaz-vreba ,ovlisSem)le Sez-udvebiT, resursebiT da struqturiT. Semdeg emateba &ozitiuri da negatiuri 'aqtorebi, romlebic ,alibdebian TviT jgu'is SigniT, romlebic agreTve gansaz-vrul gavlenas axdenen &rocesebze. magaliTad, vleviTi jgu'is oTx *evrs, rogorc *esi, Seu)liaT mogva*odon meti sasargeblo idea, vidre oTx adamians cal$ cal e momuSaves. agreTve jgu'Si Sei)leba iarsebon 'aqtorebma, romlebic &rocesebze moaxdenen negatiur gavlenas. magaliTad, ma-alma menejerebisaTvis jgu'uri &rocesebis on'liqturobam an urTierTobis &roblemebma, romlebic xels uSlian jgu'is e'eqtur muSaobas. ori mniSvnelovani 'aqtoria$ganmsaz-vreli on'liqturad. d-es omitetebi, omisiebi, jgu'uri gada*,vetilebis mi-eba da on'liqtebis marTva. j2090ri 2ada/Jvetile+e+i) bevri gada*,vetileba mii-eba organizaciebSi aucileblobis SemTxvevaSi saerTod ,alibdebian

s&ecialuri jgu'ebi, ama Tu im amocanis Sesasruleblad. sains&eqcio

jgu'ebi &roblemebis Sesas*avlad, an jgu'ebi gada*,vetilebebis misa-ebad. igarda amisa, gamo vlevebma a+vena, rom Tanamedrove menejerebi viraSi #0 saaTamde atareben sxvadasxva rebebze da TaTbirebze ra sa virvelia, am drois 50

mniSvnelovani na*ili eTmoba &roblemebis gar vevas, maT gada*,vetas da maTi realizaciis saSualebaTa gansaz-vras. am na*ilSi +ven ganvixilavT jgu'ur gada*,vetilebaTa meTodis u&iratesobebs da uar,o'iT mxareebs. mogiTxrobT rogor &irobebSi unda iqnas mi-ebuli asama-leblad. ra u&iratesoba aqvs jgu'ur gada*,vetas individualurTan SedarebiT4 V.ufro meti informacia da codnis moculoba . gada*,vetis &rocesSi jgu'i *armoadgens mraval'erovan gamocdilebas da mosazrebebs, rac ar a-iniSneba, Tu gada*,vetilebas -ebulobs erTi adamiani. 2.mravalferovani jgu'ebs a*vdian variantebis didi raodenobiT in'ormaciebs, gamomuSaveba . maT Seu)liaT ramdenadac gansaxilvelad mraval'erovan on'liqturi gada*,vetileba da a-v*erT &o&ularuli meTodebis rigs, jgu'uri gada*,vetilebebis mi-ebis &rocesis e'eqturobis

Seitanon meti varianti, vidre erTma adamianma. #. miRebuli gadawyvetilebebis mxardaWeris maRali SesaZlebloba sxva TanamSromlebis mier . jgu'is *evrebi iSviaTad gamodian am gada*,vetilebebis *inaa-mdeg, romelTa SemuSavebaSic isini i-eben aqtiur da uSualo mona*ileobas. ]. gadawyvetilebebis maRali kanoniereba. gada*,vetilebebi, romlebic mii-eba jgu'is mier, xSirad a-iqmeba adamianis mier, rogorc ma-ali mi-ebuli. dda mainc, Tu jgu'ebi amdenad e'eqturni arian gada*,vetilebebis mi-ebisas, ratom Sei)leba moismino iSviaTad amdagvari( 3aqlemi$es aris cxeni, romelic oleqtiurad a*,obilia cal$cal e na*ilebisgan.3 saqme imaSia, rom jgu'ur gada*,vetilebebs aqvs uqr,o'iTi mxareebic( V. mniSvnelovani drois danakargebi. jgu'ebs TiTqmis ,ovelTvis meti dro s.irdebaT imisaTvis, rom mividnen ra-ac gada*,vetilebamde, vidre Tu mas i-ebs erTi adamiani. 2. umciresobis Zalaufleba. jgu'is *evrebis araTanas*orobas miv,avarT iqamde, rom erTi an ramodenime metad gavleniani *evri sargeblobs. is Tu ramdenad e'eqturad -ebulobs jgu'i gada*,vetilebas, damo idebulia imaze, Tu rogor riteriumebs i,enebs e'eqturobis Sesa'aseblad. SemTxvevaSi individualuri. :*rili B) j209e+is da :al6e0li m0Sa6e+is e9e,tiano+a 2ada/Jvetile+is mi.e+isas cxrilSi %. *armodgenilia gaerTianebuli in'ormacia anonuri )alis mqone, vidre erT&irovnulad

imaze, Tu ra SemTxvevaSia u'ro e'eqturia jgu'uri gada*,vetileba da ra

50

e9e,t0ro+is 6riteri0me+i sizuste si+qare reatiuloba gada*,vetilebis mi-ebis da mo*onebis xarisxi Sedegianoba j209e+i :al6e0li m0Sa6e+i

aseve

unda

gvaxsovdes

is,

rom

saqmianobis

e'eqturobaze

jgu'uri

gada*,vetilebis mi-ebisas moqmedebs jgu'is zoma(raodenoba). rac u'ro didia jgu'i miT u'ro metia gansxvavebuli azri. Tumca unda gvaxsovdes isic, rom didi jgu'i Txoulobs u'ro met oordinacias da met dros imisaTvis, rom gada*,vetilebis mi-ebaSi ,vela *evrs mieces saSualeba Tavisi *vlisis Setanisa. amitom jgu'i ar unda i,os )alian didi, o&timaluri raodenobaa !$V! aci. 'aqtebi gvi+veneben, rom ,velaze e'eqturia !$% aciani jgu'i. miaqcieT ,urad-eba imas, rom ! da % enti ci'rebia, amitom gamoricxulia gamouvali situacia en.is ,ris dros. aseTi

raodenobis jgu'i sa maod didia imisaTvis, rom misma *evrebma Seicvalon rolebi an uari Tqvan arasasurveli movaleobis Sesrulebaze da amave dros sa maod &ataraa imisaTvis, rom +aebnen ganxilvebSi. imisaTvis, rom ama-ldes jgu'uri gada*,vetilebebis mi-ebis SemoqmedebiTi &otenciali s&ecialistebi gvTavazoben # meTods, romelic a-*erilia me$%$e suraTze( oleqtivis Tundac ,velaze Seum+neveli *evrebi aqtiurad

50

nax. %. jgu'uri gada*,vetilebis mi-ebisas SemoqmedebiTi &otencialis ama-lebis meTodebi.

6on9li,t0ri sit0a:ie+is marTva) jgu'Si gardauvalia sxvadasxva

idev erTi umniSvnelovanesi jgu'uri &rocesia 2 on'liqtebidan gansxvavebuli azri. termini

is Tu ra saSualebebiT marTavs jgu'i on'liqtebs. dasaxuli amocanebis Sesrulebisas .+,/%$0#$ 4 gamoi,eneba misa-eb azrTa sxvaobis a-saniSnavad. Tumca ara aqvs mniSvneloba +avTvliT am azrTa sxvaobas 'aqtiurad Tu ara. Tu isini arseboben, jgu'is *evrebis azriT, maSin agreTve, rom es gansaz-vra on'liqtur situacias aqvs adgili. unda a-iniSnos Seexeba sxvadasxva on'liqtis gamovlenas. ontrolirebadi *inaa-mdegobiT da +amo,alibda sami gansxvavebuli

da*,ebuli ,velaze Seum+neveliT. iribiT da omebic. xangr)livi drois ganmavlobaSi

damTavrebuli mtruli moqmedebebiT, iseTiT rogoricaa( ga'icvebi, buntebi da bolos

50

Sexeduleba

jgu'ebSi

on'liqtis

Taobaze.

&irveli

mdgomareobs

imaSi,

rom

nebismieri saSualebiT unda aviciloT es movlena. is i*vevs r-vevis sim&tomebs. +ven amas ve)axiT on'liqtisadmi tradiciul damo idebulebas. meore Sexeduleba aris 5umanuri damo idebuleba on'liqtisadmi, rac imaSi

mdgomareobs,

rom

on'liqti

+veulebrivi

da

gardauvalia

nebismieri

jgu'is

'unqcionirebisas da ar atarebs negatiur xasiaTs, &iriqiT

on'liqturi situacia xSirad

&ozitiur &otencialsac Seicavs, romelic jgu'is Sromis na,o'ierebaze dadebiTad moqmedebs. da bolos, mesame ,velaze Tanamedrove Sexeduleba mdgomareobs imaSi, rom aucilebelic on'liqti ara marto &ozitiuri 'aqtoria, aramed zogierT SemTxvevaSi ia jgu'is e'eqturobis ama-lebisTvis. am u anas nelma midgomam

mii-o saxeli Wdamo idebuleba on'liqtisadmi urTierTqmedebis gaTvalis*inebiTX.

sa.iroa gageba imisa, rom es sulac ar niSnavs rom on'liqti argia. iTvleba, rom zogierTi maTgani exmareba muSa jgu's miznebis mi-*evaSi. es egreT *odebuli onstruqciuli xasiaTis xasiaTis 'unqcionaluri on'liqtebia. on'liqtebi gansxvavebuli i xels uSlis jgu'is muSaobas, maT dis'unqciuri on'liqtebi e*odebaT da 50

aqvT destruqciuli buneba. suraTi ^. gvi+venebs ramdenad rTuli amocana dgas mmarTveli &ersonalis *inaSe. dis90n,:ional0ri 6on9li,tiN*els 0Slis j209s dasa*0li miFnis mi./evaSi 90n,:ional0ri 6on9li,te+i) rogori xerxiT gansaz-vravs menejeri 'unqcionalursa da dis'unqcionalur jgu'ur on'liqts4 amisaTvis aucilebelia gansaz-vros # )iriTadi ti&i( on'liqti samuSao on'liqtis ti&i. m vlevarebma davalebis gamo, on'liqti gansaz-vres 6on9li,te+iNj2090ri miFne+is misa./evad *elSem/Jo+i

urTierTdamo idebulebaze da samuSao &rocesebTan da avSirebuli on'liqtebi.

nax. ^. damo idebuleba 'unqcionalur dis'unqcionalur on'liqtebs Soris

on'liqti davalebis gulisTvis (0roce

con$lict&

on'liqti imasTan da avSirebiT, Tu rogor sruldeba davaleba.

50

vlevebi

gvi+veneben,

rom

urTierTda avSirebuli

on'liqtebi

&raqti ulad

,ovelTvis atareben dis'unqcionalur xasiaTs. ratom4 ,vela'ridan gamomdinare, cuTanxmoebebi da &iraduli mtroba, ,vela umniSvnelo on'liqtebi samuSao on'liqts axlavs Tan, rac a)lierebs i da avSirebiT 'unqcionaluria. on'liqts adamianebSi da arTulebs maTSi. urTierTgagebas. sxva mxridan &rocesebTan

on'liqti samuSao &rocesebTan da avSirebiT &roduqtiuli rom i,os, igi minimalur z-vramde unda Seva avoT. a-S'oTebuli debatebi imis Sesaxeb Tu vin ra samuSao unda Seasrulos xdeba dis'unqciuri, Tu iqmneba gadau*,vetileba samuSao rolebis gana*ilebis SesaxebG isini zrdian dros, romelSic unda Sesruldes amocana. amas i iqamde miv,avarT, rom sxvadasxxva jgu'is *evrebi asruleben erTidaigive 'unqcias. umniSvnelo *esi &ozitiurad on'liqtebi samuSao davalebebTan da avSirebiT, rogorc jgu'is *evrebze, radgan isini stimulireben moqmedeben

sxvadasxva ideebze, amaTi, rac xels u*,obs jgu'is muSaobis gaumjobesebas. magram sanam gamogonebuli ar aris on'liqtis Se'asebis raime meTodebi, on'liqti gam*vavdeba4 manam dave,rdnobiT mxolod adamianebis codnas da gamocdilebas. ra meTodebi unda gamoi,enos menejerma, rodesac arsebobs ! meTodi( arideba, mi+veva, i)uleba, om&romisi da TanamSromloba.

unda gvaxsovdes rom ,ovel meTods gaa+nia rogorc u&iratesoba asece na li. da Sesabamisad arcerTi ar Sei)leba +aiTvalos universalurad. is Tu romel meTods mimarTavs, mxolod menejeris survilzea damo idebuli, *nexis moxdena surs Tu TanamSromloba. j2090ri amo:ane+i) Tu ganvixilavT modelis sqematur gamosaxulebas, vnaxavT rom jgu'ebis e'eqtur muSaobaze da maT ma,o'ilebaze sirTuleze samuSaosadmi, da urTierT damo idebulia maTTvis da isrebul samuSaos

damo idebulebaze. amocanebi Segvi)lia dav,oT advilebad da rTulebad. advili amocanebi, rogorc *esi standartulebia, xolo )velebi &rinci&ulaad axlebiG rac u'ro rTulia amocana miT u'ro met u&iratesobas i-ebs, radganac jgu'uri msjelobis dros u'ro met sxvadasxva amoxsnis gzebs ganixilavs. Tu amocana advilia, jgu'is *evrebs Seu)liaT ar ganixilon amoxsnis sxvadasxva saSualebebi da egreve standartul gada*,vetilebis gzas mimarTon. analogiurad Tu amocanebi urTierTdamo idebuli arian, maSin jgu'i u'ro met urTierTmoqmedebas sa.iroebs. Sesabamisad aseTi muSaoba e'eqturad a ontrolebs on'liqts.

50

nax. 9. on'liqtebis gada*,vetis gzebi j209e+is e9e,t0r j209e+ad 2ada,:eva) 2! *lis *inaT, rodesac iseTi jgu'ebi, rogorc ,"2" *ore, 8ol!o da situacia sruliad sa*inaa-mdegoa. 9ro$t General 3ood -ia dai*,es jgu'ebis $gamo,eneba, es siaxle i,o, radganac manamde aravis ar gamou,enebia. d-es om&aniebis ^0\,$ze meti momuSave jgu'ebs i,eneben. ameri aSi mcire biznesis 0^\, aseve jgu'ebs i,eneben. aqedan gamomdinare jgu'ebis &o&ularoba gaizrdeba. ratom4 gamo vlevebma a+vena rom Tu amocanebis Sesrulebas sxvadasxva Tvisebebi, gamocdileba, azrebi da msjeloba s.irdeba, maSin jgu'i muSaobs u'ro e'eqturad vidre cal euli &irebi. organizaciebi, romlebsac surT rom u'ro e'eqturebi da ras /armoad2ens sam0Sao j209i momuSave jgu'ebi (.or9 tea% & onstruqciulebi i,vnen, i,eneben jgu'ebs. aseve jgu'ebi u'ro s*ra'ad reagireben situaciis cvlilebebze.

50

jgu'ebi, romlis *evrebic datvirTulad muSaoben

on retuli miznis misa-*evad

i,eneben sinirgizmis &ozitiur e'eqts da damatebiT Tvisebebs +vengan umravlesobas u ve gaa+nia *armateba jgu'ur saqmianobaSi, miTumetes Tu rodesme mona*ileoba migvi-ia s&ortul SejibrebebSi. s&ortul da muSa jgu'ebs mravali erTnairi daxasiaTeba gaa+niaT, magram muSaTa jgu'i gansxvavdeba s&ortulisgan da Tavisi gansxvavebebi gaa+niaT. s&ortuli jgu'ebi muSaoben u&irveles ,ovlisa rom erTmaneTSi gacvalon in'ormacia da mii-on gada*,vetileba, romelic jgu'is ,ovel *evrs exmareba imuSaos u'ro e'eqturad. xolo muSaTa jgu'i muSaobs datvirTulad, raTa mia-*ion )iriTad mizans da amisTvis i,eneben sinergizmis &ozitiur e'eqts da damatebiT Tvisebebs. muSaTa jgu'ebSi gaerTianebuli misi *evrebis )alebi aisaxeba *armoebis doneze, romelic a.arbebs 'ulis im raodenobas, romelic +adebulia. ratom4 &ozitiur sinergizmisa da zustad +amo,alibebuli moqmedebebis *,alobiT. j209is sa*eo+a) jgu'ebi asruleben sxvadasxva amocanebs. maT Seu)liaT a*armoon axali &roduqcia, moemsaxuron lientebs, a*armoon mola&ara ebebi or&oraciaSi s&ecialistebis da mii-on gada*,vetilebebi. magaliTad( emotorola_s

jgu'ebi da avebulni arian momuSave &rocesebis o&timizaciiT. Tanamedrove organizaciebSi xSir SemTxvevaSi i,eneben Semdegi jgu'is saxeobebs( jgu'ebi gada*,vetilebebis misa-ebad, TviTmarTvadi jgu'ebi, jgu'ebi jvaredini 'unqciebiT da virtualuri jgu'ebi. Tu davbrundebiT *arsulSi, rodesac jgu'ebi &o&ularulebi xdebodnen, maSin gavrcelebuli i,o &roblemis momgvarebeli jgu'ebi, romelSic 0$V2 aci Sedioda da maTi mizani e'eqturobis am-leba an on urentuli &roblemebis gada.ra i,o. jgu'ebi &roblemis mosagvareblad (0roble%- ol!ingtea% & jgu'ebi Sedgenili 0$V2 acisgan, romlis mizanic e'eqturobis ama-leba da on retuli &roblemebis gada*,veta i,o es jgu'ebi &o&ularulebi ar i,vnen, radganac Tu Secdomas dauSvebdnen &asuxs ar agebdnen da amitom Seiqmna TviTmarTvadi jgu'ebi, romlebic TviTon imarTebodnen da ar sa.iroebdnen menejers. isini ,vela muSaobs m.idro TanamSromlobaSi sxva sa*armoo gan,o'ilebebTan erTad *,veten &roblemebs, romlebic *armoiSoba moicavs 'arTo onveirebze da a ontroleben samuSaos vadebs. es jgu'ebi &roblemebis mosagvareblad sxvadasxva saSualebebs

om&aniebSi( qerox, ijeneral motors, *oor Bre.ing, #e0 ico, :e.lett;#ac9ard, Indu trial 50

2ight

da

Magic" TviTmarTvadi jgu'ebi gamoi,eneba &rocesebis e'eqturi

muSaobisTvis. s&ecialistebis Se'asebiT aseTi ti&is jgu'ebi gamoi,eneba ameri ul momsaxurebaSi #0\ze meti, u'ro did 'irmebSi es ma+venebeli a-*evs !0\s. ramdenad e'eqturia TviTmarTvadi jgu'ebi4 organizaciebis umravlesoba romlebic mas i,eneben amt iceben, rom isini muSaoben *armatebiT da 'iqroben misi gamo,enebis 'arTo danergvas. amavdroulad am ti&is jgu'ebis gamo,enebiT menejerebma unda gaiTvalis*inon xalxis mniSvnelobas ani.eben ierarqiul xelisu'lebas. TviTmarTvis jgu'i (Sel$;directed an el$;%anaged tea%&" es samuSao jgu'is ti&ia, romelic muSaobs menejeris gareSe mTliani samuSao &rocesis( an misi na*ilis) gansaxorcieleblad, Sida an gareSe lientisTvis. gadajvaredinebuli jgu'is ti&i (cro ;$unctional tea%& es samuSao jgu'is ti&ia ulturebis gansxvaveba. magaliTad TviTmarTvadi jgu'ebis gamo,eneba miu-ebelia meqsi aSi sadac adamianebi did

romelic aerTianebs sxvadasxva s'eroebis s&ecialistebs(an ama Tu im 'unqciis Semsrulebeli s&ecialistebis), isini muSaoben erTad ama Tu im amocanis Sesasruleblad, romelic dgas am organizaciis *inaSe. mesame ti&is jgu'i _aris gadajvaredinebuli jgu'i. gadajvaredinebuli jgu'i aris Sereuli jgu'i sxvadasxva s'eroebis s&ecialistebisa, romlebic asruleben s&eci'i ur davalebebs, romelic dgas organizaciis *inaSe. aseTi ti&is jgu'ebi gamoi,eneba bevr om&aniaSi. gadajvaredinebuli jgu'ebi gamoi,eneba samxedro *armoebaSic, aseve jandacvis s'eroSi, Suburban :o 0ital;Si, merilendis StatSi Seqmnilia intensiuri Tera&iis jgu'ebi, romlebic Sedgeba eqimisgan(romelmac gaiares s&ecialuri ursi), 'armacevtisgan, socialuri muSa isa, dietologisa, eqTnisa da m-vdlisagan. isini ,oveld-e xvdebian momvlels romelTan erTadac SeimuSaveben avadm,o'is movlis e'eqtur urss. am saavadm,o'os mesveurebi Tvlian rom samuSaos mimarT aseTi midgoma saSualebas i)leva Tavidan aviciloT Secdomebi. mcirdeba dro romelsac avadm,o'i atarebs intensiuri Tera&iis gan,o'ilebaSi da aumjobesebs omuni acias om&iuteruli *evrebi miznis avadm,o'sa da med&ersonals Soris. meoTxe ti&is jgu'ebi aris _ virtualuri. misi *evrebi erTiandebian saSualebebiT ama Tu im miznis Sesasruleblad. virtualuri jgu'ebi (8irtual tea%& aris samuSao jgu'is ti&i ama romlis Tu im erTiandebian misa-*evad. om&iuteruli teqnologiebis saSualebebiT

50

amis naTeli dadasturebaa sare lamo &roeqtebis realizacia. mcire sare lamo saagentos mier _Stra.berr1 3rog, romelic amsterdamSia. virtualuri jgu'i Sedgeba !0 *evrisgan, romlebic muSaoben 22 qve,anaSi TamanSromloben sxvadasxva sa omuni acio virtualur avSirebiT, rogoricaa, video on'erenciebi, 'aqsebi, el$'osta, veb$ jgu'ebs Seu)liaT gaa eTon ,vela'eri rasac a eTeben sxva saitebi, sadac jgu's Seu)lia +aataros eleqtro on'erenciebi. jgu'ebi_cvlian in'ormaciebs, i-eben gada*,vetilebebs da asruleben samuSao davalebebs. aseTi jgu'ebi, rogorc *esi orientirebulia davalebis Sesrulebaze, Tumca-a maTi *evrebi erTmaneTs arasodes Sexvedrian. e9e,t0ri j209e+is 9ormire+a) unda a-iniSnos, rom jgu'uri muSaoba ar niSnavs &roduqtiulobis ma-al e'eqturobas. sam*uxarod menejerisTvis samuSao jgu'i Sei)leba arae'eqturi a-mo+ndes, amitom +ven unda ganvixiloT, Tu rogor Sei)leba e'eqturi samuSao jgu'is Seqmna. bolo *lebis ganmavlobaSi mecnierebis mier +atarebulma mravalricxovanma gamo vlevebma saSualeba mogvca gamogvevlina mTeli rigi maxasiaTeblebisa, romlebic saerToa ,vela e'eqturi jgu'isTvis. es maxasiaTeblebi sqematurad *armodgenilia me$V0$e suraT$ze. ma-al m*armoebluri jgu'ebi xasiaTdeba m a'io da zusti miznebiT, romlebsac unda mia-*ion iseTi TavdajerebiT, rom es mii,vans sasargeblo da sa.iro Sedegebamde. e'eqturi jgu'is *evrebi, jgu'uri miznis erTgulebi arian, maT zustad ician ra amocanebi dgas maT *inaSe da esmiT rom urTierT moqmedebiT Sei)leba maT *inaSe mdgari miznis mi-*eva.

m a'io miznebi _aucilebeli unar+vevebi da codna

saerTo erTguleba

urTierTobis ma-ali done

e'eqturi ju'ebi

urTierToba

mola&ara$ ebis codna sagareo Tanadgoma Sida Tanadgoma

e'eqturi marTva

50

nax. V0. e'eqturi gundebis daxasiaTeba e'eqturi jgu'ebis 'ormireba xdeba om&etenturi, ma-al vali'iciuri &ro'esionalebisgan, romlebsac gaa+niaT s&ecialuri unar$+vevebi da ni.i on retuli miznebis misar*evad, aseve &iraduli Tvisebebi sxva adamianebTan *armatebuli TanamSromlobisTvis. 0rTierTndo+a) e'eqturi gundebisTvis damaxasiaTebelia ndobis ma-ali xarisxi. sxva gvarad rom vTqvaT aseTi gundebis *evrebi dar*munebulebi arian Tavisi amxanagebis &atiosnebaSi da Sesa)leblobebSi. magram Tqvenc iciT, rom ndoba )alian advilad msxvrevadia. marTvelma &ersonalma unda gansa uTrebuli ,urad-eba miaqcios ndobis Senar+unebas gundSi. saerTo Tavdade+a) saerTo TavdadebisTvis damaxasiaTebelia gundis *evrebis didi erTguleba gudis miznebisadmi da adamianebis mzad,o'na daxarjos uamravi energia gundis miznebis misa-*evad. be'eqturi gundis *evrebi )alze erTgulebi arian, ,o'elTvis mzad arian da didi surviliT a eTeben ,vela'ers gundis mi-*evebisTvis. mOidro 0rTierT6avSire+i) aravis ar gaa virvebs is, rom e'eqturi gundebi gamoir+evian urTierTobebis ma-ali doniT. aseTi gundebis *evrebi gadascemen erTmaneTs in'ormacias ubralo da gasagebi 'ormiT, rogorc ze&irad, aseve araverbalurad. be'eqturi gundebisTvis aseve damaxasiaTebelia br*,invaled a*,obili da regularuli u u avSiri gundis *evrebsa da marTvelobiT a&arats Soris, rac exmareba menejerebs droze gamoas*oron Secdomebi, gaar vion gaugebrobebi. didi xnis ojaxis *,viliviT ma-alm*armoebeli gundebis *evrebs s*ra'ad da zedmeti sit,vebis gareSe Seu)liad gacvalon Tavisi ideebi da azrebi. mola7ara6e+is S/saKle+lo+a. e'eqturi gundebi sul is*ra'ian i,vnen u'ro moqnilebi da Tavisi *evrebis samuSao davalebebSi SeaqvT sxvadasxvanairi oreqciebi da cvlilebebi. aseTi moqniloba iTxovs gundis *evrebisgan urTierTgagebis Sesa)leblobebs. vinaidan gundis amocanebi, &roblemebi da urTierTobebi sul icvleba, amitom e'eqtur gundis *evrebs unda See)loT a-iaron arsebuli uTanxmoebebi da Se)lon maTi a-mo'xvra. e9e,t0ri mmarTvelo+a. e'eqturi marTvelis xelm)-vanelobiT gunds Seu)lia gadalaxos ,velaze rTuli dabr olebebi. rogor4 igi m a'iod uxsnis amocanas da usaxavs mizans. igi umt icebs, rom Tu gadalaxaven inerciis )alas gundis *evrebi Se)leben mia-*ion ma-al Sedegebs. cdilobs ganuviTaros sa uTari Tavis r*mena, exmareba maT srulad gamoi,enon sa uTari &otenciali. unda a-vniSnoT, rom sau eTeso liderebi sulac ar aris aucilebeli rom i,vnen m acri diqtatorebi, 50

romlebic ,vela'ers m acrad a ontroleben. Tanamedrove organizaciebSi e'eqturi gundebis liderebi isini u'ro i iqcevian ar rogorc instruqtorebi, aramed damxmareebi, a)leven mas*avleblebi. a ontroleben exmarebian,

mimarTulebebs, gundis *evrebi gr)noben maT Tanadgomas. Sida da sa2areo Tanad2oma) da saboloo maxasiaTebeli nebismieri e'eqturi gundis es Tanadgomis atmos'eroa. Tu Sida situaciaze visaubrebT aseT gundSi unda i,os 'ormirebuli m,ari in'rastruqtura. es mcneba gulisxmobs vali'i aciis ama-lebis da s*avlebis Sesa)leblobebs, Semoqmedebis Sedegebis Se'asebebis m a'io da gasageb sistemas, romelsac adamianebi gamoi,eneben Tavisi Sromis Se'asebisaTvis, materialuri stimulirebis naTel da samarTlian &rogramas, &ersonalis marTvis e'eqtur da motivirebul &oliti as. )lieri in'rastruqtura stimuls a)levs gundis *evrebs rom gazardon Sromis na,o'iereba. Tu vila&ara ebT sagareo Tanadgomaze 2 marTvelma &ersonalma unda uzrunvel,os gundi ,vela resursebiT, romelic esa.iroebaT samuSaos e'eqturi SesrulebisaTvis. )alzed cota iseTi ram moi)ebneba, ramac samuSao saqmianobaze ise moaxdinos zegavlena, rogorc jgu'urma muSaobam organizaciaSi. individualuri muSaobidan jgu'ur muSaobaze gadasvla adamianisgan moiTxovs xalxTan urTierT TanamSromlobas, in'ormaciis gacvlas da gaiTvalis*inos ulturuli gansxvavebebi. gavixsenoT menejeri ris bengli, romelzec +ven zemoT visaubreT. esmoda ra riss Tu ratom iqcevian adamianebi ama Tu im saxiT, menejers See)lo Seeqmna )alzed e'eqturi jgu'i. ro2or 2av*deT 6ar2i menejeri) gamoi,eneT ,vela Sesa)lebloba jgu'Si samuSaod. miaqcieT ,urad-eba iseT momentebs, rogoricaa( jgu'is ganviTarebis stadiebi, normebi, rolebi, socialuri usaqmuroba da a.S. Tu on'liqtis mona*ile an Sems*re gaxdi, miaqcie ,urad-eba imas Tu rogor daregulirdes. jgu'ur &roeqtebSi mona*ileobisas, gamoi,eneT sxvadasxva meTodebi, Tqveni jgu'is reatiulobis asama-leblad. rodesac SexvdebiT e'eqtur jgu's, gaanalizeT ra aris *armatebis mizezi. ramdenime re omendacia, romlis *,alobiTac menejeri Se)lebs Seinar+unos Tavisi jgu'is ma-ali done, miuxedavad axali TanamSromlebis mi-ebisa, Sei)leba va*armooT ,ovelTviuri an ,ovel vartaluri d-e gacnobebisa. Sexvedrebi romlis drosac TanamSromlebi sxvadasxva gan,o'ilebebidan Sexvdebian da gacvlian 50

erTmaneTSi azrebs, samuSaoebis Sesaxeb sxvadasxva Sexedulebebs, Sei)leba +amo,alibdes sa onsultacio jgu'i BMW, romelSic Sevlen veterani2 onstruqtorebi da axali2inZinrebi. isini erTad mii-eben gada*,vetilebebs da dasaxaven miznebs. aseve Sei)leba gamoimuSaon xalxis daqiravebis axali &rograma da +adon masSi s&ecialurad axali ganxra, romelic Seexeba axali TanamSromlebis gacnobas om&aniis tradiciebTan. menejeri Tavismxriv da valianebis daasa+uqreben damuSavebiT, iseT romelSic gamoucdelebs. aseve Sei)leba da avdes &rograma onstruqtorebs didi *vlili amagreben Setanili om&aniis gamocdil romlebsac

argi iqneboda axali &rogramis gamomuSaveba, romelSic momuSaveebs, aqvT

organizaciis ganviTarebaSi, aseve Sei)leba mova*,oT Sexvedrebi gareT, sadac muSa ebi u eT gaicnoben erTmaneTs. ra eTi uri iTxvebi +ndeba, rodesac on urenti

organizaciebis

*armomadgenlebi muSaoben s&ecializirebul jgu'ebSi, romlebic gada*,vetilebebs i-eben da aseve Seu)lia moaxdinon zegavlena mTel *armoebaze4 bazarze moqmedi standartebi, rogorc *esi muSavdebian romelSic rom omitetis mier mi-ebuli (mag. s&eci'i aciebis teqni aze), omitetebis mier, &roblemebi xelisu'lebis omitetis mTeli omiteti om&aniis mTeli rigi jgu'is *evrebi Sedian. idea imaSi mdgomareobs, daxmarebiT, an Seasrulon SevamciroT

minimumamde

moTxovnebi (mag. daicvan *,lis resursebis *evrebi da menejerebi gada.ras organizacia. magaliTad(hmi rosqemebis m*armoebeli daar*muna mie-oT on retuli standartebis xalxs ar acnoba rom TviTon uSvebda in'ormacia. *armoidgineT, rom Tqven mTlian maxsovroba, romlis *,alobiTac radganac es gada*,vetileba gaxangr)livebas. Tu omitetSi Seu)lia mii,vanos gansaz-vrul

anonebi). xSirad am negatiur

om&aniebSi xvdebian rolur

on'liqtebs, radgan maT Sedegebamde erTxel

om&ania <a%bu

om&iuteruli maxsovroba da Tan

on retul &roduqcias. mogvianebiT am

om&aniis menejmentma ganacxada rom man a-moa+ina ,velasTvis sa.iro omania <a%bu *armomadgeneli om&iuteruli muSaobis

xarT, romelmac unda gamoimuSaos u'ro e'eqturi standartebis Segva)lebinebs le&to&is batareis

vebis done Semcirdeba. ,vela Tanaxmaa,

omiteti daTanxmdeba axali standartebis mi-ebas, Tqven on urenti 'irmis

om&aniaSi moaxdenen did investiciebs. sxva mxridan Tqveni

*armomadgeneli aranair u ma,o'ilebas gamoxatavs axali standartebis mi-ebaze

50

romelic Tqvens mier varianti( a) xmas

aris *armodgenili. gansaz-vreT, Tu moqmedebis romel

variants mimarTavdiT da ratom4 mivcemdiT axali standartebis mi-ebaze, magram

davar*munebdi

axali

gra'i is

gaumjobesebas

rac mogvcems

sa.iro dros Tqvens om&aniaSi axali sa.iro cvlilebebi +aataroT. b) xmas mivcemdi ,vela radi alur cvlilebebis *inaa-mdeg, radganac es Tqveni om&aniis mogebas zians moutans da Seu)lia droebiT on urentul om&anias u&iratesoba moutanos. g) sanam xmas mivcem, movi*vev jgu'ur dis usias da ganvixilavT, Tu rogor Seu)lia Secvalos on urentuli situacia axal standartebs Tanamedrove menejmentSi 2ansa60Tre+0li mniSvnelo+a eniOe+a adamian0ri Se'asebaSi res0rse+is igulisxmeba misi da sa,miano+is ama Tu im Se9ase+as) adamianze adamianuri da isrebuli dadgena, gamoxatvis resursebis movaleobis mi-*euli xarisxis

SesrulebisaTvis *armatebebisa gansaz-vra.

(adamianis) muSaobisaTvis

vargisianobis sa.iro

xarisxis

Tvisebebis

adamianis Tvisebebis s*ori Se'aseba mxolod maSin aris Sesa)lebeli, rodesac naTlad iqneba +amo,alibebuli moTxovnebi misadmi. amitom, aseTi moTxovnebis SemuSaveba xdeba ma-al vali'iciuri eqs&ertebis mier. magram, ramdenadac Sesa'aseblebma u eTesad ician sa uTari Sesa)leblobani, gonivrulia, rom isinic mona*ileobdnen am &rocesSi. unda gvaxsovdes, rom Seu)lebelia sxvaTa Se'aseba Secdomebis gareSe. Sei)leba mxolod Sevamcirod Secdomebis ricxvi, romelic u u&ro&orciulia Sesa'aseblis mier sa uTar simarTleSi subieqturi Tavdajerebulobisa. amitom, Tvlian, rom Se'asebis obieqturoba u eTesia vis*avloT im adamianebisagan, romlebic ar arian Tavdajerebulni. Sesa'asebeli adamianebis Tvisebebs u*odeben mis 'aqtorebs. maTi saerTo ricxvi unda i,os #0$ze meti, *inaa-mdeg SemTxvevaSi, maTi Sedareba Seu)lebeli iqneba gamocdili s&ecialistebisTvisac i. am 'aqtorebma unda Seqmnan erTiani sistema, rameTu, Se'asebis obieqturoba Sesa)lebelia mxolod om&leqsuri midgomis sa'u)velze. *inaa-mdeg SemTxvevaSi, midgomebSi sim veTrisa da &oziciidan. 50 ontrastulobis arqonisas, erTi da igive i urTierTsa*inaa-mdego

Tviseba Sei)leba ganxilul iqnes sxvadasxva, zogjer

Se'asebis 'aqtorebis gamoxatvis xarisxi xasiaTdeba misi ma+veneblebiT, aseve riteriumebiT 2 z-vruli mniSvnelobebiT, romelTa iqiT, 'aqtorebis mdgomareoba Sei)leba a ma,o'ilebdes an ar a ma,o'ilebdes moTxovnebs

( riteriumebi *armoadgens orientirebs Se'asebisaTvis). Se'asebis ma+veneblebi Sei)leba i,os absoluturi da Se'ardebiTi, arsebiTi da araarsebiTi, misa-ebi da miu-ebeli, xisti da rbili. xisti ma+veneblebi rbilisagan gansxvavebiT, unda gamoixatebodes raodenobrivad, unda i,os gaTvlebisaTvis ioli da ar i,os damo idebuli Sem'aseblis subieqtur Sexedulebaze (magram, ci'rebi u'ro cudad a-saqmelia, vidre Tvisebrivi ma+veneblebis 'ormulirebebi). ma+veneblebs *ae,eneba iseTi moTxovnebi, rogoricaa obieqtis daxasiaTebis sisrule da .eSmeriteba, individualizeba, Sedarebis uzrunvel,o'a, rogorc *ina &eriodTan, aseve sxva &irebTan da a.S. Se'asebis 'aqtorebi aris )iriTadi da damatebiTi. &irvels mie uTvnebian isini, romelTa gareSec Seu)lebelia subieqtze *armodgenis Seqmna, meore i exmareba mas u'ro -rmad gaSlaSi. damatebiTi 'aqtorebi aris damou idebeli, )iriTadsa da damxmares Soris Sualedis Semavsebeli, maTi damazustebeli. adamian0ri res0rse+is Se9ase+is KiriTadi 9a,tore+iaV. saqmianoba da misi SedegebiG sirTule, Sromis xarisxiG miznis mi-*evaG individualuri Sedegis Tvisebrivi da raodenobrivi daxasiaTebaG qvegan,o'ilebisa da mTlianad organizaciis *vlili saerTo SedegSiG samuSaos codna, misi &roblemebisa da Seqmnili situacuebis gagebaG moqmedebis o&eratiulobaG om&leqsuroba, masStaburoba, Sesasrulebeli davalebebis teqnologiuri sirTuleG

saqmisadmi SemoqmedebiTi midgomaG Se'asebisas aragegmurad, 2. aradamaxasiaTeblad muSa Ta saqmiani Tvisebebi( disci&linianoba, a uratuloba, davalebebis vadaSi SesrulebaG damatebiTi samuSaosaTvis mzad,o'naG sirTuleebis gadalaxvis unari, saqmis bolomde mi,vanaG 50 mniSvnelovania da samuSaoebis aranormirebulad, da,o'a gegmurad da da normirebulad damaxasiaTeblad

a.S.)G

damo idebuleba s*avlebisa da TviTs*avlebisadmiG iniciativianobaG gada*,vetilebebis mi-ebis unariG saqmianobis o&timizirebisa da sa uTari drois racionaluri gamo,enebis unariG Secdomebis raodenobaG on'liqtur situaciebSi om&romisi, moqcevis Taviseburebani (orientacia

TanamSromlobaze,

on'liqtis mogvareba nebismieri saSualebiT da

organizatoruli ni.iG &ro'esionaluri da samsaxurebrivi zrdis &otencialiG urTierToba, omuni abelurobaG xelm)-vanelobis, xelqveiTobis, urTierTdamo idebulebisa dasxvaTa ni.iG &ro'esionalizmi( inteleqtualuri ganviTarebis done (inteleqtis gamovlena xdeba s&ecialuri analizisa da s&ecialuri codnis, unar$+vevebis 'lobaG s*ra'va )iebisa enG

testebis saSualebiT)G

#. moraluri Tvisebebi( Sromismo,vareobaG &rinci&ulobaG &atiosnebaG &asuxismgebloba, eTilsindisierebaG valdebulebaG TviT riti aG Sromisa en mis*ra'ebis motivebi. da &irovnuli

].&otenciali, samsaxurebrivi movaleobis SesrulebisaTvis sa.iro unari oncentracia da ,urad-ebis gadatanis unariG agresiulobaG emociuri da nerviul$'siqi uri mdgradobaG damou idebloba, gambedaoba, simt iceG TviT ontroli, Tavda.erilobaG

visebebi(

50

simarde an nerviuli &rocesebis ga*onas*orebulobaG reaqciis sis*ra'e da sxva. *elmK.vanele+isaTvis Se9ase+is damate+iTi 9a,tore+iasaqmianobisa da resursebis dagegmvis unariG xelqveiTTa samuSaos organizebis Sesa)leblobaG riti ul situaciebSi marTvis unariG liderobaG do umentebTan muSaobaG u'lebamosilebaTa delegireba (movaleobaTa racionaluri gana*ileba,

Sesrulebis vadebis gansaz-vra da ontroli)G motivireba (materialuri da aramaterialuri stimulebis gamo,eneba, &iradi xelqveiTTa ganviTareba (daxmareba ada&taciaSi, axali samuSaos aTvisebaSi TanamSromelTaTvis ,urad-ebisa da &ativiscemis a-mo+ena ( oleqtivSi argi xelqveiTTa &iradi &roblemebisadmi ,urad-ebis magaliTiT STagoneba)G da a.S.)G urTierTdamo idebuleba, demonstrireba)G omuni aciebis ganxorcieleba (saqmiani in'ormaciis gacvlaSi mona*ileoba, lientebTan da sazogadoebasTan avSiri)G sxva qvegan,obilebebTan urTierTTanamSromloba (mo-va*eobis oordinacia, mola&ara ebaTa *armoeba)G zneobrivi sa'u)vlis mxarda.era (organizaciisadmi, maTi miznebisadmi da TviTs*avlebis unari, mzad,o'na i,o eqs&erti, &ro'esionalur mi-*evebSi inovaciebis ganxorcielebis &roblemis gada*,vetisadmi axali midgomis )ieba, 'unqcionaluri samsaxurebis xelm)-vanelebisaTvis samuSaos Sedegebis Se'asebisas, la&ara ia mmarTvelobis Sedegebze, xolo xazovani samsaxurebis xelm)-vanelebisaTvis Se'esebisas $ *armoebriv Sedegebze, uma-lesi xelm)-vanelobis i 2 saerTo Sedegebze (mogeba, 'irmis *ili bazarze, &roduqciis muSaobis eTi uri standartebisadmi erTguleba da a.S.)G +axeduloba (viTarebis codna)G samuSaosadmi SemoqmedebiTi midgoma, *inaa-mdegobaTa da)leva.

on urentunarianobis done).

50

damxmare

&ersonalis

Se'asebisaTvis

Sei)leba

iseTi

ma+veneblis

gamo,eneba, rogoricaa gadamuSavebuli in'ormaciis moculoba. marTvis a&aratis TanamSromlis Sromis sirTulis Se'aseba xdeba Semdegi 'aqtorebiT( samuSaos Sinaarsi, mraval'erovneba, damou idebloba, xelm)-vanelobis masStabebi da sirTule, &asuxismgeblobis xasiaTi da xarisxi, SemoqmedebiTi da standartuli &rocedurebis Tana'ardoba. Se9ase+is e9e,tiano+is asama.le+lad a0:ile+elia

vali'iciuri eqs&ertebis gamo,enebaG dasabuTebuli meTodi is gamo,enebaG


6? @686?7>T HI97H?>F<C6E9G E>R6F>C9F I?9M>?9HA>C9F 766L:<>C6 76 HD9R9K9?>C6, ;8>:6 B6D6AE?<A:9F6B89F

A9F9 M9U9H?9 R<?A9F E>AHE68>C6G

sadac es Sesa)lebelia, *erilobiTi angariSebis gamo,eneba da ganxilvaG Se'asebis riteriumebis daaxloeba da uni'icireba, ,vela TanamSromlisaTvis

misi ti&uri 'ormis SemuSavebaG


I<:>NM989F O96 9DR<?A9?>C6 E>7>=>C9F Taobaze. ? P= " ((" i#=e+-

Se'asebis F6RHQ8:67 U9?679 =6A<K79:>C9F =6A<;>D>C6G


767>C9B9 76 H6?;<R9B9 B89F>C>C9F A<K>AH: ?6<7>D<C?98 B6D6R6?7<C6J>

gansa uTrebuli <?9>DM6K96G


Q9?9B679 R6NM<?>C9F D6P9:9F 9=D<?9?>C6.

*arsulTan Tanamedrove standartebis sa'u)velze midgomaG saqmianobis Sedegebis nacvalad, &iradi Tvisebebis ganxilvaG Se'asebis gamo,eneba rogorc dasjis instrumentiG
? "' ' > <<-

gamovlenil na lovanebaTa gamos*orebaG sajaroobaG misi &restiZis dacvaG dadebiTi SedegebisaTvis dajildoeba. in9orma:iis Se2rove+isa da Sem9ase+eli 7ro:ed0re+is

Sesa9ase+eli

Sesr0le+is meTode+i) arsebobs sa adro in'ormaciis Segrovebisadmi ori midgoma( tradiciuli 2 'o usirebulia cal eul adamianebze da da'u)nebulia xelm)-vanelis an eqs&ertis

50

subieqtur azrze da aratradiciuli 2 gulisxmobs Se'asebas jgu'uri urTierTqmedebis 'arglebSi, sadac adamianebs Seu)liaT bolomde gamoaaS aravon sa uTari Sesa)leblobani. amasTanave, mxedvelobaSi mii-eba mTliani jgu'is mi-*eva, aseve ganviTarebisa da axali unar$+vevebis mi-*evis xarisxi. V. Sesa'asebeli &iris da virveba( ,oveld-iuri an e&izoduri urTierTobis &rocesSi. saqmiani TamaSis, jgu'uri dis usiis (e.*. na variumi3) +ar+oebSi. TanamSromeli mona*ileobs &roblemebis ganxilvaSi da icavs jgu'Si sa uTar azrs, dams*reni i,o'ian mona*ileebad da dam virveblebad. mona*ileebi a*armoeben dis usias, 20 *TuTis *,vetilobiT. dam virveblebi svamen iTxvebs, a eTeben omentarebs, a'aseben. dis usia +ai*ereba, Semdeg mas a'aseben s&ecialistebi da zemdgomi menejerebi (iTvleba, rom maT u eTesad esmiT Tanamdebobisadmi moTxovnebi, da uSualo xelm)-venelobisagan gansxvavebiT, ar aqvT sa'u)veli Sea'ason araobieqturad, tendenciurad). saqmiani &roeqtis &rezentaciisas.

2. gasaubreba, (sa adro interviu) maT ricxvSi ,,interviu &iriqiTX. am meTodis arsi isaa, rom gamosacdels sTavazoben +aataros gasaubreba ramdenime andidatTan da, Sesabamisad, gada*,vitos sa iTxi. meTodi orientirebulia TanamSromelTa s*ori Se'asebisa da Ser+evis codnis Semo*mebaze. gasaubrebis )iriTadi momentebi 'iqsirdeba *erilobiT. esaa in'ormaciis *,aro. Se'asebis srul,o'ili interviu moiTxovs V dan # saaTamde dros. 2asa0+re+is e9e,t0ro+a 0Fr0nvelJo9ilia #. struqturuli sqemis SeqmniTG gasaubrebis +atarebis teqni a treningiTG saTanado oqmis SedgeniTG saqmian TamaSebTan intervius Ser*,miT. im &irTa gamo iTxva, romlebsac 5qondaT Sexeba Sesa'asebelTan TiToeuli donis

samsaxurebriv da ara samsaxurebriv situaciebSi. (Se'asebis #00 gradusiani meTodi). ivseba zogadi da gansa uTrebuli saxis do umenti eqs&ertebisaTvis. magram es meTodi &otenciurad on'liqturia. ]. do umentTa analizi avtobiogra'iaG angariSis +abarebaG &rogramirebuli ontrolis monacemebi (&asuxebi s&ecialur iTxvebze)G 50

eqs&ertebis angariSiG an etebi.

magaliTisaTvis ganvixiloT an eta, romelic gaTvalis*inebulia &ro'esiuli saqmianobis Sesa'aseblad( V. 2. saerTo monacemebi (gvari, saxeli, Tanamdeboba, masze muSaobis Se'asebis s ala ('asdeba ! balamde). &ro'esiuli +vevebi da codna (Sesasrulebeli movaleobebis codna, xangr)livoba, saerTo staZi).

gamocdileba, axlis mimarT ada&tirebis xarisxi, Secdomebis a-iareba.). samuSaos moculoba (gamomuSaveba, normebisa da standartebis dacva, muSaobis xarisxi (sizuste, Seucdomloba, &asuxismgebloba)G iniciativa da Semoqmedeba (movaleobaTa Sesruleba, &asuxismgeblobis Tavze a-eba, originaluri +ana'iqrebis, ideebis ganxorcielebisa da smuSao drois gamo,enebis e'eqtianoba).

sa uTar

generirebis unari)G omuni abeluri +vevebi (ideebis gadmocemis unari, in'ormaciis gacvlis unari, saimedooba (instruqciebisa da gan argulebebis zustad Sesrulebis unari). xelm)-vanelobis &otenciuri unari (sxvebis organizeba davalebebis sxvadasxva donis 'enebTan urTierTobis unari)G

*armatebiT Sesasruleblad, xelqveiTTa saqmianobis srul,o'a)G ! bali 2 normebis Sesrulebis sistematuri gada.arbeba, mosalodneli u ugebis molodinis gamarTleba. ] bali 2 normis sistematuri Sesruleba , xSirad gada.arbebiTac vidre vali'i aciaG normebis Sesruleba da mosalodneli u ugeba, Seusrulebloba, mosalodneli u ugeba. # bali 2 saSualo mocemul reZimSi muSaoba, normebis Sesrulebisa da arSesrulebis balansi. 2 bali 2 normebis Seusrulebloba, mosalodneli u ugebis ararseboba, standartebTan Seusabamoba. V bali 2aradama ma,o'ilebeli Se'aseba. minimaluri moTxovnebis Seusrulebloba da mosalodneli u ugebis miu-ebloba. ,vela dominirebul Tvisebas unda 5qondes Se'aseba ] an !. ara dominirebul TvisebaTa xarisxis dabali Se'asebebi Sei)leba mxedvelobaSi ar iqnes mi-ebuli, magram isini unda Sejerdnen sxvebTan. an6ete+is Sevse+is 2Fe+i50

intervius am-ebis mier om&iuteruli gamo iTxva.

iTxvebis dasma, romelTa

&asuxebsac TviTonve

a'iqsirebs.

damou idebeli &asuxebi. !. samedicino Semo*meba. 0. 'siqologiuri testireba. 'izi uri da gonebrivi monacemebis Se'aseba xdeba saerTo da s&ecialuri testebiT, socialuri unari$gasaubrebis testebiT meSveobiTa da da jgu'ur intervius dis usiebSi sa'u)velzeG mona*ileobiTG motivacia do umentebisa

&ro'esionaluri Sesa)leblobebi testirebis gziTa da do umentebis Ses*avliT da a.S. %. gra'ologiuri da 'iziologiuri eqs&ertiza. ^. astrologiuri &rognozirebiT. 9. s&ecialurad Sesasrulebeli samuSaoebis Se'aseba( materialuri obieqtis momzadebaG do umentis Sedgena da redaqtirebaG moqmedebani xelovnurad Seqmnil, magram realur &irobebTan da avSirebul SemTxvevaSi Se'asebis riteriumebad iTvleba dagegmvisa da

situaciebSiG saqmiani qa-aldebis Ser+eva. do umentTa &roeqtebis Sedgena da a.S. mocemul organizebis ni.i, ris ianoba, gambedaoba, moqniloba, stresebTan mdgradoba, muSaobis stili. amZamad dasavleTis mo*inave qve,nebis organizaciebSi samuSaoze misa-eb andidatTa ganxilva da Se'aseba u'ro xSirad xdeba ara marto samuSao adgilTan misi ( andidatis) SesabamisobaSi mosvliT, aramed mTlianad organizaciis, mis tradiciebsa da ,urad-eba &irovnul ulturasTan morgebis mixedviT. amitomac eqceva didi Tvisebebs. magaliTad( argi damo idebuleba garSemo

m,o'ebis mimarT, gunduri muSaobis unari, ni.i da a.S. 2ave:noT Sem9ase+eli 7ro:ed0re+is JvelaFe 2avr:ele+0l meTode+s, romlebic gamoi,eneba adrebis samsaxurebis mier &retendentTa Semo*mebisas. isini Sei)leba i,os xarisxobrivi, raodenobrivi (baluri) da a-*erilobiTi. a./erilo+iTi meTodi$gulisxmobs muSa is -irsebebisa da na lovanebebis Tanmimdevrul daxasiaTebas (*erilobiT an ze&irad) masze ,oveld-iuri da virvebis Sedegebis mixedviT. amis sa'u)velze Sei)leba aigos Se'asebiTi s ala. Tavis09ali +al0ri Se9ase+is meTodi gamoi,eneba im SemTxvevaSi Tu mocemuli &rocedura xdeba erTjeradad, ra-ac s&ecialuri mizeziT.

50

standart0li Se9ase+is meTodis arsi imaSia, rom dargobrivi xelm)-vaneli (eqs&erti) avsebs s&ecialur 'ormas. am 'ormaSi Tanamdebobis moTxovnilebis mixedviT xasiaTdeba samuSaos )iriTadi as&eqtebi an TanamSromlis (&retendentis) xarisxobrivi ma+veneblebi, romlebic gavlenas iqonieben miznis mi-*evaze. xarisxobrivi ma+veneblebis raodenoba damo idebulia &ersonalis Tanamdebobis dasa aveblad. (unda mieTiTos Seusabamobis mizezi). a-niSnuli subieqtivizmis meTodi )alian igi ubraloa saSualebas da &raqti uli, uSualo magram Seicavs elementebs. a)levs xelm)-vanelebs, ategoriaze.

romlebsac ar surT ubralod urTierToba gai'u.on TavianT xelqveiTebTan, gazardon balebis raodenoba. amis Tavidan asacileblad, Se'asebiTi 'orma Sei)leba Seivsos adrebis samsaxuris romelime rigiTi muSa is mier, romelic *inas*ar ,ovelmxriv ganixilavs menejerTan gamosacdelis saqmianobas. aseTi &raqti a organizaciebis Se'asebis +ar+oSi jdeba, argad a-iqmeba muSa ebis mier da amave dros ar sa.iroebs 2anviTare+is &arametris Se9ase+is *aris*o+rivi maDvene+le+i i damatebiT xarjebs. 2amosa:delis #).&ozitiuri. Sei)leba i,os( V).absoluturad negatiuriG 2).gaumjobesebas daqvemdebarebuliG Tundac erTi negatiurad Se'asebis SemTxvevaSic umjobesia &retendenti samuSaoze ar mivi-oT, xolo vinc muSaobs daviTxovoT. standart0li Se9ase+is meTodi mie uTvneba e.*. reitinguli meTodebis jgu's, romlis arsic isaa, rom Se'aseba mii-eba Sesabamisads alis saimedo gancal evebis &roblema. an6ete+isa gvTavazobs, Sesa'asebeli SemTxvevaSi rom da Sedare+iTi unda an6ete+is dasvas meTodi niSani, umartivesi magaliTad 'ormiT WkX$ eqs&ertma ra-ac riteriumebis Sesabamisad (xo_ara, balebSi da a.S.) aq Tavs i+ens mezoblad mdebare Se'asebis

andidatis xarisxobrivi maxasiaTeblis gas*vriv, an, im SemTxvevaSi ganisaz-vreba damTxvevaTa ricxvebis Sedarebis mixedviT

Tu is maxasiaTebeli ar aris naTlad gamo veTili, datovos carieli. saerTo reitingi am dasagrovebel sa.iro minimumTan. ,oveli &oziciis garTulebuli variantis Se'aseba s alaze xdeba sau eTesodan uaresisa en. Sedegianobis saerTo Se'aseba xdeba reitingebis jamiT. an etebis meTodis varianti gulisxmobs an etebis Se'asebas ara mxolod xelm)-vanelis mier, aramed xelqveiTebis mier Semdgomi maTi SedarebiT eqs&ertebis jgu'is Se'asebebTan, romlebic axdenen saboloo Se'asebas.

50

/Jvile+iT &retendentebis

Sedare+is saxelebi

meTodi da'u)nebulia imaze, rom Sesa'asebeli baraTebze, romlebic *,vil$*,vilad

gadaitaneba

Se&iris&irdebian dadgenil riteriumebTan da eqs&erti ar+evs *,vilidan imis baraTs, vinc u'ro u eT &asuxobs *inas*ar dadgenil moTxovnebs. ase meordeba bolo *,vilamde. Semde gamoiTvlian ricxvs, Tu muSa i ramdenjer i,o sau eTeso *,vilebSi da Sedegebi *armodgenili iqneba u&iratesobebis indeqsis saxiT. mi-ebuli indeqsebi Sei)leba Sedardes saSualo reitingTan. 6lasi9i6a:iis meTodi gulisxmobs, rom Sem'asebeli gaana*ilebs muSa ebs rig$rigobiT sau eTesodan uaresisa en romeli-ac saerTo romelSic 20 adamianze metia gaerTianebuli am riteriumiT. jgu'isaTvis, meTodis gamo,eneba

garTulebulia. es ai)ulebs Sem'aseblebs u'ro m acrad miudgnen Se'asebas. amasTan am meTodSi aris 'ormalobis elementebi, vinaidan gana*ileba Sei)leba ar emTxveodes saqmis 'aqtobriv mdgomareobas. 2adam/Jveti SemsrulebelTaTvis. ganlageba Sei)leba igi sit0a:iis meTodi gansaz-rul samuSaos )iriTadad situaciaSi xasiaTze. gamoi,eneba moqmedebebis maTi rogorc iseTi maTTan, gegma da'u)nebulia damo idebulia

Se'asebaze, rogorc *armatebuli ise *arumatebeli &retendentebisaTvis. rubri ebSi, Sedges

etalonTan, xdeba Sesa'asebeli muSa is saqcielis Sedareba. amis sa'u)velze movaleobis Sesrulebis gaumjobesebis mimarTulebebiT, samuSaos codna. dam6vidre+0li ,:evis reitin2e+is s6alis meTodi gulisxmobs an etis Sevsebas. igi Seicavs 0_V0 umniSvnelovanes samuSao qcevis maxasiaTebels, romlebic 'ormulirebulia, rogorc eqs&ertebis ise Sesa'asebeli muSa ebis mier A4B gadam*,veti situaciis analizis sa'u)velze. TanamSromlebi, erTmaneTisagan damou ideblad, ,vebian Sesat,vis magaliTze TavianTi &raqti idan, romlebic Semdgom ganzogadebuli iqneba da gadaecema eqs&ertebs, romlebic Se'asebebs ganalageben niSnebis s alaze. eqs&erti riteriumis a-*eras da s alaze iTxulobs reitingis an etaSi romeli-ac niSans Sem'aseblis mosazrebis a eTebs rogoricaa dagegmva, organizacia, xelm)-vaneloba, analizi, omuni aciebi,

ontroli, gada*,vetilebaTa mi-eba, &ersonalTan damo idebuleba,

(+ananiSnis) Sesabamisad. am daxasiaTebidan gamomdinare, is gansaz-vravs jamur reitings da a eTebs momavlis &rognozebs. meTodi )virad -irebuli da Sromatevadia, magram misa*vdomi da gasagebia. ,:evaFe da6virve+is s6alis meTodi d*inamdebares analogiuria, magram mimdinare droSi gadam*,veti situaciisas emuSa is qcevis gansaz-vris nacvlad 50

Sem'asebeli a'iqsirebs SemTxvevebis raodenobas. meTodi Sromatevadi da )virad -irebulia. etalonis meTodis arsia Sesa'asebeli &irovnebis idealurTan an relur saxeebTan Sedareba (magram amis gansaz-vra )nelia), romlebic sau eTesoni arian ama Tu im riteriumiT. Sede2e+is 9a,tore+iT Se9ase+is meTodi gulisxmobs, rom Seir+eva V0$V2 &arametri, romelTaganac ,vela cal$cal e aucileblad unda amoixsnas omentarebTan da magaliTebTan erTad. Se'aseba am 'aqtorebis mixedviT ! qulamde moxdeba. matri:0li meTodi mii-eba zogierTi zemoT +amoTvlili meTodebis ombinaciisagan. mis +ar+oebSi eqs&ertebi TanamSromlebs a'aseben qulebiT, &arametrebis sami jgu'is, 'unqciebis Sesruleba, Tanamdebobrivi movaleobebi, saqmiani da &irovnuli Tvisebebi, mixedviT romlebic zegavlenas axdenen muSaobis Sedegebze.TiToeuli &arametrisaTvis ganisaz-vreba *ili, imis Sesabamisad Tu ra *vlili aqvs Setanili saboloo SedegebSi. qulebi mravldeba Sesabamis *ilze da maTi namravlebi jamdeba, ris Sedegad gamoi,vaneba saerTo bali, romelic a'asebs mocemuli TanamSromlis *armatebebs. Se'asebis sididis gansaz-vra da'u)nebulia subieqtis daxasiaTebebis ganzogadebaze, romelic mii-eba xdeba Semdegi gziT( ori obieqtis urTierT SedarebiT da *,vilidan u eTesis ar+eviTG etalonTan Se&iris&irebiT da misgan gadaxris xarisxis gansaz-vriTG obieqtis romeli-ac xarisxobrivi ma+veneblis gamovlenis sixSiris da'iqsirebiT Sromis Sede2e+is Se9ase+a adamian0ri res0rse+is menejmentis erTN erTi 90n,:iaa) misi amo:anaa sam0Saos Sesr0le+is e9e,tiano+is donis 2ansaF.vra) sxvadasxva ategoriis momuSaveTa (xelm)-vanelebis,s&ecialistebis, sxva mosamsaxureebis, muSebis) Sromis Sedegebis Se'aseba gansxvavebulia Tavisi amocanebiT, mniSvnelobiT, ma+veneblebiT da Sedegebis gamovlenis sisruliT. Sromis Sedegebis Se'aseba advilia m0Se+is, gansa uTrebiT menarde m0Se+is ategoriisaTvis, ramdenadac maTi Sromis raodenobrivi da xarisxobrivi Sedegebi gamoixateba maT mier *armoebuli &roduqciis raodenobiT da xarisxiT. a-niSnuli Sedegebis dagegmil davalebasTan SedarebiT 'asdeba maTi Sromis Sedegebi. 50 zemoT a-*erili meTodebis daxmarebiT. es

cdebis seriaSi.

*elmK.vanele+is da s7e:ialiste+is Sromis Sedegebis Se'aseba gacilebiT rTulia. saqme isaa, rom igi axasiaTebs maT unars, uSualo gavlena moaxdinon romelime *armoebrivi an mmarTvelobiTi rgolis saqmianobaze. marTvis a&aratis muSa is Sromis Sede2e+i, saboloo angariSiT, 'asdeba umciresi danaxarjebiT marTvis miznebis mi-*evis doniT an xarisxiT. am SemTxvevaSi didi &raqti uli mniSvneloba aqvs organizaciis an qvedana,o'is saboloo miznebis amsaxveli raodenobrivi da xarisxobrivi ma+veneblebis s*or gansaz-vras. momuSaveTa Sem'asebeli ma+veneblebi mravalmxrivia. maT mie uTvneba Sesrulebuli samuSaos xarisxi, misi raodenoba, Sedegebis -irebulebiTi Se'aseba. Sromis Sedegianobis Se'asebisaTvis sa.iroa ma+venebelTa didi raodenoba, romlebic moicaven samuSaos moculobasac (magaliTad, gasa-ebis agentTa vizitebis raodenobasa da sxva.) da mis Sedegebsac (magaliTad, &roduqciis realizaciidan amonagebs). Sromis Sedegebis Se'asebisas aucilebelia gamoi,os iseTi sa van)o cneba, rogoricaa Se9ase+is 6riteri0mi, anu Taviseburi z-urbli, romlis daxmarebiTac ganisaz-vreba, esa Tu is ma+venebeli a ma,o'ilebs Tu ara dadgenil (dagegmil an normirebul) moTxovnebs. ro2or: :no+ilia 2amoJo9en Sromis mmarTvelo+iT mom0SaveTa organizaciis da a.S.) da sam an maT 6ate2orias- xelm)-vanelebi, s&ecialistebi, sxva momsaxureni. *elmK.vanelTa mogebis gegmis Sede2e+i gamoixateba zrda qvedana,o'is *armoebriv$sameurneo da sxva saqmianobis SedegebiT (magaliTad, Sesruleba, lientebis raodenobis daqvemdebarebul s7e:ialistTa momuSaveTa Sromis socialur$e onomi uri ganisaz-vreba &irobebis maTze cvlilebebiT

(magaliTad, Sromis anaz-aurebis sidide, &ersonalis motivireba da a.S.). Sede2e+i ga&irovnebuli Tanamdebobrivi movaleobebis moculobis, sisrulisa da maTi drouli da xarisxiani Sesrulebis mdgomareobidan gamomdinare. &raqti aSi &irda&ir xelm)-vanelTa raodenobriv romlebic da s&ecialistTa Sromis Sedegianobis iri+ Se'asebisas moqmed ma+venebelTan axasiaTeben erTad i,eneben Qara7irda7irR

ma+veneblebs,

Sedegebze

(mi-*ev*bze)

'aqtorebs. aq mxedvelobaSia Sedegianobaze moqmedi iseTi 'aqtorebi, rogoricaa( muSaobis o&eratiuloba, mimarTuloba, Sromis intensivoba, Sromis sirTule, Sromis xarisxi da sxva. &irda&iri ma+veneblebisagan gansxvavebiT, iribi Se'asebebi momuSavis saqmianobas axasiaTebs riteriumebis mixedviT, romlebic Seesabamebian Tanamdebobriv movaleobaTa Sesrulebis ,,idealur3 *armodgenebs. 50

Sedegianobis 'aqtorebis Sesa'aseblad ,velaze xSirad i,eneben ,sel0r meTods) Sromis Sede2e+is Se9ase+is 7ro:ed0ra e9e,tiani *de+a Semde2i 7iro+e+is da:vis SemT*vevaSi- a) TiToeuli TanamdebobisaTvis (samuSao adgilisaTvis) Sromis Sedegebis m a'io ,,standartebisa3 da misi Se'asebis riteriumebis dadgenisasG b) Sromis Sedegebis Se'asebis +atarebis &roceduris damuSavebisas (rodis da vin atarebs Se'asebas)G g) momuSavis Sromis Sedegebis Sesaxeb Sem'aseblisTvis sruli da sa marisi in'ormaciis gadacemisasG d) Se'asebis Sedegebis momuSavesTan erTad ganxilvisasG e) Se'asebis Sedegebis Sesabamisi gada*,vetilebebis mi-ebisas da Se'asebis do umenturad ga'ormebisas. mso'lios civilizebul sabazro e onomi is mqone qve,nebis organizaciebSi 'arTod gamoi,eneba menejerebis, inZinrebisa da sa ancelario muSa Ta Sromis Sedegianobis Se'aseba miznebisa da amocanebis mixedviT. or2aniFa:iis adamian0r res0rse+FeFe dana*arje+is Se9ase+a) organizaciis adamianur resursebze anaz-aurebasTan, muSaobis stimulirebasTan, da organizaciasTan danaxarjebi &ersonalis mozidvasTan, Sromis socialuri &roblemebis &irobebis gada*,vetasTan, gajansa-ebasTan maTi Sromis

da avSirebuli danaxarjebis integraluri ma+venebelia. Tanamedrove menejmenti adamianur resursebze danaxarjebs ganixilavs ara mxolod rogorc mimdinare danaxarjebs, aramed &ersonalis iseT 'aseulobas (unars), romelmac momavalSi sargebloba unda moutanos organizacias. ,,adamianuri a&italis3 once'ciidan gamomdinare, adamianur a&italSi investiciebi$esaa nebismieri moqmedeba, romelic zrdis adamianis emaTi Sromis m*armoeblurobas. Sromis Sesa+amisad, m*armoebluri gadaxdebTan statisti6osTa 7ersonaliFe Sromis da avSirebul saerTaSoriso dana*arje+i danaxarjebs 6on9eren:iis QSromis re6omenda:ie+is moi:avsdrois vebis .ire+0le+aR vali'i aciasa da unars, anu

anaz-aurebas,

ganuxorcielebeli (gadaxrebs),

anaz-aurebuli &remiebs,

-irebulebas, sxva gadaxdebs naturaluri 'ormiT. damqiraveblis mier gadaxdili momuSaveze gacemuli sacxovreblis -irebulebas, damqiravebelTa danaxarjebs socialur uzrunve,o'aze, danaxarjebs momuSaveTa &ro'esionalur s*avlebaze da ulturul$sa,o'acxovrebo xasiaTis -onis)iebebze, momuSaveTa trans&ortirebaze, smuSao tansacmlis Se)enaze, jamTelobis dacvis -onis)iebebze, xel'asze gadasaxadis gadaxdaze.

50

adamianur resursebze danaxarjebis na*ili (muSaobisa da momsaxurebis) mie uTvneba &roduqciis TviT-irebulebas, xolo na*ili xorcieldeba mogebis xarjze. 7rod0,:iis )iriTad TviT.ire+0le+as mie60Tvne+a resursebze romlebic adamian0r 'aqtobrivad gaicema res0rse+Fe Sesrulebuli *armoebrivi Semde2i sa*is dana*arje+i*armoebriv resursebze adamianur samuSaosaTvis Sromis anaz-aurebaze ga*euli danaxarjebi. igi moicavs adamianur &remiebsac, SedegebisTvis da sa om&ensacio gadaxdebs. aqvea +arTuli im momuSaveTa Sromis anaz-aureba, romlebic ar Sedian organizaciis saStato ganrigSi, magram xelSe rulebiT Seasrules samuSaoG *armoebrivi saqmianobiT gan&irobebuli &remiuli gadaxdebis ,vela saxeG Sromis m)ime da mavne &irobebis gamo danaxarjebiG samuSao )alis Se rebasTan da mi-ebasTan, agreTve, maT momzadebasa da gadamzadebasTan da avSirebuli danaxarjebiG gadaricxvebi saxelm*i'o socialur da sa&ensio uzrunvel,o'aze, savaldebulo samedicino daz-vevaze da sxva. SromiTi oleqtivis momsaxurebiT da avSirebuli sazogadoebrivi vebis obieqtebis Senaxvaze ga*euli danaxarjebi. *armoebrivi travmebisagan gamo*veuli Sromis uunarianobis da argvasTan da avSirebuli gadaxdebi. organizaciasTan an organizaciis reorganizaciasTan an momuSaveTa raodenobis SemcirebasTan da avSirebiT gaTvalis*inebuli muSa ebisTvis gacemuli 'uladi saxsrebi. adamian0r res0rse+Fe dana*arje+i SeiKle+a 2aan2ariSdes sim)lavris erTeulze da &roduqciis, samuSaoebis an momsaxurebis matebaze, ese igi adamian0r ma+venebeli damuSavebisa moqmedi res0rse+Fe da *vedriTi dana*arje+is sa*iT. s*ored a-niSnuli gegmebis sistemebis adrebiT gamoi,eneba axlebis moqmedi organizaciebis ganviTarebis marTvis om&ensaciasTan da avSirebuli

da&roeqtebisas, 'inansuri

agreTve,

e'eqtianobis analizisas. adamianur resursebze xvedriTi danaxarjebiT izomeba organizaciebis resursebis moTxovnileba uzrunvel,o'aze.

50

adamianur resursebze saerTo da xvedriT danaxarjebTan erTad, &ersonalebis gamo,enebis V. realizaciis e'eqtianobis moculobaSi analizis mizniT, gamoiTvleba agreTve s*va igi maDvene+le+i. esenia( adamianur resursebze danaxarjebis *ili. gamoiTvleba adamianur resursebze mTliani danaxarjebis ga,o'iT mocemul &eriodSi realizaciis moculobazeG 2. danaxarjebi erT momuSavezeG #. danaxarjebi erT m*armoeblur saaTze. adamian0r res0rse+Fe dana*arje+is Se9ase+a, organizaciisaTvis misi 'aseulobis TvalsazrisiT, *de+a dana*arje+is ori j209is mi*edviT- sa/Jisi da a.d2eniTi) sa*,isi danaxarjebi (Se)enasTan da avSirebuli danaxarjebi) moicavs danaxarjebs momuSaveTa mo)iebaze, daqiravebaze da sa*,is s*avlebaze. SerDevasa da da,irave+aFe danaxarjebSi igulisxmeba danaxarjebi, romlebic ga*eulia organizaciaSi mi-ebuli momuSavis mo)iebasa da Ser+evasTan, misTvis samuSao adgilis micemasTan, momzadebasTan, samuSaos da*,ebasTan da avSirebul da avSirebuli dana*arje+i) &rocedurebTan. &irda&iri &raqti aSi garda axalmi-ebulTa aris e.*. iri+i momzadebasTan Qara7irda7iriR danaxarjebis

aq mxedvelobaSia iseTi danaxarjebi, romlebic da avSirebulia

instruqtoris an xelm)-vanelis samuSao drois alternatiul -irebulebasTan, drois gar veul mona veTSi axalmi-ebulTa Sromis dabal m*armoeblurobasTan da a.S. a-dgeniT danaxarjebSi i igulisxmeba mimdinare danaxarjebi, romlebic aucilebelia mocemul momentSi momuSave muSa is Sesacvlelad sxva iseTi muSa iT, romelsac unari aqvs, *armatebiT Seasrulos igive 'unqcia. igi moicavs iseT danaxarjebs, romlebic da avSirebulia axali s&ecialistis daqiravebasa da momzadebasTan da )veli momuSavis *asvlasTan. sa*elm/i9o doneFe adamianur resursebze danaxarjebs gamsxvilebulad aseTi saxe aqvs( e onomi aSi 'ondebidan momuSaveTa ga*euli xel'asis 'ondi, moxmarebis mosaxleobis vali'i aciis sazogadoebrivi danaxarjebi

zogadsaganmanaTleblo da &oliti u ganviTarebaze, &ro'esionaluri a.S.

mi-ebasa da ama-lebaze, gadaxdebze avadm,o'obisas, martoxela dedebze da or2aniFa:ie+Si adamian0r res0rse+Fe Jvela dana*arji miFno+rivi daniSn0le+is mi*edviT iJo9a or j209ad- KiriTadi da damate+iTi) KiriTad dana*arje+s mie uTvneba Sromis Sedegebis mixedviT anaz-aureba, xolo damate+iT dana*arje+s S danaxarjebi sacxovrebel binaze, Sem*eobaze, 50

samedicino momsaxurebaze,

vali'i aciis ama-lebaze da a.S. cxadia, &irvel rigSi

unda da'inansdes )iriTadi danaxarjebi, ramdenadac mis gareSe *armoudgenelia vlav*armoeba. rac Seexeba adamianur resursebze damatebiT danaxarjebs, saTanado saSualebebis arsebobisas mas udidesi mniSvneloba aqvs *armoebis ganviTarebisaTvis. misi gonivruli gamo,enebiT damqiravebeli aregulirebs momuSavis qcevas, romlis saboloo mizania rogorc *armoebis ganviTareba, ise momuSaveTa Sromisa da cxovrebis &irobebis gaumjobeseba. didi mniSvneloba aqvs adamianur resursebze danaxarjebis gana*ilebas maTi *armoSobis adgilis mixedviT. masTanaa da avSirebuli adrebisaTvis &asuxismgeblobis m a'io gana*ilebis Sesa)lebloba. adamian0r res0rse+Fe or2aniFa:iis mTeli dana*arje+i re20lirde+a Semde2i .onisKie+aTa saS0ale+iT adamianur resursebis raodenobis regulireba. momuSaveTa raodenobis Sez-udvaG samuSaoze mi-ebis Se*,vetaG adamianur resursebis SemcirebaG 'uladi gacemebis regulireba( tari'ebis zemoT gacemebis ga,invaG socialuri uzrunvel,o'is Siga 'ondebis oreqtirebaG saerTo danaxarjebisa da maTi Semcirebis gzebis analiziG e'eqtianobis ama-leba da danaxarjebisa da Sedegebis Tanazomadoba( adamianur resursebis na lebi raodenobiT igive Sedegebi. adamian0ri res0rse+is Semo/me+is 6om7le,s0r 9ormas /armoad2ens a0diti) adamianuri resursebis auditi aris organizaciaSi momuSaveTa analizuri Se'asebis, Semo*mebisa da damou idebeli eqs&ertizis erTi mTliani sistema. misi mizania organizaciis SromiTi Se'aseba. adamianuri resursebis auditis obieqtia, organizaciaSi on ursis sa'u)velze ar+euli SromiTi oleqtivi, maTi mmarTvelobiTi, momsaxurebiTi da *armoebrivi saqmianobis sxvadasxva mxare. igi moicavs( aR) organizaciis sa adro &otencialisa da mis xarisxobriv da raodenobriv maxasiaTebelTa Se'asebasG +R)sa adro da mmarTvelobiTi &rocedurebis Semo*mebas da maTi e'eqtianobis Se'asebas. auditis +atarebasa da dasabuTebuli gada*,vetilebebis mi-ebaSi did rols asrulebs adamianuri resursebze mravaljeradi da virvebis moxdena, romlis meSveobiTac xdeba &erioduli in'ormaciis Segroveba, gaanalizeba da mi-ebuli Sedegebis menejerebisaTvis *ardgena Semdgomi reagirebisaTvis. oleqtivis saqmianobis, e'eqtianobisa da m*armoeblurobis

50

ganasxvaveben adamianuri resursebis auditis Semdeg saxeebs( sruli, anu om&leqsuri, Ser+eviTi, gare da Siga auditi. auditis +asatarebeli samuSaoebis normalurad ganxorcielebisaTvis sa.iroa sruli oTx eta&iani ci li (eta&i)( mosamzadebeliG in'ormaciis SegrovebaG in'ormaciis damuSaveba da analiziG mi-ebuli Sedegebidan gamomdinare re omendaciebisa da das vnebis

gamotana. &irvel anu mosamzadebel eta&ze aucilebelia monitoringis +atarebis ideis +amo,alibeba, Semo*mebisaTvis o'icialuri saxis micema, obieqtis Ser+eva, SemsrulebelTa da mona*ileTa s*avlebis &rocesi, vadebis gansaz-vra, &rogramis SemuSaveba. in'ormaciis Segroveba xorcieldeba xelTarsebuli ,velanairi do umentebis, cxrilebis, sqemebis, &ersonalze da virvebis Sedegad mo&ovebuli ze&iri Tu *erilobiTi in'ormaciis *esrigSi mo,vanis saSualebiT. amas Tan erTvis statisti uri monacemebis *inas*ari om&iuteruli damuSaveba. in'ormaciis damuSavebisa da analizis eta&i moicavs Segrovili in'ormaciis detalur damuSavebas da saTanado ga'ormebas. oganizaciis &ersonalis saqmianobis Sesaxeb monacemTa Se'asebas. ,vela'eri es mimdinareobs Tanamedrove ma-al teqnologiebze da,rdnobiT, er)od i om&iuterebis daxmarebiT. auditis +asatarebel samuSaoebis bolo damagvirgvinebel eta&ze auditorebma unda *armoadginon ,ovelmxriv dasabuTebuli Semajamebeli do umentebis nusxa, romelmac unda moicvas mTlianad auditoruli Semo*mebis Sesaxeb angariSi. masSi organizaciis sxva mniSvnelovan sa iTxebTan erTad detalurad unda iqnes ganxiluli adamianuri resursebis 'aqttobrivi Sesabamisoba da avebul TanamdebobebTan da, agreTve, maTi Sesa)lo gadamzadebis, ganviTarebis sxvadasxva sa iTxebi.

50

g. merlani, x. menabdiSvili. reziume


monogra'iaSi, ,,Tanamedrove menejmenti3, oncentrirebuli saxiT

gadmocemulia organulad erTmaneTTan Ser*,muli da urTierT ganma&irobebeli sa iTxebi _ menejeri da menejmenti. aseve iseTi mniSvnelovani as&eqti, rogoricaa adamianuri resursebis riteriumebi sau unis matarebeli, da saqmianobis Se'aseba. maTi ganmartebebi, Se'asebis a-ebulia ara mo)velebuli, dromo.muli, bevr da Tumca mcnebebi

Tavisdroze misa-ebi 'ormulirebiT, aramed Tanamedrove, axali, civiluri, rrs sabazro realur e onomi isaTvis momcveli, &raqti aSi damaxasiaTebeli, d-eisd-eobiT gamocdili SemTxvevaSi gaanalizirebuli globalizaciis elementebis aqtualuri maxasiaTeblebis

a&robirebuli,

magaliTebidan. ra aris menejmenti4 martivad amboben, menejmenti aris is rasac menejerebi a eTeben, magram es martivi mt iceba bevrs ara'ers gveubneba. u'ro sruli ganmarteba aris is rom menejmenti aseve viciT rom, sxvebis oordinirebulia muSaobis aqtiurobaze. +ven oordinirebuli samuSao aris is, rac damaxasiaTebelia

menejeruli TanamdebobisTvis. miuxedavad amisa, is mainc ar gulisxmobs, rom menejerebs Seu)liaT gaa eTon rac undaT, roca undaT da sadac undaT. nacvlad amisa menejmenti moicavs saqmianobis e'eqtur srul,o'as, organizaciuli muSaobis aqtivobas, an bolos da bolos imas risi ga eTebis enac miis*ra'ian menejerebi. vin arian menejerebi4 *inaT sa maod advili i,o gansaz-vra imis, Tu vin i,vnen menejerebi( isini i,vnen organizaciis *evrebi, romlebic eubnebodnen sxvebs ra unda gae eTebinaT da rogor unda gae eTebinaT. Tanamedrove gagebiT menejeri ara mxolod gan argavs saqmianobas aramed igi uSualod aris +arTuli samuSao &rocesSi. anu menejeri aris is, vinc muSaobs sxva adamianebTan da oordinacias u*evs maT samuSaos imisaTvis, rom mia-*ion organizaciis miznebs. menejeris samsaxuri ar aris &iraduli$es aris daxmareba adamianuri resursebisadmi, raTa Seasrulon TavianTi saqme da mia-*ion mizans. Tanamedrove menejmentSi gansa uTrebuli mniSvneloba eni.eba adamianuri resursebis saqmianobis Se'asebas. adamianuri resursebis Se'asebaSi igulisxmeba ama Tu im adamianze da isrebuli movaleobis SesrulebisaTvis misi

50

(adamianis)

vargisianobis

xarisxis

dadgena,

mi-*euli

*armatebebisa

da

muSaobisaTvis sa.iro Tvisebebis gamoxatvis xarisxis gansaz-vra. adamianuri resursebis Semo*mebis om&leqsur 'ormas *armoadgens auditi. adamianuri resursebis auditi aris organizaciaSi momuSaveTa analizuri Se'asebis, Semo*mebisa da damou idebeli eqs&ertizis erTi mTliani sistema. misi mizania organizaciis SromiTi Se'aseba. G. Merlani, K. Menabdishvili oleqtivis saqmianobis, e'eqtianobisa da m*armoeblurobis

Resume
In the %onogra0h =*onte%0orar1>Modern Manage%ent? i concentrated organicall1 %erged and el$ ti0ulated i ue -%anager and %anage%ent@ al o uch i%0ortant a 0ect a it i e!aluation o$ hu%an re ource acti!itie " Aheir de$inition, e ti%ation criteria and co%%and%ent are ta9en not $ro% old, %a1be e7actable in old ti%e, but $ro% conte%0orar1>%odern, ne., ci!ili4ed, t10ical $or BBI centur1 %ar9et econo%1, in %an1 ca e container o$ globali4ation ele%ent , actual no.ada1 , 0robed in real 0ractice, e70erienced and anal14ed te%0late " ,hat i %anage%entC -a il1 i aid that %anage%ent i .hat %anager do, but thi i%0le tate%ent a1 nothing %ore" More co%0lete de$inition i that %anage%ent i coordinate on .or9 acti!it1" ,e al o 9no. that other D coordinated .or9 i .hat i t10ical $or %anagerial 0o ition" Ee 0ite it doe not i%0l1 that %anager can do .hat .hen and .here the1 .ant to" In 0ite o$ it %anage%ent i%0lie e$$ecti!e 0er$ection o$ the acti!it1, acti!it1 o$ organi4ed .or9 or at la t .hat %anager a 0ired to" ,ho are %anager C It .a ea 1 be$ore to de$ine .ho the %anager .ere" Ahe1 .ere organi4ation %e%ber .ho aid to other .hat and ho. to do" No. the %anager not onl1 %anage acti!itie but al o he hi% el$ i in erted in .or9ing acti!itie " In other .ord %anager i .ho .or9 .ith other 0eo0le and coordinate their .or9 in order to achie!e the organi4ation goal" ManagerD .or9 i not 0ri!ate-thi i hel0 to.ard the hu%an re ource in order to 0er$or% their .or9 and achie!e their goal" In %odern %anage%ent the %o t igni$icant i%0ortance ha e ti%ation o$ hu%an re ource acti!it1" - ti%ation o$ hu%an re ource %ean .hile 0er$or%ing hi dut1 to e ti%ate Fualit1 o$ hi 5hu%an& a00ro0riatene , to de$ine the Fualit1 o$ achie!ed ucce and the Fualit1 o$ e70re ion o$ 0ro0ertie nece ar1 $or .or9" - ti%ation o$ hu%an re ource i 0o ible onl1 .hen de%and $or hi% .ould be clear" Ahere$ore, creation o$ uch de%and i done b1 Fuali$ied e70ert @ but a the e ti%ator 9no. their abilitie better it i rea onable i$ the1 the% el!e ta9e 0art in thi 0roce " +uditing i the co%0le7 $or% o$ e ti%ation o$ hu%an recour e :u%an re ource auditing i the .hole 1 te% o$ anal14ed e ti%ation o$ tho e .or9ing in the organi4ation, chec9ing and inde0endent e70erti e" It goal i e ti%ation o$ acti!it1, e$$icienc1 and 0roducti!it1 o$ the .or9ing ta$$"

50

&ro'esorebi( giorgi merlani, qxaTuna emenabdiSvili. Tanamedrove menejmenti


(gamocdileba, gaziareba, moqmedeba) qarTul enaze Tbilisi$gori 2009

#<G3-SSG<SH G-G<G- M-<2+NI, K:+AIN+ M-N+BEIS:8I2I" KGNA-M#G<+<J M+N+G-M-NA 5e70erience, hare, action,o0eration& in Georgian language Abili i-Gori '009

tiraZi$!00 xelmo*erilia dasabe.dad #[sk[2009 *igni daibe.da i.s. ,,go+a dalaqiSvilSi3 Tbilisi, var eTilis q. /#. or. ###. gamomcemloba ,,samTavisi3 'asi saxelsSe rulebo om&iuteruli uzrunvel,o'a giorgi merlani umcrosis

50