You are on page 1of 2

Visual Design Checklist

Visual Elements
Line
(Direction – straight, curved, diagonal) (Type – actual, implied, psychic) (Quality – thick, thin, rough, smooth)
Beginning Developing Accomplished Exemplary

Shape/Form
(2-D Shape – one-sided; height and width) (3-D Form – multi-sided; height, width, and depth)

Space
(Linear Perspective – one-point; two-point) (Non-linear – overlapping, positive, negative) (Plane – foreground, middle ground, background) (Diminishing – convergence, foreshortening) (Aerial Perspective – Bird’s Eye View) (Angular Perspective – Worm’s Eye View)

Color
(Intensity – Brightness or dullness) (Value – Shades and tints) (Optical – Color perceived) (Arbitrary – Color preferred)

Value
(Contrast – lightness and darkness) (Technique – smooth, grainy, blurry, pixilated)

Texture
(Actual or Natural – Organically created) (Simulated or Artificial – Manmade created)

Design Principles
Rhythm
(Showing repetition or pattern)

Beginning

Developing

Accomplished

Exemplary

Movement
(Showing action or motion)

Balance
(Showing formal symmetry or informal asymmetry)

Proportion
(Relationships of size and scale)

Variety
(Showing quantity or differences)

Emphasis
(Showing importance or a focal point)

Harmony
(Showing simplicity and uncomplicatedness)

Unity
(Showing a recognition of completeness, continuity)

Text Elements
Font
(Type, Style, Size)

Beginning

Developing

Accomplished

Exemplary

Grammar
(Spelling, Capitalization, Punctuation)

Space
(Legible, Uncluttered)

Effect
(Consistency, Clarity, Proximity, Alignment)

Appeal
Composition
(Use of visual elements and design principles)

Beginning

Developing

Accomplished

Exemplary

Framing
(Avoid centering) (Appropriate use of Rule of Thirds) (Appropriate use of white space) (Cropping and arranging objects for best depth)

Interaction
(A surprise or gaining the viewer’s interest with immediate questions or comments)

Mood
(Use of depth-of-field, light, color, aperture, exposure, and texture for alerting senses)

Aesthetics
(An overall successful appreciation)

Resources:
http://meribethfell.pbworks.com/w/page/25374680/Revised%20Visual%20Design%20Checklist http://s114.photobucket.com/user/vertiginous357/media/IMG_0780.jpg.html http://www.digitalcameraworld.com/2012/04/12/10-rules-of-photo-composition-and-why-they-work/ http://www.glencoe.com/sec/art/art_talk/students/chapter_summaries_eng.php/