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Published by: CBS_News on Nov 26, 2013
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CBS News Poll For release: Wednesday November 20, 2013 6:30 PM ET

Holiday Shopping
November 15-18, 2013

A third of Americans (36%) plan to do some holiday shopping over Thanksgiving weekend, and “Black Friday” retains its status as the most popular day to shop. By a large margin, Americans think stores should be closed on Thanksgiving Day itself. It’s a task many don’t enjoy: half of Americans say they dread holiday shopping. Some chain stores have announced they will expand their opening hours on Thanksgiving Day, but three in four Americans think that stores should be closed on Thanksgiving Day, so workers and shoppers can spend time with their families. Just 18% think stores should be open to make things more convenient for holiday shoppers. Men are more likely than women to think stores should be open. Should Stores be Open or Closed on Thanksgiving? All Men Women Open 18% 22% 14% Closed 76 71 82 And few say they actually plan to shop on Thanksgiving Day itself. Just over a third say they plan to do holiday shopping at some point over Thanksgiving weekend, but many more don’t plan to shop. The most popular day to shop is what’s often referred to as “Black Friday”; just 2% say they plan to shop on Thanksgiving Day. When Will You Shop Over Thanksgiving Weekend? (multiple responses accepted) Thanksgiving Day 2% Friday 19% Saturday or Sunday 17% Won’t shop 61% For many, holiday shopping is a chore. While 42% say they do look forward to doing their holiday shopping, more, 50%, say it is something they dread. Holiday Shopping: Look Forward to it or Dread It? Look forward 42% Dread 50


As has been the case in past years, one in ten Americans expect to spend more on holiday gifts than they did last year, and 37% expect to spend less. Half say they will spend about the same as they did last year. Holiday Spending Now vs. Last Year Now 11/2012 11/2011 Will spend more 10% 10% 9% Will spend less 37 35 41 About the same 51 52 49

______________________________________________________________________________ This poll was conducted by telephone November 15-18, 2013 among 1,010 adults nationwide. Data collection was conducted on behalf of CBS News by Social Science Research Solutions of Media, PA. Phone numbers were dialed from samples of both standard land-line and cell phones. The error due to sampling for results based on the entire sample could be plus or minus three percentage points. The error for subgroups may be higher. Interviews were conducted in English and Spanish. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.


CBS NEWS POLL Holiday Shopping November 15-18, 2013 Q59. Do you think stores should be open on Thanksgiving Day to make things more convenient for holiday shoppers, or do you think stores should be closed so workers and shoppers can spend time with their families on Thanksgiving? TOTAL RESPONDENTS Total Rep Dem Ind % % % % 18 15 19 18 76 79 77 75 6 6 4 7

Should be open Should be closed Don’t know/No answer

Q60. Do you plan to do any holiday shopping at any time during Thanksgiving weekend, or not? Yes No Don’t know/No answer 36 61 2 35 61 4 35 63 2 38 61 2

Q61. Do you plan to shop on Thanksgiving Day, the Friday after Thanksgiving, or on the Saturday or Sunday after Thanksgiving? (Multiple Responses allowed) Thanksgiving Day Friday after Thanksgiving Saturday or Sunday after Won’t Shop Don’t know/No answer

2 19 17 61 2

4 16 17 61 4

2 21 13 63 2

2 20 20 61 2

Q62. Compared to last year, will you spend more money on gifts this holiday season, less money, or about the same amount? Nov12b 10 35 52 3

More Less Same Don’t know/No answer

10 37 51 2

10 34 55 1

10 38 51 1

10 37 50 3

Q63. Is holiday shopping something you generally look forward to, or something you generally dread? Look forward to Dread Neither (vol.) Don't shop (vol.) Don’t know/No answer 42 50 5 2 1 45 46 6 2 1 45 48 5 1 1 39 53 4 1 2 41 50 4 3 1


Total Respondents Total Republicans Total Democrats Total Independents

Unweighted 1,010 281 299 430


237 293 480


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