You are on page 1of 50

Product Ideal Spot

Pfmn

Size

Pfmn

5.7

14.3

0

Low End

3

17

-0.8

High End

8.4

11.6

1.4

9

16.3

1.4

3.7

11

1

Traditional

Performance
Size

Sales
Traditional

7387
8960
2554
1915
1984

Low End
High End
Performance
Size

Growth Rate Proj Sales
0.092
8066.60
0.117
10008.32
0.162
2967.75
0.198
2294.17
0.183
2347.07
Sales

Traditional
Low End
High End
Performance
Size

7387
8960
2554
1915
1984

Worst Case
0.05
0.06
0.08
0.10
0.09

Size

Pfmn

0
0.8
-1.4
-1
-1.4

Our Sales
1344.43
1668.05
494.62
382.36
391.18

5.7
2.2
9.8
10.4
4.7

Size

14.3
17.8
10.2
15.3
9.6

56.63
87.36
34.48
31.60
30.26

Worst
Best
Difference
1287.80 1401.07
113.27
1580.69 1755.41
174.72
460.15
529.10
68.96
350.76
413.96
63.20
360.92
421.43
60.51

Product Ideal Spot

Pfmn

Size

Pfmn

Size

Traditional

5.7

14.3

0.7

-0.7

Low End

2.2

17.8

0.5

-0.5

High End

9.8

10.2

0.9

-0.9

10.4

15.3

1

-0.7

4.7

9.6

0.7

-1

Performance
Size

Pfmn

6.4
2.7
10.7
11.4
5.4

RnD Decisions
New
Pfmn
6.4
3.0
10.3
11.4
5.4

Name
Daze
Dell
Dixie
Dot
Dune

Segment
Trad
Low
High
Perf
Size

Name
Daze
Dell
Dell
Daze
Dixie
Dot
Dot
Daze
Dune
Daze

New Size
13.6
17.0
9.7
14.6
8.6

MTBF
17500
14000
24000
27000
21000

Revision
Age at
Date
Revision
12-Aug-15
1.5
5-Dec-15
1.2
18-Sep-15
1.3
3-Oct-15
1.3

Mkt Share Units Sold Promo
Cust Aware
19%
1,537
$1,700
70%
1%
89
$1,500
68%
16%
1,563
$1,500
68%
19%
1,537
$1,700
70%
13%
385
$1,000
51%
1%
20
$1,000
46%
16%
359
$1,000
46%
0%
2
$1,700
70%
12%
291
$1,000
46%
1%
35
$1,700
70%

Marketing Decisions
Promo
Budget

Sales
Budget

Benchmark
Prediction

Your
Sales
Forecast

Name
Daze
Dell
Dixie
Dot

Price
$ 25.00
$ 19.50
$ 37.50
$ 33.00

$ 1500
$ 1500
$ 1000
$ 1000

$ 1500
$ 2000
$ 1200
$ 1000

33.50

1000

1000

2,235
2,747
576
572

1644
2091
413
456
317

Dune
Total

Daze
Dell
Dixie
Dot
Dune

33.00
$ 33.50

1000
1000
$ 1000
$ 1000
$6,000
$6,700

Automation
6.00
7.00
4.00
4.00
4.00

456
659 317
6,790
4,921

Issue Stock/Current Debt
Retire Debt
Issue Debt

Size

Traditional

Low End
High End

Performance
Size

R&D Cost
$0
$621
$0
$941
$725
$765
$3,052

Sales
$1,500
$2,000
$2,000
$1,500
$1,200
$1,000
$1,000
$1,500
$1,000
$1,500

Gross
Revenue

Access
57%
57%
40%
40%
41%
41%
30%
30%
37%
37%

Variable
Costs

Forecast
Costs
$40,278
$40,775
$15,488
$14,592

Market Share Sales
Sales share
Daze
19
8067
1532.73
Dell
1.3
8067
104.87
Dell
18.7
10009
1871.68
Dixie
12.9
2967
382.74
Dot
0.7
2967
20.77
Dot
17.2
2294
394.57
Daze
0.1
2294
2.29
Dune
12.4
2347
291.03
Daze
1.5
2347
35.21
25684
Proj Total Sales
Worst CaseBest Case
Daze
1718.14 1644.18
1792.09
Dell
2090.67 1981.18
2200.16
Dixie
444.75
413.75
475.75
Dot
472.69
433.63
511.75
Dune
344.29
317.66
370.92

Sales Projection

13.6
17.3
9.3
14.6
8.6

Cust Survey
46
1
22
46
27
0
28
0
37
1

Contrib
Margin

New
Cust Aware
Access
85.5
80.56
80.56
85.5
60.17
56.82
56.82
85.5
56.82
85.5

Less Promo
& Sales

65.41
65.41
54.02
54.02
50.94
50.94
46.77
46.77
51.46
51.46

Daze
Dell
Dixie
Dot
Dune
Daze
Dell
Dixie
Dot
Dune

A/R Lag (days)
A/P Lag (days)

Forecast

$29,672
$28,164
$10,273
$11,324

$10,606
$12,611
$5,214
$3,268

$7,606
$9,111
$3,014
$1,268

No of Workers
699.00

45
30

783 $1.303 $121.$10.083 Training Hrs 20 .652 $3.435 4000000 6950000 6950000 $7.219 $86.084 $34.084 $22.

55 0.00 503.69 433.45 25.00 2117163.18 2200.59 Promo Sales $1.93 0.66 370.092 114.94 503.500 $2.67 1981.94 46.29 105858.94 92.43 44.87 44.46 Access 65.46 .52 2.29 317.98 2.Growth Rate Proj Sales Worst Case Best Case Production Proj 0.000 $1.30 1683.16 2178.77 51.48 0.75 469.38 0.92 365.117 2090.500 $1.162 24.41 54.59 0.55 385.26 2178.75 475.52 109.75 413.198 472.00 469.183 41.000 $1.82 25.82 Perf 56.55 0.000 $1.183 344.74 1603.26 84.00 1777.75 2.02 50.13 22.198 2.34 118.24 1744.63 511.25 1730.17 High 56.65 38.22 Inventory Production Proj Schedule 94.70 119.200 $1.00 365.75 503.700 $1.162 444.56 Low 60.50 Trad 80.000 Cust Aware 85.00 2178.82 Size 45 30 Recuitment Recruitment Total 35.94 0.59 273.26 0.17 3000.092 1673.000 $1.15 0.000 $1.30 0.

Training Cost 0.46 .72 282288.96% 705.Training Standard Worker Increase Worker Req.5 0.

747 576 572 1644 2091 413 456 317 .4 6.3 0.4 5.0 10.6 0.7 9.9 -0.Product Ideal Spot Pfmn Size Pfmn Size Traditional 6.3 Promo $1.6 17.700 Cust Aware 87% Dell $1.00 $ 19.500 55% 25% 71% Dune $1.500 71% Marketing Decisions Promo Budget Sales Budget Benchmark Prediction Your Sales Forecast Name Daze Dell Dixie Dot Price $ 25.6 0.4 8.500 84% Dixie Dexter Dot $1.7 14.0 9.3 0.1 RnD Decisions New Pfmn 6.7 17.000 $1.7 5.6 12.4 Name Daze Dell Dixie Dot Dune Segment Trad Low High Perf Size Name Daze New Size 13.50 1000 1000 2.235 2.9 Performance 11.7 -0.5 5-Dec-15 1.6 8.3 11.00 $ 1500 $ 1500 $ 1000 $ 1000 $ 1500 $ 2000 $ 1200 $ 1000 33.6 MTBF 17500 14000 24000 27000 21000 Mkt Share Units Sold Revision Age at Date Revision 12-Aug-15 1.6 1 -0.2 18-Sep-15 1.3 3-Oct-15 1.4 14.5 High End 10.5 -0.000 $2.4 3.4 13.7 Low End 2.2 11.7 -1 Size Pfmn 7.50 $ 37.50 $ 33.1 3.

00 4.00 $ 33.700 Automation 6.790 4.00 4.00 7.000 $6.50 1000 1000 $ 1000 $ 1000 $6.00 4.00 456 659 317 6.Dune Total Daze Dell Dixie Dot Dune 33.921 Issue Stock/Current Debt Retire Debt Issue Debt .

592 Less Promo & Sales 28962 Worst CaseBest Case 1953.97 2536.672 $28.84 $1.23 857.164 $10.20 233.76 21.36 302.42 217.25 45.606 $9.268 $7.278 $40.83 923.98 721.000 35% 35% 35% 30 0 42 62.44 Dexter Daze Dell Dixie Dot Dune Daze Dell Dixie Dot Dune Dexter A/R Lag (days) A/P Lag (days) Forecast $29.500 61% Cust Survey 58 Proj Total Sales 2039.13 350.42 326.63 780.111 $3.052 Sales Market Share Sales Sales share 21.611 $5.2 8809 1867.75 82.51 Sales Projection 12.22 2283.488 $14.9 7.46 Variable Costs Contrib Margin Gross Revenue Forecast Costs $40.4 13.000 52% 35 91.29 661.Size Traditional Daze Low End Performance Dell Dixie Dexter Dot 19.04 602.25 52.500 $2.57 52.268 No of Workers 699.6 Daze Dell Dixie Dot Dune Dexter Access $1.98 New Cust Aware Access 96.57 47.84 8.85 60.9 16.000 38% 48 82.74 201.89 57.28 56.37 $2.775 $15.324 $10.200 $1.1 2776 724.014 $1.273 $11.00 45 30 .3 5.54 High End R&D Cost $0 $621 $0 $941 $725 $765 $3.41 2125.214 $3.9 11180 3448 3448 2749 2157.606 $12.45 $2.51 375.67 250.03 Size Dune 26.32 2410.8 8.

083 Training Hrs 40 .084 $34.084 $22.783 $1.435 4000000 6950000 6950000 $7.303 $121.652 $3.219 $86.$10.

67 326.162 0.37 56.22 2108.000 Cust Aware 96.183 857.63 2536.00 247.35 3000.00 768.18 247.23 2283.00 370.25 45.00 910.092 2039.20 233.03 247.18 2508.16 0.Growth Rate Proj Sales Worst Case Best Case Production Proj 0.500 $1.55 370.55 768.04 0.000 $1.117 0.000 $1.28 Low 62.98 721.000 $1.04 3.00 2511.500 $2.198 2410.91 768.18 0.89 Trad 91.62 106866.000 $1.29 375.16 Inventory Production Proj Schedule 0.84 52.32 1953.46 .500 $2.44 780.700 $1.04 2108.03 0.500 $2.85 High 82.83 923.16 910.75 45 30 Recuitment Recruitment Total 35.91 0.55 Promo Sales $2.200 $1.162 0.03 370.500 $1.45 47.41 2125.42 250.91 0.57 Perf 82.00 2108.00 2137326.57 Size 60.97 217.13 790.98 350.51 661.42 910.92 Access 57.83 2511.

Training Standard Worker Increase Worker Req. Training Cost 1 1.85 .92% 712.44 569953.

7 -1 Size Pfmn 7.4 8.9 -0.000 $2.50 $ 33.3 11.4 Name Daze Dell Dixie Dot Dune Segment Trad Low High Perf Size Name Daze New Size 13.6 0.7 9.235 2.4 3.1 3.0 9.7 17.7 5.6 12.1 RnD Decisions New Pfmn 6.6 0.Product Ideal Spot Pfmn Size Pfmn Size Traditional 6.3 3-Oct-15 1.2 11.5 High End 10.6 17.2 18-Sep-15 1.4 14.4 13.0 10.5 5-Dec-15 1.4 5.000 $1.3 0.500 83% Marketing Decisions Promo Budget Sales Budget Benchmark Prediction Your Sales Forecast Name Daze Dell Dixie Dot Price $ 25.9 Performance 11.50 1000 1000 2.6 1 -0.7 -0.425 Cust Aware 99% Dell $1.4 6.7 Low End 2.3 Promo $1.6 MTBF 17500 14000 24000 27000 21000 Mkt Share Units Sold Revision Age at Date Revision 12-Aug-15 1.7 14.500 59% 70% 83% Dune $1.00 $ 1500 $ 1500 $ 1000 $ 1000 $ 1500 $ 2000 $ 1200 $ 1000 33.5 -0.50 $ 37.00 $ 19.6 8.747 576 572 1644 2091 413 456 317 .500 92% Dixie Dexter Dot $1.3 0.

50 1000 1000 $ 1000 $ 1000 $6.00 7.00 4.790 4.921 Issue Stock/Current Debt Retire Debt Issue Debt .00 4.00 $ 33.00 4.700 Automation 6.00 456 659 317 6.000 $6.Dune Total Daze Dell Dixie Dot Dune 33.

324 $10.95 52.4 13.03 515.95 65.000 52% 52% 46% 30 0 42 65.04 1005.6 Daze Dell Dixie Dot Dune Dexter Access $2.Size Traditional Daze Low End Performance Dell Dixie Dexter Dot 21.4 5.21 554.44 257.9 90.014 $1.61 52.70 Dexter Daze Dell Dixie Dot Dune Daze Dell Dixie Dot Dune Dexter A/R Lag (days) A/P Lag (days) Forecast $29.43 238.611 $5.268 $7.9 7.45 $2.5 12488 4007 4007 3293 2672.000 45% 48 90.606 $9.150 56% Cust Survey 58 Proj Total Sales 2027.775 $15.00 45 30 .83 839.592 Less Promo & Sales 32691 Worst CaseBest Case 1941.672 $28.42 476.500 $2.15 Variable Costs Contrib Margin Gross Revenue Forecast Costs $40.77 3141.85 1089.26 2985.8 8.38 1084.9 3284 850.98 1006.278 $40.9 25.56 High End R&D Cost $0 $621 $0 $941 $725 $765 $3.35 922.273 $11.08 New Cust Aware Access 99.66 2828.64 61.98 60.268 No of Workers 699.052 Sales Market Share Sales Sales share 19.606 $12.82 $2.3 9619 1856.111 $3.73 296.500 $2.61 65.488 $14.95 11.72 Size Dune 25.53 90.214 $3.11 928.86 2112.000 59% 35 96.46 592.164 $10.11 277.9 16.53 $1.47 Sales Projection 12.

084 $34.652 $3.783 $1.435 4000000 6950000 6950000 $7.303 $121.083 Training Hrs 40 .084 $22.$10.219 $86.

90 45 30 Recuitment Recruitment Total 35.3607 688.08 1005.92 Access 60.150 $1.66 0.26 1941.86 2112.00 2112.77 257.11 1089.35 592.53 High 90.03 1022.Growth Rate Proj Sales Worst Case Best Case Production Proj 0.000 $1.000 $1.117 0.024 0.03 1068.500 $2.82 52.45 61.95 52.000 Cust Aware 99.47 1282.00 2137326.00 592.000 $2.04 554.00 3141.11 62.500 $2.162 0.412 Inventory Production Proj Schedule 217.00 296.35 0.092 2027.44 20.70 592.754 .98 2828.500 $2.11 3110.7214 1304.61 Size 90.183 1006.61 Perf 90.03 0.73 515.66 1895.00 1084.62 106866.46 922.993 344.18 292.15 3508.198 2985.70 Promo Sales $2.53 65.500 $1.425 $2.44 296.44 3141.70 1089.98 1072.66 2095.00 1089.58 2307.35 276.35 3000.38 1084.000 $1.85 3141.500 $1.64 Low 65.11 277.21 928.48 0.49 584.98 Trad 96.162 0.

44 569953.85 . Training Cost 1 1.92% 712.Training Standard Worker Increase Worker Req.

7 14.2 18-Sep-15 1.500 $2.5 0.4 14.5 RnD Decisions New Pfmn 6.747 2091 413 .4 5.475 98% Dealer Dexter Dot Dabang Dune Dixie $0 $1.6 0.3 11.9 -0.235 1644 2.4 13.3 0.Product Ideal Spot Pfmn Size Pfmn Size Traditional 7.5 7.3 3-Oct-15 1.7 -0.4 Name Daze Dell Dixie Dot Dune Segment Trad Low High Perf Size Name Daze New Size 13.2 13.5 5-Dec-15 1.7 6.0 10.5 4.5 -0.6 17.6 8.50 1000 1200 2.2 1 -0.50 $ 1500 $ 1500 $ 1500 $ 2000 37.8 12.3 Promo Cust Aware $1.4 3.585 $1.5 High End 12.6 MTBF 17500 14000 24000 27000 21000 Mkt Share Units Sold Revision Age at Date Revision 12-Aug-15 1.8 6.00 $ 19.7 16.7 Low End 3.9 Performance 13.2 0.7 -1 Size Pfmn 8.4 7.500 $1.400 100% Dell $1.000 $1.0 9.500 61% 92% 92% 25% 92% Marketing Decisions Promo Budget Sales Budget Benchmark Prediction Your Sales Forecast Name Daze Dell Price $ 25.

00 4.00 4.790 4.00 $ 33.700 2091 576 413 572 456 659 317 6.00 2000 $ 1200 $ 1000 $ 1000 $6.00 7.50 $ 37.921 Issue Stock/Current Debt Retire Debt Issue Debt .Dixie Dot Dune Total Daze Dell Dixie Dot Dune 19.00 4.000 Automation 6.50 $ 33.50 1500 $ 1000 $ 1000 $ 1000 $6.

31 814.606 $9.39 463.34 3613 0.000 61% Cust Survey 23.10 3061.52 814.87 98.8 6.052 Sales Market Share Sales Sales share 19.00 352.164 $10.1 9769 1865.00 34353 Worst CaseBest Case 2218.22 0.34 $0 $2.87 $2.500 $1.672 $28.500 $1.606 $12.Size Traditional Daze Low End Dell Dexter Dealer Dot Dabang Dune Dixie High End Performance Size R&D Cost $0 $621 $0 $941 $725 $765 $3.611 12972 3061.00 0.00 352.88 Sales Projection 11.00 New Cust Aware Access 100.31 814.200 61% 100.2 9.72 60.00 3669 814.000 $1.6 14.5 5.18 60.000 69% 69% 54% 54% 50% 50% 75.6 10.5 15.6 12.52 3669 352.00 Dexter Daze Dell Dixie Dot Dune Dabang Dealer Daze Dell Dixie Dot Dune Dexter Dabang Dealer $7.21 64.111 No of Workers .64 60.34 0.72 Gross Revenue Variable Costs Forecast Costs $40.775 Contrib Margin Less Promo & Sales Forecast $29.2 62.31 463.31 4330 0.22 3613 538.18 58.52 538.39 4330 463.10 2218.000 $2.9 Proj Total Sales 2218.39 463.10 3061.90 72.34 538.34 0.22 0.22 352.75 96.6 Daze Dell Dixie Dot Dune Dexter Dabang Dealer Access $2.17 96.278 $40.64 35 72.00 0.90 58.7 0 22.52 538.39 3061.

435 4000000 6950000 6950000 $10.652 $5.488 $14.014 $1.273 $11.268 $3.00 Training Hrs 40 .084 $22.303 $121.268 $1.083 699.783 $3.084 $34.219 $86.214 $3.592 $10.324 $7.$15.

Growth Rate Proj Sales Worst Case Best Case Production Proj 0 1865.52 814.00 814.34 408.34 0.000 Cust Aware 100.34 0.00 352.64 98.39 463.88 0 0 0 0 0 0 0 3061.500 $1.88 1600 0.500 $1.88 1865.500 $2.00 3061.39 463.34 0.75 Recuitment Recruitment Total 62.52 500 130.21 75.34 0.64 96.00 814.34 550 116.87 64.000 $1.000 $1.52 352.17 Access Trad Low High Perf Size 60.88 1865.39 3061.00 3061.31 0.22 200 0.00 1865.00 538.22 538.39 463.22 538.00 463.00 3061.400 $2.31 0.585 $2.87 96.00 0.500 $2.31 0.31 250 0.00 3061.72 113% 204% 172% 163% 74% -39% 176% 0% .88 1804.00 0.34 72.00 Inventory Production Proj Schedule Capacity Plant Util.500 $1.22 538.39 1500 33.00 0. 61.475 $2.00 814.00 814.88 1865.18 60.90 58.000 $1.00 -116.00 300 0.00 814.39 463.22 352.00 150 Promo Sales $1.31 430.20 100.52 352.52 352.200 $1.31 0.22 538.000 $1.52 352.

92% 712.35.44 569953. Training Cost 1 1.92 Training Standard Worker Increase Worker Req.00 106866.85 .35 2137326.62 3000.

2 0.3 0.4 5.7 16.9 Performance 13.8 6.400 $2.7 -0.500 $2.6 MTBF 17500 14000 24000 27000 21000 Mkt Share Units Sold Revision Age at Date Revision 12-Aug-15 1.2 1 -0.3 11.5 RnD Decisions New Pfmn 6.4 Name Daze Dell Dixie Dot Dune Segment Trad Low High Perf Size Name Daze New Size 13.500 $1.400 100% Dell $1.5 4.7 -1 Size Pfmn 8.4 13.2 18-Sep-15 1.450 $1.50 1000 1200 2.3 3-Oct-15 1.0 10.747 2091 413 .7 14.6 8.8 12.50 $ 1500 $ 1500 $ 1500 $ 2000 37.000 25% 99% 97% 70% 100% 77% Marketing Decisions Promo Budget Sales Budget Benchmark Prediction Your Sales Forecast Name Daze Dell Price $ 25.4 3.5 -0.5 5-Dec-15 1.235 1644 2.5 0.4 7.3 Promo Cust Aware $1.0 9.4 14.5 High End 12.6 17.5 7.000 $1.2 13.400 100% Dealer Dexter Dot Dabang Dune Dixie $2.6 0.7 Low End 3.00 $ 19.7 6.9 -0.Product Ideal Spot Pfmn Size Pfmn Size Traditional 7.

000 Automation 6.921 Issue Stock/Current Debt Retire Debt Issue Debt .00 7.50 1500 $ 1000 $ 1000 $ 1000 $6.00 4.00 $ 33.Dixie Dot Dune Total Daze Dell Dixie Dot Dune 19.00 4.50 $ 33.00 2000 $ 1200 $ 1000 $ 1000 $6.00 4.790 4.700 2091 576 413 572 456 659 317 6.50 $ 37.

775 Contrib Margin Less Promo & Sales Forecast $29.20 476.80 3669 880.62 278.21 $2.62 390.56 433.86 60.15 80.56 3613 252.000 $2.23 2750.06 4330 463.56 463.2 95.606 $9.42 Sales Projection 11.56 3669 366.78 Dexter Daze Dell Dixie Dot Dune Dabang Dealer Daze Dell Dixie Dot Dune Dexter Dabang Dealer $7.59 233.7 6 24 10 12 7 Daze Dell Dixie Dot Dune Dexter Dabang Dealer Proj Total Sales 2505.80 High End Performance Size R&D Cost $0 $621 $0 $941 $725 $765 $3.07 227.606 $12.9 100.000 79% 79% 58% 58% 60% 60% 60.31 4330 259.43 99.6 Access $3.000 $1.2 72.6 12.99 90.90 $1.42 67.164 $10.50 968.052 Sales Market Share Sales Sales share 19.92 416.3 9769 1885.672 $28.5 15.42 Gross Revenue Variable Costs Forecast Costs $40.06 252.500 69% 100.91 880.15 60.611 12972 2750.75 100.5 5.8 6.111 No of Workers .278 $40.000 $2.90 3613 433.86 67.20 792.91 34353 Worst CaseBest Case 2254.500 $1.70 2755.59 80.82 285.06 3025.2 74.500 $1.98 509.31 366.64 330.90 259.75 2475.000 63% Cust Survey New Cust Aware Access 100.21 403.Size Traditional Daze Low End Dell Dexter Dealer Dot Dabang Dune Dixie 21.2 10.

324 $7.219 $86.084 $34.083 699.268 $1.592 $10.00 Training Hrs 70 .303 $121.084 $22.273 $11.488 $14.014 $1.268 $3.652 $5.$15.783 $3.435 4000000 6950000 6950000 $10.214 $3.

94 498.90 80.07 3080.07 2970.450 $1.26 240.57 532.81 298.06 463.43 Access Trad Low High Perf Size 90.88 1602.81 220.92 278.20 60.25 2111.90 Recuitment Recruitment Total 74.00 2970.500 $1.400 $2.62 403.80 880.96 2168.20 Inventory Production (10) Production (15) Proj Schedule Proj Schedule Capacity 61.98 Promo Sales $1.06 416.59 338.59 116.00 273.31 259.77 1012.87 368.91 2475.00 986.75 99.59 476.56 252.82 792.07 509.48 311.25 410.24 355.67 0.00 986.60 2073.98 233.21 72.56 366.Growth Rate Proj Sales Worst Case (10%) Worst Case (15%) Best Case (10%) Best Case (15%) 0 1885.59 290.20 100.00 468.00 280.85 1600 1500 250 500 550 300 200 150 .000 Cust Aware 100.000 $1.78 968.500 $3.500 $1.000 $1.00 2036.00 396.500 $1.000 $2.21 390.500 $2.53 214.00 951.23 951.99 100.400 $2.93 396.42 1696.000 $2.37 402.91 0.37 518.42 3162.24 485.400 $1.15 60.25 2050.64 285.93 0.23 130.25 410.97 3025.00 500.20 100.26 0.50 330.62 2337.86 67.20 227.000 $2.23 0 0 0 0 0 0 0 2750.000 $1.91 384.07 33.67 1975.58 290.83 748.55 393.64 421.58 290.07 3080.90 433.14 250.98 280.14 283.

13 3000.65 .12 Training Standard Worker Increase Worker Req.00 108378.52 Training Cost 1011533.75 3.37% 722. 1.61 2167572.36.

Production Proj (10%) Production Proj (15%) 2036.93 485.1 0.07 500.98 986.23 410.58 951.14 3080.00 396.1 0.25 468.24 273.3 0.2 .3 0.59 283.37 280.91 290.67 2970.07 518.25 2111. 128% 205% 100% 197% 65% 134% 205% 194% 1400 1400 1400 1400 1400 0.26 Plant Util.

4 5.8 11.4 8.9 Performance 15.7 15.2 $941 18-Sep-15 1.3 0.7 14.2 10.9 5.052 Promo Cust AwareSales Access $1.5 $621 $0 5-Dec-15 1.000 84% Dell $1.500 91% $2.2 15.4 Name Daze Dell Dixie Dot Dune Segment Trad Low High Perf Name Daze New Size 13.6 17.8 0.3 $765 $3.6 MTBF 17500 14000 24000 27000 21000 Mkt Share Units Sold Revision Age at R&D Cost Date Revision $0 12-Aug-15 1.1 14.585 $1.8 1 -0.200 83% Dealer Dexter Dot Dabang $2.8 4.9 Size Sales Projection 10.7 8.5 High End 14.2 16.000 96% 96% 70% 70% Cust Survey .000 56% 91% 93% 77% $1.Product Ideal Spot Pfmn Size Pfmn Size Traditional 9.3 11.6 8.3 $725 3-Oct-15 1.9 -0.7 -1 Size Pfmn 9.700 91% $3.4 3.0 9.7 0.1 3.5 -0.000 $1.4 11.500 $1.6 0.3 5.000 $2.7 -0.6 Traditional Low End High End Performance Size RnD Decisions New Pfmn 6.0 10.500 $2.2 4.7 Low End 4.500 $1.

175 0.500 Dell Dixie Dot Dune Dexter Dabang Dealer 0.275 0.2 0.00 Sales Budget $ 1500 $ 2000 $ 1200 $ 1000 $ 1000 $6.50 $ 33.00 4.00 $225.164 $10.1 $170.235 2.1 0.700 Daze 0.790 Your Sales Gross Revenue Forecast Forecast Costs 1644 2091 413 456 317 4.50 0.50 0.00 7.3 0.3 0.2 0.00 $450.00 4.13 $300.214 $3.125 $412.175 0.275 0.00 4.672 $28.00 $437.15 0.500 $2.00 $312.00 $ 33.50 $500.50 $250.00 $450.700 Benchmark Prediction 2.500 92% 51% $2.00 $225.00 $150.000 $2.15 0.00 $198.00 $ 19.175 $412.303 $121.652 $10.00 $300.278 $40.38 $600.783 Issue Stock/Current 4000000 Debt Retire Debt 6950000 Issue Debt 6950000 Low Size Perf Size High Perf High $1.3 0.00 Trad $1.488 $14.1 0.275 $467.50 0.500 $1.500 $1.Size Dune Dixie $1.747 576 572 659 6.268 $3.084 $34.00 $437.275 $467.50 Total Daze Dell Dixie Dot Dune Print Media Direct Mail Web Media $ 1500 $ 1500 $ 1000 $ 1000 $ 1000 $6.435 Variable Costs Contrib Margin Forecast $29.175 $150.219 $86.50 $ 37.00 $750.611 $5.38 $300.500 $1.1 0.273 $11.324 $7.3 0.592 $10.000 Automation 6.00 $277.00 $277.50 .606 $12.500 $2.775 $15.125 0.15 0.000 84% 84% Marketing Decisions Promo Budget Name Price Daze Dell Dixie Dot Dune $ 25.921 $40.585 $2.50 0.500 $1.15 0.

35 0.00 $150.175 0.3 0.75 $200.175 0.175 0.500 $ 1.00 1.50 $262.00 $362.50 $250.00 $ 1.3 $450.670 $ 2.17 0.35 $875.175 0.29 $600.500 $ 2.50 $262.00 0.1 0.692 CCE BenchMark CCE6sigma 0 0 1500 0 0 1500 1500 0 1500 1500 1500 1500 0 1500 1500 300 300 0 300 300 3300 3300 1500 3300 3300 .3 $297.00 2.500 $ TQMfunction CPI VendorJIT QIT TQMbudgets 1500 1500 1500 TQMbudgets 1500 1500 1500 TQMbudgets 1000 0 0 TQMbudgets 0 0 0 4000 3000 3000 0.Email Trade Shows 0.000 $ Channels QFDE 0.700 $ 1.175 $629.3 0.1 0.00 $450.1 $297.00 0.00 $554.500 $ 1.175 0.1 $150.50 $750.

183 470.500 $1.65 0.61 3613 343.64 437.16 433.97 79.52 59.02 0.52 300 142% 350 540.33 0.000 $1.10 446.50 1929.06 0.65 3744.60 536.64 New Cust Aware Access 99.50 379.1 13.93 627.4 11 9.54 91.79 506.45 431.000 $2.00 1929.500 $1.500 $1.58 0.60 110.18 472.64 393.5 9769 1709.66 627.87 718.22 1945.70 3669 491.18 452.77 1550.500 $2.500 $2.56 707.585 $1.00 446.31 95.99 422.52 426.00 431.93 350 179% 400 393.77 2107.22 1945.08 34353 Worst CaseBest Case Inventory Production Proj Schedule Capacity Plant Util.000 $2.06 4330 437.57 88. Nxt Rnd Cap 1788.08 84.77 1400 111% 1200 3405.45 406.45 100.99 540.31 Sales Projection Daze Dell Dexter Dealer Dot Dabang Dune Dixie 24.162 508.87 718.500 $3.17 510.25 440.25 3781.000 $1.01 3744.43 4330 363.000 .5 97.4 15.000 $2.59 847.52 499.59 309.21 518.71 470.52 623.75 543.117 3593.05 663.17 331.24 0.00 707.90 68.198 663.00 499.64 437.21 446.65 0.28 95.25 3781.90 12972 3217.00 536.26 3613 397.700 $1.200 $1.02 97.79 506.18 452.72 0.86 3593.10 0.45 3405.25 550 80% 450 472.54 68.18 588.500 $2.75 543.16 508.50 3669 554.8 10.32 637.092 1866.00 3744.43 0.66 0.17 350 95% 350 608.1 8.56 398.21 300 149% 350 Promo Dexter Daze Dell Dixie Dot Dune Dabang Dealer Sales $1.183 406.01 4182.Next Market Share Sales Sales share Growth Rate Proj Sales Worst Case Best Case Production Proj Proj Sales 17.5 Daze Dell Dixie Dot Dune Dexter Dabang Dealer Proj Total Sales 1866.01 1850 202% 2175 374.162 422.32 637.59 91.86 1788.93 752.71 608.198 588.00 627.05 374.59 600 52% 500 433.25 590.

67 Less Promo & Sales 83.96.00 2137326.57 95.85 .083 Cust Aware 99.014 $1.44 569953.00 35.606 $9.35 3000.268 $1.64 80.92% 712.02 97.50 Daze Dell Dixie Dot Dune Dexter Dabang Dealer $7.64 97.59 No of Workers Recuitment Recruitment Total 699.31 96.28 79.90 83.111 $3.54 68.62 106866. Training Cost 40 1 1.50 Access Trad Low High Perf Size 88.50 83.08 91.084 $22.97 84.50 95.92 Training Hrs Training Standard Worker Increase Worker Req.

$ 15.062 UNEPGreen GEMISustain 0 0 1500 1500 1500 1500 300 300 3300 3300 .

28 3400 17.43 636.53 Exp Required Eff Required -200 -120 325 325 0 -100 -60 -100 -60 50 50 50 50 50 50 75 235 4357.03 579.16 541.64 690.Next round Worst Case Best Case Production Proj 2018.64 1851 1900 1850 200 1400 7201 14402 2310 2400 2250 200 1700 8860 17720 16185.97 482.08 666.30 549.32 3963.89 554.08 2178.35 777.72 658.62 4401.99 88366 Andrews Baldwin Chester Digby Erie Ferris 1300 1000 1400 1400 1200 850 1851 1900 200 1850 1400 900 400 250 400 350 450 850 4 900 600 600 450 1150 400 300 450 550 250 1150 751 300 500 300 300 850 200 300 400 350 600 300 300 600 4906 5250 3950 5700 4050 6950 .64 917.74 801.28 14489.20 547.41 903.25 75163.93 470.54 2196.08 25.10 544.99 627.02 4357.75 814.

7 Low End 5.585 $1.9 Performance 16.4 5.000 $2.6 8.6 17.500 $1.6 Size Sales Projection 9.6 0.7 14.7 -1 Size Pfmn 10.0 9.000 56% 91% 93% 77% $1.2 14.4 11.3 11.200 83% Dealer Dexter Dot Dabang $2.4 Name Daze Dell Dixie Dot Dune Segment Trad Low High Perf Name Daze New Size 13.4 2.500 91% $2.0 10.1 0.9 10.700 91% $3.8 0.Product Ideal Spot Pfmn Size Pfmn Size Traditional 9.4 3.500 $1.5 High End 15.7 -0.4 14.2 4.5 -0.000 $1.4 9.3 3.5 $621 $0 5-Dec-15 1.3 $765 $3.000 84% Dell $1.9 10.3 $725 3-Oct-15 1.6 5.6 Traditional Low End High End Performance Size RnD Decisions New Pfmn 6.7 8.8 0.000 96% 96% 70% 70% Cust Survey .1 1 -0.9 3.2 $941 18-Sep-15 1.1 17.7 16.9 -0.6 MTBF 17500 14000 24000 27000 21000 Mkt Share Units Sold Revision Age at R&D Cost Date Revision $0 12-Aug-15 1.052 Promo Cust AwareSales Access $1.500 $2.

500 Dell Dixie Dot Dune Dexter Dabang Dealer 0.15 0.275 $522.000 $ 2.50 $750.775 $15.500 $2.50 0.29 $600.50 $ 33.3 0.50 0.00 $300.125 $412.175 0.175 $262.00 $ 1.783 .15 0.500 $ 1.324 $7.175 $150.235 2.00 $277.000 Trad $1.00 $150.00 $ 33.15 0.00 $450.00 $150.2 0.275 $522.175 $332.3 0.921 $40.747 576 572 659 6.652 $10.672 $28.35 $262.50 $ 1500 $ 1500 $ 1000 $ 1000 $ 1000 $6.175 $412.000 84% 84% Marketing Decisions Promo Budget Sales Budget Benchmark Prediction Your Sales Gross Revenue Forecast Forecast Costs Variable Costs Contrib Margin Forecast Name Price Daze Dell Dixie Dot Dune $ 25.175 $332.35 0.585 $2.500 $ 1.50 $500.303 $121.670 $ 2.175 0.50 0.488 $14.50 0.00 $225.500 $2.2 0.00 $450.175 0.500 $ 2.00 $ 19.50 0.3 0.900 Daze 0.50 0.00 $198.790 1644 2091 413 456 317 4.3 0.500 $1.3 0.17 0.700 2.606 $12.38 $300.268 $3.13 $300.1 0.00 $362.214 $3.592 $10.275 0.00 $437.273 $11.3 0.000 $2.611 $5.50 $ 1.00 $150.3 0.Size Dune Dixie $1.38 $600.00 $554.500 $1.500 $ 1.500 $1.50 $ 37.435 $29.219 $86.1 0.00 $312.00 $750.00 0.3 0.50 $250.084 $34.1 $190.00 $629.00 $437.175 0.00 $225.164 $10.1 0.125 0.00 $277.1 0.75 $200.278 $40.900 Low Size Perf Size High Perf High $1.00 $450.175 0.500 92% 51% $2.1 0.00 $875.15 0.1 0.275 0.692 Total Print Media Direct Mail Web Media Email Trade Shows $ 1500 $ 2000 $ 1200 $ 1000 $ 1000 $6.00 $450.50 $250.1 0.500 $1.

TQMfunction CPI VendorJIT QIT TQMbudgets 1500 1500 1500 TQMbudgets 1500 1500 1500 TQMbudgets 1000 0 0 TQMbudgets 0 0 TQMbudgets 0 1000 4000 4000 4000 Channels CCE BenchMark QFDE CCE6sigma 0 0 1500 0 0 1500 1500 0 1500 1500 1500 1500 0 1500 1500 0 300 300 0 300 300 1000 700 700 0 0 0 4000 4000 1500 3300 3300 .

18 400 187% 400 456.00 518.65 0.90 0.18 901.52 0.8 10.38 350 152% 350 647.23 763.45 350 147% 350 9095.45 549.31 95.07 New Cust Aware Access 99.000 Dot $1.45 705.33 443.00 623.00 2107.57 88.198 795.61 770.44 4395 663.59 541.00 4182.500 $2.00 510.183 480.13 0.53 2107.000 Dealer $2.08 84.45 602.05 400 119% 350 729.61 91.90 14490 3593.117 4013.18 513.56 Promo Sales Dexter $1.162 491.59 550 98% 450 549.18 590.500 $1.54 68.05 603.14 0.1 8.30 518.35 860.75 77.000 Dell $1.585 $2.74 4224.500 Daze $1.74 4224.000 Dune $1.30 3.59 698.61 623.83 525.65 4013.90 68.700 $3.4 11 9.28 95.5 Daze Dell Dixie Dot Dune Dexter Dabang Dealer Proj Total Sales 2038.05 477.07 456.54 91.18 747.59 91.96 3803.84 752.45 5031 508.45 515.83 525.1 13.18 517.14 3377.500 Dabang $2. Nxt Rnd Cap 1952.05 729.29 631.49 33.500 $2.35 860.05 556.75 847.18 517.14 4671.02 97.00 752.Next Market Share Sales Sales share Growth Rate Proj Sales Worst Case Best Case Production Proj Proj Sales 17.4 15.54 491.00 590.36 2301.38 724.23 763.84 5.18 4182.200 Dixie $2.23 Sales Projection Daze Dell Dexter Dealer Dot Dabang Dune Dixie 24.39 38858 Worst CaseBest Case Inventory Production Proj Schedule Capacity Plant Util.49 510.19 49.162 590.93 0.000 $1.54 647.11 4274 470.36 1200 165% 1200 3803.38 532.500 $1.092 2038.96 480.29 631.5 10668 1866.500 $1.000 .78 2124.78 2124.60 0.198 705.19 590.14 2250 150% 2175 443.16 599.33 795.18 805.53 122.16 599.43 4395 588.67 4274 406.36 1985.5 97.36 5031 422.65 1952.97 79.183 556.61 600 128% 500 513.00 847.61 1015.03 0.

02 97.606 $9.50 83.262 Cust Aware 99.111 $3.00 35.44 569953.268 $1.083 $ 15.64 80.59 No of Workers Recuitment Recruitment Total 699.31 96.084 $22.28 79.50 95.00 2137326.014 $1.54 68.92 Training Hrs Training Standard Worker Increase Worker Req.96.97 84.50 Daze Dell Dixie Dot Dune Dexter Dabang Dealer $7. Training Cost 40 1 1.62 106866.67 Less Promo & Sales 83.90 83.50 Access Trad Low High Perf Size 88.92% 712.57 95.85 .35 3000.08 91.64 97.

UNEPGreen GEMISustain 0 0 1500 1500 1500 1500 300 300 0 0 3300 3300 6000 13500 10000 1800 3400 .

33 3400 4182 2800 21 17 26 4075 3580 3530.73 1851 1900 1850 200 1400 7201 14402 2310 2400 2250 200 1700 8860 17720 18079.76 636.78 4426.01 1534.Next round Worst Case Best Case Production Proj 2204.67 4500 2965.30 2398.56 960.71 650.90 640.65 644.04 1082.33 Andrews Baldwin Chester Digby Erie Ferris 1300 1000 1400 1400 1200 850 1851 1900 200 1850 1400 900 400 250 400 350 450 850 4 900 600 600 450 1150 400 300 450 550 250 1150 751 300 500 300 300 850 200 300 400 350 600 300 300 600 4906 5250 3950 5700 4050 6950 71400 71094 72800 .58 752.86 644.79 673.63 556.35 975.87 560.10 774.06 Exp Required Eff Required 0 0 -75 -75 -50 -100 -60 -100 -60 0 0 0 0 0 0 -325 -195 4867.45 931.33 16185.17 2378.69 741.72 4916.17 16185.33 764.52 826.43 1099.

Current Liabilities Days of Working Capital = Working Capital Projected Stock Price Market Capitialization ($M) = Stock Price * Shares Outstanding Book Value Per Share = Equity/Shares Outstanding Price Earnings Ratio (P/E) = Stock Price /EPS Market/Book Ratio = Stock Price/ EPS Dividend Yield = Dividend Per Share / Stock Price Dividend Payout Ratio = Dividend Per Share / EPS Ratios Return On Sales (ROS) or "Profitability" = Profit/Sales Asset Turnover or "Turnover" = Sales/Assets Return On Assets (ROA) = Profitability * Turnover Leverage = Assets/Equity Return on Equity (ROE) = Profit/Equity Free Cash Flow = Cash Flow From Ops .Capital Expenditures Working Capital = Current Assets .Ratios Return On Sales (ROS) or "Profitability" = Profit/Sales Asset Turnover or "Turnover" = Sales/Assets Return On Assets (ROA) = Profitability * Turnover Leverage = Assets/Equity Return on Equity (ROE) = Profit/Equity Free Cash Flow = Cash Flow From Ops .Capital Expenditures Working Capital = Current Assets .Current Liabilities Days of Working Capital = Working Capital Projected Stock Price Market Capitialization ($M) = Stock Price * Shares Outstanding Book Value Per Share = Equity/Shares Outstanding Price Earnings Ratio (P/E) = Stock Price /EPS Market/Book Ratio = Stock Price/ EPS Dividend Yield = Dividend Per Share / Stock Price Dividend Payout Ratio = Dividend Per Share / EPS .

413 $62.5 13.Ratios Return On Sales (ROS) or "Profitability" = Profit/Sales Asset Turnover or "Turnover" = Sales/Assets Return On Assets (ROA) = Profitability * Turnover Leverage = Assets/Equity Return on Equity (ROE) = Profit/Equity Free Cash Flow = Cash Flow From Ops .9 2.00% $46.870 92 $187.68 $55.7 0.4 3 14.5 10.45 12.6 1.60% 1.17 $147.50% .695 $63.20% 1 1.602 $94.1 1.40% 1 35.40% 1.249 $62.00% 180.00% 17.60% 21.83 8.30% 25.90% $88.02 $452 $61.6 34.1 15.11 $366 $356 $78.Current Liabilities Days of Working Capital = Working Capital Projected Stock Price Market Capitialization ($M) = Stock Price * Shares Outstanding Book Value Per Share = Equity/Shares Outstanding Price Earnings Ratio (P/E) = Stock Price /EPS Market/Book Ratio = Stock Price/ EPS Dividend Yield = Dividend Per Share / Stock Price Dividend Payout Ratio = Dividend Per Share / EPS Ratios Return On Sales (ROS) or "Profitability" = Profit/Sales Asset Turnover or "Turnover" = Sales/Assets Return On Assets (ROA) = Profitability * Turnover Leverage = Assets/Equity Return on Equity (ROE) = Profit/Equity Free Cash Flow = Cash Flow From Ops .Current Liabilities Days of Working Capital = Working Capital Projected Stock Price Market Capitialization ($M) = Stock Price * Shares Outstanding Book Value Per Share = Equity/Shares Outstanding Price Earnings Ratio (P/E) = Stock Price /EPS Market/Book Ratio = Stock Price/ EPS Dividend Yield = Dividend Per Share / Stock Price Dividend Payout Ratio = Dividend Per Share / EPS Normal Red Cap 13.Capital Expenditures Working Capital = Current Assets .40% 121.Capital Expenditures Working Capital = Current Assets .30% 15.00% 0.441 157 104 $151.50% 22.

90% $88.2 23.60% 1.870 92 10% $187.467 $70.5 22.50% 15.413 $62.6 34.40% 121.63 $51.Zero Debt Adopted 15.80% 1 1.134 $52.40% 1 10% 35.6 2.5 1.17 10.02 $141.50% .83 8.087 92 87 $151.50% $71.5 2.347 $55.4 3 14.50% 156.90% 8% 17% 12% 21.70 $365 $343 $58.80% 21.00% 1.90% 26.8 10.90% 213.60% 20.02 13% $452 $61.8 14.