Science Channel Popular Science’s Future Of...

Promo Package

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.05.09

Concept 1 - Within Your Grasp
Our host appears and with a magician’s showmanship reveals and extends a cord-like timeline. Hovering above portions of the cord are disks that spotlight major innovations of recent years. We pass by 2007, 2008, and 2009 and the camera begins to fly ahead towards the future. Using a combination of 3D objects, stock images, and treated footage we show the host interacting with the endless possibilities of the near future, from biotic athletes to flying cars. Then, with the flick of a wrist, our host collapses the timeline, and all of its possibilities, to within the bowl of his hands. The future is all now within his grasp. The promo closes with the hovering disk flipping up to reveal the ‘Future Of...’ logo.

Science Channel Popular Science’s Future Of... Promo Package

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.05.09

Concept 1 - Within Your Grasp

Science Channel Popular Science’s Future Of... Promo Package

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.05.09

Concept 1 - Within Your Grasp / Sample Script Have you ever wanted to look into the future? A place where our cars can fly higher than the birds... and bodies regenerate without superpowers. Where gossip is telepathic... And dreams are available on demand. Where we can always outrun a bear And catch criminals before the crime Where impossible is...extinct. Well, that future? It’s all within your grasp. Popular Science’s ‘Future Of...’ Premieres this August Only on the Science Channel.

Science Channel Popular Science’s Future Of... Promo Package

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.05.09

Concept 1 - Within Your Grasp / Topical

Science Channel Popular Science’s Future Of... Promo Package

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.05.09

Concept 1 - Within Your Grasp / Topical

Science Channel Popular Science’s Future Of... Promo Package

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.05.09

Concept 2 - Sketch to the Future
We open to our host, who exists within the world of a sketchbook. Pondering his future, he begins to sketch out his ideas in very practical ways. The idea of flying cars is pieced together in easy to understand ways (one car + one propeller). But this rough idea gains a life of its own and his drawings begin to morph and come to life from the page, envisioned in a much cooler and idealized way. Our host realizes that what you imagine as impossible now is much closer than you think, so he creates the ground he needs and begins to chase after the car (and his future). He sees that anything is possible, so he furiously begins to sketch power gloves, brain talking machines, exoskeletons, spy devices, etc. Each one then takes on a life of its own, coming to fruition in incredible detail, all realized from a mere doodle. This is the near future and its a world the host can be a part of, so he traces his own outline and pops out from the page, ready to be a part of this exciting new world.

Science Channel Popular Science’s Future Of... Promo Package

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.05.09

Concept 2 - Sketch to the Future

Science Channel Popular Science’s Future Of... Promo Package

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.05.09

Concept 2 - Sketch to the Future / Sample Script You ever wonder what your future might look like? Maybe we'll have flying cars... Ooo, with racing stripes... Well the future is coming up quick! We'll have power gloves make us stronger each day... And dream machines to help us sleep at night... We'll be able to be a fly on the wall... Or even our own robot... And the craziest part about this? Well the world of tomorrow... is actually going to be here sooner than you think. Popular Science's 'Future Of...' Premieres this August Only on the Science Channel.

Science Channel Popular Science’s Future Of... Promo Package

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.05.09

Concept 2 - Sketch to the Future

Science Channel Popular Science’s Future Of... Promo Package

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.05.09

Concept 2 - Sketch to the Future - Topical

Science Channel Popular Science’s Future Of... Promo Package

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.05.09

Concept 3 - Coming Soon
For this concept, we work faithfully from Popular Science style and palette. The promos use voice over to travel through a progression of wild futuristic ideas that are all based on very real events, ideas, and situations that occur today. For each subject, we begin with current footage that is then treated to show how today’s problems or needs will be resolved by tomorrow’s ideas.

Science Channel Popular Science’s Future Of... Promo Package

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.05.09

Concept 3 - Coming Soon

Science Channel Popular Science’s Future Of... Promo Package

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.05.09

Concept 3 - Coming Soon Imagine... if the Super Bowl... was played by SUPERHUMANS if you could communicate... TELEPATHICALLY What if you could catch a CRIMINAL... BEFORE he commits the crime Or order up your DREAMS... like you do your DINNER... Believe it or not, the World of Tomorrow... is Coming Sooner Then You Think. Popular Science’s ‘Future Of...’ Premieres this August Only on the Science Channel.

Science Channel Popular Science’s Future Of... Promo Package

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.05.09

Concept 2 - Sketch to the Future - Topical

Science Channel Popular Science’s Future Of... Promo Package

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.05.09

Concept 4 - The Future of You

The core idea behind this concept is that the future of security, play, war, pleasure, even superhumans, is really about YOUR future. You start off going through pathways of graphic imagery that exists as silhouettes of either 3d flat or filmed objects that come to life. As you travel along these pathways they converge and and divert, all while revealing that this body that we’ve travelled through is actually the future of you. We end with the pop sci logo transitioning on followed by The future of...security, play, war , pleasure, superhumans, and you.

Science Channel Popular Science’s Future Of... Promo Package

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.05.09

Concept 4 - The Future of You

Science Channel Popular Science’s Future Of... Promo Package

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.05.09

Concept 3 - Coming Soon Imagine a better, stronger, faster You. Imagine controlling machines with your brain. Imagine that your legs could regenerate. Imagine being able to fly Without wings OR an engine Imagine being your own robot. Imagine if the future really came tomorrow... Imagine the future of you. Popular Science’s ‘Future Of...’ Premieres this August Only on the Science Channel.

Science Channel Popular Science’s Future Of... Promo Package

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.05.09

Concept 4- The Future of You