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Ageing and an age o uncertainty

Simon Roberts, ReD Associates
The Economist Risk Summit | November 3rd, 2011| The Willis Building, London

Four key demographic trends

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Shrinking fertility rates

Children

6-8

5-4

2-3

1-0

3

Reduced child mortality rates
1990 – Deaths of children under five 88 / 1000 2010 - Deaths of children under five 57 / 1000

Source: UNICEF

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Rise in longevity
1950 200 mill

2000
2010

600 mill
800 mill

2050

2 bill

Increase in number of over 60s
Source: World Population Ageing 200, UN Report on Economic and Social Affairs
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A quarter of Europe over 65 by 2040

Source: World Population Ageing 200, UN Report on Economic and Social Affairs

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This is the age of ageing

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11mn people alive today will live to 100

Source: The Daily Telegraph 19/04/2011.

Workers to retirees in the early 1900s

And in 2024

Source: BBC

Health systems Workforce Families Social care Politics Built environment Welfare systems
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What if…?

WHAT IF

Older means more conservative
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WHAT IF

The contract between old and young breaks down
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WHAT IF

We have to build doors for economic migrants (not walls)
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Retirement becomes a time of anxiety not

WHAT IF

Retirement is not like this
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Not understanding what ageing means to people
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Not understanding what ageing means to people

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Not seeing the opportunities
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Not having a strategy
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IDEAS THAT TRANSFORM MARKETPLACES

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