You are on page 1of 4

Padmashree Institute of Management Studies LESSON PLAN II SEM - MBA Name of Stubject: MARKETING MANAGEMENT Name of Faculty: Mrs.

RAJANI BALAJI Session


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Topics Planned MODULE 1


Introdcution to Marketing Management Marketing Concepts Strategic Planning, at Corporate and Divisional levels The BCG Matrix The GE Model Planning New Business; Ansoffs Product-Market Grid Strategic Planning Process; SWOT Porters Generic Strategies Product Planning

MODULE 2
Marketing Information Systems, The MR Process Case Study: Kellogs Marketing Environment

MODULE 3
Customer Value ; Customer Satisfaction; The Nature of High Performance Business Michael Porters The Generic Value Chain; Value-Delivery Network Attracting and Retaining Customers ; CRM Consumer Markets - Characteristics affecting consumer behaiour Types of buying decisions; Buying Process Types of buying decisions; Buying Process

MODULE 4
Segmentation Segmentation Targeting Differenciation Positioning Branding Product: Three Levels of Product, Product Classifications, Product: Product Line Decisions Product: New Product Development Product: Product Life-Cycle Strategies Pricing Strategies Pricing Strategies Place: Marketing Channels, Types , Channel Behaviour

32 33 34 35 36 37 38 39 40 41 42 43

Place: Channel Management Decisions, Supply Chain Management Place: Retailing and Wholesaling Promotion: The marketing communications mix, The Communication Process Promotion: Advertising Promotion: Sales Promotion Promotion: Public Relations Promotion: Personal Selling and Direct Marketing

MODULE 5
New Trends in Marketing: The Global Marketplace New Trends in Marketing: Corporate social responsibility New Trends in Marketing: Online marketing and Network marketing

MODULE 6
Rural Marketing Rural Marketing

############## Signature
DONE DONE DONE DONE DONE DONE DONE DONE DONE

DONE DONE DONE