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THAKUR INSTITUTE OF MANAGEMENT STUDIES & RESEARCH Prsented by Safakat Ibrahim Agashiwala(PGDM 2008-2010) 1
Submited to
Submited by
Safakat Ibrahim agashiwala Agashi Bhandarwada, virar(W) Thane-401301 PGDM(A)(2008-2010) Roll.no. 04 H.R
THAKUR INSTITUTE OF MANAGEMENT STUDIES & RESEARCH Prsented by Safakat Ibrahim Agashiwala(PGDM 2008-2010) 2
Index
Sr.no Particulars
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Executive Summary Objective of study Recruitment process outsourcing an overview Outsourcing process flowchart Critical requirement Factors to be consider before selecting a recruitment consultant Types of rpo Benefits of rpo Technique use by rpo for recruitment Core and non-core activities of corporate hr Choice of outsourcing model Understanding recruitment process The recruitment process lifecycle Advantages of rpo The roi of rpo: recruitment expertise Rpo process model The big 3 efficiency metrics in recruitment Conclusion Acknowledgement Bibliography
Page no.
4 5 6-9 10 11 12-13 14 15-16 17 18 19 20 21-22 23 24-25 26 27-28 29 30 31
THAKUR INSTITUTE OF MANAGEMENT STUDIES & RESEARCH Prsented by Safakat Ibrahim Agashiwala(PGDM 2008-2010) 3
Executive Summary
Outsourcing the human resource (HR) processes is the latest practice being followed by middle and large sized organizations. It is being witnessed across all the industries. In India, the HR processes are being outsourced from nearly a decade now. Outsourcing industry is growing at a high rate. Human Resource Outsourcing refers to the process in which an organisation uses the expert services of a third party (generally professional consultants) to take care of its HR functions while HR management can focus on the strategic dimension of their function. The functions that are typically outsourced are the functions that need expertise, relevant experience, knowledge and best methods and practices. This has given rise to outsourcing the various HR functions of an organization. Recruitment Process Outsourcing (or RPO) to India is characterized by identifying those expertise that are not inherent to the core of the client organization, i.e dividing the process of recruitment into core and non-core HR activities. The non-core recruitment processes such as database searching, job advertisements, head hunt research, internet mining, etc. involve 50 - 60% of the recruiters time, energies and costs. Outsourcing the non-core recruitment process creates additional efficiencies, while simultaneously allowing for a focus on building relationships with candidates and clients. Recruiters, thus, are able to focus better on core recruitment functions and work on important hiring strategies that create profitable growth and sustain business success. For reasons of having no time and resources to manage human resource functions, companies usually resort to HR outsourcing. It is a cost-effective way of managing human resource functions without having to resort to employing personnel for an in-house HR staff. There are a lot of benefits that businesses can gain from outsourcing HR tasks. One of the most appealing benefits is the ability of a company to focus on their core business activities while still having effective HR policies.
THAKUR INSTITUTE OF MANAGEMENT STUDIES & RESEARCH Prsented by Safakat Ibrahim Agashiwala(PGDM 2008-2010) 4
Objective Of Study
The objective of project was to identify the benefits of outsourcing recruitment and understanding the recruitment process. The Project contains details about the various criteria of outsourcing recruitment. The project highlights the reasons why companies indulge in outsourcing recruitment and the merits and advantages of outsourcing recruitment to direct hiring. It also enumerate various factors to be considered before outsourcing recruitment. . Identify the various practices of recruitment existing in the industry. The project should have a detailed understanding of the methods adopted by recruitment agencies to make the hiring process quicker.
THAKUR INSTITUTE OF MANAGEMENT STUDIES & RESEARCH Prsented by Safakat Ibrahim Agashiwala(PGDM 2008-2010) 5
THAKUR INSTITUTE OF MANAGEMENT STUDIES & RESEARCH Prsented by Safakat Ibrahim Agashiwala(PGDM 2008-2010) 6
History.
While temporary, contingency and executive search firms have provided staffing services for many decades, the concept of an employer outsourcing the management and ownership of part or all of their recruiting process wasn't first realized on a consistent basis until the 1970s in Silicon Valley's highly competitive high tech labor market. Fast-growing high tech companies were hard-pressed to locate and hire the technical specialists they required, and so had little choice but to pay large fees to highly specialized external recruiters in order to staff their projects. Over time, companies began to examine how they might reduce the growing expenses of recruitment fees while still hiring hard-to-find technical specialists. Toward this end, companies began to examine the various steps in the recruiting process with an eye toward outsourcing only those portions that they had the greatest difficulty with and that added the greatest value to them. Initial RPO programs typically consisted of companies purchasing lists of potential candidates from RPO vendors. This "search/research" function, as it was called, generated names of competitors' employees for a company and served to augment the pool of potential candidates from which that company could hire. Over time, as business in general embraced the concept of outsourcing more and more, RPO gained favor among Human Resource management: not only did RPO reduce overhead costs from their budgets but it also helped improve the company's competitive advantage in the labor market. As labor markets became more and more competitive, RPO became more of an acceptable option. Furthermore, through the advent in the 1980's and 1990's of human resources outsourcing (HRO) companies that began taking on the processes associated with benefits, taxes, and payroll, companies began recognizing that recruiting--a significant cost of HR--should also be considered for outsourcing. In the early 2000's more companies began considering the outsourcing of recruitment for major portions of their recruiting need. There have been fundamental changes in the US labor market that serve to reinforce the use of RPO as well. The labor market has become increasingly dynamic: workers today change employers more often than in previous generations. De-regulated labor markets have also created a shift towards contract and part-time labor and shorter work tenures. These trends increase recruitment activity and may encourage the use of RPO. It should also be noted that even in slower economic times or higher unemployment, RPO is still considered by companies to assist in an increasing need to screen through a larger candidate pool.
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Benefits.
RPO's promoters claim that the solution offers improvement in quality, cost, service and speed. RPO providers claim that leveraging economies of scale enables them to offer recruitment processes at lower cost while economies of scope allow them to operate as high-quality specialists. Those economies of scale and scope arise from a larger staff of recruiters, databases of candidate resumes, and investment in recruitment tools and networks. RPO solutions are also claimed to change fixed investment costs into variable costs that vary with fluctuation in recruitment activity. Companies may pay by transaction rather than by staff member, thus avoiding under-utilization or forcing costly layoffs of recruitment staff when activity is low.
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Problems.
If a company failed to define its overall recruitment strategy and hiring objectives, then any recruiting program may fail to meet the company's needs. This is especially true for outsourced programs like RPO: RPO can only succeed in the context of a well-defined corporate and staffing strategy. As with any program, a company must manage its RPO activities. A company must provide initial direction and continued monitoring to assure the desired results. Overall, providing guidance to external activities can present a significant management challenge. Outsourcing of company processes may fail or prove a poor organizational fit. Improperly implemented RPO could reduce the effectiveness of recruitment. The costs charged for outsourced recruitment transactions may total more than the cost of the internal recruitment department. RPO service providers may fail to provide the quality or volume of staff required by their customers. Placing all recruitment in the hands of a single outside provider may discourage the competition that would arise if multiple recruitment agencies were used. An RPO solution may not work if the company's existing recruitment processes are performing poorly. An RPO solution may not work if the service provider has inadequate recruitment processes or procedures to work with the client. RPO may not resolve difficulties that organizations have hiring staff when the organization is perceived negatively by potential employees. This will instead require improved branding and an adjustment of image. The perception is that very few RPOs can successfully integrate their client's brand and therefore do not represent their client's brand as well as a retained search or internal recruiting resource may drive brand representation and or marketing. Further, most RPOs perform their staffing functions and service offsite, further disconnecting the client's growth & recruiting strategy from the actual workforce within the client company. This is important because during a period of rapid recruitment growth, one of the many positive effects that a company typically enjoys is an increase in the workforce wellness or an overall workforce positivity of sentiment of optimism that comes with personnel additions... this may be lessened with an offsite recruiting function. Organizations with efficient hiring process that are viewed as employers of choice by potential staff may stand to gain negligible benefits from RPO.
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THAKUR INSTITUTE OF MANAGEMENT STUDIES & RESEARCH Prsented by Safakat Ibrahim Agashiwala(PGDM 2008-2010) 10
CRITICAL REQUIREMENTS
For any managed services model to work there are some critical requirements or must haves like A. Executive sponsorship of the project. Any business model innovation requires the executive to champion internal resistance into acceptance. B. Clear Partnership Definition - A detailed and clear scope of work to be defined before agreeing on to the terms. The managed services agreement will have the scope of work documented & agreed upon. C. Clarity on the role & the deliverables from the onsite resource & the same to be documented & mutually agreed upon. D. Mutually agreed expectations to be jotted in the agreement. Prepare a project plan with defined recruitment process & get a consensus on the same. E. Historical data to be made available so as to help prepare a project plan blocking all possible loop holes and deciding on the key deliverables. F. Its imperative for the success of this arrangement that we have a buy in from each person involved in the project from Clients side and everyone understand that the intention is to meet the numbers and nothing else.
THAKUR INSTITUTE OF MANAGEMENT STUDIES & RESEARCH Prsented by Safakat Ibrahim Agashiwala(PGDM 2008-2010) 11
THAKUR INSTITUTE OF MANAGEMENT STUDIES & RESEARCH Prsented by Safakat Ibrahim Agashiwala(PGDM 2008-2010) 12
Marketing skills Flexibility and adaptability Wisdom Exuberance Ability to prioritise Ambition Resourcefulness Diplomacy/ delicacy
Selecting the right recruitment consultant is essential for the effective recruitment processes. A successful Recruitment consultant is someone who is determinative, focused, and able to create opportunities for him, works harder and smarter than competitors and continually set and achieve higher standards.
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Types of RPO
Enterprise Solutions.
Or End to End Recruitment Process Outsourcing This solution entails the recruitment process outsourcer assuming total responsibility of the recruitment effort or the entire continuum. The assumption may include all recruitment for all positions or it may include a segment or segments of employment. For example, a company may outsource the entire continuum for all sales positions but retain all other hiring. People Science believes the most effective partnerships begin first with the assumption of a segment of employment.
Augmenting Solutions.
Augmenting RPO partners fill the gap of proficiency where an organization is lacking. These services are wide ranging and providers typically fill a combination of areas such as resume search and initial pre-screens and first round interviews.
Project RPO.
Project Recruitment Process Outsourcing occurs when an organization has a pressing need to meet a substantial headcount increase and typically within a time constraint. Project RPO can include augmentation or end to end services and typically has an expected end date of services. Examples would include the opening of a new call center or the need to increase headcount that is expected to stabilize.
THAKUR INSTITUTE OF MANAGEMENT STUDIES & RESEARCH Prsented by Safakat Ibrahim Agashiwala(PGDM 2008-2010) 14
BENEFITS OF RPO
Traditional recruiting methods can be expensive and are often unproductive and unpredictable.
Whether you employ your own internal recruiters or utilize the services of staffing agencies, most companies, at the expense of large commissions or placement fees, do not obtain the results they expect from their recruiting function. RPO Services eliminate the aforementioned inconsistencies by offering a simple, effective, and alternative solution to recruiting needs.
No Infrastructure Costs.
Utilizing external recruiters allows to free up capital that can be better allocated towards higher valued consulting activities. The RPO has their own state of the art offices which are equipped with everything a recruiter would need to perform his/her daily duties meaning a company dont have to pay a single rupee towards providing a comfortable working environment for there own recruiters. RPO provide workstations, computers, static-free phone lines, and a fast DSL connection at no additional cost.
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Improved Productivity.
Recruiters in India are highly technical and have tremendous experience and Knowledge. (some of the Recruiters even have MBAs degree) and are able to deliver many qualified resumes on a weekly basis. They can be trained to follow the exact recruiting methodology of client and have the ability to match talented professionals as per the requirement of companies. And because the price of 1 internal recruiter is equivalent to 2-3 external recruiters, companies can afford to hire more recruiters at the same cost and increase productivity. The Bottom Line: More Recruiters = More Productivity.
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Advertising Posting.
RPO can post the advertisement in the leading newspaper about the vacancies of different companies to attract the right talent as per the requirement.. The cost of the advertisement can be share as per the agreement between the company and RPO. RPO should know how to write a Job Advert copy and manipulate keywords to attract candidates who could otherwise be heading towards competition.
Networking.
RPO can get the best out of social networking sites like LinkenIn, Orkut, and FaceBook. Networking provides "never seen before" searching techniques and keys to unlock "hard to find" candidates. RPO should know how to write compelling emails and letters to engage cold candidates located on these sites, to convert them into hot prospects.
Communication.
Improved communication levels will help RPO to stand out from the crowd. By applying world-class communication techniques in everything from emails, letters, job adverts to blog posts will help the RPO to gain edge over its competitor.
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THAKUR INSTITUTE OF MANAGEMENT STUDIES & RESEARCH Prsented by Safakat Ibrahim Agashiwala(PGDM 2008-2010) 18
Partial Outsourcing
Apart from the core recruitment activities, all other non-core activities such as understanding the requirement, placing the position on various job boards, searching and researching candidates, sorting profiles, screening CV and responses, and finally sourcing you with the list of candidates that are the best match for the position make into partial outsourcing process. These are precisely the activities that RPOs are most preferred. Feature-set comparison between the two outsourcing model: Partial RPO High client/data security Partial RPO is about non-core activities in a recruitment process, which consumes up to 70% of the time. More monotonous nature of job. Can produce quick results in a short span as employees have necessary expertise to extract the leads in bound timelines. Employees need a limited period training to start on the process. Low man hour rates. Full RPO Low client/data security Full RPO is about core and non-core activities in recruitment process. More interesting kind of job . Involves all the activities till the candidate is placed in the company, which may end as a time consuming job. A high-level training is essential to help employees build better repo with the candidates. High man hour rates.
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THAKUR INSTITUTE OF MANAGEMENT STUDIES & RESEARCH Prsented by Safakat Ibrahim Agashiwala(PGDM 2008-2010) 20
Selection.
While the hiring decision remains with the recruiters, we can help to support managers in a variety of ways to speed the hiring process. We can be involved in the process to call all the short-listed candidates, schedule their interviews, follow-up with the hiring authorities and finally close the position by sending offer/rejection mailers.
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THAKUR INSTITUTE OF MANAGEMENT STUDIES & RESEARCH Prsented by Safakat Ibrahim Agashiwala(PGDM 2008-2010) 22
Advantages of RPO
1.Top notch Talent Pool.
Competition for the most talented individuals is increasing. Organizations need to secure the best people quickly and efficiently to help them build competitive capability
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THAKUR INSTITUTE OF MANAGEMENT STUDIES & RESEARCH Prsented by Safakat Ibrahim Agashiwala(PGDM 2008-2010) 24
THAKUR INSTITUTE OF MANAGEMENT STUDIES & RESEARCH Prsented by Safakat Ibrahim Agashiwala(PGDM 2008-2010) 25
to new sourcing techniques and overall help you to attract and retain the best people. RPO is a new trend, but it is a solution that will certainly make a lasting and positive impact on your organization.
Recruiting Manager:
Manages and is responsible for overall delivery to client including response rate, interview rate, fill rate etc.
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Submittal Efficiency.
The first, submittal efficiency, is a measure of how well the submitted candidates fit against the requisition profile. It is defined as the number of candidates interviewed divided by the total number of candidates submitted. You would expect this number to be high. However, as in Thermodynamics, it can be TOO high. If it is 100%, the recruiter is not pushing the edges of the requisition specifications, which means you are probably missing good candidates. However, if your submittal efficiency is too low, it indicates the hiring managers are spending too much time reviewing resumes. This could be because the recruiter may be doing a poor job, or perhaps the requisition has been poorly specified. As a whole, hiring managers and recruiters are doing well if three of every four submittals make it to interviews (75% efficiency). Flashing-red-light warnings
THAKUR INSTITUTE OF MANAGEMENT STUDIES & RESEARCH Prsented by Safakat Ibrahim Agashiwala(PGDM 2008-2010) 27
should start to go off if less than one in two (50% efficiency) make it to interviews, meaning it is time to investigate to determine problem areas.
Interview Efficiency.
Next, the interview efficiency is a measure of the hiring manager's screening process. It is defined as the number of candidates who receive offers divided by the number of candidates interviewed. You would expect this number to be lower than the submittal efficiency, since most people want to interview several candidates for one offer. The goal is to shoot for 30% efficiency, which means your organization is making offers to one out of every three to four interviewed candidates. If less than one in six candidates interviewed actually receives an offer (16% efficiency), it should be an indicator that it is time to investigate again. With low efficiencies there could be any number of problems, most of which are issues in the screening process, including a hiring manager who is overly selective. However, recruiters can be great assets during this phase because they can help out with scheduling interviews, prepping candidates, gathering immediate interview feedback, and generally guiding the process.
Offer Efficiency.
The third of the Big 3 is the offer efficiency, a measure of how many candidates actually accept your offers and start working with you. It is calculated as the number of candidates accepting offers divided by the total number of offers. Since the recruiters should be helping hiring managers extend offers that will be accepted, as well as pre-closing the candidates, we expect this ratio to be high. If the process yields 80% offer efficiency, or four out of five offers are accepted, you are doing well. Conversely, if less than three in five offers are accepted (60% efficiency), then something in your recruiting processes will need to be modified or addressed. Low offer efficiencies could mean the recruiter is doing a poor job of pre-closing the candidate or negating counteroffers. Or perhaps the offers themselves are undesirable, whether from a financial standpoint or on other dimensions, such as too much travel or an undesirable work location. Also, as with submittal efficiencies, the offer efficiencies percentage can be too high. If 100% of people accept your offers, perhaps you are offering too much money for the job. The efficiency metrics are relatively easy to gather and calculate, and very helpful in monitoring the quality of the recruiting process. By investigating the issues indicated by the efficiencies, it's possible to identify potential problem areas in sufficient time to take corrective action and still make hires on time.
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Another benefit of the efficiency ratios is that by multiplying all three of them together, it's possible to calculate the expected number of hires from the number of submittals, assisting your planning process. For example, multiplying the lower bound of the "good" efficiencies (75% X 30% X 80%) = 18%, which means you need to submit between five and six candidates to get one hire.
Conclusion
The present value of the recruitment process outsourcing industry (RPO) in India is estimated to be $2.5 billion and it is expected to grow at the annual rate of 30-40 per cent for the next couple of years. According to a recent survey, only 8-10 per cent of the Indian companies outsource there recruitment processes. However, the number of companies outsourcing their recruitment processes is increasing at a very fast rate and so is the percentage of their total recruitment processes being outsourced. Outsourcing organizations strive for providing cost saving benefits to their clients. One of the major advantages to organizations, who outsource their recruitment process, is that it helps to save up to as much as 40 per cent of their recruitment costs. With the experience, expertise and the economies of scale of the third party, organizations are able to improve the quality of the recruits and the speed of the whole process. Also, outsourcing enables the human resource professionals of organizations to focus on the core and other HR and strategic issues. Outsourcing also gives a structured approach to the whole process of recruitment, with the ultimate power of decision making of recruiting with the organisation itself. The portion of the recruitment cycle that is outsourced range from preparing job descriptions to arranging interviews, the activities that consume almost 70 per cent of the time of the whole recruitment process. In India, the trend of outsourcing recruitment is also catching up fast. For example: Vodafone outsources its recruitment activities to Alexander Mann Solutions (RPO service provider). Wipro has outsourced its recruitment process to MeritTrac. Yes bank is also known to outsource 50 per cent of its recruitment processes.
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AKNOWLEDGEMENT
I HEREBY THANK MR.BANKIM DOSHI (DIRECTOR) TALENT CORNER HR SERVICES PVT. LTD. TO GIVE ME AN OPPORTUNITY THAT LED ME TO VENTURE INTO AN ENTIRELY NEW ARENA AND DISCOVER THE INTRICACIES OF RECRUITMENT PROCESS OUTSOURCING WORLD. IT WAS DURING THIS PROJECT THAT I HAD TO PRACTICE WHAT WAS PREACHED TO ME BY MY PROFESSORS. DURING THIS JOURNEY I REALIZED HOW DIFFERENT IT IS TO PRACTICALLY IMPLEMENT THE PRINCIPALS OF MANAGEMENT SUCCESSFULLY. THIS PROJECT IS DEDICATED TO ALL THE PEOPLE FOR THEIR CONSISTENT SUPPORT AND GUIDANCE THAT MADE THIS JOURNEY EASIER AND INTERSTING.
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Bibliography
1) Google Search 2) Mafoi consultancy services 3) Citihr.com
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