COMPETITOR O=F ARROW

LOUIS PHILIPPE

VAN HEUSEN

LOUIS PHILIPPE
The brand name is drew from The France King Louis Philippe . The brand targeted consumers who had the self-concept of being elegant ,classy & sophisticated. The brand had a turnover of INR 450 cr. & was available through 113 stores.

VAN HEUSEN
Van heusen launches in India in 1990s. Van Heusen is the top dress shirt band of America associated with style , affordablity and comfort.

CONSUMER RESPONSES TOWARDS BRANDS

Offering superior quality at that price : Arrow 4 Louis Philippe 2 Van Heusen 5 Were easily available : Arrow 5 Louis Philippe 3 Van Heusen 3

 Quality of fabric used in their garments of good : Arrow 3 Louis Philippe 1 Van Heusen 2
Most talked about brand Arrow 2 Louis Philippe 1 Van Heusen 2 A brand I would recommend to other Arrow 4 Louis Philippe 2 Van Heusen 1