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Frequency Doce Valid Gourmet Total 11 35 46

Percent 23.9 76.1 100.0

Difference in taste

Frequency Massive Considerable Valid Ignorable No Difference Total 12 25 4 5 46

Percent 26.1 54.3 8.7 10.9 100.0

Availability of variety in Products Frequency Strongly Agree Agree Valid Disagree Strongly Disagree Total 7 18 12 9 46 Percent 15.2 39.1 26.1 19.6 100.0

Product line is sufficient for their customers Frequency Strongly Agree Agree Valid Disagree Strongly Disagree Total 3 12 21 10 46 Percent 6.5 26.1 45.7 21.7 100.0

Price & Quality Comparison, u think Doce is charging Nominal Prices Frequency Strongly Agree Agree Valid Disagree Strongly Disagree Total 5 16 14 11 46 Percent 10.9 34.8 30.4 23.9 100.0

Have u ever seen Ad. of Doce Frequency Agree Disagree Valid Strongly Disagree Total 20 46 43.5 100.0 7 19 Percent 15.2 41.3

U think Doce is using Social Media Sites as tool for Promotional Campaigns Frequency Strongly Agree Agree Valid Disagree Strongly Disagree Total 2 5 15 24 46 Percent 4.3 10.9 32.6 52.2 100.0

Abrupt & rapid opening of Branches in Lahore is their good Strategy Frequency Strongly Agree Agree Valid Disagree Strongly Disagree Total 23 11 9 3 46 Percent 50.0 23.9 19.6 6.5 100.0

Attempt to Directly Compete Gourmet is Their Effective Strategy Frequency Strongly Agree Agree Valid Disagree Strongly Disagree Total 17 12 10 7 46 Percent 37.0 26.1 21.7 15.2 100.0

Availability of variety in Products Frequency Strongly Agree Agree Valid Disagree Strongly Disagree Total 6 10 20 10 46 Percent 13.0 21.7 43.5 21.7 100.0