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Forest of Life
Korea Seeds Indonesia
VOL. 6 / NO. 2
Publisher Yoo Jin-hwan Korean Culture and Information Service Chief Editor Ko Hye-ryun Editing & Printing JoongAng Daily Cover Photo Mangrove trees give hope to Tsunamidamaged Indonesia.
Provided by KOICA
Cover Story Forest of Life: Korea Seeds Indonesia Diplomacy • Forging New Friendships, Strengthening Old Alliances • Lee, Aso Focus on Finance Global Korea • IT Systems: Korea’s Next Big Export Hit? • ‘Contact Korea’ Hunting Foreign Talent for Local Firms • Volunteers Helping Migrants Settle into their New Homes Culture • A River Runs Through it • Musicals Get New Homes in 2009 • Triumph in Trieste
E-mail firstname.lastname@example.org Design JoongAng Daily
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Korean Literature Yi Mun-yol: Storyteller, Thinker, Heretic Korea through the Lens From Frozen Fish to Feathered Friends Business & Technology • Incheon’s Bridge to Tomorrow • TV Goes High Tech • TV Goes on Diet • World Content Comes Online • Suntech: Clear View Behind Series: New Growth Engine Industries Limitless Power: The Sun is the Source Sports • Shin Swings into LPGA • Park Aims at FA Cup
Travel • All Aboard for Luxury: ‘Sun Train’ is Rolled Out • Seoul: Asia’s No. 1 Destination Fashion Trend Tips for ‘09: The Seoul Collection People • Kim Hong-bin: High Peaks, Iron Will • Shin Young-soo: Doctor to 1.8 Billion • Lee Seung-kyu: Record-breaking Surgeon Foreign Viewpoints Les Edwards: Endorsing Expatriate Lifestyle
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4 korea February 2009
February 2009 korea 5
a location close to the epicenter of the disaster. In the aftermath of the disaster. “the tree of life.” Through this project. it has become a symbol of tsunami recovery. About five million lost homes. Killer waves spread across Southeast Asia. on Dec.8 million project. The country has decided to plant seeds in the mangrove forests in tsunami-damaged Aceh in northern Sumatra. 2004. the Food and Agriculture Organization of the United Nations and the InternaFebruary 2009 korea 7 . the Korea Forest Service carried out rehabilitation of the mangrove forest for two years and six months from May 2006 to October 2008. The Korea International Cooperation Agency (KOICA) funded the $1.” by not only rebuilding nature in the aftermath of the disaster but also easing unemployment. Korea’s international reputation in green circles has improved. Burma (Myanmar) and Sri Lanka. as environmental groups have paid close attention to the success of the mangrove forest rehabilitation project. With its diverse uses. At the request of Indonesia’s Ministry of Forestry and the National Development Planning Agency. International organizations including the United Nations Forum on Forests. About $4 billion of international relief funds were provided to the United Nations by February 2005. Korea. rescue forces and relief goods were mobilized from around the world. 550 hectares of mangrove forest were successfully restored. Malaysia. Around 8 a. lives. took a different approach. Thailand.m. however. homes. the mangrove is an important forestry resource in Indonesia. hitting Indonesia. a massive earthquake rocked the ocean floor off Sumatra. Korea was able to help Indonesia create “green jobs. and the death toll reached 170. western Indonesia. triggering a deadly tsunami. Reconstruction was left in the hands of the victims.000 in Indonesia alone. 26. Mangroves are trees and shrubs that grow in saline coastal habitats.Cover Story A Provided by The Korea Forest Service Forest of Life 6 korea February 2009 natural disaster takes away everything beloved objects. often nicknamed. as a result. The world slowly forgot the tragedy. using Korea’s forestation technology. Mangrove forests are an important source of income for locals: They can be used as fish farms because they are natural habitats and spawning areas for aquatic animals.
As of now. Korea’s technology and success in forestation programs are well known in the international community. 34.Cover Story Cover Story Locals planting mangrove trees in Aceh.000-hecatar green belt in Mongolia. countermeasures for climate change.” February 2009 korea 9 Provided by The Korea Forest Service 8 korea February 2009 . reconfirming the friendship between Korea and Indonesia. Ha said one planned project is “a carbon neutral village” using wood pellet boilers and recycling energy through combined heat and power generation. “Forests are something for which everyone’s effort is crucial. including Korea’s investment in Indonesia’s forestation projects.” Korea plans to utilize its network and skills by building an international organization. Indonesia’s Minister of Forestry.” he said. Minister Kaban spoke about his deep appreciation for Korea’s efforts to aid recovery in the aftermath of the unprecedented natural disaster. “As a country which implemented successful forestation projects in the 20th century. we have to preserve them. but the service plans to raise the number of jobs to 136. so it is a very meaningful program. referring to Indonesia’s mangrove forest program. “By doing this..” said Ha. As of now.700 by 2013. who attended the KoreaIndonesia Forest Forum in June 2008. “In 1982. or Asia Forestry Cooperation Organization.” Ha said the Korea Forest Service is also planning to launch an international organization.” Ha said. the FAO already praised Korea as a rare case of success in greening after World War II. Malam Sambat Kaban and Aceh Governor Irwandi Yusuf attended the opening ceremony.500 people are employed in the forestry industry. “The mangrove forest recovery in Indonesia is an example. The mangrove forest project is expected to be a stepping stone to further develop the two countries’ relations. In Indonesia.” Ha said. 13 companies including the National Forestry Cooperatives Federation and Korindo Group are planning overseas projects focused on industrial reforestation and forestation programs linked Ha Young-je to bio-energy and CerMinister of the Korea Forest Service tified Emission Reduc- ‘Forests do not only belong to the current generation. The building used as a project office during the recovery works was transformed into the Mangrove Information Center to promote Korean forestation technology and to educate locals. We are currently building a 3. Ha said. Citing President Lee Myung-bak’s Liberation Day address on Aug. but at the same time. Ha said his organization will also focus on domestic projects. “The two countries agreed to cooperate on various subjects of common interest.” He added. 15 of 2008. as part of the Korean Forest Service’s project to rebuild the forest devastated by the 2004 tsunami. “In that report. tional Tropical Timber Council all strongly recommend that mangrove forests be restored to rehabilitate the tsunami-stricken regions as a fast way of recovery. carbon will be recycled as energy. “We have to use them well. the Korea Forest Service has moved beyond a simple forestation program.” Noting that 64 percent of Korea is forested. “Forests do not only belong to the contemporary generation. instead of being emitted into the air. The Foreign Ministry and the Blue House are actively supporting the plan. The information center was completed in April 2008. Korean companies were able to secure a bridgehead to expand their forestation businesses into overseas markets. “That region is the origin of yellow dust storms. Indonesia. “We also plan to push forward a project to prevent expanding desertification in China’s Inner Mongolia in cooperation with SK Group. According to Ha. green growth.’ tions. “Korea has played a major role in rebuilding damaged forests in Asia. thenminister of the Korea Forest Service.. joint research on tropical forests and preservation efforts. tentatively titled AFoCO. the UN-led organization called Korea a model. “This is the easiest and quickest method to apply an environmentally friendly way of life to our real lives.” Ha said. Korean Airlines and volunteers.” Ha said. we have to preserve them for the next generation. focusing on “low-carbon.” said Ha Young-je.” the Korea Forest Service plans to increase employment in forestation projects in order to foster healthy forests and reduce greenhouse gas emissions. it was a symbolic project to promote Korea’s forestation technology to the world.
including seven trips concentrating on the four superpowers.. relations were less than desirable. Korea and Japan . Australia and New Zealand in the first half of 2009 and talks with Turkey and Colombia in the latter half. Hitting the Road: President Lee Myung-bak has made clear his determination to expand Korea’s diplomatic outreach eoul is poised to expand its diplomatic reach to a far wider range of foreign countries than has been customary. leading nation.China. throughout the first year of his term. the official added. “A grand.to take effect by the end of 2009. 2010. Meanwhile. FTA bill and wrapping up KoreaEU FTA negotiations. Seoul still faces the daunting task of getting congressional ratification of the contentious Korea-U. He also stressed he would continue efforts to cement ties among Northeast Asia’s three players .Diplomacy S Forging New Friendships. New Zealand. helping to create a new international order.” the official said. both to cement its standing in the international community and to fuel its exportreliant economy. Japan. Also. The most likely destinations under discussion are Kazakhstan and Uzbekistan in the first half of this year. and we will try to make an FTA with India . however.the United States. “For some time. The ministry’s goal this year is tackling these as soon as possible to open more passages for exporters. In April. his itinerary this year may include a trip to energy-rich Central Asia.after he successfully held the first leadership summit of the three countries in December. But this year. Strengthening Old Alliances President Lee Myung-bak has prioritized diplomacy. as relations with the two allies soured under the previous administration. Japan and South Korea) and to Singapore in November to attend the Asia-Pacific Economic Cooperation summit. followed by more trips to Thailand in February to attend the “ASEAN + Three” forum (Association of Southeast Asia Nations. historic project linking the Korean peninsula and the vast Siberian region is panning out. North Korea and Russia.” in line with multilateral talks taking place in those areas. “The Republic has concluded an agreement with Russia providing for the installation of railways and gas pipelines running through South Korea. South Korea’s Foreign Ministry is also expected to join the efforts by signing more free trade agreements with countries including Australia.” he said. relations with Russia. he will spend “more time visiting regions such as Europe.” . South Korea’s Foreign Ministry recently unveiled a plan to sign new free trade agreements with ever more countries to bolster the nation’s trade-reliant economy: Korea’s exports account for over 40 percent of GDP. Japan and Russia. relatively inert.” A Blue House official said Lee is upgrading presidential diplomacy. nor is it the flickering candle that it was during the foreign exchange crisis. consistently reiterated the importance of maintaining close ties with them. This is particularly so of the United States and Japan. Peru.. China and Russia and Lee. The ministry also said it would look into starting much-anticipated FTA negotiations with China.” Lee said in the speech. Turkey and Colombia to provide new momentum for the ailing economy. have received a boost. Bilateral ties are being reborn as strategic alliances based on ever-more solid trust. South Korea’s diplomacy has long centered on the so-called “four superpowers.” the Foreign Ministry said in a statement in January. 1. Lee is scheduled to attend the G-20 financial summit in the United Kingdom and the G-8 summit in Italy in July.2. A series of bilateral summits is planned on the sidelines of these talks. plus China. “In 2008. “The Republic of Korea is not the marginal state it was in the latter part of the 19th century when it suffered the whims of international currents. and is pulling out all the stops to expand South Korea’s profile on the international stage. February 2009 korea 11 10 korea February 2009 [JoongAng Ilbo] . the two countries have made agreements on the Visa Waiver Program as well as currency swap lines.S. “The country is emerging as a responsible. Europe is also part of Lee’s plans.” Lee said in his New Year policy address on Jan. Lee went abroad eight times.S. The Foreign Ministry said in January that it would start FTA negotiations with Peru. Southeast Asia and Central Asia. Since my administration took over. President Lee Myung-bak embodied his determination to achieve these goals throughout 2009 by flying to continents and countries rarely visited by South Korean leaders to meet with national leaders. Korea-U. “We will complete FTA negotiations with the EU within the first quarter so that it can take effect on Jan.” This does not mean turning away from key partners.
12 korea February 2009 [JoongAng Ilbo] Japanese Prime Minister Taro Aso. When he addressed scientists and technical experts on Jan. 12 in Seoul. and Japanese Prime Minister Taro Aso. third from left. “Now. At a press conference after the meeting. 11. Lee and Aso also reaffirmed their commitment to denuclearize the Korean peninsula within the framework of the sixparty talks. and the two countries will cooperate in programs to provide agri- cultural assistance and vocational education in Afghanistan. the two countries have developed specific cooperation plans.” Blue House spokesman Lee Dong-kwan said. “There is no imperative pending issue right now. and about 20 Japanese companies sent letters of intent to invest in them by the end of last year. Hong Kong and Singapore are the forum’s Asian members. and to continue expanding exchanges between the two countries. particularly leftover controversies from the Second World War. Lee pointed out the gap between Korea and Japan in the field. Conspicuously missing from the press conference was any talk about the volatile territorial issue of Dokdo and political issues related to the two nations’ intertwined history. President Lee Myungbak of South Korea and Prime Minister Taro Aso of Japan agreed on Jan.” It is not the first time that Lee has emphasized the importance of Korea’s advancement in the two industries.” he added. In addition to the promise to work together to overcome the ongoing financial crisis and sagging real economy. encouraging further development. an international organization consisting of major national financial authorities of the G7 countries and five additional advanced economies. The CEOs will build a network and exchange market and advanced technology information.” “When a really unpleasant incident arises. talks with President Lee Myung-bak after their joint press conference on Jan. so there is no need to mention it. Fujio Miterai. “Four industrial complexes in Korea have been designated to specialize in the parts and materials industries. Japanese business executives who accompanied Aso agreed on the project with Korea’s business community on Jan.. and Sohn Kyung-shik.” Lee said. the leaders of Japan and South Korea put aside historical disputes. chairman of the Japan Business Federation. Seoul. Joint participation in programs to rebuild Afghanistan was also discussed. Moving on to political issues. Cho Suk-rai. pointing out that most of the amount is due to imports of parts and materials. instead prioritizing economic issues. chairman of the Japan Chamber of Commerce and Industry. we should sincerely share our thoughts and ideas. President Lee. third from right. Lee and Aso also agreed to collaborate before the G-20 financial summit in April to reform the financial world order.“There is no need to stir things up all the time. 12 on economic cooperation measures. idestepping politically volatile issues. In this summit. The leaders further agreed that a CEO forum for small and midsize companies from the two countries will be held this summer in Tokyo. Japan.” he said.Diplomacy S Lee. “Nothing is impossible to resolve. Aso Focus on Finance In their January summit in Seoul. This project has momentum. Prime Minister Aso. tailor-made for economic cooperation. Lee and Aso also agreed to resume negotiations for a free trade agreement Korean President Lee Myung-bak. 11 in the Blue House. 8 for the New Year.” The Seoul summit was Lee and Aso’s fifth. From left: Tadashi Okamura. February 2009 korea 13 [YONHAP] . Lee said Korea’s trade deficit with Japan was about $30 billion last year. walk while talking with business leaders on Jan. the spokesman said. Japan agreed to support Korea’s participation in the Financial Stability Forum. chairman of the Federation of Korean Industries. including a plan to encourage Japanese business investment in Korean industry. chairman of the Korea Chamber of Commerce and Industry. Asked why the contentious issues were not addressed. “This was a project proposed by Prime Minister Aso. left.
they keep saying ‘wonderful’ because every single letter and parcel is tracked across the nation through our IT system. based on global positioning and bar code systems. “With the aid of Korea Post. ships and mobile phones are currently the backbone of Korea’s export sector. we won the project by persuading Kazakhstan that the country is in desperate need of beefing up its worn-out postal facilities.000 personal digital assistants were given to mailmen so that they could report who received mails and parcels on a real-time basis to Korea Post’s headquarters. it is easy to win trust in foreign countries and sign contracts. an official of Korea Post. Uzbekistan Semiconductors. while LG CNS estimates it earned $169. vice president of SK C&C. “In addition. SK C&C said in a release in December that its IT system exports increased by a staggering 1. but IT systems could be the next boom.2 million worth of orders in 2008.” said Lee Jun-ho. fusing it with IT technologies.” “People are also able to send their mails and parcels using their home computers. 2008. We also let them know less crowded routes for faster delivery. Korea Post even launched an Internet service which enables citizens to find the locations of mail boxes. Since parcels and mail are automatically tracked. winning the company $159 million worth of orders. SK C&C succeeded in winning a project to revamp Kazakhstan’s postal service in May 13. Korea’s postal IT service system was one of the best-selling items.” Kim added.000 tons of parcels.000 express letters and 30. In addition.5 million Mongolia: ITS system — $12 million Indonesia: National Crime Information Center — $25 million China: Automated Fare Collection system — $438. many mailboxes were removed. In order to promote Korea’s cuttingedge postal service system.” said Paik Sung-kab. another official of SK C&C. And although many believe that the Internet is killing mail. we inform the trucks which expressway is crowded. “If governmental organizations roll up their sleeves to help local companies win orders.Global Korea IT Systems: Korea’s Next Big Export Hit? Be they postal systems. Samsung SDS and LG CNS reported substantial exports in 2008. ticketing machines or traffic management solutions. 25. Samsung SDS also achieved $150 million of orders. That’s why Korea Post stepped in with online help. Korea Post was behind SK C&C’s expansion into Kazakhstan. automobiles.” said Joo Jeong-soo.via the Internet. Mongolia. citizens who sent mails and parcels can check whether their mail and parcels were delivered on time . an official at the mail center.000 ordinary letters are processed per hour at the Eastern Seoul Mail Center alone. Leading IT solution providers such as SK C&C. The project is worth about 55 billion won ($44 million). Since Korea has witnessed a decreasing number of letters due to the advent of e-mail. when it started organizing IT solution fairs and exhibitions. Korea Post February 2009 korea 15 14 korea February 2009 . By teaming up with Korea Expressway Corporation. Korea Post invites ministers and related officials of foreign postal institutions to Korea on a regular basis and shows them Korea’s well-developed IT technologies in the postal service areas. we also communicate with mail delivery trucks on a real-time basis. Brunei.or not .25 trillion won to update the postal service system from 1985. in a press release. and where they are heading. “Using automatic systems. Korea Post started to support local IT solution providers win orders overseas in 2007. Kazakhstan Azerbaijan The Kyrgyz Republic Mongolia Newest export item: Korea’s IT solution systems Uzbekistan China Thailand Brunei Indonesia Kazakhstan: ITS postal service system — $40. government and industry are teaming up and promoting the country’s best-of-breed IT systems and infrastructures as global export items.” said Kim Sun-kang.694 percent last year over the previous year.4 million Azerbaijan: Intelligent Transport System — $76. people can check where their parcels and mail are. More than 15. the Kyrgyz Republic. The central government has injected a total of 1.5 million China: ITS Automatic Fare Collection system — $26 million India: Automatic Fare Collection system — $20 million India Countries with MOUs with Korea Post for cooperation in postal services Thailand. 6. “When they visit Korea and see Korea’s postal service system.
The feasibility study is a kind of consult- Korea established an Asian Postal College in Bangkok. spending 190 million won. an official of SK C&C. Korea Post has signed memoranda of understanding with many countries such as Thailand.to export its postal service system. worth about $25 million. Meanwhile. Hong Kong. the Kyrgyz Republic and Uzbekistan to cooperate in the development of postal services. Korea Post is in talks with more than 20 countries . Through these promotional efforts. India. CEO of LG CNS told reporters at a press conference last year. From March to June 2007. SK C&C also won a $12 million project to export its ITS system to Ulan Bator. LG CNS wants to increase IT exports this year from 10 percent to 40 percent of its total output. the U. Mongolia. It ran three-month studies for Vietnam and Mongolia from September to November 2007. where people from developing countries could be educated about IT technologies used in postal services. including which roads are jammed and news flashes about accidents. “We won the project due to the support of the Ministry of Land. the company also won a project to build up Automated Fare Collection systems throughout three Chinese subway lines. Thailand. via the Internet established an Asia-Pacific Postal College in Bangkok. Egypt. LG CNS also aims to export its Intrusion Detection and e-government systems to Southeast Asian nations. .5 million in May 2008. the sender can check who received them. in November 2007. A group of officials from the land ministry visited Azerbaijan in January 2007 to support Korean companies bidding for the project. when and where. Sri Lanka.Global Korea How Korea’s cutting-edge postal service system works Posting Send parcels or mail at local post ofﬁces Classiﬁcation Each parcel and mail is classiﬁed using barcodes which contain sender information as well as destination information at mail centers Shipping Parcels and mail head to their recipients and their location is automatically tracked over the Internet on a real-time basis Delivery If parcels and mails are delivered. Last year. the capital city of Mongolia. Korea Post managed to impress other countries. For the first half of this year. ing service to let the countries know which part of their postal services should be updated.” Lee added.based IT research firm. Turkey. allowing for the analysis of traffic volume and traffic congestion patterns. and February 2009 korea 17 [JoongAng Ilbo] Based on barcodes. the license plates of passing cars can be recognized. SK C&C signed a contract with Baku. For the ITS project. investing 90 million won. “We expect to win projects from nearby countries other than Azerbaijan and Mongolia.000 pieces of express mails are handled per hour. while Korean employees of Korea Post were also dispatched overseas to share their expertise.” said Lee Kwang-yeop. electronic billboards .000 and 25. Algeria. Guatemala and Cambodia . these sytems will deliver arrival times of busses through monitors and users’ mobile phones. LG CNS signed a contract with the Indonesian National Police Agency for a project to build a National Crime Information Center. the nation’s IT market is estimated to be worth around 17 trillion won as of this year.will be erected in highly populated places to inform citizens of traffic-related information. Between 24. located in Jayangdong. Bus management and bus information systems will be introduced. According to Gartner. Korea Post plans to use about 60 percent of its budget to boost the nation’s IT system exports.S. Variable message signs . The AFC is similar to a system installed throughout Korean subway lines which improves passengers’ convenience by automating all ticketing and payment processes.like huge. Gwangjin District. express mail is automatically sorted out at the Eastern Seoul Mail Center. Transport and Maritime Affairs and Korea’s excellent IT skills. A total of 74 foreign employees of overseas postal service institutions have 16 korea February 2009 been invited to Korea over the past three years to learn Korea’s IT postal service technologies. the world’s IT market is valued at around 708 trillion won. “If we want to achieve sustainable growth. to export an Intelligent Transport System worth $76.including Britain. Indonesia.” Shin Chae-chol. Vietnam. Using these systems. By providing related vocal training and hands-on experience. In 2006. Korea Post also conducts feasibility studies for free for developing countries. the capital of Azerbaijan. In December last year. Brunei. SK C&C will install the latest IT system for the main roads of the capital city as well as roads between the city and its international airport. Korea Post conducted a feasibility study for Indonesia. local IT solution companies are desperate to export their IT solutions to survive the upcoming recession. For this reason. we should go overseas because the nation’s IT market accounts for only 1 or 2 percent out of the global IT market.
Samsung SDS competed with the France-based Thales Group. an eco-friendly hydraulic energy development company in Nonsan. digital gadtries. industry experts say. “Therefore. China and experienced the sys. who face difficulties in hiring local technicians. tasked with attracting and supporting professional human resources. French company Thales Group. KOTRA branches in Moscow. the program does not offer nonskilled jobs.tion and Communication Corp. South Chungcheong Province. and the 2010 Guangzhou Asian Games. India. eventually tracking down 14 prospective technicians to offer them a job interview for Kumsung E & C. USB sticks. Kiev and Prague. Enter “Contact Korea” an online human resources program (www. Another development center in Qinyang. According to Samsung SDS. es such as mobile phones. The patent system is the world’s first Internet-based patent processing system.IT technologies in e-government. vice presiSince many people use digital devicdent of Samsung SDS. the program will be able to recruit many qualified professionals from overseas due to the closure of financial firms on Wall Street and ongoing restructuring at Japanese automakers . con.” said Seo Nam-gyo.kr) run by the Korea TradeInvestment Promotion Agency (KOTRA). an Internet service provided by Korea Post. an online request can be made. are also tem established by Samsung SDS. in Shanghai. Samsung SDS also won an order from Delhi. Congo. sic systems could become popular The survey was conducted in 189 coun.cameras and MP3 players. Membership registration.forensic area are also surfacing as the lore. Banga. The company had been facing problems finding local experts to fill his role.” Small firms interested in securing competent foreign professionals can search a real-time online database of overseas personnel by registering on the portal. has a new hire: Oleg Meshkov. KOTRA said that it would play an active role in seeking global talent for Korean firms to improve their competitiveness. It also has development centers in Beijing. China and Bangalore. but SK C&C. the Japanbased Nippon Signal and 12 other world-famous IT solution companies to win the project. crimes. he took picMexico. of this year. According to KOTRA. In China. Inquiries: Hong Yoo-jeong. and brisk e-government-related gets are becoming increasingly used in exports are expected. “Contact Korea. is scheduled to be completed by the first half of this year. Samsung SDS wants to export its IT systems to other parts of the world including Thailand.” said KOTRA President Cho Hwan-eik. human resources are the safest and most guaranteed investment. Administration and Security. and is installed in major subway lines in Beijing.and other small and midsized IT comtacted Samsung SDS after some officials panies Pos Data. the Korea Business Centers help in seeking qualified personnel. for three consecutive years from 2006 to Digital forensic teams will be set up 2008. If a suitable professional is not available. The Automatic Fare Collection system is similar to the LG CNS system. India to establish an Automatic Fare E-government refers to online govCollection system . a man raped the wife 173 officials from 16 countries includ. ing Guatemala. Egypt.developments that are driving a wave of qualified manpower onto the job market. manufacturing and the medical sector have registered.Technology and Ssangyong Informazhou. matic Fare Collection system projects in Korea’s technologies in the digital Indian cities such as Mumbai. go. Samsung SDS has signed contracts to export its Automatic Fare Collection system to Chinese cities such as Guangzhou. Morocco. Samsung SDS Delhi Metro Rail Corporation Ltd. 18 korea February 2009 Based on its strong performance in China. digital foren2008 UN Global E-Government Survey. More than a thousand foreign professionals in 12 areas such as architecture. and also signed a $26 million contract with Beijing in March 2008.” launched in October 2008.” said Yoon Suk-ho.S. China last summer. new challenges are being met by According to the Ministry of Public a new breed of law enforcer. Hyundai Information of DMRC took a field trip to Guang. projects. Europe and China. an official of in police agencies nationwide by the end the public administration ministry. LG CNS. world when it comes to e-government the rapist was arrested. K umsung Engineering and Construction (E & C). Provided by Samsung SDS Global Korea is preparing to export other IT systems that automate patent processes. ‘Contact Korea’ Hunting Foreign Talent for Local Firms Trade agency seeking professionals worldwide for SMEs. Wuhan. Samsung SDS has an approximately 46 percent share in the Automatic Fare Collection system market. Korea was also ranked second in the Like other IT systems. wel- come the launch of the agency. Small and Medium Enterprises in Korea (SMEs). LG CNS currently has seven overseas affiliates.The world’s IT market is worth 708 trillion won. database search and on-line search requests are offered for free during the pilot operations of the site. In April 2008.Malaysia. forensic experts at the National Police’s “The U. LG CNS also plans to export PostNet.contactkorea. Chinese citizens use an Automatic Fare Collection System Indonesia.India built up by Samsung SDS in Beijing. laptops. if PostNet is exported. and Turkey. KOTRA (Tel:3497-1965) February 2009 KOREA 19 . China and tures of her with his mobile phone but Afghanistan visited Korea to observe deleted all the pictures after realizing he and experience Korea’s e-government was a key suspect. By teaming up with Korea Post. the portal addresses their personnel recruitment issues without the expenses demanded by a headhunting agency. including in the United States. KOTRA aims to strengthen the nation’s competitiveness and secure economic growth engine by attracting professionals from overseas.of his co-worker in September last year. “When firms face crises. has 30 Korea Business Centers in 26 countries. Koreans are able to send mail and parcels with a few clicks at home. digital winning rave reviews from other coun.a project worth ernment service systems which enable approximately $20 million. Meshkov was the successful candidate. Given that about 70 percent of PostNet software is made by Korean small and mid-sized software companies. perKorea’s e-government systems are sonal computers. A team of digital systems. eyeing overseas markets to export their “We’ll also bid for additional Auto. on this evidence. where hydraulic power turbine technology is advanced. China. tries. India.export items. scoured local manpower pools with the help of research institutes and companies. After raping the woman. Tianjin. However. Assistant Manager of Contact Korea.Cyber Terror Response Center restored tion said Korea topped the list across the all the deleted pictures. a total of For instance. Hyderabad and Kolkata to win the next big thing in IT system exports.-based Brookings Institu. LG CNS expects the nation’s overall IT scene to be lifted by big export wins. China’s market for Automatic Fare Collection systems is estimated at around $500 million over the next four years because it is hosting large-scale events such as the World Expo 2010. citizens to get access to diverse services India’s Automatic Fare Collection and information provided by governsystem market has been dominated by ments using the Internet. Once the online request is submitted. Through PostNet. Japan. an energy specialist from Russia.
“Volunteering requires a time commitment. but today there are over 1 million foreign nationals living in Korea . At the end of the year. The age of homogeneity. ‘It is a great pleasure to meet nice Koreans and their culture.” The classes were so popular that over 600 foreigners participated in 2008. “Korea is my second homeland. who is married to a Korean. with 41 Korean volunteer teachers and aides. adding that February 2009 korea 21 ‘I was really touched by the volunteers’ hospitality and their pure hearts. “I was really touched by the volunteers’ hospitality and their pure hearts. a Chinese migrant. who attends KFNV ‘Experience Korean Culture’ class. The KFVN is organized by people in their 20s-50s from various walks of life. Korea was a nation of a single ethnicity. I want to improve my Korean language skills to do my work. “It is a great pleasure to meet nice Koreans and their culture. taekwondo. Korean volunteers are helping foreigners to adapt to this country and the government is also running a range of supportive programs for multi-cultural families. KFVN is on the frontier of “civil diplomacy. is a priest in the Anglican church. Prospective members must wait to join and must also take a related training course.Global Korea Volunteers Helping Migrants Settle into their New Homes F or centuries.one for every 50 Koreans. In the midst of this cultural and ethnic shift. There are various courses to upgrade the volunteers’ skills. Thus far. Two of these groups stand out.” said Soon Ri.’ 20 korea February 2009 . expatriates and even ambassadors.” Paul Mooney from Ireland is a student of the Korean language advanced class run by the KFVN(Korea Foundation Volunteer Network). it seems. is coming to an end. their students include migrants. increasing numbers of migrants and a soaring birth rate of bi-racial children. he visited needy children to give presents in his Santa costume. It’s not easy to become a Korean member of this volunteer group. Korean culture is rapidly changing due to the influx of foreign manpower.’ said Soon Ri. including helping orphans and the handicapped. which focuses on such things as Korean cuisine. the group’s chairwoman. a Chinese migrant. they have taught over 1000 foreigners from 120 nations.” It operates 11 Korean classes for 200 foreigners. Mooney.” said Chun Sung-ok. traditional wedding ceremonies and archery.
a member of Dajeong. led by Kang Ji-hyun. Pham Thi came to live in Korea in 2005 when she married a Korean through an international matchmaker. rehaFebruary 2009 korea 23 orea’s four major rivers .” he 22 korea February 2009 said. Transport and Maritime Affairs volunteers are often busy in their everyday lives. one of her Vietnamese students.” Dajeong started with eight members and has now grown to nearly 60 volunteers. and building dams. Dajeong has been praised by various institutions. they go shopping together and share each other’s ups and downs. Park Kyung-min. a 27-year-old graduate student. renovating river banks and reservoirs. The Ministry of Culture. the Korean University Council for Social Service.” Vietnamese national.will flow anew over the next four years. Nakdong. “As my wife has improved her Korean. They currently teach Korean to 18 women migrants and their children from 12 international families living in the Seoul metropolitan area. That friend is Kim In-ae. as it is (below right) and an artists impression of how it will look A River Runs Through it A new national initiative will rejuvenate Korea’s waterways. with Pham Thi Thu Thuy. The group conducts not only Korean lessons.Global Korea Culture Kim In-ae. a member of “Dajeong” (“Close Friendship”) an Ewha Women’s University volunteer group which helps women migrants. “It seems to me that helping others is not about ‘service’ but understanding and learning from each other. she has become more cheerful than before in her everyday life. Pham Thi’s Korean husband. she learned how to ask a Korean home appliance service center to fix her broken washing machine. The ministry expects the 14 trillion won ($10 billion) project to enhance the quality of river water. there are also benefits for the student volunteers. agreed to focus help on those women who have been left unattended by other volunteer groups. This week.” said Kim. “I really enjoy teaching them Korean. Dajeong members organized a flea market on the Ewha campus for female migrants. specifically female migrants and multicultural families. K last year. The volunteer group was established in 2005 by eight Ewha students who shared a common interest: wanting to help people in need. Some specific plans of the four-river refurbishment project include constructing bicycle paths. “That experience made me sympathize with migrants living in Korea. it’s not all one-way.the Han. promoting tourism packages. Dajeong members have now forged close friendships with their students. Pham Thi Thu Thuy (24) has a Korean friend whom she looks forward to seeing every week. Provided by the Ministry of Land. In May. 27 its plans to transform each of the rivers into a culturally rich area that will help boost regional economies as well as upgrade their abilities to prevent natural disasters such as floods and droughts. is also most appreciative of the volunteers. thanks to eco-friendly projects announced by the government late . The group. Besides language studies. and SK Telecom. 46. but also monthly outdoor activities. including the Seoul Metropolitan Government.” said Kang. left.The Geum River. KT&G Welfare. However. “I experienced some inhospitality there toward Asians like me who speak poor English. However. Sports and Tourism officially announced on Dec. In recognition of their positive contributions to society. Kang’s own personal experience during a stay in the United States five years ago for language training also influenced her choice.” By Kim Do-hun Before and After . “Serving other people is serving ourselves. an Ewha Women’s University group that helps female migrants learn Korean. Geum and Yeongsan . she didn’t have much chance to learn Korean as she had a baby soon after the marriage.
000 jobs related to culture. the government is investing 38. the Culture Ministry promises balanced development. though. including building the Yangpyeong Sonagi Town on the Han River.” or musicals based on film scripts. Yeongi (Geum River). and Naju and Hampyeong (Yeongsan River). at best. PMC.” the feel-good hit tells the story of high school juniors plotting to win parts in their school musical. the project will create at least 18. Since 2001. Jeolla Province. Often described by critics as reminiscent of “Grease” or “Romeo & Juliet. Another exclusive theater for musicals will be built in COEX Mall.” based on L the Emmy Award-winning Disney musical film. the hall will be suitable for multiple performing arts purposes. some 250. a 480-seat theater. It plans to introduce the musical “Brothers Were Brave” from May to July. February 2009 korea 25 24 korea February 2009 . many experts believe the Korean musical sector either shrank or struggled to maintain the same level of productions as the previous year. A number of foreign hit musicals failed to lure audiences.” The four-river project is one measure to bring to vigorous life culture and history. the giant underground shopping mall in southern Seoul. or ‘University Street’ in northeastern Seoul. The ministry is promulgating a policy slogan. or multiplescreen cinemas in Korea about a decade ago reshaped the movie industry. Prime Minister Han Seung-soo said that the development plan is necessary to overcome the current economic slowdown and to initiate an era of green growth. “Along with the river projects. The redevelopment project for the remaining five regions will start soon. and forms part of the ministry’s “Green Culture Renaissance.” The government plans to publish traditional maps. “March of Youth” between August and October. the new venue marks the advent of multiplexes for musicals. Its proximity to transport links notably Samseong Station (Line 2) . on the weekends. a historical heritage complex beside the Yeongsan River and a cultural bikeway next to the Nakdong River. the project will leverage these. The makeover will be completed in February and after a two-month trial run. late last year. Korea’s musicals look set to benefit from major changes in infrastructure this year. With an orchestra pit. early indications are disappointing. and “Legally Blonde” in November. There are currently some 351 cultural assets along the four riversides. South Jeolla Province. and Naju. For the construction of the hall. according to the Culture Ministry. In scenic Andong. Busan and Andong (Nakdong River). The four-river project will take place in seven regions through which the four rivers pass: Chungju (Han River). Below: The new Woori Financial Art Hall. about 140. as a series of exclusive theaters are set to open. some 36.000 people pass through daily. The four-story building will consist of three auditoriums of different sizes: a 950-seat grand theater.000 visit. nationwide. Musicals Get New Homes in 2009 ooking back at last year’s Korean musical scene. and a 280-seat theater. the 800seat theater will open in May. along with additional initiatives to protect the nearby ecosystem. Spain and Japan. the art circus “Rain” in July. including sections where visitors can view nature and cycle along bicycle paths.is another merit. Before and After #2 . The first show to open in the new Daehangno theater will be “High School Musical. This setting seems like a sound choice as Daehangno’s entertainment quarter has long been a favored destination for play-goers. that has gained tremendous popularity in the United States since the release of its first installment in 2006. The government aims to maximize the project’s effects by linking it with regional festivals and such nationallevel projects as the 2011 World Athletics Championship in Daegu and the city renovation in Naju. Groundbreaking ceremonies for the four-river redevelopment projects were held near the Nakdong in Andong. may be ahead.6 billion won to redevelop regions along the Nakdong. This venue’s biggest strength is COEX’s high-volume foot traffic.” the hit non-verbal drumming performance. re-discover cultural and historical resources and cooperate with universities to hold lectures on local environments and cultures. An exclusive theater for musicals will open in Daehangno. the Daecheong Lake Resort on the Geum River. In Naju.Culture bilitate the environment. the Weightlifting Gymnasium in Seoul’s Olympic Park will be transformed into a 1. Speaking at the groundbreaking. Thanks to its explosive American success. the production company that staged “Nanta. sports and tourism. last year. On average.The Yeongsan River as it is (left) and an artist’s impression of how it will look. will operate the theater. Daegu. By doing so.” said Culture Minister Yu In-chon. The emergence of multiplexes. the government hopes to create jobs for those living in rural areas. the industry has grown about 20 percent every year. In total. Slated to open in November. we plan to create an environmentally friendly tourist infrastructure. A pleasant new environment along riversides will create more leisure and cultural activities and attract more tourists. adding to existing venues such as Charlotte Theater and Chungmu Art Hall. and while so-called “movicals. Yet another theater set to open this year is Woori Financial Art Hall. The project includes constructing new walkways and bicycle trails along the banks. Since the plans will be implemented Top: Artists impression of Daehangno’s new dedicated musical theatre. North Gyeongsang Province. which have a positive precedent. the hall will officially open in May. they couldn’t offset losses.260seat auditorium. but while detailed figures have yet to appear for ‘08. it has been staged outside the United States in Britain. bring economic development and boost regional tourism.4 billion won is being spent towards strengthening rainwater reservoirs to prevent floods. “Korea: Full of life through culture. Good news. succeeded in drumming up some interest. Dubbed COEX Artium.
” The Seoul Metropolitan has been presenting Verdi’s works since 2007. directors and stage setting . “We will continue to research and reflect the voices of the audiences at home and abroad. however. into a 21st-century setting. switching the nobility and their retainers into pop and sports stars. Italy in December to strong reviews. director of Seoul Metropolitan Opera.” added Jeong Jun-ho.Culture T Triumph in Trieste It was sung in Korean. it seems. he reviews. “We were about to leave.had toured overseas. “The timing is perfect for the Seoul Met’s classical interpretations to shine in Europe.” said Park Se-won.with Korean performers. “Some Korean residents in Italy who came to buy tickets on the day of the performance had to return home because it was sold out. “I think the fact that an Asian troupe was presenting its own version of a major Italian opera in Italy got people talking. the opera house in Trieste. “Opera singers in jeans riding motorcycles aren’t new anymore. The performers. The show sold out both nights. a music columnist. The Seoul Metropolitan performed Verdi’s “La Traviata” at the Teatro Lirico Giuseppe Verdi. but the theater manager came running to us and asked us to make another appearance. were not Italian. Italy. In fact. Giorgio Zanfagnin. on Dec 19 and 20. marking the first time that an all-Korean version of the opera . said the troupe’s classical interpretation plus the performers’ bel canto-style singing led to the explosive reception. paid full homage to tradition: Park’s stage setting. for instance. and we hope to export more of our pieces abroad. but that didn’t stop Seoul Metropolitan’s ‘La Traviata’ from winning a rave reception in Verdi’s home theater. after a youth opera program organized and presented by the opera house that summer. The Seoul Metropolitan’s version.” What is the secret behind the unexpected success? Of late. while seeking audience feedback by distributing surveys after every performance to find out what patrons really want from opera today. February 2009 korea 27 Provided by the organizer . however. director at the Italian opera theater. that is named after the famed composer. which was written in the mid-19th century. music and costumes all scream classical Verdi. thinking that the round of applause would die down soon.” a spokesman for the opera company said. directors have transported the opera. there were 10 curtain calls plus a five-minute standing ovation. 26 korea February 2009 Seoul Metropolitan Opera performed “La Traviata” at the Teatro Lirico Giuseppe Verdi in Triste. they did not even sing in Italian. lived up to the hype: At the performance of “La Traviata” in Trieste.” Park said. The opera was just as the troupe had performed it at the Seoul Arts Center in April. It was only the second time a show has been fully booked at the 1300-seat opera house in 2008.
He has not achieved his reputation by dealing with easy issues.” and A “Our Twisted Hero. He published his first novella. 1991). 1984). Source: Korea Literature Translation Institute 28 korea February 2009 February 2009 korea 29 [JoongAng Ilbo] . In another category of works. “Hail to the Emperor” (Hwangjereul wihayeo. 1980).” in 1979. “Saehagok. these works embrace ideological contemplation as well as romantic visions of childhood and youth. Or the Last Night of This Era” (Jeonya hogeun sidaeui majimak bam. represented by “A Portrait of Youthful Days” and “You Will Never Return to Your Homeland. first and foremost.Korean Literature second series Yi Mun-yol: Storyteller. “Poet” (Si-in. 1986). Lee taught Korean Language and Literature at Sejong University. Heretic Yi Mun-yol is Korea’s most famed living novelist. “Our Twisted Hero” (Urideurui ilgeureojin yeongung. “Winter That Year” (Geuhae gyeoul. since 1999. “Change “ (Byeongyeong. “Geumsijo” (Geumsijo. Yi grew up in Yeongyang. 1983). storyteller of exceptional wit and range. “The Age of Heroes” (Yeongung sidae. Yi is. 1998). From 1994 to 1997. where the family was forced to settle after his father defected to North Korea. Born in Seoul in 1948. In works such as “Hail to the Emperor. 1999). 1982). loss of identity and collapse of community in post-war Korean society. Major works “Son of Man” (Saram-ui adeul. a consummate storyteller of tremendous talent and intellectual depth who can both entertain and enlighten his readers. he has served as the head of Buak Literary Center.” Lee focuses on the internal or psychological landscape of characters who must cope with existential angst. the 1984 Central Literature Award Grand Prize and the1999 Hoam Arts Prize. “The Night Before. North Gyeongsang Province. Thinker. Yi Mun-yol has been honored with numerous literary prizes including the 1982 Dongin Literarary Prize. tracing the ways in which people are shaped and governed by the dominant ideology. Utilizing autobiographical materials. Entering Seoul National University as a Korean Literature student. 1979).” “Until We Become Happy. Yi Mun-yol is South Korea’s best-known living novelist.” Lee re-imagines the reality of social injustice using elements of fable and allegory. Lee joined a private college literary association where he began to nurture the dream of becoming a writer. the 1983 Korean Literature Award.
the Kims of Changdong. For most of his adult life. a recognition that through no particular fault of his own he must forever bear the burden of an inherited guilt. Han cannot but feel ashamed for the helplessness he felt in the face of authoritarianism. That day too his father listened to a message that a steward. he could recall the events of a certain evening late in the year in which he turned four as vividly as if they were just then happening before his eyes: that fateful night when his life was fundamentally transformed. Tranan) February 2009 korea 31 . busily going about on visits solemnly dressed in formal attire. so often chronicled. his family belonged to one of the most powerful branches of the Kim clan.” Translated by Chong-wha Chung and Brother Anthony of Taizé “The Poet” in foreign languages -Chinese: 诗人 (2005. The boys in the class take turns doing Han’s homework. even when his life was almost done. Pyoung-yon. which is the central focus of the novel. the sight of his father’s retreating figure made the atmosphere he sensed about the house seem darker and heavier. Son of Man This novel was the first work to bring Lee Mun-yeol critical recognition.Korean Literature second series Our Twisted Hero This brilliantly conceived novel allegorizes the development and eventual downfall of an authoritarian state. through the various stages of his poetic career. The life portrayed in this novel is not that of a mere fictitious character. the novel provides a unique insight into the nature of salvation and human existence. he is murdered by Jo Dong-pal. Although Han makes an attempt to defy the systematic corruption instituted by Eom. it is unthinkable that he might have retained any actual memories of his family or origins before that fateful moment. although night had fallen. as if there was about to be a shattering explosion. Han finally gives up and joins Eom’s followers. as if the blue sea had indeed suddenly been turned into a mulberry grove. Yet he lived as an outcast on the margins of society. the poet’s head is covered with a sakkat: A large conical wicker hat that in earlier times Koreans wore to protect themselves from the sun and rain. Through his spiritual suffering and intellectual inquiry. He was only a child. was a seminary student who grew skeptical of the idea of a Christian God. the “true son of man” resembling Nietzsche’s antiChrist. the blue sea a mulberry grove. 人民文学出版社) -Dutch: De dichter (1996. Later readers have not usually considered those lines to be the transposition into poetry of any actual experience. he quickly realizes that his class is in fact “ruled” by a bully named Eom Seok-dae who wields more power than the weak-willed and indifferent teacher. That was why. Years later. It was almost as if he had invited sleep to come in an attempt to escape from the suffocating stillness that reigned in the house and the incomprehensible suspense. Among those days’ strange memories was one of his father. or between the eternal afterlife attained through morality and the life freed from moral restrictions and dictated by human wisdom. Nam. At most they have assumed that they were inspired by some childhood event he learned about in his adult years. The novel has particular resonance in the context of political turbulence throughout modern Korean history. was born in Seoul in 1807. he began to doze. while those who remained no longer worked but stood in corners endlessly whispering together. and then gone out without bothering to adjust his dress. The poet. had whispered. at the end when he was weary and alone. For them. despite the ominous trembling he could feel through the hem of his mother’s skirts that he was grasping. An investigation into the question of god from an existentialist point of view. it is a symbol of a self-imposed withdrawal from the light of the sun. Han’s shame embodies the helplessness and guilt that plagued intellectuals in the 1980’s as they failed to condemn authoritarian rule. but was also worn in mourning. of course. an original sin. but he stayed there beside his mother who was shivering slightly as she hugged and rocked his tiny newborn brother. That way the legend could be given a dramatic and really effective starting-point. Such theories may satisfy those who prefer an entertaining folk-tale to the actual details of a man’s life. Although he had been the only student who made any attempt to challenge Eom. A wave of cold air from outside clinging to his robes came billowing round the room. from early childhood. The Poet Based on the life of the legendary Korean poet Kim Pyong-yon. Kim Pyong-yon. as the evening wore on. they willingly give up their lunch money and help him to cheat on his exams. Actes Sud) -Italian: Il poeta (1992. he did not go across to the room he shared with his elder brother in the outer quarters. his memory actually stretched much further back into the past than is normally the case. but it seemed that sometimes words like “rebellion” and “his Lordship” could be heard emerging from the whispers. a police detective. Yi received the 3rd Contemporary Artist Award for this novel which originally appeared as a novella in 1979 and expanded to a full- length novel in 1987. 30 korea February 2009 erhaps we ought to begin this investigation into the deviations of his life by evoking the problem of memory. Unfortunately. the realities of life rarely if ever correspond to the demands of such fabulations. Becoming a heretic. When he died in 1863. Min’s dilemma. the transformation of his desire for status and the will to acquire power in a society that has forced upon him the burden of his grandfather’s guilt. In particular. Generally received opinion notwithstanding. the new teacher puts an end to Eom’s reign. my fortunes travelled a rough road: The family line in ruins. In his later years. Harvill Press) -French: Le poète (1996. his fanatic follower. For him. he left behind a host of poems and legends that were for a long time transmitted orally. but lingered on in the women’s rooms. an analogy fabricated to harmonize with the presumed course of his life’s history. he soon realizes his own limits. rushing in from somewhere. Constantly harassed and ostracized by his classmates. He was long remembered with affection as “the poet” even by people who knew no poems except his. filled with pain and marked by numerous deviations. The servants who had until then filled their house with a constant presence seemed visibly to have diminished in number. is put in charge of a murder case. a pseudo-memory as it were. Meulenhoff) -English: The Poet (1986. More than anything else. When he tries to return to Christianity. the novel won a wide readership among the younger generation. His investigation reveals that the murdered man. but during the last few days he had become vaguely aware of an extraordinary atmosphere brooding over the house. Assisted by Han. Ediciones B) -Swedish: Poeten (2005. is the conflict between heaven and earth. this novel charts the development of his artistic sensibility. when he won first prize in a rural poetry contest P Extract at the age of nineteen. as his father addressed him curtly: “Go over to your room now. summing up the whole course of his existence in a long lyric. Min denounces Jesus Christ as a “false son of man. Han sees Eom in handcuffs being taken away by police. until he finally walks out into the night leaving his son gazing after him. Min Yo-seop. who normally remained in his quarters. It is that hat which gains him his nickname: Kim Sakkat. he wrote the following lines: As my hair grew longer. His father returned just as he was about to give up the fight against sleep and stretch out with his head pillowed on his mother’s knees. It was only an uncertain memory. Han Byeong-tae is a tenyear old boy whose family moves to the countryside following his father’s demotion. He might have been rather more sensitive than other children but still he was only four. walking with quick steps down the already darkening street. Yi traces the course of his hero’s destiny.” and instead creates a new God. lying down more often than sitting up. the hat is more than a sign of mourning. but that must have been an idea he introduced when he was older. No supper was brought in. Giunti) -Spanish: El poeta (2000. Inevitably. Entering a local elementary school. Eom’s dictatorship is challenged by a new teacher who not only takes sincere interest in his students but also shows little tolerance for Eom’s bullying.
or lumps of fermented beancurd. (Right. 12 at the Namsan Hanok Village in Seoul. meju is a basic ingredient of bean paste (doenjang).Korea through the Lens [JoongAng Ilbo] Click Korea February’s Flavor — Farmers busy drying meju. (Above) Ear Guard — Amid sub-zero temperatures. honor guards in traditional Korean costumes cover their ears with their hands in the middle of a performance rehearsal at the training ground of the Defense Ministry in Yongsan. in the winter sun. Farmers sell the meju in February to customers who have pre-ordered. Fermented and matured in a room built of yellow earth.at the Seoul Grand Park Zoo. soy sauce (gangjang) and red pepper paste (gochujang) .the key ﬂavours of Korean cuisine. Seoul. Park ofﬁcials also set up several ﬂoor heaters inside cages. (Right) [YONHAP] . allowing lower-ranked lions to get cosy. (Right) This One’s for Grandpa — Staff in traditional attire demonstrate ancestral food offerings during a Lunar New Year ritual on Jan. above) Provided by the Seoul Grand Park [NEWSIS] Ondol for Lions — Lions warm themselves on outdoor ﬂoor heaters similar in concept to Korea’s traditional ondol heated ﬂoors .
Feathered Friends — Diplomats from African countries are introduced to birds from the continent at the opening of an exhibition hall for African animals on Jan. a secretary at the Cote d’Ivoire Embassy. Moroccan ambassador to Seoul. talks with ofﬁcials of the International Ski Federation on Jan. From left: Hoida Bashir. 7 in Everland. Mohamed Abbas. Ahmed Bourzaim.Korea through the Lens Flying Koreans — A South Korean martial art squad gives a taekwondo demonstration in front of India’s historic “Gateway of India” monument in Mumbai Jan. 14-24. held the demonstration to promote the martial art in India. 6. Kagwanja. where the 2009 Snowboard World Championships were held from Jan. tours the National Museum of Korea in Yongsan. [JoongAng Ilbo] From Latvia with Love — Ivars Godmanis. the wife of the Sudanese ambassador to Seoul. center. Helen R. Godmanis made a four-day visit to expand economic ties with South Korea. 17 on a ski slope at Hyundai Sungwoo Resort in Gangwon Province. 18. on Jan.” a South Korean taekwondo performance team. and Kouassi Amena Caterine. in red goggles. the prime minister of Latvia. [YONHAP] [REUTERS] . M. a management ofﬁcer at the Kenyan Embassy. Gyeonggi Province. [YONHAP] No Business Like Snow Business — Culture Minister Yu In-chon. central Seoul. Members of the “K-Tigers. Sudanese ambassador to Seoul.
Gangwon Province. when the temperature marked minus 6.taking one bow after every three steps . some 60 student monks . said. visitors drilled holes in a frozen stream to ﬁsh for mountain trout.6 Fahrenheit). Some brave souls even jumped into the icy ﬂow to catch the ﬁsh bare-handed.3 degrees Celsius (20. All had decided to begin the New Year by cultivating their minds at a Buddhist temple far removed from urban life. On Jan. in charge of the teachings. “Due to economic hardships. This year saw many more applicants for the class.” . many people seem to need comfort.Korea through the Lens Frozen Fish — More than 130.proceed up the trail through a ﬁr tree forest that leads from the front gate of Woljeong Temple to its main compound. They are all students in a class for short-term monks run by Woljeong Temple in Mount Odae. 11. Gangwon Province. The Venerable Dongan.000 tourists thronged to the 7th Sancheoneo (Mountain Trout) Ice Festival held in Hwacheon. [JoongAng Ilbo] [JoongAng Ilbo] A Break from the Mundane — In early January.
including the on-land sections. In Incheon.equivelent to the height of the landmark 63-story building in Yeouido.3 kilometers. the port city on the Yellow Sea that is also home to one of the world’s largest international airports. including 27. with many companies in the growthgeared industry being examined as restructuring targets. Technical breakthroughs and cutting-edge construction techniques are putting the bridge at the center of attention. Korea’s main gateway to the world. enough for 7. according to the consortium of seven local builders formed for this project.5 meters high . is aimed at improving the logistics of the nation by shortening the transportation distance between the airport. Yeongjong and Cheongna districts. it will be the world’s sixth-longest bridge. Last December. The city is transforming itself into an Asian hub with major infrastructure and other construction projects well underway.3 kilometer maritime section. completing a 12.09 trillion won ($1. The bridge.500 large cranes and 52. Chief among them is the Incheon Bridge. The number of pieces of heavy machinery used on the site on a daily basis has reached 100. and the fifth-longest cable-stayed bridge. Koreans hope the project will brighten their future. This project holds the potential to give this western coastal city .53 billion). Each of the two main towers of the bridge is 238. Seoul .5-mile) segment between the bridge’s two main towers was craned into place. Whether that hope matches reality will be discovered after the bridge opens in the fall. including 72-meter-per-second typhoons and earthquakes measuring seven on the Richter scale.500 apartment units. the bridge is already 88 percent complete. there is one location that is immunizing local building contractors against such distress.000 meters. The resources devoted to the bridge are tremendous. the nation’s Asian hub ambitions are taking their final shape. 38 korea February 2009 February 2009 korea 39 [JoongAng Ilbo] T he ongoing global economic slowdown is torturing the construction sector in Korea. The bridge is scheduled to open for use in October. media.a major boost. comprised of the Songdo. filmed a documentary of the project and aired it on the first day of the New Year. Having started construction in 2005. as a main pillar of its Northeast Asian logistics hub ambitions.000. According to Samsung JV. The total length of steel rebar used is 127. have scrambled to cover the bridge.000 people have been mobilized for the project each year since construction began. Intrigued by the huge project. both at home and abroad. more than 200. a state-sponsored education broadcaster. . The bridge is central to the nation’s plan to use the Incheon Free Economic Zone. the Samsung joint venture said. the cacophony of construction constantly reverberates. The 2nd Gyeongin Expressway and the planned 3rd Gyeongin Expressway as well as the West Coast Expressway will also be connected with the bridge. or maybe earlier. The whole bridge is designed to resist natural disasters. At 21.000 tugboats. The total cost is 2. the 800-meter (0. and local cities. EBS.and eventually the entire Yellow Sea coast . led by Samsung Engineering and Construction. It will link Incheon International Airport on Yeongjong Island and New Songdo City. a looming international business district.Business & Technology Incheon’s Bridge to Tomorrow With the world’s sixth-longest bridge soon to open on the Yellow Sea. if the current construction pace is main- tained.and are far higher than any other sea bridges in Korea. The BBC and National Geographic are among the foreign media who have covered the construction. However.
However.KBS. Korea now has the advantage over Japanese electronics manufacturer Sony. one of the world’s oldest consumer electronics tradeshows. instead of the contents being delivered through broadcast or cable.purchase the items or see information about the products. Besides being able to watch TV programs they’ve missed through VOD services. Samsung’s LED TV: slimmer than a cellphone. Samsung now plans to increase the range of ultra slim LED television models its offers. prodded the networks to share their content with the operators. the biggest landline operator in Korea. It also said that an additional 4 billion won will be invested to develop further educational content with highquality instructors.granting the company permission to retransmit TV programs 40 korea February 2009 R through IPTV operators. central Seoul. IPTV functions both as TV and Internet. said that with the development of the ultra-thin LED television.9 trillion won by the end of 2013. Users learn how to order video-on-demand services at KT’s IPTV center in Gwanghwamun.9 millimeters thick. In short. Samsung Electronics managed to shave more than 2 millimeters off its LED television. including price and size.5 millimeter thin screen was developed by Samsung Electronics. The result? A Samsung TV is slimmer than the average mobile phone. emember when the television set was referred to as the “idiot box?” Things are about to change. for example. Noh Seung-man. held last month in Las Vegas. it proved that Korean companies have moved ahead of the competition in the sector: The 6. provides diverse and rich colors. One sector that government and IPTV providers expect will make huge strides through the new system is education. Starting from this month however. in November last year. The breakthrough has not only increased the level of tech- nology and the joy of entertainment. including live. Broadcasters had originally refused to provide contents to IPTV providers as they see IPTV as a threat to advertising revenues: With the new system.000 jobs as well as profits of up to 8. The Korea Communications Commission reported to the central government that it plans to spend 15 billion won this year to upgrade high-speed Internet infrastructures at around 3.000 schools nationwide in order for the schools to be able to access educational content through IPTV.2 billion won ($8. In addition to the Plasma Display Panel (PDP) and the Liquid Crystal Display (LCD) markets. Wide Color ControlPro. This means that. The first company to offer full IPTV services (including VOD) was KT. they can . service. one of the biggest supporters of IPTV. but also makes for better decor than previous bulky apparatuses. whose LED televisions are 9. To further develop IPTV in Korea. the viewer receives programs through a broadband connection. Interactive features.9 millimeter thin set. February 2009 korea 41 [JoongAng Ilbo] . and so don’t have easy access to high-quality private education. If a viewer sees certain items worn by actors and actresses in TV dramas or shows. fierce competition among global manufacturers of LED television sets is now expected to increase in intensity. North America’s largest technology tradeshow. or Video-ondemand. a teenager who wants to listen to a lecture by a popular English lecturer in Seoul’s Gangnam district can do so just by turning on the TV. which is around 10 millimeters thick. All three IPTV operators provide a variety of educational content. the two also finalized deals with the three networks to retransmit their programs. Watching television will now be like watching a movie on DVD. The service is expected to be especially beneficial for children who reside in remote regions. Television in Korea has come a long way since the launch of black-and-white services in 1956. viewers can skip ads. . the government has announced that it plans to invest 12.Business & Technology TV Goes High Tech Provided by the KT IPTV is set to change Korea’s viewing habits. In less than six months. Samsung’s latest triumph overturns the Korean tech company’s previous record of an 8. with Samsung Electronics’ public relations team. IPTV is a system in which TV and high-speed Internet services converge via a set-top box.on select channels . The key advantage of IPTV is its interactivity. are also enabled. With IPTV (Internet protocol television) service starting this year. in Berlin last August. Also for some channels and programs.8 million) over the next three years. while intelligent power-saving devices reduce energy spending. KT was the first to strike deals with the country’s three major broadcasting stations . Last December. These functions are all possible with IPTV’s VOD. MBC and SBS . residents will be able to come home any time of day and watch TV shows they missed with just a few clicks on their remote control. Seoul estimates this new business will create 36. subscribers can shop on home shopping channels by clicking their remotes instead of calling. Samsung’s new LED television adopts the Auto Motion Plus 240Hz technology that delivers smoother images. TV Goes on Diet W hen the world’s thinnest LED television was unveiled at the Consumer Electronics Show (CES). such as microphones through which students can pose questions to lecturers. the viewer can buy the background music of certain shows. showcased at the Internationale Funkausstellung (IFA). SK Broadband and LG Dacom joined KT in providing full IPTV services. interactive lectures from instructors. Thus. the government. And shopping doesn’t stop on home shopping channels. in which viewers can fast forward or rewind to whichever part of the show they are watching.
The company also developed hydrophilic side mirrors. The company is close to signing a contract with Indian customers. founded in 1993. where markets have been growing rapidly.” Kang said. Moreover. which provide certain documents and data online. subsidiary because of the time difference between Korea and the United States. BMW. will open to the public in May. Hyundai. Russia and Thailand this year. Sales Manager Kang Hong-shik said Suntech is the third company in the world. orea’s National Digital Library. It has an overseas subsidiary in the United States. The new library aims to be a kind of “digital hub. the National Digital Library will provide a User-Generated Content Studio. Fiat. The documents and data will include government policy documents and statistics scattered in various Web sites.014 square-meter building. The 38.the National Digital Library’s portal . midsize enterprise like Suntech may not be a front-ofmind brand. according to Suntech.net) will be connected with the world’s major libraries.instead of searching throughout cyberspace. a Digital Meeting Room with a high-tech conference system.” Kang said. and major Web databases for arts. so that those who are interested in such information can access the data in one place . Suntech’s domestic market share is 80 percent while its global market share is 60 percent as of 2008. the company said. the largely unknown company won an export award given by the Korea International Trade Association.” said Kang. Kia. The fact that existing markets in developed nations are shrinking was also factored into Suntech’s decision to make inroads into new markets. In 1998. Some of the world’s leading car brands. Volvo. Local automakers had been using imported hydrophilic side mirrors until two years ago. “We had to deal with the specific needs of U. but now Suntech holds 100 percent of the Korean hydrophilic side mirror market.7 million additional documents per year. Suntech has been gradually expanding its overseas presence. Its portal (address: www. “We will start exporting to India. It started test services in January. and a showroom of threedimensional electronic books and others.” 42 korea February 2009 [JoongAng Daily] February 2009 korea 43 . Volkswagen. but the Korean firm is the world’s leading manufacturer of side mirror electronic heaters. Suntech started aiming overseas and gradually increased its global market share with its price competitive products. Suntech’s competitors in Britain and the United States could not compete and closed their side mirror heater businesses. which get rid of winter frost and dew on the mirror surface. In December. which are designed to prevent water drops from being formed on the mirror surface. such as the Library of Congress in the United States. which is a 28 percent rise from a year earlier. The digital library also aims to collect 2. was the first Korean firm to develop side mirror heaters and to compete with foreign manufacturers. science and business to provide 100 million contents. to develop hydrophilic side mirrors.” which searches and links all documents and data on the World Wide Web and enables library users to access them. behind firms in Japan and Germany. The National Digital Library goes beyond existing electronic libraries. including Mercedes Benz. Porsche. “We are about to sign export contracts with foreign auto manufacturers and may start exporting hydrophilic side mirrors this year.S.1 million worth of products between July 2007 and June 2008. he added. The company aims to expand its market in an effort to overcome the current economic downturn. It opened a factory on the outskirts of Shanghai in 2002 and established another Chinese factory in Jiangin City in southwest China in 2004. Suntech.Business & Technology Hidden Champions Suntech: Clear View Behind A [YONHAP] Inside the new National Digital Library World Content Comes Online In May.dibrary. customers in a timely manner. It exported $37. It uses “nano-coating technology” for the mirror so that water drops spread thinly instead of lumping together. K Side Mirror Heater 60 percent of new cars worldwide carry a pair. with three stories above ground and five below. is located in the complex of the National Library of Korea in Seochodong. Korea’s new National Digital Library opens. “So we decided to establish a U. where people can shoot and edit digital movies. Six out of ten new cars in the world are equipped with Suntech’s side mirror electronic heaters. which was completed in late December.S. southern Seoul. GM and Toyota mount the company’s mirror heaters on their vehicles.
5 billion. Korea emits 590 million tons of greenhouse gases. these resources are running out. improving energy efficiency and developing alternative energy sources remain in their early stages. such fuels cannot meet demand. with particular attention being directed towards solar power as a core technology. respectively. Even if newly discovered reserves are taken into account. The current energy problem arose following the emergence of fast-developing nations. Korea’s energy consumption is about the 10th largest in the world. Special Series 03 New Growth Engine Industries 44 korea February 2009 [YONHAP] February 2009 korea 45 . Petroleum is estimated to run out in 46 years. self-developed energy sources only accounted for 4. At current rates. resulting in soaring prices for materials and energy resources. In order to address such problems. Early Stages By contrast. at the core of which lie solar cells. Early solar cells were used to generate power on spacecraft and their application to regular power generation began to receive attention after the oil shocks of the 1970s. However. coinciding with the surge in the world’s demand for natural resources and energy. such as the BRICs after 2002. The world’s economic growth in the past century was fueled by cheap energy sources such as petroleum. climate change and other environmental problems that have deteriorated to such levels as to have a direct impact on our everyday lives. and in 2007 the value of the country’s energy imports came in at $94. as the world’s energy. The sun is a limitless and clean source of power. Also. such as developing overseas resources. Using 225 million tons of oil equivalent per year. coal and natural gas. nations including Korea are seeking to harness the power of the sun. equivalent to 10 percent of its GDP. Furthermore. and petroleum accounts for 45 percent of the country’s primary energy source. depletion of energy resources and climate changes are becoming problems that need addressing and important factors that will decide the future of the nation’s economy. Today. enforcing limits on carbon dioxide and other greenhouse gas emissions is becoming mandatory around the world. Renewable energy sources are at the center of such trends. As of 2007. The energy the earth’s surface receives from the sun in one hour is equivalent to the world’s annual energy consumption and almost none of the greenhouse gas associated with fossil fuels is produced from solar power.Limitless Power: The Sun is the Source Energy and the environment are important not only to us in the 21st century but also to future generations.it is a necessity. the world’s energy consumption is projected to increase by more than 60 percent by 2030. which convert sunlight directly into electricity. while energy produced from renewable sources accounted for a mere 2. the measures aimed at solving the energy problem. As such. while the time until depletion of coal and natural gas is estimated at 174 years and 54 years. Clean energy is no longer a dream .3 percent of the total in 2006. Solar power generation is the technique of obtaining electricity directly from sunlight. the increase in fossil fuel consumption brought on by economic growth has caused global warming. Under such circumstances. equivalent to 3. and sustainable economic growth based on fossil fuels is considered unlikely. Moves are being made to make it compulsory for both developed and developing nations to reduce greenhouse gas emissions starting in 2013. After the United Nations Framework Convention on Climate Change was established in 1992.3 percent of the amount produced by the 38 nations with obligations to reduce emissions. The country is dependent on imported sources for 97 percent of its energy requirements. The country’s greenhouse gas emissions are growing at the world’s fastest rate and its amount produced is the 10th largest in the world. Korea has a high consumption energy structure dependent on imported fossil fuels. This makes it difficult for the country to react to changes in the energy market.2 percent of the total.and environment-related markets rapidly grow. and leaves it vulnerable to the social and industrial impact of changes in international oil prices. the 1997 Kyoto Protocol and the 2007 Bali Road Map and other international measures have been introduced to control greenhouse gas emissions. it is time for the country to develop new engines for economic growth.
and (Cell: 11) *(2015) ﬂexibility allows large range of uses As energy and environmental issues become global problems. If the current growth rate is maintained. The report says the total power of installed photovoltaic power systems will have risen to 1. and display a high resistance to high-energy particles in space. In 2007. including energy and environment.75 per watt.60 Low cost. quantum dots and nanotechnology. To this end. high efficiency solar cells.. Europe and Japan’s research efforts are also focused on reducing the production cost and improving the efficiency of solar cells. In addition to developing thin film solar cells to overcome the price problem of crystalline silicon solar cells. by 2030. and the United States. the scale of the solar cell market is projected to overtake that of memory chips by 2015. Solar cell production has increased by more than 40 percent each year for the past five years and in 2007 more than 4 gigawatts worth were produced and production is projected to reach 20 gigawatts worth in 2010. solar cell modules worth $15 billion were produced in 2007 which is expected to rise to $50 billion in 2010. Inﬂexible. commercialization technology is underdeveloped 03 New Growth Engine Industries Dye-sensitized Module: 7 0.’ Active research into Low efﬁciency compared commercialization. coal and natural gas. Relatively cheap. PV power generation is between three to 10 times more expensive than conventional power generation using fossil fuels such as oil. Since they are much thinner than crystalline silicon wafers . thin film solar cells are mainly being developed using silicon and copper indium gallium selenide compounds. With the current technology. The United States aims to reduce the cost of PV power generation to match that of conventional methods by 2015 through the Solar America Initiative program. the production cost of crystalline silicon solar cells is about $3. the market share is expected to rise further. electricity from photovoltaics (PV) will be able to supply 10 percent of the world’s total electricity needs. light and ﬂexible Materials are scarce and relatively little experience in the ﬁeld compared to a-Si Materials are unstable. Japan and the United States have been at the fore of solar power R&D and commercialization efforts. The plans include the visions and strategies for 22 industries in six areas. Thin film solar cells are produced from silicon or compound semiconductors. At present. solar cells and PV power generation not only represent the means to secure a renewable source of energy and respond to climatic changes. 19. compared to crystalline silicon wafers’ 250 to 300 micrometers they can be produced using only about 1 percent of the materials required for crystalline silicon wafer production. ﬂexible and light High efﬁciency. According to the report “Solar Generation IV-2007” published by Greenpeace and the European Photovoltaic Industry Association. but also new industries that fit green growth. have made intensive investments and achieved significant growth. to crystalline silicon. the market share in 2006 was 7 percent.60 Silicon thin ﬁlm Module: 6-10 2. However. first generation solar cells . Once the problem of being less efficient than crystalline silicon solar cells is solved. The CIGS thin film solar cells have also gained attention for their use in space and for power generation. As more people realize the importance of the markets for solar cells and PV power. and long-term national R&D plans ending in 2030 have been set out. silicon thin film solar cells produced in multijunction or hybrid forms for increased stability and efficiency have been used in power generation. R&D activities for third-generation solar cells that can further reduce production costs and dramatically increase the conversion efficiency are also underway. Growing Competition Therefore.. because thin film solar cell production is very similar to that of semiconductors and displays. 400 megawatts of thin film solar cells were produced. Silicon thin film solar cells were first produced in single-layer form using amophorous silicon and mainly developed to power small products like radios. as Germany and Japan did. but also new industries that fit into the government’s green growth strategies. In Korea. thin film solar cell 46 korea February 2009 February 2009 korea 47 . thin film solar cell production is well-suited to Korea. Research institutions have been leading studies into producing solar cells with dramatically improved conversion efficiency using quantum dots and nanotechnology.34 1. National Projects In Japan. prob- lems with silicon supplies and conversion efficiency and the high production cost have prevented solar cells from being economically competitive and hampered the growth of the solar power industry.Pros and cons of various solar cells Solar cell type Conversion efﬁciency at present (%) Production cost ($/W) (2007) Production cost Advantages Disadvantages ($/W) (2010) Silicon wafer Module: 15-20 2. it is expected that they can be used to produce windows that double as power gen- erating mechanisms. high production developed.77 1. as they are a near match to crystalline silicon solar cells in terms of efficiency. Since then research aimed at commercializing the technology and improving their conversion efficiency have been under way.thin films are between 2 and 3 micrometers. On Sept.those made from crystalline silicon . The production process is also more advantageous for mass production as the process allows large area solar cell modules to be produced. dye-sensitization. At present. In terms of value. however. China. the new administration published the plans to develop new growth industries that will power the country’s economy in five to 10 years in the future. Reducing costs by scaling up the production facilities is also a key element in the research. the competition between countries and corporations is intensifying.50 to $4 per watt but that of thin film solar cells is expected to drop as low as $0.272 gigawatts and the global market will have grown to $300 billion. Europe and Japan are carrying out research to achieve predetermined target efficiencies for different solar cell materials. As such.00 (Cell: 19.00 CIGS Thin ﬁlm Module: 11 1.9 percent in conversion efficiency. in order to overcome the limitations of the first generation solar cells and produce them more cheaply. research organizations and companies all over the world are trying to develop next-generation solar cells through technologies like thin film. more than double the 181 megawatts produced in 2006. stable material. 22. Because dye-sensitized solar cells can be made transparent. So. Europe. Since the early 1990s. In addition.5) Special Series Technology well mass producible. which has very strong capabilities in those areas. Lately. and accounted for 12 percent of the market. the production cost is expected to be dramatically lower with thin film solar cells. dye-sensitized solar cells produced from organic materials using the principles of photosynthesis have been developed. Stable material Heavy. Solar cells are included in the energy and environment category. convergent industries and knowledgebased services. Taiwan and other nations that did not have strong backgrounds in the area. At present.account for about 90 percent of the market. the United States has been making extensive investments to develop low cost. material shortage ‘Solar cells not only represent the means to secure a renewable source of energy . toys and watches instead of large scale power genera- tion. cost: high. topping 20 percent in 2012. research to replace crystalline silicon and develop solar cells that are competitive with power generation through fossil fuels is underway as a national project. solar cells have come to be considered as one of the most viable renewable energy technologies and countries including Germany.
0 ‘11 33. Although such a project would require the cooperation of China. He is a member of IEEE. such projects demand sustained attention as a potential consumer of locally produced solar cells and to increase the use of renewable energy sources in Korea.256 1.6 ‘09 21.000 25 2. and research into solar cells with ultra-high conversion efficiency produced with quantum dots or nanotechnology remaining in its early stages even overseas.000-GDP per capita.5 million TOE of energy. As the thin film solar cell market is growing and the technological barrier is very high.000 Projections for crystalline silicon solar cell and thin film solar cell production 40 (Unit: gigawatt) 3.000 401 202 287 560 750 Special Series 0 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 Source: Ministry of Knowledge Economy 03 New Growth Engine Industries Source: Photon international research has mainly been led by academia and research institutes.000 35 30 ‘With solar cell R&D expected to pick up in the future . For solar power generation to really take off. in electrical engineering at Korea University and worked at the Argonne National Lab and at the University of Minnesota. for countries like Korea that are small and receive a relatively low intensity of sunlight.Changes in solar cell module production (Unit: megawatts) 5. as those countries also need to carry out much further research. almost no research into third generation solar cells is being carried out in Korea. it is hoped that $26 billion in exports. Feasibility studies for large scale solar power plants will be carried out and candidate regions will be selected. large scale solar power plants have been constructed around the world and PV power plants with larger than 10 megawatt capacities are also being installed in Korea. ways to increase international cooperation with China and Mongolia will be sought. and Korea has strong capabilities in the semiconductor and display businesses. deserts are considered ideal landscapes for solar power plants. covering the Gobi Desert’s 1. WEC Solar Power Committee.5 3. it is possible for the country to quickly catch up with them if efficient use of its human. With the exception of dye-sensitized solar cells.3 ‘08 12. and the third task is to develop practical technologies by constructing and operating large scale PV power plants. provided that Korea can use its technological capabilities to secure an advantageous market position quickly.4 ‘06 0. which in turn will make it possible to dramatically lower the cost of generating electricity.000 20 15 10 5 0 1.kr 48 korea February 2009 February 2009 korea 49 . thin film solar cells could develop into an industry that matches the semiconductor and display industries.. modules. it is difficult to secure sufficient land to build gigawattcapacity PV power plants. while increasing exports and creating new industries. Mongolia and other nations. ISES. steady investment to secure core technologies should be made.3 million square kilometers with a 15 percent conversion rate. However.3 million tons and secure 4.5 1.6 ‘12 1. The PV power business. According to some reports. and commercialization of this technology is being carried out or considered by some private companies. Song received his Ph. equipment and power plant construction. processes and related equipment with local technologies to lower the costs in industry-academia-research collaboration and to support the private sector in establishing mass production systems for thin film solar cells. However. the country is far behind developed countries in terms of equipment and manufacturing processes. For such reasons.4 billion added value and 300. technological and industrial resources can be coupled with focused investment. The first is to establish mass production facilities for solar cells. while research and corporate organizations will collaborate to commercialize the technology and establish cooperative relations with advanced research bodies from overseas.4 2. However. The government has set three tasks in its plans to develop thin film solar cells and third-generation solar cells into a new economic growth engine.0 2.D. $7. United States.815 1.2 2. state-run research institutions and university research institutions will work together. The task of establishing a massproduction systems for thin film solar cells aims to increase the efficiency of the cells and develop materials. with aims to develop facilities and operating technologies suited for Korea. PV plants’ capacities need to go beyond megawatts into the gigawatt range. The industry will also have a great effect on energy-industry-environment by reducing imports through the development of materials..’ 3. IEA/PVPS Executive Committee. E-mail: jsong@kier. Making it Possible Once thin film solar cells and third-generation solar cells make it possible to increase conversion efficiency and lower costs. New York Academy of Sciences. Korea’s capabilities in the core areas of technology are only at 70 percent to 80 percent of those of other advanced countries. carbon dioxide emissions will be reduced by 14. Deserts account for one-third of the earth’s land surface and due to their large area and the high amount of solar radiation they receive. Therefore.279 4. as it fits into the government’s vision of green growth that can contribute to achieving the vision of $40. With solar cell R&D expected to pick up momentum in the future.re. In recent times. In addition. which is equivalent to the energy contained in the primary energy sources supplied to the world in 2002. feasibility studies for constructing large-scale PV power plants in deserts have been underway for several years.6 4.8 ‘07 6. including solar cells. and IEC TC82. For third-generation solar cells. Also.1 0. is a wide ranging sector that spans from materials and modules to system construction. the second task is to develop the fundamental and commercial technologies. solar cell modules will generate 412 X 10 to the power of 18 (412 quintillion) joules of energy on an annual basis.3 ‘10 28. solar power generation will become possible. By developing next-generation solar cells that can overcome the price and production cost problems of crystalline silicon solar cells and create a new growth engine industry.536 2.000 new jobs will be created by 2018. steady investment in the area to secure core technologies should be made. Constructing large scale PV power plants in deserts will not only produce energy but also help power agriculture in the area to produce food and support efforts to stop the desertification of surrounding areas and the reforestation of the desert itself. In particular. By Song Jin-soo Song Jin-soo Korea Institute of Energy Research Song Jin-soo is a principal researcher at the Korea Institute of Energy Research and the president of the Korea Society for New & Renewable Energy. the solar cell industry should be nurtured as the new growth engine that can replace the semiconductor and display industries.
and most recently. but its last one was in 2004. Shin won 11 times worldwide last year. that his goals for 2009 include. and sponsored by the Abu Dhabi Sports Council. Last year. is a goal-oriented athlete. “I haven’t scored enough this season. Shin has already set a goal. beware: Here comes Shin Ji-yai.S. His contract with United runs until June 2010 and the team coach Alex Ferguson recently told BBC that Park “will be offered a contract. “A lot of people want me to become the best in the world right away but I think it’s still early. In early January. and your smile is very beautiful. Man U won the Premier League. Even so. Park has been a valuable play maker on the pitch and has found himself in United’s regular starting lineup on a consistent basis. Shin became the first non-LPGA member to notch three tour victories in a season.” Park said in a video message.” she said. or the Football Association Cup. Overall. Last year. where she became the youngest-ever champion of the Women’s British Open.K. It’s no surprise. the United States. But unlike those who must pass through the grueling qualifying tournaments. and at Wembley [England’s national football stadium] no less.” he told U. Man U’s Korean weapon hunts more goals in 2009. Park was recognized for his deeds in 2008. Shin hasn’t shied away from giving interviews in English and has proven she can blend in with the crowd.” Park said. KLPGA players will likely be glad to see Shin plying her trade full-time Stateside. which is open to hundreds of clubs in England and Wales under the auspices of the sport’s governing body in England. Park has won the equivalent of the FA Cup with teams in Japan and the Netherlands.” ark Ji-sung. the UEFA Champions League. but maybe 10 goals would be good. He was named “Asian Player of the Year” at the inaugural Super Awards.” There is more good news on the horizon for Park.” Park is aiming his boot at one particular goal this year. would really be something” he said. including seven victories on the Korea LPGA Tour. scoring more goals. the Korean midfielder who plays for reigning British Premier League champions Manchester United.-based golfers who will have to fend off 50 korea February 2009 L the youngster’s challenge. may be gaining a new star in Shin.” Entering her LPGA rookie season. presented by Abu Dhabi-based Super Magazine. “I am honored to win it. The 20-year-old Korean phenom will become a fullfledged LPGA Tour member in the 2009 season. but. who retired to start a family and focus on business ventures. as The New York Times reported.” Park added. “I’d like to win the Rookie of the Year honors. “Ji [Ji-sung] has been fantastic for us and is one of our most consistent players.” Ferguson also said. Man U has the won more FA Cups (11) than any other English team. Shin took a much shorter route: She won LPGA tournaments in 2008 to get her playing card. “I hope to continue to do my best to help Asian football and footballers to progress. Those three victories came in three different countries.’ Park Aims at FA Cup P PGA Tour.Sports Shin Swings into LPGA Korea’s latest female golf sensation is taking fame ‘one step at a time. the year before Park joined the team. “I’m quite happy with my performance but I need to score more goals. After her Women’s British Open victory. For all the championships and trophies he’s won with Man U. “To win one in England. “I think you are very charming. Japan and the United Kingdom. sports channel Setanta in January. [JoongAng Ilbo] February 2009 korea 51 [YONHAP] . One goal is not enough. The LPGA Tour lost a legend in Annika Sorenstam. grabbed the FIFA Club World Cup trophy. well. “I can’t get 20. I will it take one step at a time. one reporter gushed. then. meaning it will be U. While her English is not on the level of her game. “We’ve never won the FA Cup since I’ve been here. one thing is missing: The FA Cup. The timing of Shin’s emergence could hardly be better.
Travel Travel All Aboard for Luxury: 52 korea February 2009 ‘Sun Train’ is Rolled Out February 2009 korea 53 Provided by Korail .
is 797.com 54 korea February 2009 ONGHAE – Soft music wafts out of a loudspeaker in the corner of my room as the train chugs into Chuam Station. A package deal with a family room.Travel Travel Above: A restaurant car inside Haerang Left: En-suite sleeper. next to a king-sized bed. and it’s still dark outside.” The idea of the trip works exactly like a sea cruise. guests munch on complimentary biscuits and fruits from the counter as they play with laptops. hop back aboard the train and move on to the next destination.160.” also a two-day trip. our group gathers in the lounge in the center of the train for a quick coffee. “Simile. the guests are escorted to February 2009 korea 55 .” harks back to the days of the Orient Express. restaurants serve complimentary drinks and snacks. Free drinks. stops at Suncheon for sightseeing then proceeds to Namwon. A suite comes complete with a sofa and a tea table facing the window. and promises travellers “a rail cruise. heads to Gyeongju for a night tour. “Channuri. Haerang. Below: A train attendant in the lounge. All routes leave and return to Seoul Station. A suite with a sofa and a tea table is 1. Web: www. At night. leaves Seoul.” also a three-day tour. on to Chuam and then back to Seoul after a three-day tour. stops at Mokpo.” a three-day tour. and the trip often includes live music performances. a ritual that many Koreans cherish as a sign of hope. Gyeongju and Chuam. After getting off the train. In a lounge next to the corridor of a sleeper section.” an upscale sleeper train launched by the Korea Railroad in November. Information: Tel: (042) 609-4905.000 won ($580) per person. After a ferry ride in Mokpo and some brief sightseeing in Tongyeong. watch TV or enjoy the scenery blur by. Haerang offers four package tours. the highlight of the tour. takes in Gwangju. After a wake up call. I open the curtain. “Aura. We’re heading to see the sunrise. Gyeongju. The family room where I am staying is furnished with a bunk bed next to a private shower D [JoongAng Ilbo] (with luxurious amenities and a blow dryer). the home of Chunhyang. The berths get plusher as you move further toward the back of the train. You tour the stop during the day. stops at Mokpo for a ferry ride. half awake. Gyeongju and Chuam for a sunrise. The train stops at major stations across the country. “Aura. we head to Gyeongju. “Haeoreum” is a twoday route which stops at Jikjisa Temple.” the route I joined. Busan. Tour Information Haerang offers four package tours. It’s a quarter past six. heroine of a popular folk tale.korail. The day tour is fully guided when you sign up for a package at Haerang. which comes with a bunk bed and a private shower. meaning “Sun Train. TV and a humidifier. The trip to Chuam is part of a three-day package deal organized by “Haerang. heads to Mokpo for a ferry ride. and live bands are invited on board to sing along with the guests. and Chuam. fruit and light snacks are available in the lounge.000 won per person.
By the time the train reaches the outskirts of Seoul. the first of three female rulers of the kingdom. In the lounge. on the peninsula’s eastern coast.” Next morning we arrive at our key destination: The train pulls into a station overlooking the sandy beach of Chuam. The change in Seoul’s global image is down to the city government’s expanded investment in overseas marketing. The result marked a clear difference from the same survey done in May. It was built in 632 during the reign of Queen Seondeok. ‘It’s certainly a new and convenient way to travel the country. but we came here instead. the capital of the Silla Kingdom (57 B. when Seoul was fourth (7. Moving on. Thais voted Seoul their favorite in both sur- P veys. proved one of the tour highlights. the train makes a brief stop for a photo session at Chujeon Station. Tokyo and Sydney were the favorite cities according to Chinese who responded to the last survey. “Originally we planned on going to Myanmar. a famous granite observatory in Gyeongju. a passenger from Seoul who was joined by three friends who met through their husbands’ jobs. part of Silla’s palatial complex. In a survey by Nielson Korea. we head to a nearby hot spring for a morning bath. 1 Destination eople in China. The path along the Anapji Pond is a tranquil walk.” said Kang Cheol-won an official at Seoul government’s PR department.” which includes a trip to Cheomseongdae. Japan and Thailand identified Seoul as the city they most wanted to visit among the world’s major capitals this year. about 13. South Gyeongsang. released recently as part of Seoul Metropolitan Government’s strategy on overseas marketing. a live folk singer is joined by a group of middle-aged women who seem more interested in belting out their own favorite songs than listening to other people’s music. the highest in Korea. accidentally dropped into the water during banquets held in the outdoor pavilions surrounding the pond. the royal tombs and Anapji Pond.D).9 percent of Chinese said Seoul was the city they wanted to visit the most.m. The sunrise here became a major tourist attraction after featuring in the short film marking the end of daily television programing. around early evening. A range of ancient royal vessels and articles.3 percent) in the rankings of preference among the world’s major cities. “The city will continue investing in overseas marketing in the next three to four years to show significant results in the world tourism market. voted Seoul this time. The train arrives at Gyeongju. newspaper and bus ads last year “More people outside of Korea are expressing their interest to visit Seoul and we have seen positive results in the rate of increase. “It’s certainly a new and very convenient way to trav- el the country. After watching the sunrise.C. 56 korea February 2009 different sites by bus. at 855 meters above sea level. Paris. Cheomseongdae is the oldest observatory in Asia. Japanese. It’s made of granite with a window in its tower. have been discovered here. dusk is falling. who picked Honolulu as their most preferred location in May. After a traditional meal.” February 2009 korea 57 [JoongAng Ilbo] .9 million) on TV. Seoul: Asia’s No.” says Gong Gyeong-ok. The historic sites around Gyeongju are beautifully illuminated after sunset. On the way back to Seoul. Internet. we’re taken on “a moonlit tour. The train leaves Gyeongju around 9:30 p.’ A visit to Cheomseongdae. to 935 A. in which the national anthem plays and scenic clips around the peninsula are shown.Travel Travel Sun rises over ‘Candle Rock’ in Chuam. to the tune of around 4 billion won (S2. Korea’s oldest observatory.
held annually. blue and green. puff sleeves and volume skirts. add a little volume to your outfit. 1.Fashion Trend Tips for ‘09: Provided by the Seoul Fashion Center The Seoul Collection The S/S Seoul Collection fashion show. Tip: A glamorous silhouette can give off a lively. it can also look heavy. sets the tone for women’s fashion for the upcoming year. take note of the following tips. black. if you want to accentuate your feminine side. animated and feminine look but it’s tricky in that. Vack Yuun-zung and Lee Moon-hee showed protruding shoulder lines. If you want to strut ahead of the crowd and lead the fashionista pack in 2009. Stick to toned-down colors such as white. in with volume skirts: For the spring months. Out with mini skirts. Several designers including An Yoon-jung. 58 korea February 2009 February 2009 korea 59 An Yoon-jung Lee Moon-hee . if not pulled off right. The latest event featured 41 of the very best domestic designers and their trendy threads.
Fashion Shin Young-jae 3. Shin Young-jae. Add a loose belt as a styling tool to overcome this. While loose tee shirts were in last year. Make full use of Versatile plaid for low-key or attention-grabbing looks: Plaid will be at the center of 2009 trends and was prominently featured at the latest S/S fashion show. Show some skin with “skin color” fabric: It’s not a bold prediction but an obvious one. The bold. Tip: If not done right. Tip: Stripes can get boring in a hurry. Zig-zag stripes: Stripes are back in this year . it’s better to add some polka dots to your wardrobe with accessories such as scarves and belts. 8. Instead. 10. Gee Choon-hee Ha Sang-beg Park Herin 60 korea February 2009 February 2009 korea 61 Lee Young-hee . You can also try colorful patterned mini dresses. loose shirts can make you look overweight. Within two years. Tip: Although you can’t go wrong with chiffon.but not the regular stripes we’re used to seeing. charcoal or other dark tones. so try to add a little shine and glitter to the stripes. one-piece dresses for masculine lines: Loose clothing which gives off a unisex image will continue to be popular this year. or wear uneven striped patterns. Thin fabrics and laces along with black. flower patterns were prominent last year as well. it might be better to focus on color. Tip: An entire outfit with polka dots is a bit extreme. Tip: Try to match the color of the outfit with the flower accessory. 9. which are shiny or sparkly. ethnic look: It’s the revival of the 60s and 70s trend as the retro. Add a little shine for a futuristic style: Maybe it’s a reaction to the retro trend. try on some beads or a simple white tee shirt with a shiny colored skirt. while Cho Sunggyung showed off a beige colored onepiece with black chiffon fabric with polka-dot patterns. Cho Sung-kyung 6. Kim See-yang 4. added geometric and disco-inspired striped patterns to black and white fabrics. 2. Kim Young-joo showcased stripes adding a little glitter to the fabric. Accessorizing with flowers is all the rage: That’s right. the difference this year seems to be in the subtle plaid on silk or shiny fabric. but many designers showed off futuristic lacy outfits at 2009 S/S. chiffon and lace as well as skin black and skin pink colors will be commonly seen. this year’s variations will include suits and one-piece dresses. but what’s different this year is flowers are being used as accessories in corsages or headbands. 5. Tip: If you decide to choose a shiny plaid top. Lee Moon-hee presented a white polkadot pattern on black. Choose loose. Eco fashion and natural colors: A number of designers including Lee Young-hee used fabrics such as hemp along with natural dye colors. try to match it with a simple white tee shirt or jeans. grey. Tip: If the thought of wearing a shiny outfit does not do it for you. The difference is in the fabrics. Black and white polka dots: For those who prefer black. pink and green see-throughs can enhance the soft silhouette feel. Tip: Look for big patterns as they can make you look slimmer. on the other hand. match it with a dark-toned skirt. see-through fabrics and An Yoon-jung’s work featured soft lines through polyester and silk-washed linen. ethnic one-piece look is making a comeback. designers are recommending polka-dot prints. Provided by the Seoul Fashion Center Vack Yuun-zung Lee Bomi 7. While it was popular last year. Tip: You don’t have to coordinate an entire outfit with traditionally dyed fabrics. Vack Yuun-zung’s line featured light.
He has already accomplished four .194 meters). 2. People cheered me in my presence. Mount Everest (8.” However.the second peak of Mount Gasherbrum in the Himalayas (8.895 meters). Mount Shisha Pangma’s South Wall (8.848 meters) and most recently. “The hardship made me challenge the seemingly impossible. lacing up his hiking boots or unzipping his pants to relieve himself. Then. sticks and ice axes. including Mount McKinley (6. on Jan. Kim always needs help from fellow climbers or accompanying porters . Mount Everest in Asia (8.027 meters). disaster struck. “Even if I encounter difficulties in the course of advancing on my new goal. in July 1997. Kim’s iron will reasserted itself: He got back on his feet and began training more rigorously than ever. a 44-year-old Korean mountaineer. “If the accident at Mount McKinley hadn’t happened. in a 1991 attempt on Mount McKinley.463 meters). he added Mount McKinley. “Since I cannot take advantage of climbing equipment such as ropes. I would have remained an ordinary climber.” Kim said.” he said. to his conquests. became the first handicapped person in the world to conquer the highest peaks on all seven continents after climbing Vinson Massif. I will never give up!” he said.000-meter peaks. He fell asleep from fatigue and was rescued 16 hours later. Kim was a confident climber in his mid-twenties when he reached the Himalayan summits of Mount Everest in 1989 and Mount Nanga Parbat in 1990. however.228 meters). “I declared that I would conquer the highest peaks on all seven continents. Mount Kilimanjaro in Africa (5. but I know most were skeptical about my plan.053 meters). Kim returned to Korea after three months of treatment at a hospital in Alaska. Kim finally suc- ceeded in conquering the highest mountains on all seven continents. leaving Kim with stumps. Vinson Massif in Antartica. which had once disabled him. the highest mountain in Antarctica at 4. Mount McKinley in North America (6. “I couldn’t even eat by myself. I overcame the handicap a mountain gave me by climbing mountains. K Kim Hong–bin im Hong-bin.even for such basic activities as putting on his socks. the highest peak in Europe (5.194 meters). Despite the extraordinary challenges he faced. The former athlete found it impossible to lead an everyday life without help from others. “I was tempted to take my own life several times.” he said.642 meters). It took him 11 years to accomplish it all.848 meters) and Mount Makalu (8.959 meters). Mount Aconcagua in South America (6. Kim made a successful comeback as a mountaineer on Mount Elbrus.People People High Peaks. Frostbite claimed all of his fingers. Two months later. February 2009 korea 63 62 korea February 2009 . Iron Will A terrible accident that robbed him of his hands has only heightened his determination to climb.” Kim said.” Kim has now set a new goal: conquering the world’s 14 8.897 meters (16.066 feet). Due to his handicap. I have to build up my physical strength. with encouragement from his colleagues. Mount Kosciuzsko in Oceania (2.
Philippines. That decision changed the course of his life. “Watching people who suffer for lack of money and lack of hospitals. Meanwhile. he kept close ties with the World Health Organization as his best friend. however. he changed his mind. Such were his contributions that he is often called the “godfather” of the medical scene of Korea. on a child in 1994. they surpassed their own record by performing 326 liver transplant operations. Is he pursuing the same path as his friend? “I just do my best wherever and whenever. has established a new world record: 326 liver transplants in 2008.” Lee Seung-kyu Dr. Japan. including small island nations such as Tuvalu.S. “The Western Pacific region has about one third of the world’s population. 23.8 Billion t the age of 66.” Shin noted.” From his 64 korea February 2009 A office at Seoul National University. he was appointed professor at Seoul National University in his 20s. Prior to the election for the position last year in September. Record-breaking Surgeon cent. Shin went on to explain the importance of his new job. Shin Youngsoo is about to open a new chapter of his life as he becomes doctor to 1. for the first time in the world in 2000. Shin will handle 30 member countries. visiting as many countries as he could. Korea’s top school where he earned his first degree in medical science. A management expert. Shin was an active. After returning to Korea. hands-on campaigner. After a formal confirmation at the organization’s board later this month. Their success rate is as high as 96 per- Doctor to 1. While a liver transplant with living donors takes far more time and work than a transplant from a deceased donor. a 60-yearold surgeon at Seoul’s Asan Medical Center and a worldrenowned specialist in liver transplantation. February 2009 korea 65 [JoongAng Ilbo] . Lee has served at Asan Medical Center since 1989. LDLT on adults three years later. Lee Seung-kyu. r. Lee and his surgical team. after volunteering in rural villages that lacked hospitals. or LDLT. they are known as “Lee’s Dream Tream. which involves transplanting livers from two people to one person. the late Lee Jong-wook. this seasoned medical professor at Seoul National University is to start his term as the regional director of the Western Pacific area of the World Health Organization. Australia and of course Korea.” he said with a smile. was the first Korean to head the agency. U.000-member staff. who pulled off 100 liver transplant surgeries in 1999. A graduate of Seoul National University College of Medicine. Last year. a number of epidemics will rage across the world. Shin is set to move to Manila. “Experts share a concern that. the topranking medical school in Korea. “It is a huge responsibility to take care of the area.People [JoongAng Ilbo] People D Shin Young-soo Seoul National University Professor Shin Young-soo. 2008 that the new world record set by Lee’s team was made possible because of strong and dedicated teamwork centering around Lee. With an unusually strong familytype bond.” Lee earned fame when he succeeded in Korea’s first living donor liver transplantation. As a regional director. and a dual graft LDLT. where he led a reformist wave. “That’s my job. The total population of this area reaches 1. Shin first entered the medical field with the dream of becoming a doctor. where he became the first Korean expert in the area of medical management. and it is home to a variety of diseases such as SARS and Avian Influenza. Lee Seung-kyu of Seoul’s Asan Medical Center set a world record in 2008 for 326 liver transplants. He built Korea’s medical insurance system and started medical management classes at his alma mater. His mind is now brimming with plans for a guardian system that will cope with epidemics and global warming issues. I made up my mind to devote myself to the needy.” Shin is all set to do that something. where he is to lead a 1. most liver transplants in Korea are still conducted with live donors due to a dearth of donated organs. Something has to be done. within 10 years.8 billion people.8 billion. In February. including China.” he said.. takes over the regional director positionship of the World Health Organization’s Western Paciﬁc Area in February. he went on to Yale University. broadcaster ABC News reported on Dec. broke the 200 mark in 2004 and reached 320 cases in 2007. At Seoul National University Medical School.
66 korea February 2009 ing a long-term foreign resident . which is delicious and a must to try. There is a strong consensus among friends of many different nationalities that Korea has to be one of the safest places on the planet. But in light of changes Korea brought about by resolving the crisis. That cloud burst in what is now commonly referred to as the “IMF ﬁnancial crisis” of 1997. fashions and lifestyles enjoyed in London.S. We love living in Korea. We gave it little thought. despite worldwide concerns about democracy (or lack of it). an opportunity that lasted for the next ﬁve years. my opinion of Korea has evolved over time from one of ambivalence to one of a real fan of the nation. is large and growing every day. Out of the blue. Korea was ﬁercely proud of its homogeneity. makes Korea particularly enjoyable for us as parents with young children. Survival for foreigners in Korea. Les Edwards finds expatriate life today far more convenient than it once was. language and pollution. .” Exactly three years after leaving in 1999. Korea is constantly being rejuvenated with wonderful projects like the Cheonggye Stream and Seoul Forest developments. Les Edwards is a New Zealander and advertizing executive who has spent ﬁfteen years living in Korea while working for DDB Worldwide in Seoul over two periods. The numbers of Koreans who have studied and lived abroad. My impressions of Korea were deﬁned by the familiar theme music for the hit TV series. the ongoing renaissance of the Han River. Before. In 2006 Les was conferred Honorary Citizenship of Seoul by the Mayor and the Seoul Metropolitan Government for service to the international business community and the city of Seoul. and their inherent honesty ans respect for others’ property. coupled with an improving caliber of international schools. enjoying all it has to offer. coupled with a distinct lack of Western foods and other home comforts. Many of these “returned Koreans” miss the foods. There is growing experimentation among Korean chefs. South Korea was far from my mind as midnight tolled in the new year 1991. shops and restaurants that bring more and more of our home comforts to Korea. Koreans are kind and honest. and who have now returned to work and live here. and the high speed rail system that makes the majestic countryside and other cities easily accessible. Our opinion of Korea these days reﬂects the country’s ethos and the usually clear skies above . perhaps. M. there had been an introspective approach to business and life. He is Chairman of the NZ Chamber of Commerce in Korea and has actively served on a number of advisory groups counseling the central and local governments on foreign direct investment and lifestyle issues. There is so much more to this country than is. an opportunity arose to live and work in Korea. We decided we liked this “new Korea.A.vibrant and bright. now there was an openness and ac- ceptance by many of new and different ways of the world. For anyone heading for a new destination. and the entrepreneurs among them are creating import businesses.H. As a relatively young middle manager in the advertising business in Australia. And ten years later we are still here. my company had restructured its business in Seoul and advised that things “had greatly changed for the better. the people and the lifestyle offered. Leaving Korea in 1996 it was abundantly clear that the highly leveraged foibles of chaebol economics cast a heavy cloud over the country. most recently since 1999 as Vice President at Lee & DDB Inc. a major concern is personal safety. from the point of view of ﬁnding the comforts of “home. we returned. The prevalent cuisine is of course Korean. perceived from afar.” is so much easier these days.introspective and grey. and then-fresh memories of Seoul successfully hosting the XXIV Olympiad just three years previously. Life as an expatriate in those days was quite difﬁcult as we were few and far between. and there were enormous differences in working and social habits. It could be said that our opinion of Korea at that time reﬂected the country’s ethos and the usually polluted sky above . creating a fusion of Korean and Western foods and tastes that is terriﬁcally appealing.. we never expected to return. New York and Sydney as much as we do.Foreign Viewpoints B Endorsing Expatriate Lifestyle Having lived in Korea in two different periods. including looking outward to the world for ﬁnance and business partnerships.” The change in the energy and attitude of the people and the vibe of the city and country was indeed immediately apparent.
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