Tale of one of India’s favourite Brands…

The Beginning…

• Every journey starts with one step • Britania started its journey in 1892 from a small house in Kolkata • The initial investment was meager Rs. 295. • By 1910, with the advent of electricity, Britannia mechanised its operations • In 1921, it became the first company east of the Suez Canal to use imported gas ovens.

March towards leadership…

• Went for public issue in 1978 • The following year, Britannia Biscuit Company was re-christened Britannia Industries Limited (BIL) • 1983 it crossed the Rs. 100 crores revenue mark. • In 1994, Volumes cross 1,00,000 tons of biscuits • By 1997 the volumes crossed 3,00,000 tons.. • Now, Britania crossed Rs.2,000 crore revenue mark
Eat Healthy, Think Better

March towards Leadership… • Every journey starts with one step • Britania started its journey in 1892 from a small house in Kolkata • The initial investment was meager Rs. 295. • By 1910, with the advent of electricity, Britannia mechanised its operations • In 1921, it became the first company east of the Suez Canal to use imported gas ovens. • In 1978 Britania went for Public issue • In 1993 it crossed 100 cr. Mark in revenues..

Biscuits.. Sweet or Salt..
• • All of us love munching Biscuits.. Sweet or salt!! The word 'Biscuit' is derived from the Latin words 'Bis' (meaning 'twice') and 'Coctus' (meaning cooked or baked) • The word 'Biscotti' is also the generic term for cookies in Italian. • As people started to explore the globe, biscuits became the ideal traveling food since they stayed fresh for long periods

THE ORIGIN OF 'Eat Healthy, Think Better'
• • • Consumers seek foods that complement their lifestyles while offering convenience, variety and economy, over and above health and nutrition. Britannia had the ability to resonate with the changes in consumer needsneeds that have varied significantly across its 100+ year epoch IN 2002 Re-birth - new corporate identity 'Eat Healthy, Think Better' lead to new mission: 'Make every third Indian a Britannia consumer’ . Britannia saw the writing on the wall. Its "Swasth Khao Tan Man Jagao" (Eat Healthy, Think Better) encapsulating the core essence of Britannia - healthy, nutritious, optimistic - and combining it with a delightful product range to offer variety and choice to consumers .

GLOBAL PARTNERS
In 1993 Wadia Group acquired stake in ABIL, UK and became an equal partner with Groupe Danone in BIL . GROUPE DANONE - International FMCG Major specializing in Fresh Dairy Products, Bottled Water and Biscuits/Cereals. One of the World leaders in the food industry, these are some of the laurels it possesses: No # 1 worldwide in Fresh Dairy Products No # 1 worldwide equally placed in Bottled Water (by volume) No # 2 worldwide in Biscuits and Cereal Products

GOODIES SECTION!!
Britannia offers products with a minimun cost of rs 2 taking into consideration all its consumers.

Investor’s Zone
• 2006-07 was an exceptional year for Britannia with top line sales growing at 27.5%, making Britannia the leader among FMCG Companies in terms of organic growth. It also saw the Bread, Cake and Rusk business grow 54% to become a Rs. 2,000 mn business. Additionally, exports grew 63% to Rs. 187 mn. Britannia has worked for the benefit all stakeholders. It has established an excellent track record in terms of its financial performance and dividends distributed to its shareholders . Renovating existing brands and launching new ones and expanding reach. With the segmented and sharpened go to market strategy , Britannia s brands now have greater availability in rural markets and pervasive presence in modern trade. Britannia was ranked second among FMCG Companies in the Business World Most Respected Company Survey 2006.

Gross Sales….

Dividend and Bonus History
YEAR 2003 DIVIDEND % 100% YEAR 2004 110% 1984 2005 140% 1987 2006 150% 1990 BONUS PARTICULARS 2 Equity shares for every 5 shares held 2 Equity shares for every 5 shares held 1 Equity shares for every 2 shares held 1 Equity shares for every 2 shares held

2000

Products of 2008
• Tiger Banana - Britannia Tiger Banana packed with IRON ZOR and goodness of Banana is accessible to all, being available in convenient packs priced at Rs.2, Rs.4 and Rs.10. IRON ZOR helps make mind sharper and body stronger. • NutriChoice SugarOut - Sounds like yesterday when people commented that healthy foods meant "compromising on the taste. The product is not just sweet but tastes great, and yet contains no added sugar. • Treat Fruit Rollz - Want to know a little secret? They make the best tiffin treats!Fruit Rollz is indeed a yummy snacking option for kids, while keeping the Moms assured about the goodness provided by the fruit filling. • Britannia 50-50 Pepper Chakkar - The tangy and distinctive pepper flavoured biscuit, is truly a case of leveraging the marketing mix to best advantage.

Company Releases…
• Britannia reports 20% top line growth. • Kolkata, July 28th, 2008: Britannia Industries Ltd. (BIL), one of India’s leading food Companies, reported sales of Rs. 6,933 MM for the quarter ended 30th June 2008, a growth of 20.2%. PBIT increased 18.8%, while PAT grew 11.6%. • Consumers voted brand ‘Britannia’ among the Top 10 Most Trusted Brand across categories for the 5th successive year in a survey conducted by AC Nielsen ORG-Marg and published in a leading daily. • Britannia was rated as # 1 Most Trusted Food brand in 2008.

Rating of britannia!!

METRO!!

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