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JOB PROFILE

Job Title: Business Development Specialist Reporting to: Country Business Development & Strategy Manager

Mission Statement: As a Corp Business Development Specialist you will be part of a Business Development & Strategy team responsible for building strategic and tactical marketing capability which includes market research, competitive intelligence, segmentation and business case development for the country and across businesses with a tight linkage to management goals and vision. You will work closely with an integrated network of marketing, sales, finance and other management teams to give strategic direction with timely, accurate and relevant business intelligence for key decision making scenarios of the country management and businesses. Although the opportunities in ABB are unlimited, the next step for a BD specialist is typically a move into a business either as a BD manager or in a marketing position Main Accountabilities 1. Business Plan: - Market sizing, go to market plans by geography or products 2. Business & Market Intelligence: Industry analysis Analyse trends, regulations, opportunities, customer health 3. Macro-economic analysis analyse macroeconomic parameters like GDP, inflation, IIP, CAD etc 4. Competitive analysis Forecast strategies of competitors in a deep dive analysis. Analyse competitor performance based on their financial parameters. 5. Business performance Analyse business performance at various organisation levels 6. Sector deep dives Customer segmentation, go to market strategies, white spot analysis, technology feasibility studies for R&D, export market opportunity analysis Dimensions

Challenges Understanding ABB organisation quickly Interpreting the management requirements and providing output that meets and exceeds the requirement Ensuring source data is valid and properly referenced Out of the box thinking Cater to multiple stake holders in the organisation Knowledge, Skills and Experience MBA Marketing streams Engineering degree Any Engg degree. Expert level in MS office Excellent communication skills Understanding of statistical parameters Good understanding of key financial parameters