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Strengths Early investment in global expansions, specifically China.

Technology and innovation: TDI, TFSI, quattro, and LED lighting. Significant brand recognition. Unique styling of products.

Weaknesses Lower market share than competitors. High consumer postpurchase costs due to depreciation and repairs.

Opportunities New markets: China, South Korea, South Africa, India, America. Entering premium twowheeler segment through subsidiary purchase of Ducati. Partnership with SANYO to develop hybrid and fully electric "e-tron" vehicles. Threats Strong competition in the luxury car market from BMW, Mercedes Benz, and Lexus. Potential for brand integration and internal competition amongst parent company product brands, such as VW, Porsche, and Bentley.