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Mergers and Acquisitions

Mergers and Acquisitions

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Published by janani_2187
The aim of this thesis is to identify categories and patterns of how customers impact
and are impacted by an M&A. In M&A (merger and acquisition) research the
focus is traditionally on the M&A parties alone, and while customers are important
elements of the motives behind M&As, they are rarely seen as actors
affecting and being affected by an M&A.
The aim of this thesis is to identify categories and patterns of how customers impact
and are impacted by an M&A. In M&A (merger and acquisition) research the
focus is traditionally on the M&A parties alone, and while customers are important
elements of the motives behind M&As, they are rarely seen as actors
affecting and being affected by an M&A.

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Published by: janani_2187 on Aug 29, 2009
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06/12/2013

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The most important message of this thesis is that it has shown that M&As
impact and are impacted by customers. This occurs both when M&A parties
plan an M&A, but also during integration realisation, and based on customers’
actions and reactions. This shows that it is important to consider customers
when analysing M&As. I will not repeat the categories derived from empirical
data here, but only state that these create an understanding for various parts
of an M&A and connects actions with driving forces. Previous research
includes customers in motives, but this thesis discusses motives related to
expectations on specific customers, refers to reconsiderations based on
expectations and activities of others, and shows that customers’ actions affect
M&As.

CONCLUSIONS AND REFLECTIONS

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