Name of the Student: Kumara Prasanna 07BS1961 Mobile No: 9705364411 prasanna.kumar.26@gmail.

com

Enrollment No: Email Id:

MANAGEMENT RESEARCH PROJECT

Initial Information Report (IIR)
I. Project Details Title of the project: Low cost airlines: A market study in The Indian context Area of the project: Marketing Description of the project in brief: The project tries to analyze the current issues and marketing strategies of low cost airlines in India about how they have been able to survive and reign in this era of cut-throat competition. II. Project Implementation & Schedule Project Proposal Interim Report1 Interim Report2 Interim Report3 Draft Final Report Final Report MRP completion 28/07/2008 25/08/2008 27/10/2008 24/11/2008 29/12/2008 09/03/2009 13/03/2009

Methodology: Secondary data collection via various media for the market study. I will submit the following reports as per the schedule given below: Evaluation Component Project Proposal Interim Report1 Interim Report2 Interim Report3 Draft Final Report Final Report MRP completion Faculty Guide Name: Prof. G Radhakrishna Date Planned 28/07/2008 25/08/2008 27/10/2008 24/11/2008 29/12/2008 09/03/2009 13/03/2009

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