Last Update: 08/09

NATIONAL
Year

Quarter

RETAIL

CLASSIFIED

$ Millions % Change $ Millions % Change $ Millions % Change

TOTAL
PRINT
$ Millions

TOTAL
TOTAL PRINT AND
ONLINE
ONLINE
% Change $ Millions % Change $ Millions % Change

2009

1
2

1,132.08
1,114.76

-25.87%
-29.61%

3,328.28
3,558.85

-23.68%
-24.92%

1,463.05
1,490.29

-42.34%
-40.42%

5,923.41
6,163.90

-29.70%
-30.15%

696.31
653.10

-13.40%
-15.90%

6,619.72
6,817.00

-28.28%
-29.00%

2008

1
2
3
4

1,527.16
1,583.70
1,362.59
1,522.49

-9.53%
-13.90%
-18.42%
-15.76%

4,360.96
4,740.03
4,467.55
5,200.03

-8.64%
-9.56%
-11.72%
-12.50%

2,537.37
2,501.34
2,362.45
2,573.86

-24.91%
-27.17%
-30.85%
-34.94%

8,425.48
8,825.06
8,192.59
9,296.38

-14.38%
-16.07%
-19.26%
-20.59%

804.05
776.58
749.84
778.27

7.20%
-2.40%
-3.00%
-8.10%

9,229.53
9,601.64
8,942.43
10,074.65

-12.85%
-15.11%
-18.11%
-19.74%

2007

1
2
3
4

1,687.94
1,839.33
1,670.25
1,807.27

-2.80%
-7.90%
-2.50%
-12.20%

4,773.30
5,241.34
5,060.66
5,943.20

-2.20%
-6.40%
-4.90%
-5.90%

3,378.92
3,434.56
3,416.42
3,955.98

-13.20%
-16.40%
-17.00%
-18.80%

9,840.16
10,515.23
10,147.33
11,706.42

-6.40%
-10.20%
-9.00%
-11.60%

750.04
795.68
773.03
846.87

22.30%
19.30%
21.10%
13.60%

10,590.20
11,310.90
10,920.35
12,553.29

-4.80%
-8.60%
-7.40%
-10.30%

2006

1
2
3
4

1,736.52
1,988.12
1,712.68
2,057.58

-4.82%
-4.33%
-8.30%
-3.80%

4,879.72
5,600.71
5,324.07
6,316.43

-1.00%
1.00%
-0.30%
-0.90%

3,892.89
4,106.01
4,115.97
4,870.68

4.68%
0.00%
-3.00%
-7.10%

10,509.11
11,694.84
11,152.71
13,244.68

0.35%
-0.31%
-2.60%
-3.70%

613.28
666.95
638.34
745.49

34.90%
33.20%
23.00%
35.00%

11,122.39
12,361.79
11,791.05
13,990.17

1.80%
1.10%
-1.50%
-2.20%

2005

1
2
3
4

1,824.51
2,078.01
1,868.04
2,139.17

-0.60%
-2.80%
-4.70%
-0.50%

4,929.01
5,546.05
5,338.15
6,373.48

2.80%
1.40%
0.90%
-1.30%

3,719.00
4,106.99
4,242.32
5,243.35

3.50%
5.30%
5.50%
3.00%

10,472.52
11,731.06
11,448.50
13,756.00

2.40%
1.90%
1.60%
0.41%

454.62
500.72
518.98
552.21

39.70%
28.60%
26.70%
32.50%

10,927.14
12,231.77
11,967.48
14,308.21

3.60%
2.80%
2.40%
1.36%

2004

1 1,835.61
2 2,137.01
3  1,959.85
4 2,150.64 

4.54%
2.80%
 3.85%
3.62% 

4,794.49
5,470.01
 5,289.45
6,457.83

2.66%
2.60%
 3.50%
3.69%

3,592.73
3,901.27
 4,022.28
5,091.50 

4.00%
6.90%
 4.25%
5.19% 

10,222.84
11,508.30
 11,271.59
13,699.98 

3.46%
4.10%
3.83%
4.23% 

325.39
389.42
409.71
416.76

28.30%
32.10%
23.40%
24.00%

10,548.23
11,897.72
11,681.30
14,116.74

4.10%
4.80%
 4.40%
4.70%

2003

1
2
3
4

1,755.96
2,078.07
1,887.15
2,075.53

3.70%
12.80%
8.24%
7.50%

4,670.14
5,332.35
5,110.52
6,228.06

2.54%
1.70%
0.77%
1.70%

3,454.45
3,648.18
3,858.20
4,840.51

-0.22%
-3.90%
-0.51%
1.70%

9,880.55
11,058.60
10,855.87
13,144.10

1.76%
1.60%
1.52%
2.60%

253.57
294.87
331.96
336.02

2002

1
2
3
4

1,693.46
1,842.71
1,743.50
1,930.05

-3.47%
-1.74%
5.19%
12.43%

4,554.32
5,245.20
5,071.51
6,123.20

-0.83%
-0.14%
2.72%
3.84%

3,461.96
3,796.77
3,877.87
4,761.64

-13.63%
-4.14%
-2.93%
2.23%

9,709.75
10,884.68
10,692.87
12,814.89

-6.23%
-1.84%
0.98%
4.43%

2001

1

1,754.34

-3.71%

4,592.44

-0.36%

4,008.29

-8.63%

10,355.07

-4.28%

10,134.12
11,353.47
11,187.83
13,480.12

2  1,875.34
3  1,657.48
4 1,716.67

 -8.46%
-10.84%
-10.73%

5,252.55
 4,937.22
5,896.76

 -2.23%
 -3.77%
-6.37%

 3,960.75
 3,994.92
4,657.77

 -15.52%
 -17.10%
-18.49%

 11,088.64
10,589.61
12,271.20

 -8.43%
-10.32%
-11.94%

2000

1
2
3
4

 1,821.93
 2,048.66
 1,858.99
 1,923.01

18.7% 
14.30%
14.5% 
8.0% 

4,609.03
 5,372.35
5,130.64 
6,297.94 

0.5% 
5.2% 
0.7% 
2.9% 

4,386.88
4,688.39 
4,818.96
5,714.35 

6.7% 
5.5% 
4.8% 
4.0% 

10,817.84
12,109.40 
11,808.59 
13,934.30 

5.7% 
6.8% 
4.30%
4.1% 

1999

1 1,534.90 
2 1,792.35 
3 1,624.39
4 1,780.40

12.60% 
17.40% 
17.90% 
 22.50%

4,586.10 
5,106.80 
5,096.89 
6,117.10

4.50% 
1.80% 
2.90% 
 2.42%

4,111.40 
4,443.97 
4,600.11 
5,494.04

3.80% 
4.00%
4.50% 
 4.95%

10,232.40
11,343.11
11,321.38 
 13,391.54

5.40%
4.90%
5.50% 
 5.77%

1998

1
2
3
4

1,363.00 
1,526.70 
1,378.00 
1,453.40 

10.20% 
8.70% 
 6.20%
 5.70%

4,389.90 
5,016.50
 4,951.80
 5,972.70

4.90% 
  6.80%
   5.60%
   5.30%

3,959.80 
 4,275.10
 4,403.70
 5,234.90

10.60% 
7.00%
5.60%
4.10%

9,712.63
10,818.33
10,733.54
12,660.92

7.90%
7.10%
5.70%
4.90%

1997

1
2
3
4

1,236.70 
1,404.60 
1,297.30 
1,375.60 

12.20% 
13.90% 
12.90% 
16.20% 

4,184.20 
 4,698.30
 4,689.50
 5,670.50

5.60% 
 4.70%
 5.90%
 3.60%

3,579.60 
3,995.10
4,170.40
5,027.70

 10.50%
12.50%
 10.80%
 11.50%

9,000.44
10,098.00 
10,157.31
12,073.85

8.40%
9.50%
8.80%
8.20%

1996

1 1,101.80 
2 1,232.80 

7.00% 
6.50% 

3,960.70
 4,486.30 

0.40% 
 0.50%

 3,240.80
  3,550.10

 10.00%
9.70%

8,303.27
9,269.12

4.80%
4.70%

3 1,148.70 
4 1,183.40 

18.00% 
8.50% 

 4,426.60
 5,470.40 

 3.50%
 1.10%

 3,763.50
 4,510.30

  10.70%
  8.50%

9,338.76
11,163.98

7.90%
4.70%

1 1,029.80 
2 1,157.20 

2.70% 
3.60% 

3,945.00 
 4,464.20

4.40% 
 4.10%

 2,946.90
  3,235.40

 13.10%
8.30%

7,921.66
8,856.79

7.30%
5.50%

3
973.5 
4 1,090.60 

-0.60%
 3.80%

 4,278.90
 5,411.40

 0.50%
 4.60%

 3,400.60
4,158.70

8.70%
11.20%

8,652.95
10,660.72

3.40%
7.00%

1 1,003.20 
2 1,117.10 
3
979 

8.20% 
 4.80%
 10.80%

3,777.60 
 4,287.00
 4,258.90

3.50% 
 2.20%
 4.90%

 2,604.60
  2,988.70
  3,129.40

 9.10%
12.30% 
12.30%

7,385.43
8,392.76
8,367.25

6.10%
5.90%
8.20%

1,050.20

 7.70%

 5,172.20

 4.40%

  3,741.40

12.60%

9,963.76

7.70%

1
927.4 
2 1,066.10 
3
883.9 
4
975.4 

-3.10% 
 0.00%
 -3.30%
 8.90% 

 3,648.40
 4,193.80
 4,061.80
 4,955.00

 6.90%
   3.40%
   5.60%
   4.90%

  2,387.20
 2,661.80
 2,786.00
 3,322.30

4.90%
1.50%
3.10%
5.10%

6,963.00
7,921.79
7,731.61
9,252.91

4.80%
2.30%
3.60%
5.30%

    

1995

1994

4
1993

1992

1
956.9 
2 1,066.50 

0.00% 
0.10% 

3,412.40 
  4,055.40

 -2.70%
 0.30%

 2,276.00
 2,623.30

  0.90%
2.30%

6,645.31
7,745.16

-1.10%
0.90%

3
4

914.4 
895.9 

 -2.20%
 -7.40%

 3,848.00
4,725.60

   1.70%
   4.90% 

 2,702.20
 3,162.10

0.70%
2.60%

7,464.63
8,783.69

0.90%
2.70%

1991

1
2
3
4

956.5
1,065.10
934.8
967.2

-0.80%
-1.90%
-2.50%
-13.20%

3,507.60
4,041.80
3,782.30
4,507.00

-8.40%
-7.60%
-5.80%
1.70%

2,256.50
2,565.30
2,684.30
3,080.50

-9.40%
-9.70%
-8.90%
-4.50%

6,720.58
7,672.28
7,401.35
8,554.74

-7.80%
-7.60%
-6.60%
-2.50%

1990

1
2
3
4

963.9
1,085.70
958.6
1,114.00

7.80%
44.70%
27.40%
32.40%

3,830.20
4,373.60
4,016.80
4,431.30

6.00%
-3.20%
1.10%
-7.30%

2,491.80
2,841.30
2,947.20
3,226.10

-11.30%
-5.40%
-5.00%
-3.10%

7,285.82
8,300.60
7,922.68
8,771.44

-0.40%
0.40%
1.20%
-2.00%

1989

1
2
3
4

894.5
750.1
752.6
841.3

1.70%
-18.40%
-13.20%
-8.50%

3,611.70
4,518.30
3,972.20
4,782.50

4.80%
16.00%
6.20%
0.50%

2,810.40
3,002.50
3,103.90
3,328.10

2.40%
-5.20%
3.00%
17.00%

7,316.55
8,270.93
7,828.74
8,951.86

3.50%
3.60%
2.70%
5.10%

1988

1
2
3
4

879.2
919.5
867.3
919.8

6.00%
-2.20%
4.50%
2.90%

3,447.60
3,894.90
3,741.20
4,756.40

4.60%
1.70%
4.40%
5.20%

2,745.30
3,168.00
3,014.40
2,843.60

10.80%
12.80%
6.80%
10.20%

7,072.03
7,982.28
7,622.92
8,519.85

7.10%
5.30%
5.30%
6.60%

1987

1
2
3
4

829.7
940.2
830.3
893.9

2.20%
3.70%
8.50%
0.30%

3,294.80
3,828.50
3,583.70
4,519.60

8.30%
7.90%
6.90%
3.40%

2,478.80
2,809.40
2,823.00
2,579.90

16.40%
15.60%
15.10%
12.60%

6,603.32
7,578.07
7,236.99
7,993.35

10.40%
10.00%
10.20%
5.90%

1986

1
2
3
4

812
907
765.3
891.3

1.30%
6.80%
0.60%
-5.20%

3,041.30
3,548.30
3,352.60
4,369.10

1.40%
7.80%
7.00%
8.70%

2,129.80
2,430.30
2,451.80
2,290.20

8.10%
10.10%
11.90%
14.10%

5,983.04
6,886.07
6,569.71
7,550.53

3.70%
8.50%
7.90%
8.40%

1985

1
2
3
4

801.3
849.5
760.9
940.3

12.80%
7.20%
8.80%
6.90%

2,998.70
3,290.60
3,134.50
4,019.10

7.90%
1.00%
4.30%
7.40%

1,969.50
2,207.00
2,191.60
2,007.60

14.20%
9.80%
7.30%
6.80%

5,769.47
6,347.05
6,086.94
6,966.96

10.70%
4.70%
5.90%
7.20%

1984

1
2
3

710.1
792.3
699.6

7.90%
11.70%
15.60%

2,779.40
3,258.80
3,004.80

10.40%
11.80%
7.70%

1,724.20
2,009.60
2,043.30

32.10%
31.70%
28.20%

5,213.68
6,060.62
5,747.78

16.40%
17.70%
15.20%

4

879.4

-15.60%

3,741.00

3.40%

1,880.10

18.90%

6,500.56

9.00%

1983

1
2
3
4

657.9
709.6
605.4
760.9

6.50%
6.00%
21.70%
14.00%

2,516.50
2,915.40
2,789.90
3,619.50

13.00%
10.90%
15.10%
16.30%

1,305.70
1,525.80
1,593.60
1,581.30

16.70%
24.30%
26.40%
27.10%

4,480.16
5,150.69
4,988.91
5,961.77

13.00%
13.80%
19.30%
18.70%

1982

1
2
3
4

617.8
669.5
497.4
667.2

13.20%
9.30%
-2.40%
13.00%

2,226.30
2,628.60
2,423.90
3,110.90

11.40%
6.50%
4.50%
7.30%

1,119.20
1,227.90
1,261.10
1,243.80

2.80%
2.90%
3.90%
14.40%

3,963.19
4,525.97
4,182.44
5,021.92

9.10%
5.90%
3.40%
9.70%

1981

1
2
3
4

545.7
612.4
509.8
590.5

21.30%
20.50%
12.30%
7.10%

1,998.40
2,467.40
2,320.60
2,899.60

11.30%
20.20%
11.40%
8.40%

1,089.10
1,193.40
1,213.80
1,087.20

9.10%
14.80%
10.50%
0.20%

3,633.12
4,273.14
4,044.21
4,577.29

12.00%
18.70%
11.20%
6.20%

1980

1
2
3
4

449.8
508.1
453.8
551.2

17.00%
13.00%
6.30%
8.30%

1,796.20
2,053.30
2,083.30
2,676.10

14.20%
8.50%
6.60%
10.30%

998.6
1,039.80
1,098.90
1,084.70

9.60%
-4.00%
-4.90%
-1.20%

3,244.66
3,601.27
3,636.04
4,312.03

13.10%
5.10%
2.80%
6.90%

1979

1
2
3
4

384.3
449.8
426.8
509.1

13.20%
9.90%
25.10%
12.90%

1,572.30
1,893.00
1,954.30
2,425.40

9.40%
8.90%
16.40%
11.80%

911
1,083.60
1,155.60
1,097.80

21.90%
13.90%
18.50%
12.60%

2,867.71
3,426.31
3,536.67
4,032.30

13.60%
10.60%
18.10%
12.10%

1978

1
2
3
4

339.4
409.3
341.3
451

7.80%
8.50%
-1.60%
4.20%

1,437.00
1,737.60
1,678.40
2,169.90

13.50%
15.10%
11.70%
10.60%

747.6
951.4
975
975

19.50%
21.20%
20.00%
19.60%

2,524.05
3,098.31
2,994.69
3,595.94

14.40%
16.00%
12.50%
12.00%

1977

1
2
3
4

314.8
377.2
347
433

8.70%
11.20%
11.60%
7.60%

1,266.60
1,509.70
1,502.30
1,962.50

8.20%
9.20%
9.80%
12.30%

625.7
784.8
812.6
814.9

13.00%
16.70%
17.50%
18.00%

2,207.16
2,671.60
2,661.87
3,210.38

9.60%
11.60%
12.30%
13.00%

1976

1
2
3
4

289.6
339.1
310.8
402.6

17.40%
18.10%
27.30%
21.70%

1,170.10
1,382.70
1,367.90
1,747.30

12.80%
13.50%
15.00%
14.90%

553.8
672.5
691.3
690.4

17.60%
22.50%
22.40%
20.20%

2,013.43
2,394.29
2,369.95
2,840.33

14.70%
16.50%
18.60%
17.10%

1975

1
2

246.7
287.2

2.00%
-1.40%

1,037.30
1,218.70

7.20%
8.20%

470.8
549

-2.20%
-6.20%

1,754.70
2,054.97

3.80%
2.60%

3
4

244.2
330.9

-4.30%
4.60%

1,189.50
1,520.50

7.90%
11.30%

564.8
574.4

-2.90%
9.30%

1,998.46
2,425.87

3.10%
9.90%

1974

1
2
3
4

241.9
291.4
255.3
316.4

4.60%
3.80%
3.70%
8.80%

967.8
1,126.70
1,102.30
1,366.20

8.90%
5.80%
5.70%
9.40%

481.4
585.5
581.5
525.5

1.30%
2.00%
-0.60%
-4.90%

1,691.20
2,003.69
1,939.11
2,208.01

6.00%
4.40%
3.50%
5.50%

1973

1
2
3
4

231.2
280.7
246.2
290.8

1.70%
0.70%
1.80%
-7.40%

888.4
1,065.10
1,042.70
1,248.70

5.40%
9.50%
9.90%
4.10%

475.4
574
585.1
552.5

17.20%
16.70%
12.80%
11.20%

1,595.01
1,919.89
1,874.02
2,092.08

8.10%
10.10%
9.60%
4.10%

1972

1
2
3
4

227.3
278.7
241.9
314.2

11.90%
4.10%
7.40%
13.80%

843.2
972.71
948.71
1,199.50

12.20%
1.40%
0.60%
10.80%

405.7
491.8
518.9
496.7

15.40%
16.60%
18.20%
18.90%

1,476.09
1,743.18
1,709.45
2,010.28

13.00%
11.60%
12.30%
13.20%

1971

1
2
3
4

203.2
267.6
225.2
276

1.80%
9.40%
14.20%
10.50%

751.3
873.2
858
1,082.60

5.20%
5.60%
8.30%
13.00%

351.5
421.7
439.1
417.7

-4.30%
3.20%
11.50%
19.00%

1,305.89
1,562.48
1,522.35
1,776.28

1.90%
5.60%
10.00%
13.90%