GROUP MEMBERS Chandan Sukul Gopal K Das Pallavi Boruah Partha Mishra Sandeep Taparia Sulagna Chatterjee Vikram

Kapoor Yashodhan Mundra

“ ____________ search engine which is used to search any thing under the sun. A search engine which is used by millions across the globe has also entered in …………….”

…….entered the online advertiseme nt space with GOOGLE AD WORDS…… ….

SINCE, GOOGLE ALREADY HAD PRESENCE IN THE AD MARKET FOR RADIO AND PRINT MEDIA IT SEEMED THE RIGHT DECISION…. …..IT OFFERED THE EXPERTISE TO CREATE ADS BY GOOGLE AD CREATION MARKET PLACE AT A PRICE – ANOTHER SOURCE OF REVENUE GENERATION

PROFILE....of… ..
qWorld’s most popular search engine by June 2000 qLaunch of Google AdWords ( text based & banner ads) qNew version of AdWords ( cost per click & site targeting ) qContent targeted advertising & Animated image ads qLaunch of Google Analytics – web analytics software qAcquisition of online video giant YouTube

G R O U N D W O R K

üAim to add value to TV advertising for every entity üUse data from set top boxes üReplication

üSell ad inventory and feedback through program üTotally automated interface for selling TV ads üPlan to sell ad inventory by auction

vDeal with EchoStar & Astound Broadband vInvitation to selected advertisers & Ad agencies vDetailed & prompt feedback report vAd quality service ( Google Ad Creation Marketplace ) vDeal with Nielsen for targeting on basis of demographics

……….BETA TRIAL………

TOOLS & SERVICES

üAdvertisement effectiveness appraisal üHelp niche networks get value for money üAttract local advertisers for local TV stations üSell ad inventory at better rates & more easily üStreamlining back office and HR operations

B E N E F I T S

Data from set top boxes not effective enough

Limited control over prices due to role as broker
 

Automated system not preferred Lack of awareness among small businesses Television networks feared YouTube

Competitors having plans to enter TV ads market

Provide better in-depth viewership data & analysis

Focus on new advertisers & help them to use TV platform

Highlight other benefits like formulating future strategy

Develop tools and techniques to use past data to predict future trends